Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he’s the father of Milo, a 3-year old Golden Doodle.
With over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel marketing agency. RDI was founded to help enterprise clients fuse brand with performance marketing to help them break through creatively and grow market share. With decades of experience in strategy development and brand and performance marketing, Carr specializes in standout creative optimized by a data-driven, full-funnel, multi-channel approach to drive meaningful results.
Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax.
Matt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-commerce, near-shore engineering teams, analytics, and organizational strategy. They work with companies ranging in size from startup to those with billions in revenue, and across varied industries such as endangered species protection, healthcare, DTC clothing, and more.
Bryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to the #1 online company for computer vision training in the world. After running a successful lead-gen agency, Optimized Marketing, Bryan decided that if his team truly is great at marketing, they should cut out the middle-man and buy and build companies we control. That adventure led him down an unexpected path about the crucial importance of pricing strategy that we’ll be discussing today.
Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer’s needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox.
Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.