Marketing Experts Reveal Top Strategies
To Grow Your Store

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How to Use Content Marketing For Killer Results – with Lee McAlilly

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Lee McAlilly is the Founder of Original Fuzz. Original Fuzz makes inspired gear for creative pioneers. Whether that's a guitar strap made with handwoven Peruvian textiles, or a bag that makes your travels a little lighter, they do their damn best to make products with integrity and help you with your journey. Everything is made in their studio in Nashville, TN.

Marketing Strategies Revealed in this Episode:

  • How creating a magazine helps Original Fuzz engage their audience
  • How to promote blog posts to get a higher reach
  • Where to promote your blog posts
  • Content marketing tools and advanced content marketing strategies

 

How to Use Content Marketing For Killer Results

Episode
40

How to Tell Your Brand’s Story and Attract Customers – with Susie Shaughnessy

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Susie Shaughnessy is the Owner and Designer of Crawford Denim and Vintage. Her focus after years of designing for iconic, American denim companies that were manufacturing overseas, was to return to USA made manufacturing. She learned the trade from local artisans and felt that there was a bigger need for the country to be self-sustaining.

Marketing Strategies Revealed in this Episode:

  • How to use Instagram to tell your brand’s story
  • How to create content with partners
  • How to cross-promote products with partners
  • How to engage followers in social media

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

How to Tell Your Brand's Story and Attract Customers

Episode
39

How to Find the Best Suppliers in China – with Peter Zapf

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Peter Zapf is the Chief Information Officer of Global Sources. Global Sources is a Hong Kong-based B2B media company facilitating trade between China and the world. Mr. Zapf began his career in software project management with the United States Air Force. He then joined Global Sources in Phoenix, Arizona, working on the development, sales and marketing of the company's early software and eCommerce products.

Marketing Strategies Revealed in this Episode:

  • Finding China suppliers
  • Negotiating with suppliers
  • How to minimize commercial disputes, specially about quality
  • Managing supply chain costs (and profitability)

eCommerce Marketing Tricks:

Download our eCommerce Marketing Guide to learn the most effective eCommerce Marketing tactics that will increase conversions and website traffic.

 

How to Find the Best Suppliers in China

Episode
38

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