Marketing Experts Reveal Top Strategies To

Arlen Robinson [00:01]
Welcome to the eCommerce Marketing Podcast everyone. My name is Arlen and I’m your host and today we’ve got a very special guest Yifat Baror who is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive’s 2022 and 2023 Women in Supply Chain award And welcome to the podcast Yifat.

Yifat Baror [00:59]
Thank you, Arlen. Thank you. I’m so happy to be here and thank you for that intro.

Arlen Robinson [01:03]
Yes. And thank you for joining us. Yeah, definitely. You know, excited to talk to you today. Um, you know, we’re going to be talking about a particular area, which I would say is really hot right now, which is social commerce, uh, you know, meaning the ability to, to do commerce directly through social platforms. So, because I think it’s these days, there’s a, there’s a lot of ways to make it happen. Um, and especially with the rise of all of these new.

social platforms. It’s just become another channel for e -commerce businesses to do business. But, you know, kind of before we dive deep into that, why don’t you tell us a little bit more about your background and, you know, specifically how you got into what you’re doing today.

Yifat Baror [01:48]
Yeah, so I’ve been in this e -comm business for 20 years and I started by having, as you said, a chain of retail stores. So we were really doing things in e -comm before we really knew that it was e -comm. So what you call today, even like digital newsletters and all these things and digital marketing, we were like tapping into it and trying to understand how to get engagement and how to make it work in that new era.

And definitely the industry has changed so much. I then transitioned into working with a lot of international brands, bringing them into North America through different efforts. And really what I’ve seen is like the challenges of Ami Channel and how those brands have difficulty really participating in multiple marketplaces and multiple sales channels.

And that’s how I got into supply chain. So today I am a co -founder of a SaaS company called OSA commerce. And what we do is we really connect the dots for those brands in order for them to really participate and increase their revenue across different selling channels.

Arlen Robinson [03:00]
Gotcha, gotcha. Well, that’s awesome. So it sounds like you’ve been exposed to really all aspects of kind of the e -commerce world, you know, as a retailer on the retail side, owning a business, doing business direct to consumer, direct to consumer e -commerce, and then now, you know, helping other businesses as far as helping them navigate through the tricky waters of supply chain.

you know, management and fulfillment and all of those things. And, and then of course, marketing as well. So, um, you know, good stuff. So it seems like, you know, you really are in a position based on your expertise and your experience to be able to really assist your customers. Um, cause you can. Yes, exactly.

Yifat Baror [03:43]
Yeah, through pain points, right? Like you go through it yourself and then the ideas come of how to solve.

Arlen Robinson [03:51]
Right. Exactly. Because you can not only talk the talk, you’ve actually walked the walk. And so you’re very familiar with what has to be done with everything. Now, considering your really kind of vast experience, as I mentioned, in e -commerce, how do you see this landscape of social commerce just evolving over these years? Because I think consumer behavior has really shifted.

from these rise of the platforms of Instagram, TikTok and Facebook. How do you see this whole, I guess you can say terminology of social commerce, how do you see it evolving?

Yifat Baror [04:35]
Yeah, I think it’s all about experiences, right? When we had the physical stores, and going back to my background, it was all about how do you create an engaging experience for your customers and sort of have that customer journey, right, within the store. Remember how they used to position different things in certain ways right before checkout so you can grab something else, though, and it continues to be that way. But I think what social media and social commerce has done is really through those experiences.

really to address us as potential customers to grab and click on that button and be a new adapter to what they’re selling. And brands have a huge opportunity today on social media to basically reach customers all over the world, right? Through these experiences. And that’s what end consumers are looking for. They’re looking to be bought in to a brand identity to see how they feel connected to it and potentially click that button and then…

order whatever they’re selling.

Arlen Robinson [05:35]
Yeah, yes, exactly. And what I see, especially now more than ever, is that these social platforms have really embraced social commerce as far as enabling businesses to be able to do it with their own, through their own in -house platforms. You know, like TikTok, for instance, where, you know, they have their own built -in kind of shop that a brand can tie into and then sell their products within there where.

you know, years before now, um, you know, things like that weren’t, weren’t really possible. And I think before when social media really just started and when Facebook and Instagram were, were really just starting at the very beginning or, you know, kind of midway through when, you know, they’re adopting advertising and they were starting to do things to be attractive to businesses. There’s, it was still a little bit difficult for as far as.

making the buyer’s journey as smooth as possible because it was still things you couldn’t really do on their platform. So as a brand, you were, you know, of course, marketing your business, you have messaging there, you’re, you know, you’re, you’re, you’re trying to sell your products and services, but the ultimate sales still had to be done on, you know, the business’s platform on their own website. And so as you know, and as most people are aware of that, you know, when, somebody has to leave one platform and go to the next. There’s no telling what’s going to happen in that kind of journey.

Yifat Baror [07:05]
Absolutely.

And that’s a super interesting part. First of all, social commerce is gonna reach 100 billion by 2025. That’s crazy, right? And you touched on something really important. Instagram tried to do it, right? You go on an influencer page, but you redirect it, right? You have to leave the environment of Instagram to go purchase something. What TikTok did now with social commerce is right, it all lives on the platform. And I have a kind of a funny story. I was flying back from a conference last week.

Arlen Robinson [07:14]
Wow, that is…

Yifat Baror [07:33]
And the guy sitting next to me was from TikTok. And he kind of said, hey, do you want to see, do you want to see how it works? Cause I don’t personally shop on TikTok. And I was kind of blown away. Like it’s super easy. You see a video of that affiliate, that influencer. It doesn’t look like an ad. They’re actually sticking to you within the video. And then it just, you click on it and it takes you within the TikTok environment. You’re not leaving that ecosystem to the purchase. Super easy. Apple pay. You don’t.

Arlen Robinson [07:36]
Okay.

Arlen Robinson [07:44]
Hmm?

Yifat Baror [08:01]
And then you scroll back to those live stories. You’re not that you can continue scrolling down. Nothing was disrupted, right? So when I think about teenage kids, if we like it or not, that they’re on this thing, they got, TikTok got what they wanted, right? They stay within that environment. They’re not distracted by anything else. They’re just continuing to A -shop, engage, be part of the ecosystem.

Arlen Robinson [08:07]
Yeah.

Arlen Robinson [08:15]
Yes.

Arlen Robinson [08:24]
Yeah, yeah, for sure. Yeah, that’s, that’s the key thing is keeping people there, not getting them distracted and them not having to go elsewhere and then, you know, figure out, okay, they’re, they’re, they’re offloaded into a different site and then they got to figure out, all right, what were they doing for that? And they’re going back this, that process that you mentioned is, is, is really seamless. And I think, uh, most of these social platforms, I think are going to be going that route, um, you know, sooner than later for sure. Um,

Yifat Baror [08:52]
And it goes in marketing to where are we engaging our customers, right? It’s the same thing as well for B2B marketing. Like, are you thinking about where your customers are engaging, where they’re spending their time, and are you trying to grab them as they’re experiencing these platforms, right? So in terms of TikTok, I think, yeah, they really found a way to get those users to stay and engage and have that experience. We were talking about experience.

Arlen Robinson [09:12]
Hmm.

Yifat Baror [09:22]
I think gaming is also really interesting because think about all these young kids playing games. How is that going to play into social commerce? Poxon, the brand Poxon just announced that they’re basically engaging their customers within the Roblox game. So yeah.

Arlen Robinson [09:32]
Yeah.

Arlen Robinson [09:41]
Wow. That’s huge. Yeah, that’s really huge. I mean, that’s a whole nother thing. Not only we have the social media, but then we have these games. And so, I mean, that brings on a whole nother element, actually, when you’re thinking about games. And I’m not sure if we’re fully there yet, but when we’re talking about games and monetizing activities of people on the games, then we start.

seeing things that are now that are already been done or been done for years on television and movies, which is product placement. And so I think we may start seeing that within games where you’re going to have specific products integrated into the game, where it’s almost part of the game, where it’s not like a blatant ad. And then you’ll have, you know, the users somehow interacting with that or getting some information about that where they don’t even think anything of it, but yet they’ve been.

exposed to a particular brand, they may not even realize it. And I think probably initially I see something like that being more as a helping with brand awareness. They have to probably work out all the intricacies of the commerce part of it, getting somebody from within the game to then purchasing. Because of course, if somebody’s playing, then there could be a disruption there.

Yifat Baror [10:58]
But, but.

Yifat Baror [11:02]
Today, there are technologies to support that, to connect everything, right? It’s a matter of just doing it right. The technology is there. So you can connect actually through a game to buy that Nike pair of shoes or discover that beauty brand, again, that experience. But then brands really need to think about how they’re mitigating the risk, right? Because when you put that effort on the front end about the experience, how to get the customer to engage with the discovery on social media,

Arlen Robinson [11:13]
Mm -hmm.

Arlen Robinson [11:22]
Yeah.

Yifat Baror [11:29]
There’s a true risk from the back end and I’m taking it to my world supply chain, right? How is that product really getting to the customer door? Is it seamless? Is it connected to the entire social commerce ecosystem?

Arlen Robinson [11:42]
Yeah, yeah, for sure. That’s that’s kind of the main thing there. Now, you know, with the rise of all of this social commerce, brands that are listening to this are going to be like, OK, yeah, I got to get on the ball. I got to get on board with this. I don’t want to be left behind. So what would you say are some key strategies that you say would be crucial for brands to successfully integrate their e -commerce efforts with these social media platforms? And is it going to differ depending on the platform?

Yifat Baror [12:12]
Yeah, first of all, I think from their perspective, you have to know your ideal customer profile really, really well, right? You have to really understand who you’re targeting, who you’re using for affiliate programs, right? It all needs to make sense if you’re investing because, hey, it’s an investment to participate on the social commerce. You have to really think about it strategically. The other thing I would encourage you, even small brands, have a strong technology partner to help you again with the backend because,

The end of the day, brands put so much time on the front end and marketing, they lose track of what’s happening. And I can give you an example. My daughter ordered something from a really cool DTC brand, on social commerce actually, on TikTok. She discovered it on TikTok. She bought it. It’s a known, semi -known DTC brand. And what happened was it took like two months for the product to arrive. There was no real time tracking. The process, the customer journey was completely broken. The product journey was completely broken.

Arlen Robinson [12:53]
Okay.

Arlen Robinson [13:02]
Oh wow. Yeah.

Yifat Baror [13:09]
And what ended up happening, she got the product. She loved it, but she said, this is a 16 year old girl. She said, I am never ordering from this brand directly. I will buy them at Sephora because they’re selling at Sephora. So think from a brand marketing perspective, they spent so much money to get this customer, right? To engage with them. And then they lost the customer. Yeah, she’ll still buy the brand, but not directly. She has no affiliation with them as a brand anymore.

Arlen Robinson [13:23]
Okay.

Arlen Robinson [13:29]
Yes.

Arlen Robinson [13:35]
Yeah.

Yifat Baror [13:37]
And I think that’s a true risk.

Arlen Robinson [13:37]
Yeah, that definitely is. And that’s interesting that you mentioned that because I’ve kind of, I’m, you know, we were talking at the beginning, you know, I’m dating myself, but my business was founded in the year 2000. So I’ve been in this game for, you know, the industry for a long time. And so I’m kind of, I guess you could say old school. And so I’m, when I’m on social media and I get these ads or I get these Instagram reels of different advertising.

Yifat Baror [13:54]
Amazing.

Arlen Robinson [14:07]
Um, I’m, I don’t know. I, I’m, unless it’s a brand that I’m really, really familiar with, I’m a little bit leery because of experiences like what you mentioned of your, of your daughter. And then, you know, waiting on the shipping, can I track it? Um, so a lot of times what I’ll do, and I don’t know if other people do this as well, which I think is, is why before a brand kind of gets a presence as far as giving the ability to sell online, they have got to make sure.

that the process is as smooth as possible as far as tracking, shipping guarantees, ease of returns, because, and I’ve talked to other people about it, a lot of what I do and I’ve seen other people do is, especially if it’s a new brand and they see your social ad, what they may do is they’ll look at the ad and this may or may not hurt the brand per se, it could still help them, but a lot of times what I’ll do and others will do is they’ll look that brand up on Amazon.

and see, okay, is a brand on Amazon? You know, I’m already, I’m too, exactly, today or next day shipping. I don’t have to worry about anything. And I’ve done that a few times. A few times I’ve kind of looked for products and I haven’t found them there. So I think that’s something that I think brands still need to consider in the.

Yifat Baror [15:08]
Two days shipping. Yeah.

Yifat Baror [15:14]
Yeah.

Yifat Baror [15:25]
They lose the customer engagement that way and they lose their margin because think about when they’re selling on Amazon, Amazon takes a chunk out of them or their brand. So there’s a true risk. That’s why I’m saying, even if you’re a small brand, when you’re going this route, you have to invest in technologies that can support you, that have your back in the back.

Arlen Robinson [15:29]
Yeah.

Arlen Robinson [15:33]
Very true, very true.

Arlen Robinson [15:45]
Yeah, exactly, exactly. Because like you said, that’s as a risk, you know, they may get be getting a sale even if they have a presence on Amazon. But like you said, the percentage and the margin that they’re going to take away from that is going to be, you know, not, of course, as much as if they got that sale directly. So.

Yifat Baror [16:02]
And Arlen, you were talking about the ads that we see, like we all see them all day. I think I saw a stat that we see over 10 ,000 ads a day on social media without even knowing. 10 ,000! That’s a crazy number! I mean, so again, brands should really, when you’re investing money in these things, know your customer really, really well so the targeting is on points or you’re not wasting valuable dollars on the wrong crowd, right? Because think about…

Arlen Robinson [16:10]
Yeah. Wow, that is.

Arlen Robinson [16:22]
Mm -hmm.

Arlen Robinson [16:29]
Mm -hmm.

Yifat Baror [16:30]
how much we see, it needs to be really relevant to us. I see so many ads that obviously I’m not going to click on. So.

Arlen Robinson [16:36]
Yeah, exactly. Exactly. You can kind of tell right away that, you know, you’re a little bit leery. Now, you know, with all of the experiences that you’ve had in your current journey with what you’re doing on the supply chain into things, what have you seen as some of the most significant challenges that you faced leveraging social commerce to grow a brand and, you know, how did you overcome?

Yifat Baror [17:01]
Yeah, I think for us, our specific business in B2B, our crowd, our ideal customer profile is a little bit more traditional. So we don’t really target them on TikTok and Instagram so much. Our main platform and social is LinkedIn. That’s been really resonating and maybe Facebook, but mostly through LinkedIn. So it’s a little bit different, but I have.

A lot of customers in our portfolio obviously are working this day and night and we support them from the back end to ensure that if an influencer now is promoting their product on Instagram and there’s a peak in sales, everything is integrated to the flow of the inventory and they can fulfill that promise to the customer. So that’s where we come in to really ensure that whatever they’re doing on their social commerce,

Arlen Robinson [17:32]
Okay.

Yifat Baror [17:51]
is really functioning and that the product journey is not broken for them.

Arlen Robinson [17:57]
Yeah, I got you. Gotcha. Yeah, that’s really key that that journey. And you mentioned it not being broken there because there’s a lot of things that can kind of slip through, slip to the crack.

Yifat Baror [18:04]
Yeah.

Yifat Baror [18:08]
Yeah, and I can give you an example of a really interesting customer. We have a customer that’s called Expo Bazaar. They’re a marketplace actually in India that they sell a lot of artisians. So they’re very active on social media as well to connect all these artisians into one platform, right? So now some artists somewhere in India is selling amazing bracelets. It’s easy for them to connect to a customer in the US and just sell it right away. No friction, right?

Arlen Robinson [18:36]
Yeah

Yifat Baror [18:37]
that again, seamless experience. So we basically support them to ensure that that is happening and that they can sell wherever their customer is in the world.

Arlen Robinson [18:46]
Right, right. That’s awesome. Yeah, good stuff. Thank you for sharing that. Now, technology, as we all know, has really, I think, within the past two years, it just seems like things have just skyrocketed. I mean, to a level like, you know, no other. You know, there’s so many emerging technologies from AI to AR, augmented reality, and VR with, you know, the Apple Vision Pro and all of these things that are coming into play.

How do you see all of these technologies impacting the future of social commerce? And what other, what are any specific innovations are you excited about?

Yifat Baror [19:19]
Yeah.

Yifat Baror [19:23]
I think first of all, we all have a little bit of ADHD now with all these technologies. It’s really, really hard. It’s like, how do you know what’s right for you? I really, I feel for young brands that need to figure out what’s the best thing for them to use. The one thing I would say is like, really do your research and where you’re choosing technologies, talk to similar mentors and other brands and have them recommend what’s worked and not worked because…

Arlen Robinson [19:27]
Right. Yeah.

Yifat Baror [19:51]
It’s really important to have those conversations. There’s so, so much out there. Even in the marketing role, think about how many technologies the CMO now is exposed to that he needs to pick and choose for their business. It’s really challenging. So I think first of all, doing that research, having those conversations and in terms of AI for brands, I think it’s phenomenal. I think there’s a lot of things you can utilize today.

to enhance your team. It can be like a supportive tool, like if you’re writing a piece, if you need more content. But I would be very careful in just relying on that. I think what we’re seeing, and I’m sure Arlen, you see the same thing, is people using AI copy paste, you lose the copy creativity. You sort of like recognize the same words appearing again and again. And that’s also a risk on brands. You’re losing your voice. So I mean, use it as a tool to enhance your capabilities.

Arlen Robinson [20:36]
Yeah.

Yifat Baror [20:43]
But I would not use it today as a creative tool. I would not use it as a way of being my voice in a brand.

Arlen Robinson [20:50]
Yeah, I totally agree. I think it’s great to be used as an enhancement for creative idea and enhancement. Also, it’s also great for brainstorming and doing a kind of a mass amount of research in a short amount of time. You know, market research as well and gathering statistics. All of those things are, you literally can be spit back to you just in seconds.

Yifat Baror [21:09]
Exactly.

Yifat Baror [21:15]
Yeah.

Arlen Robinson [21:19]
Where, you know, before AI, we were just kind of reliant on Google and other search engines. And we kind of had to do our own digging, our own research. Everything is now consolidated and, and provided to us in just a clear, concise manner. I think, yeah, as a brand definitely want to take advantage of that. When you’re doing your research, you’re doing your competitive market analysis and all of those things. Cause it can really, can really help out for sure.

Yifat Baror [21:47]
especially for small teams who don’t have the resources, right?

Arlen Robinson [21:50]
Yeah, yeah, definitely for sure. Now, you’ve been recognized with the CDC’s executive women’s supply chain award for two consecutive years. And, you with that, what key insights or lessons would you like to share for an aspiring female leader in the e -commerce and supply chain industries?

Yifat Baror [22:14]
First of all, it’s always a great honor and the women that were nominated as well are really inspiring and it’s always amazing to be part of that. I think it’s that, it’s that network, right? You have to have strong leaders around you that support your success, people that you can go to with no like hidden agenda that really are cheering for you and then be open to learning and listening and…

finding new ways to do things. And that network has been really valuable to me. It’s not just women leaders who support others. It’s also your male counterparts that push you forward. And I was really lucky to have a lot of those in my career, honestly. And ask for help. Don’t be shy about it. We don’t need to know everything. It’s OK to come and say, hey, I need some advice.

Arlen Robinson [23:03]
Mm -hmm.

Yifat Baror [23:09]
what would you do in a situation like this? And I think if you’re open, authentic, and you ask other people who are authentic as well, it pays off.

Arlen Robinson [23:18]
Yeah, that’s awesome. Thank you for those words. As we get ready to wrap things up, looking ahead, I’m always interested in trends and developments for the future and talking to experts like yourself, I’m sure you’ve kind of have a clue. Nobody has a crystal ball, of course, but I know you have some insight into different things that are coming up. So I would say what trends or developments would you predict that are going to shape?

the future of social commerce in the next maybe five, 10 years, and then how should brands prepare for these coming changes?

Yifat Baror [23:55]
I think that what we’re going to see is more and more of that, like we’re seeing on TikTok and that engagement. I think that with the Gen Z being so vocal on how they shop, it’s really different than probably my generation and how we got excited about Amazon. They’re looking at it in a different way and brands are going to have to really understand what triggering to that generation. They’re on the phone again, we said like so much stimulation, right? So much going on.

Arlen Robinson [24:21]
Hmm.

Yifat Baror [24:22]
How do you make sure you’re getting their attention span? And how do you make them stay with you, like for the long run, not just for that one time purchase? And I think that’s the challenge. I think brands are gonna have to have a lot more conversations with their ICP to understand what’s triggering to them and technologies to support. I really think that the future is not just the front end. Like they have to be thinking about the full, full experience here.

Arlen Robinson [24:40]
Hmm.

Yeah.

Arlen Robinson [24:52]
Yeah, yeah, that is for sure. Like you said, not just the front end. Of course, the front end is where you’re getting that customer, their onboarding process into your funnel. And then from there, you definitely want to leverage technology as far as moving people from various areas of your funnel, whether that’s through your email marketing list or campaigns, whether it’s your text messaging, your SMS campaigns.

Yifat Baror [25:00]
Exactly.

Arlen Robinson [25:22]
Um, standard mail, if you’re doing any of that, um, you know, depending on the brand that you’re in or the industry that you’re in, if that’s still applicable. So yeah, there’s a lot of things on that, you know, the journey from that front door all the way through to, you know, to check out that, yeah, there’s a lot of technology things that are, um, that can be utilized to really help you out and, and moving.

Yifat Baror [25:42]
Yeah. And I think, by the way, with Gen Z, resale market on these social commerce is going to, it’s already picking up. There’s a lot of companies like Lululemon who are doing like renew, reselling from individuals selling their used clothes. I think with this generation, you’re going to see a lot more of that on social commerce.

Arlen Robinson [25:56]
Mm -hmm.

Arlen Robinson [26:04]
Yeah, I agree. Yeah, I hadn’t thought of that, but I think you’re right with this current generation, this Generation Z. Yeah, a lot of them, they’re conscious about the environment, they’re conscious about the sustainability of the planet. And so, I know a lot of Gen Zers are there also in the retail side of it. A lot of people that are fashion conscious, they’re going to…

these thrift shops, they’re going to a lot of these secondhand places to try to, you know, find things that are, you know, unique and that kind of have that, you know, worn look, because that’s kind of a thing now. And so I can see brands, you know, trying to adopt that and making it easy for people to do that within their own platform. So yeah, that’s a good stuff. Good stuff. Well, this has been an awesome conversation. You’ve had, I really appreciate you coming on. I definitely know our listeners and viewers.

We’ve gotten a lot out of this. Lastly, before we do let you go, I always like to shift gears just a little bit, just so our audience can get to know you a little bit better. If you don’t mind sharing just a closing fun fact about yourself that you think we would be interested to know.

Yifat Baror [27:17]
I’m a big believer in letting your mind rest. Someone that I know, you said to me, busy is the new stupid, that really resonated with me and I encourage people to take time. I meditate. I try to meditate every day for even for five minutes if that’s what I feel. But that really has shifted my ability to go about my day in a better way. So I really recommend that.

Arlen Robinson [27:28]
you

Arlen Robinson [27:43]
All right. That’s gotcha. That’s awesome. And I hadn’t heard that phrase before busy is the new stupid. And I think you’re right. Cause it’s, um, especially this day and age where we’re all kind of bombarded with just so much information, so many things going on in the world where it’s like never before, you know, we never were at a point where, you know, we can literally,

Yifat Baror [27:50]
Yeah, I love that.

Arlen Robinson [28:10]
everything, every kind of major thing going on in the whole world, we can really be exposed to in just a short amount of time on a daily basis, on a repetitive basis. And all of that, I think our minds really weren’t built to be able to manage that. And like you said, practices like meditation and stepping away, unplugging, taking a walk, which I’m getting ready to do actually after this recording here in our…

Yifat Baror [28:35]
Yeah, that’s good for you.

Arlen Robinson [28:39]
Orlando, Florida, pretty nice today here. So I try to get out as much as possible. So I totally agree with you. You definitely have to to unplug and, you know.

Yifat Baror [28:47]
And that’s what gets you your creativity, right? When you do that, you take a walk, you get creative, you’re able to fuel back to your practice, to your work, whatever, your family. We all work too hard. We need to take that time. It’s very important to remember.

Arlen Robinson [28:57]
Exactly. Yeah, exactly. For sure. For sure. It’s easier said than done because you know, every there’s so much to do. So a lot of times, you know, I know me and I know a lot of other business owners, the tendency is to just keep our head down and just say, I got to get this done. I got to get all this done. I got to meet these goals. Yeah.

Yifat Baror [29:17]
Yeah, but that’s when you tell yourself, that’s when you tell yourself by me taking and stepping away, my creativity and my abilities go up. And once you know that, it fuels even the business and the work. And we all need these reminders. This is why I make a point of saying it because I know how it can get and it’s very important to remember to take that minute for yourself.

Arlen Robinson [29:40]
Yeah, for sure, for sure, for sure. Well, thank you for sharing that, Yif. I really appreciate that. Lastly, before we do let you go, if our listeners and viewers want to reach out to you and then pick your brand anymore about social commerce, supply chain management or anything under that sun, what would be the best way for them to reach you?

Yifat Baror [29:59]
LinkedIn, if at all on LinkedIn, I’m very active there and our page osa .com or website. If we can help you out, we will.

Arlen Robinson [30:01]
Okay.

Arlen Robinson [30:07]
Okay, awesome. Okay, awesome. Well, we definitely have the link to your website and the show notes and we’ll reference your LinkedIn page as well. So people can, can link up with you and, and check you out and see how you can help their businesses. Well, this has been an awesome conversation. In fact, we really appreciate having you on the e -commerce marketing podcast.

Yifat Baror [30:28]
Thank you so much, Arlen. Thank you. Great to be here.

Arlen Robinson [30:31]
Thank you. Thanks.

Podcast Guest Info

Yifat Baror
Co-Founder and CMO at Osa Commerce