Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.
Sam Mallikarjunan is the head of marketing at BirdEye.com, the world’s leading reputation marketing and customer experience platform. Sam is the former Head of Growth at HubSpot Labs and taught Advanced Digital Marketing at the Harvard Division of Continuing Education. He is also the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).
Nemo is a Part-time marketing mentor at 500 Startups. Full-time CEO of a digital products company and host of FBA Allstars eCommerce podcast. In this episode Nemo shares how typical eCommerce business can start selling across multiple channels that include Amazon, Walmart, ebay and other eCommerce marketplaces. His insightful advice explains how you should get started and become successful.
Bernie runs an 8-figure electronics brand, founded the eCommerce tools company Efficient Era, and is the author of the book Flywheels and Feedback Loops: A Guide to Success for Private Label Sellers. When he’s not running his businesses, you can usually find him on top of a mountain near Seattle, WA.
Dave Bayless is a co-founder of Human Scale Business, a strategy consulting firm that helps founders of growing companies that make original products sold online. HSB uses visual modeling techniques to help founders develop a better understanding of the interactions among their product mix, marketing channels, supply chain, and cash flow so they can make better decisions about their businesses.
Andy is the head of marketing for KeySmart, one of Shopify’s largest stores. Before KeySmart, Andy managed advertising as a consultant for ad agencies, apps, and other ecommerce stores. He has advertised all kinds of products and services including $10,000 business courses at the University of Chicago and $1 million condos in Australia. The biggest lesson Andy has learned over the years is that marketing is all about uncovering why your product or service is useful.
Welcome to the e-commerce marketing podcast everyone. I am your host Arlen Robinson and today I’m very excited for our special guest Karon Thackston who is president of Marketing Words a full-service copywriting and content agency that helps businesses convert better, sell more and build a better business since 1999.