Arlen Robinson

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.

Recent from Arlen Robinson

Starting an e-commerce business on Shopify offers a world of opportunities, but it also means diving into the competitive ocean of online retail. One of the most effective ways to stand out is through strategic email marketing, which allows you to connect directly with your customers, personalize your communications, and boost your sales.

In today’s rapidly evolving digital landscape, the significance of eCommerce platforms for businesses cannot be overstated. These platforms serve not just as online storefronts but as comprehensive ecosystems that facilitate a variety of functions critical to the success of modern enterprises. From small startups to large conglomerates, the choice of an eCommerce platform can be a pivotal factor in achieving sustained business growth and securing a competitive edge.

Ecommerce has transformed the way we shop, sell, and think about commerce in the digital age. Whether you’re a budding entrepreneur or simply curious about the digital marketplace, understanding the ecommerce landscape is your first step towards navigating its potential. Let’s demystify ecommerce and celebrate the success stories that inspire.

Welcome to the gateway of strategic pricing—a critical yet often overlooked cornerstone of business success. Whether you’re just dipping your toes into the entrepreneurial world or looking to refine your business acumen, understanding the nuances of pricing strategies is your first step towards mastering the art of profitability. Let’s dive in, shall we?

In the ever-evolving landscape of social media, establishing a solid foundation for your Facebook strategy isn’t just advisable; it’s imperative. Let’s dive deep into how you can set this foundation by understanding your audience and setting realistic, data-driven goals. Remember, every successful journey begins with a well-mapped-out plan.

In today’s fiercely competitive business environment, the concept of customer loyalty has evolved beyond mere transactions to become a cornerstone of brand success. Understanding and harnessing this dynamic can significantly impact a company’s growth trajectory. Let’s delve into how loyalty programs are redefining customer relationships and the psychological underpinnings that make them so effective.

In the dynamic world of e-commerce, the race to deliver exceptional customer experiences is heating up. Two revolutionary technologies, Artificial Intelligence (AI) and Augmented Reality (AR), are at the forefront of transforming how we shop online. Let’s dive into how these innovations are personalizing and enriching the shopping journey for consumers everywhere.

The ever-evolving landscape of social media presents a continual learning curve, especially on platforms like Instagram, where the algorithm’s whims can dictate the visibility of your content. But fear not! With a dash of strategy and a pinch of timing, you can significantly enhance your Instagram engagement. Let’s dive into the intricacies of Instagram’s algorithm and uncover the secrets to pinpointing when your audience is most likely to scroll through their feeds.