Melissa Megginson is Community Manager and resident Cat Lady at Tailwind, the leading visual marketing tool for brands. As Community Manager at Tailwind, it is her job to make Tailwind’s members look GOOD and find success in their marketing efforts. In her 7 years at Tailwind, Melissa has won an ADDY award, worked with major brands like Adobe and JCPenney, and recently graduated with an MBA from the University of Oklahoma.

Welcome to our next guest, Jeff Cohen. Jeff is a devoted husband, doting father of three, and passionate St. Louis Cardinals baseball fan. When he’s not working on his honey-do list, chauffeuring his kids to various activities, cheering on the Cards, and trying to prevent the onset of dad-bod, he’s putting his decade-plus of eCommerce experience to work as VP of Marketing at Seller Labs. Jeff is a globally renowned expert who educates and motivates eCommerce sellers on cutting-edge ways to improve their businesses, grow their sales, and drive profits.

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

Bill Bice, serial entrepreneur since age 14. He is passionate about enabling smaller businesses to more successfully compete with their larger competitors through effective marketing. Through the years, Bill has built and invested in over 25 companies but kept finding the same flaws in marketing strategies, so as a programmer at heart, he founded Boomtime, a company that tackles marketing as a technology problem.

Aaron is VP of Sales for Boost Media Group, a full service digital marketing agency. With over $25MM in managed advertising spend under his belt, Aaron is Google AdWords™ and Analytics™ certified, skilled in SEM, SEO, Digital Ads, Behavioral Ads, Landing Page testing & tuning, A/B Testing… and a host of others. He is the author of “Click Into Lead:Strategies for Internet Lead Generation ”, available on Amazon™. Aaron has been a featured speaker at events such as the Small Business Administration (SBA) and the American Marketing Association (AMA).

Maddy Martin is the head of growth and education at, which provides integrated phone and web chat services for solo and small-firm attorneys, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.

Rory F. Stern has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years. For the first 8 years, he worked mainly as a sophisticated jack of all trades plugging holes where his clients needed his services. Today, he manages a small boutique media buying team that specializes in multi-channel traffic. He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook.

Cristina Conacel is the owner at, a marketplace for premium Bootstrap resources. She has a track record of creating startups in the web development space and is excited to share some of her insights with everyone.