Starting an e-commerce business on Shopify offers a world of opportunities, but it also means diving into the competitive ocean of online retail. One of the most effective ways to stand out is through strategic email marketing, which allows you to connect directly with your customers, personalize your communications, and boost your sales. Selecting the right email marketing app for your Shopify store is crucial, as it can dramatically influence the efficiency of your campaigns, the engagement of your audience, and ultimately, your bottom line. In the vast Shopify ecosystem, numerous apps promise to enhance your email marketing efforts. To help you navigate these choices, we’ve compiled a list of 10 of the best Shopify email marketing apps. Each has been chosen for its unique features, ease of use, and ability to integrate seamlessly with your store, ensuring you can not only reach your audience but truly engage them.

The best Shopify Email Marketing Apps at a glance

App Name Best For Standout Features
Shopify Email Basic email marketing Integration with Shopify, ease of use
Contlo ‑ Marketing & Helpdesk Omnichannel support Unified platform for marketing and support
ONE AI, Pop Ups, SMS Marketing Behavioral targeting AI-driven pop ups and SMS automation
Amazon Reviews by Appio Product review integration Seamless integration with Amazon reviews
POWR PopUps: Sales Pop Up Conversion optimization Customizable pop-ups to boost sales
OrderlyEmails: Email Templates Custom email templates Professionally designed, easy-to-edit templates
SmartrMail Email Marketing SMS Personalized email & SMS Automated personalized recommendations
tiny Email Marketing Simplicity and affordability User-friendly interface, budget-friendly
Klaviyo: Email Marketing & SMS Advanced Segmentation Powerful segmentation and automation
Sendvio: Email Marketing & SMS Cost-Effective Marketing Affordable plans with robust features

1. Shopify Email

Shopify Email empowers store owners to craft and execute compelling email marketing campaigns directly from their Shopify admin panel. Designed with simplicity in mind, it seamlessly integrates with your store, allowing you to import your products, brand assets, and store themes into your emails, creating a cohesive shopping experience. This app eliminates the need for complex setups or third-party integrations, making it an ideal choice for those new to email marketing or businesses seeking to streamline their promotional efforts. With Shopify Email, users can easily design, send, and track emails, ensuring they stay connected with their customers while driving sales effectively.

Shopify Email Features

  1. Direct Integration: Seamlessly integrates with your Shopify store, allowing for easy import of products and use of brand themes in emails.
  2. Customizable Templates: Offers a variety of customizable templates, making it easy to create professional-looking emails that resonate with your brand.
  3. Easy Segmentation: Enables you to segment your audience based on purchase history and customer behavior, ensuring targeted and effective messaging.
  4. Campaign Tracking: Provides detailed analytics to track open rates, click-through rates, and sales generated from each email campaign.
  5. No Additional Costs: Comes with no additional fees for sending emails up to a certain limit, making it cost-effective for small to medium-sized businesses.

Shopify Email Pricing

Basic Plan
  • Send up to 2,500 emails per month
  • Access to all customizable email templates
  • Basic segmentation and personalization options
  • Campaign tracking and analytics
  • Direct integration with your Shopify store
  • Free (included with your Shopify subscription)
For additional email volumes, Shopify Email charges based on the number of emails sent above the initial 2,500 included in the Shopify plan.
  • $1 per additional 1,000 emails sent

Shopify Email Pros And Cons

  • Seamless Integration: Integrates directly with Shopify, allowing for effortless synchronization with your store data.
  • User-Friendly Interface: Features an easy-to-use interface that simplifies email marketing for beginners and experts alike.
  • Cost-Effective: Includes a generous allowance of free emails per month, making it a budget-friendly option for small businesses.
  • Customizable Templates: Offers a wide range of customizable templates, making it easy to maintain brand consistency across communications.
  • Limited Advanced Features: Lacks some of the advanced segmentation and automation features available in more specialized email marketing platforms.
  • Scalability Costs: While initial costs are low, the price can increase significantly with the need to send additional emails beyond the free quota.
  • Basic Analytics: The analytics provided are somewhat basic, lacking the depth that more detailed marketing campaigns might require.
  • No Built-In A/B Testing: Does not offer built-in A/B testing capabilities, which can limit the ability to optimize email campaigns based on user response.

2. Contlo ‑ Marketing & Helpdesk

Contlo ‑ Marketing & Helpdesk is a robust Shopify app designed to unify your marketing and customer service efforts into a single platform. This app excels in providing a seamless omnichannel experience, allowing you to engage customers through email, SMS, and live chat, all from one place. Contlo leverages AI technology to deliver personalized marketing messages and support, ensuring that each customer interaction is meaningful and tailored. It also includes powerful automation tools that help reduce the workload on your team by handling repetitive queries and marketing tasks efficiently. Ideal for stores aiming to enhance customer satisfaction while boosting their marketing ROI, Contlo is a versatile tool that adapts to the dynamic needs of modern e-commerce businesses.

Contlo ‑ Marketing & Helpdesk Features

  1. Omnichannel Support: Manage customer interactions across email, live chat, and SMS from a single platform, enhancing the consistency and quality of customer service.
  2. AI-Powered Automation: Utilizes artificial intelligence to automate responses and marketing messages, ensuring personalized customer engagement.
  3. Unified Dashboard: Offers a comprehensive dashboard that integrates customer support and marketing metrics, providing a holistic view of customer interactions.
  4. Customer Segmentation: Allows for advanced segmentation of customers based on their behavior and interaction history, enabling targeted and effective communication.
  5. Workflow Automation: Streamlines workflows with automation rules that handle common inquiries and tasks, reducing manual effort and improving operational efficiency.

Contlo ‑ Marketing & Helpdesk Pricing

Starter Plan
  • Live chat support
  • Basic email marketing tools
  • AI chatbot for simple queries
  • Integration with Shopify
  • $29 per month
Professional Plan
  • All features in the Starter Plan
  • Advanced email marketing capabilities
  • SMS marketing integration
  • Enhanced AI functionalities
  • Customizable chat widgets
  • $79 per month
Enterprise Plan
  • All features in the Professional Plan
  • Dedicated account manager
  • Custom integrations and features
  • Advanced reporting and analytics
  • Priority support
  • $179 per month

Contlo ‑ Marketing & Helpdesk Pros And Cons

  • Comprehensive Integration: Offers seamless integration with Shopify, uniting marketing and customer service on one platform.
  • AI Automation: Leverages advanced AI to automate responses and marketing campaigns, ensuring personalized and efficient customer interactions.
  • Omnichannel Support: Enables management of customer communications across multiple channels including email, SMS, and live chat from a single dashboard.
  • Customizable Features: Provides a variety of customization options for chat widgets and communication strategies to fit the specific needs of your business.
  • Complexity for Beginners: The wide range of features and integrations can be overwhelming for users new to digital marketing or customer service platforms.
  • Cost Considerations: While offering robust features, the higher-tier plans can be expensive for small businesses or startups.
  • Limited Third-Party Integrations: Compared to other similar apps, it may offer fewer integrations with external tools and services.
  • Resource Intensive: May require significant resources and time to fully implement and utilize all the advanced features effectively, especially for larger setups.

3. ONE AI, Pop Ups, SMS Marketing

ONE AI, Pop Ups, SMS Marketing is a dynamic Shopify app designed to enhance customer engagement through a blend of AI-driven interactions and targeted messaging. This powerful tool capitalizes on advanced artificial intelligence to analyze customer behavior and deliver personalized pop-ups and SMS messages at the optimal time. The app excels in creating a customized shopping experience that can significantly boost conversion rates and ensure that marketing messages are both timely and relevant. Ideal for Shopify store owners looking to maximize their marketing efforts with minimal effort, ONE AI provides an intuitive and efficient solution to nurture leads, promote offers, and increase customer loyalty through smart, automated communications.

ONE AI, Pop Ups, SMS Marketing Features

Here are five key features of the ONE AI, Pop Ups, SMS Marketing app:
  1. AI-Driven Targeting: Utilizes artificial intelligence to analyze customer behavior and optimize the timing and content of pop-ups and SMS messages.
  2. Customizable Pop-Ups: Offers a wide range of customizable pop-up templates that can be tailored to match specific campaigns and promotions.
  3. Automated SMS Marketing: Sends personalized SMS messages to customers based on their interactions and preferences, enhancing direct communication.
  4. Conversion Optimization: Focuses on increasing conversion rates through strategically placed, behavior-triggered pop-ups that encourage specific actions.
  5. Seamless Integration: Easily integrates with your Shopify store, allowing for a smooth setup and synchronization of data across platforms.

ONE AI, Pop Ups, SMS Marketing Pricing

Basic Plan
  • AI-driven pop-up campaigns
  • Basic SMS marketing features
  • Essential analytics for campaign tracking
  • Integration with Shopify
  • Free (limited to 500 pop-up views per month)
Standard Plan
  • All features in the Basic Plan
  • Advanced pop-up customization options
  • Increased SMS capabilities
  • A/B testing for pop-ups
  • $29 per month (includes 10,000 pop-up views per month)
Pro Plan
  • All features in the Standard Plan
  • Unlimited pop-ups and SMS campaigns
  • Advanced segmentation and targeting
  • Dedicated support and advanced analytics
  • $79 per month (includes 30,000 pop-up views per month)
Enterprise Plan
  • All features in the Pro Plan
  • Custom AI configurations
  • Unlimited SMS and pop-up views
  • API access and custom integrations
  • Priority customer support
  • Custom pricing based on specific business needs and volume

ONE AI, Pop Ups, SMS Marketing Pros And Cons

  • AI-Enhanced Targeting: Uses artificial intelligence to optimize the timing and relevance of pop-ups and SMS messages, increasing effectiveness.
  • Customization Options: Provides extensive customization capabilities for pop-ups, allowing brands to maintain a consistent and appealing aesthetic.
  • Multichannel Engagement: Combines pop-ups and SMS marketing in one platform, facilitating a cohesive marketing strategy that engages customers across multiple touchpoints.
  • User-Friendly Interface: Features an intuitive dashboard that simplifies campaign management and tracking, making it accessible even for beginners.
  • Limited Free Plan: The free version is quite restrictive with limited views and features, which might not suffice for businesses looking to fully test the service.
  • Complexity in Setup: The AI and customization options, while powerful, can be complex to set up and require a learning curve to utilize effectively.
  • Cost Barrier for Advanced Features: Higher-tier features, especially those involving advanced AI and unlimited campaigns, can be expensive and may not fit all budgets.
  • Potential Overload of Features: The extensive features and options might overwhelm users who are new to digital marketing or prefer simpler, more straightforward tools.

4. Amazon Reviews by Appio

Amazon Reviews by Appio is an invaluable Shopify app for merchants looking to leverage the credibility and trust associated with Amazon customer reviews. This app simplifies the integration of Amazon product reviews directly into your Shopify store, helping to enhance product credibility and increase consumer confidence. By displaying real reviews from Amazon, it provides prospective customers with authentic feedback that can decisively influence buying decisions. Ideal for stores with cross-listed products on Amazon and Shopify, Amazon Reviews by Appio offers a straightforward setup and a user-friendly interface, making it easier than ever to boost your store’s trustworthiness and appeal with minimal effort.

Amazon Reviews by Appio Features

  1. Seamless Integration: Easily integrates Amazon customer reviews into your Shopify store, allowing you to display authentic testimonials directly on product pages.
  2. Automatic Sync: Automatically syncs reviews from Amazon to ensure that the most recent and relevant feedback is always visible to your Shopify customers.
  3. Customizable Display: Offers customization options for how reviews are displayed on your site, enabling you to match the look and feel of your brand.
  4. Increase Credibility: Helps build trust and credibility by showcasing real user feedback, which can lead to higher conversion rates.
  5. Multi-product Linking: Supports linking multiple Amazon products to a single Shopify product, providing a comprehensive view of reviews for similar or related items.

Amazon Reviews by Appio Pricing

Starter Plan
  • Sync up to 100 reviews per month
  • Display Amazon reviews on your Shopify store
  • Basic customization options for review display
  • Free
Basic Plan
  • Sync up to 500 reviews per month
  • Enhanced customization options
  • Automatic syncing of new reviews
  • Email support
  • $9.99 per month
Pro Plan
  • Sync unlimited reviews
  • Advanced customization options
  • Include pictures in reviews
  • Priority email support
  • $29.99 per month
Enterprise Plan
  • All features in the Pro Plan
  • API access for custom integration
  • Dedicated account manager
  • Custom features and support tailored to your business needs
  • Custom pricing

Amazon Reviews by Appio Pros And Cons

  • Trust and Credibility: Enhances the credibility of your Shopify store by displaying verified Amazon customer reviews, which can help increase buyer confidence.
  • Automatic Sync: Automatically updates and syncs reviews from Amazon, ensuring that the latest customer feedback is always displayed.
  • Customizable Displays: Allows for customization of how reviews are presented on your store, helping to maintain brand consistency and aesthetics.
  • Easy Integration: Simplifies the process of integrating Amazon reviews into Shopify, making it accessible even for those with limited technical skills.
  • Dependency on Amazon: Relies on having products reviewed on Amazon, which may not benefit sellers who don’t have a strong Amazon presence.
  • Limited Free Plan: The free plan is quite restrictive, offering limited reviews per month which may not suffice for larger stores or those with many SKUs.
  • Potential for Negative Reviews: There is a risk of displaying negative reviews that can potentially deter customers, as control over which reviews are shown is limited.
  • Cost Efficiency: While providing valuable features, the cost for higher plans may not be justifiable for smaller businesses or those with tight budgets.

5. POWR PopUps: Sales Pop Up

POWR PopUps: Sales Pop Up is a versatile Shopify app designed to enhance customer engagement and increase conversions through the strategic use of pop-ups. This tool offers a wide range of pop-up types including email sign-up forms, promotional announcements, and exit-intent offers, all tailored to catch your visitors’ attention at just the right moment. With its user-friendly interface, you can create and customize pop-ups that blend seamlessly with your store’s design, encouraging more interactions without disrupting the shopping experience. Whether you’re looking to grow your email list, promote special offers, or reduce cart abandonment, POWR PopUps provides a powerful solution to actively re-engage visitors and drive sales.

POWR PopUps: Sales Pop Up Features

  1. Variety of Pop-Up Types: Supports multiple types of pop-ups, including email sign-ups, countdown timers, exit-intent alerts, and promotional announcements.
  2. Customizable Design: Offers extensive customization options allowing you to design pop-ups that match your store’s branding and aesthetic.
  3. Targeted Triggers: Enables specific trigger settings for pop-ups, such as time on page, exit intent, or scroll triggers, to optimize user engagement.
  4. Integration Capabilities: Easily integrates with email marketing services, facilitating seamless addition of new subscribers to your mailing lists.
  5. Analytics Tracking: Provides detailed analytics that track the performance of each pop-up, helping you understand visitor behavior and adjust strategies for maximum impact.

POWR PopUps: Sales Pop Up Pricing

Starter Plan
  • Basic pop-ups like email sign-ups and promotional banners
  • Customizable templates
  • Trigger pop-ups based on time on site
  • Free
Pro Plan
  • All features in the Starter Plan
  • Advanced pop-up types including exit intent, countdown timers, and social media buttons
  • More detailed customization options
  • Trigger pop-ups based on exit intent or scroll depth
  • Integrates with email marketing tools
  • $10.99 per month
Business Plan
  • All features in the Pro Plan
  • Unlimited pop-ups
  • Advanced targeting options, including device-based targeting
  • Remove POWR branding
  • Priority support
  • $79.99 per month

POWR PopUps: Sales Pop Up Pros And Cons

  • Versatile Pop-Up Options: Offers a wide range of pop-up types, including email sign-ups, countdowns, and exit-intent pop-ups, which can be used for various marketing strategies.
  • Customization Features: Provides extensive customization options, allowing you to design pop-ups that fit your store’s branding and enhance user experience.
  • Targeted Engagement: Includes advanced triggering options like exit intent and scroll depth, helping to capture visitor attention at critical moments.
  • Easy Integration: Seamlessly integrates with email marketing services and other tools, facilitating efficient data capture and marketing automation.
  • Learning Curve: The wide array of features and customization options can be overwhelming for beginners or small businesses without prior experience.
  • Cost for Advanced Features: Higher-tier plans, necessary for accessing the most advanced features, can be expensive for smaller operations.
  • Potential for Intrusiveness: If not configured carefully, frequent or poorly timed pop-ups can annoy visitors and potentially drive them away from the site.
  • Performance Impact: Adding multiple or complex pop-ups could potentially slow down your website, affecting overall user experience and SEO.

6. OrderlyEmails: Email Templates

OrderlyEmails: Email Templates is a meticulously designed Shopify app that enhances the professional appearance of your store’s email communications. This app offers a collection of customizable email templates that are not only visually appealing but also tailored to integrate seamlessly with your Shopify store’s branding. From order confirmations to shipping updates, OrderlyEmails ensures every email you send reflects the quality and style of your brand. The app simplifies the process of creating and customizing templates, making it easy for any store owner to upgrade their email aesthetics with no technical skills required. Ideal for businesses aiming to make every customer interaction memorable, OrderlyEmails helps you deliver consistency and professionalism in every message.

OrderlyEmails: Email Templates Features

  1. Professionally Designed Templates: Offers a variety of pre-designed templates that are both aesthetically pleasing and optimized for all devices.
  2. Fully Customizable: Allows you to customize colors, fonts, and layouts to ensure that each email matches your brand’s unique style and voice.
  3. Easy Integration: Seamlessly integrates with your Shopify store, automatically using your store’s logo, colors, and product data.
  4. No Ongoing Fees: Provides a one-time purchase option, which includes all current and future templates without requiring a subscription or recurring fees.
  5. Multi-Language Support: Supports multiple languages, making it easy to send emails that cater to a diverse customer base.

OrderlyEmails: Email Templates Pricing

Premium Plan
  • Access to all professionally designed email templates
  • Unlimited revisions and customizations to match your brand
  • Easy integration with Shopify, automatically aligning with your store’s branding
  • Multi-language support to cater to a global customer base
  • Free updates to email templates as new features are released
  • Includes templates for all standard Shopify emails, such as order confirmations, shipping updates, and abandoned cart reminders
  • $49 one-time purchase

OrderlyEmails: Email Templates Pros And Cons

  • One-Time Fee: A one-time purchase provides permanent access to all templates and future updates, avoiding ongoing subscription costs.
  • Professional Design: Features a range of professionally designed templates that are fully customizable to align with your brand identity.
  • Easy to Use: The app is user-friendly, with no technical skills required to customize and deploy email templates.
  • Automatic Integration: Automatically pulls data from your Shopify store, ensuring emails are populated with accurate and relevant information like product details and customer data.
  • Limited Flexibility: While the templates are customizable, the scope of customization might be limited compared to fully bespoke email solutions.
  • No Free Trial: There is no free trial available, which means users cannot test the templates before making a purchase.
  • One-Time Cost Upfront: The upfront cost might be a barrier for very small businesses or startups looking to minimize initial expenses.
  • Lacks Advanced Features: Does not include advanced marketing features like A/B testing or segmented targeting that some other email marketing apps offer.

7. SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMS is a powerful Shopify app designed to streamline your email and SMS marketing efforts. This app simplifies the process of sending personalized messages to your customers, ensuring that each communication is both timely and relevant. With its easy-to-use tools, SmartrMail helps you quickly set up automated campaigns, from welcome emails to abandoned cart reminders, all optimized to increase sales. The app also features advanced segmentation capabilities, allowing you to target customers based on their behavior and purchase history effectively. Perfect for Shopify store owners looking to boost their marketing outreach, SmartrMail offers an integrated solution that combines the impact of email and SMS to engage customers and drive conversions.

SmartrMail Email Marketing SMS Features

  1. Personalized Email and SMS Campaigns: Automates and personalizes email and SMS marketing efforts based on customer behavior and shopping patterns.
  2. Quick Newsletter Creation: Features an intuitive interface that allows for rapid creation of newsletters with product recommendations tailored to each customer.
  3. Advanced Segmentation: Utilizes detailed segmentation tools to target specific customer groups based on their purchase history, browsing behavior, and engagement levels.
  4. Automated Workflows: Supports a variety of automated workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups, which help increase customer retention.
  5. Performance Tracking: Offers comprehensive analytics and reporting tools that measure the effectiveness of email and SMS campaigns, providing insights to optimize future marketing strategies.

SmartrMail Email Marketing SMS Pricing

Free Plan
  • Up to 1,000 emails per month
  • Basic email campaigns
  • Basic segmentation
  • Access to customer support via email
  • Free
Standard Plan
  • Up to 12,000 emails per month
  • Unlimited subscribers
  • Advanced segmentation
  • Automated workflows including welcome emails and abandoned cart reminders
  • Email and chat support
  • $29 per month
Unlimited Plan
  • Unlimited emails per month
  • All features in the Standard Plan
  • SMS marketing integration
  • A/B testing capabilities
  • Priority support
  • $99 per month
Enterprise Plan
  • Custom email and SMS send limits
  • All features in the Unlimited Plan
  • Custom integrations
  • Dedicated account manager
  • Strategic marketing consultation
  • Custom pricing

SmartrMail Email Marketing SMS Pros And Cons

  • Integrated Email and SMS Marketing: Offers a unified platform for both email and SMS campaigns, allowing for cohesive multi-channel marketing strategies.
  • Automation Features: Includes powerful automation tools like welcome series, abandoned cart reminders, and follow-up emails, which help save time and boost conversions.
  • Advanced Segmentation: Provides detailed segmentation capabilities to tailor marketing messages based on customer behavior, increasing the relevance and effectiveness of campaigns.
  • Ease of Use: Features an intuitive interface and straightforward tools, making it accessible for users of all skill levels to create and manage campaigns.
  • Cost on Higher Plans: While offering robust features, the cost of unlimited and enterprise plans may be steep for smaller businesses or those with limited marketing budgets.
  • Limited Free Plan: The free plan has significant limitations in terms of emails per month and lacks access to advanced features, which may not suffice for growing businesses.
  • Complexity of Advanced Features: The range of features and options can be overwhelming for beginners or small businesses without a dedicated marketing team.
  • Dependency on Email and SMS Viability: The effectiveness heavily relies on the viability of email and SMS as marketing channels, which may vary significantly between different customer demographics and markets.

8. tiny Email Marketing

Tiny Email Marketing is a straightforward and efficient Shopify app designed for store owners who want to launch into email marketing without the complexity often associated with larger platforms. This app focuses on the essentials, offering user-friendly tools to create, send, and manage email campaigns effectively. With Tiny Email Marketing, you can easily design attractive emails, segment your customer lists, and track the performance of your campaigns with clear, actionable analytics. Ideal for small businesses or those just beginning their email marketing journey, this app provides a cost-effective solution that simplifies email marketing, allowing you to focus more on running your business and less on navigating complex software. tiny Email Marketing Features

tiny Email Marketing Features

  1. Simplified Email Creation: Offers an intuitive drag-and-drop email builder, making it easy to create beautiful, responsive emails without needing any technical skills.
  2. Customer Segmentation: Enables segmentation of your customer base, allowing for targeted email campaigns that are more relevant and effective.
  3. Performance Tracking: Provides basic analytics to track open rates, click-through rates, and overall campaign effectiveness.
  4. Automated Campaigns: Supports automated email campaigns such as welcome emails, birthday offers, and other milestone communications.
  5. Template Library: Includes a library of pre-designed email templates that can be quickly customized to fit your brand and message.

tiny Email Marketing Pricing

Free Plan
  • Up to 500 emails per month
  • Basic email campaigns
  • Access to standard templates
  • Basic analytics
  • Free
Starter Plan
  • Up to 2,500 emails per month
  • All features in the Free Plan
  • Advanced segmentation
  • Email scheduling
  • $10 per month
Growth Plan
  • Up to 10,000 emails per month
  • All features in the Starter Plan
  • A/B testing
  • Enhanced analytics
  • $24 per month
Pro Plan
  • Up to 50,000 emails per month
  • All features in the Growth Plan
  • Priority support
  • Custom template creation
  • $59 per month

tiny Email Marketing Pros And Cons

  • User-Friendly Interface: Features a straightforward and intuitive design that simplifies the creation and management of email campaigns, ideal for beginners.
  • Cost-Effective Pricing: Offers a free plan and reasonably priced upgrades, making it accessible for small businesses and startups on a tight budget.
  • Essential Features Included: Even the basic plans include key features such as segmentation, analytics, and template access, covering most needs for standard email marketing campaigns.
  • Scalability: With various plans available, businesses can scale their email marketing efforts as they grow, increasing the limit on emails as needed.
  • Limited Advanced Features: Lacks some of the more sophisticated features offered by larger platforms, such as extensive automation, in-depth customer insights, and extensive integration options.
  • Email Limits: The caps on the number of emails that can be sent may hinder larger campaigns or growing businesses that need to communicate frequently with a broad customer base.
  • Basic Analytics: While it provides fundamental analytics, the depth of data might not suffice for more detailed marketing analysis and optimization.
  • Template Variety: The range of available templates is more limited compared to more established email marketing platforms, potentially affecting the uniqueness of campaigns.

9. Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS is a powerhouse tool for Shopify store owners aiming to drive sales through sophisticated email and SMS marketing. With Klaviyo, users can leverage deep data integrations to create highly targeted, personalized campaigns that speak directly to their customers’ preferences and behaviors. The app excels in segmentation and automation, enabling retailers to set up complex sequences that trigger based on specific customer actions, thus enhancing engagement and conversion rates. Ideal for both novices and experts, Klaviyo offers intuitive interfaces alongside advanced features, making it a top choice for those serious about maximizing their marketing ROI.

Klaviyo: Email Marketing & SMS Features

Certainly! Here are five key features of the Klaviyo: Email Marketing & SMS app for Shopify:
  1. Advanced Segmentation: Utilize customer data to create highly targeted segments, allowing for personalized marketing messages based on purchasing behavior, browsing history, and engagement levels.
  2. Powerful Automation: Set up automated email and SMS sequences that trigger based on specific customer actions, such as cart abandonment, first purchase, or website activity, ensuring timely and relevant communication.
  3. Integration Capabilities: Seamlessly integrates with Shopify and other leading e-commerce tools, pulling in real-time data for up-to-date insights and campaign effectiveness.
  4. Pre-built Templates: Access a library of professional email and SMS templates that are easy to customize, helping you launch campaigns quickly and maintain a consistent brand voice.
  5. Detailed Analytics: Track the performance of your campaigns with detailed analytics and reporting tools, allowing you to measure open rates, click-through rates, and overall ROI to continuously optimize your marketing efforts.

Klaviyo: Email Marketing & SMS Pricing

As of now, Klaviyo offers a flexible pricing structure primarily based on the number of contacts in your database and the number of SMS messages you send. Here’s an outline of their typical email and SMS pricing plans: Free Plan
  • Up to 250 contacts
  • Email sending limit up to 500 emails
  • Free access to basic email features
  • Basic reporting and analytics
  • Price: $0
Email Plans
  • Pricing scales with the number of contacts
  • Unlimited email sends
  • Access to all automation features
  • Advanced segmentation
  • Full access to reporting and analytics
  • Integration with multiple platforms
  • Price: Starts at $20/month for up to 500 contacts, increases with more contacts
SMS and MMS Plans
  • Pricing based on the number of SMS or MMS messages sent
  • Includes all features of email plans
  • Pay as you go for SMS and MMS messages
  • Price: SMS sending starts at $0.01 per SMS in the US
Combined Plans
  • Integration of both email and SMS services
  • Discounted rates for combining services
  • Customizable plans based on needs
  • Price: Custom pricing based on the volume of emails and SMS messages
Please note, Klaviyo’s pricing can vary based on additional features and services tailored to larger businesses or specific needs, so it’s recommended to check directly on Klaviyo’s website or contact their sales team for the most accurate and tailored pricing information.

Klaviyo: Email Marketing & SMS Pros And Cons

Here are the main pros and cons of using the Klaviyo: Email Marketing & SMS app for Shopify: Pros:
  • Advanced Segmentation and Targeting: Allows for detailed customer segmentation based on behavior, transaction history, and other data points, enabling highly personalized marketing campaigns.
  • Robust Automation Capabilities: Automate complex marketing sequences, such as welcome series, cart abandonment strategies, and post-purchase follow-ups, improving efficiency and effectiveness.
  • Comprehensive Integration: Seamlessly integrates with Shopify and numerous other third-party apps, enhancing data accuracy and campaign relevancy.
  • Detailed Analytics and Reporting: Offers in-depth analytics tools that provide clear insights into campaign performance and customer behaviors, aiding in strategic decision-making.
  • Pricing Can Be High for Large Contact Lists: As the number of contacts and SMS messages increases, the cost can become significant, potentially impacting smaller businesses or those with tight budgets.
  • Steep Learning Curve: New users may find the platform challenging to navigate initially due to its vast array of features and customization options.
  • Dependence on Third-Party Integrations: While integration is a strength, it can also be a drawback if other platforms are not properly synced or if there are compatibility issues.
  • Limited Customer Support Options: Some users report that customer support can be slow or less helpful than expected, which may be a concern for businesses requiring immediate assistance.

10. Sendvio: Email Marketing & SMS

Sendvio: Email Marketing & SMS is a comprehensive Shopify app designed to optimize your digital marketing strategy by integrating both email and SMS channels. This app enables you to craft and execute engaging, personalized marketing campaigns that resonate with your audience, encouraging higher engagement and boosting sales. With Sendvio, you can easily manage your contact lists, segment your audience based on their shopping behaviors, and automate key communications such as welcome messages, promotional offers, and abandoned cart reminders. Ideal for Shopify store owners looking to leverage multi-channel marketing, Sendvio offers a suite of tools that are both powerful and user-friendly, ensuring you can effectively reach your customers wherever they are.

Sendvio: Email Marketing & SMS Features

  1. Integrated Email and SMS Marketing: Allows simultaneous management of email and SMS campaigns from a single platform, enhancing the consistency and reach of marketing efforts.
  2. Audience Segmentation: Offers advanced segmentation tools to target customers based on their purchase history, behavior, and preferences, enabling more personalized and effective campaigns.
  3. Automated Campaigns: Features automation capabilities for sending scheduled emails and SMS messages, such as welcome series, birthday discounts, and abandoned cart reminders.
  4. Customizable Templates: Provides a wide array of customizable templates for both emails and SMS, helping to maintain brand consistency across all communications.
  5. Detailed Analytics: Delivers comprehensive analytics to track the performance of both email and SMS campaigns, offering insights into open rates, click rates, and conversion statistics.

Sendvio: Email Marketing & SMS Pricing

Free Plan
  • Up to 1,000 emails per month
  • Basic email and SMS campaigns
  • Basic segmentation tools
  • Access to standard templates
  • Free
Starter Plan
  • Up to 5,000 emails per month
  • 100 SMS messages included
  • Advanced segmentation capabilities
  • Access to all templates
  • Email and chat support
  • $19 per month
Growth Plan
  • Up to 25,000 emails per month
  • 500 SMS messages included
  • Automated email and SMS workflows
  • A/B testing capabilities
  • Enhanced analytics
  • $49 per month
Professional Plan
  • Up to 75,000 emails per month
  • 2,500 SMS messages included
  • Custom template design
  • API access for custom integrations
  • Dedicated account management
  • $99 per month

Sendvio: Email Marketing & SMS Pros And Cons

  • Integrated Marketing Channels: Combines email and SMS marketing into one platform, allowing for coordinated and multi-faceted communication strategies.
  • Automation Capabilities: Includes advanced automation tools for crafting timely and relevant automated campaigns, such as welcome emails, re-engagement SMS, and more.
  • Scalable Plans: Offers a range of plans that can accommodate businesses of all sizes, from startups to large enterprises, with the ability to scale as business needs grow.
  • Comprehensive Analytics: Provides detailed analytics for both email and SMS campaigns, helping to measure effectiveness and optimize strategies based on real data.
  • Cost for SMS: Higher plans, which include more comprehensive SMS capabilities, can become costly, especially for businesses that heavily utilize SMS marketing.
  • Complexity for Beginners: The wealth of features and integration options might be overwhelming for new users or small businesses without a dedicated marketing team.
  • Limited Free Plan: The free plan has very restricted limits on emails and SMS, which might not be adequate for businesses looking to fully explore the platform’s capabilities before committing to a paid plan.
  • Dependence on Digital Proficiency: Effective use of the platform’s advanced features requires a certain level of digital marketing knowledge, which might necessitate additional training or hiring expertise.

Selection Methodology

To determine the top email marketing apps for Shopify users, our methodology encompasses a blend of technical evaluations, user experience assessments, and real-world applicability. We analyzed a variety of factors that impact the effectiveness and usability of these apps, ensuring that our recommendations help Shopify store owners optimize their email marketing efforts. Below are the criteria we used:
  1. Integration with Shopify (20%): We assessed how seamlessly each app integrates with Shopify, considering the ease of syncing customer data, products, and transaction information. This accounts for 20% of the app’s overall score.
  2. Features and Functionality (30%): This category forms the bulk of our evaluation, focusing on the core capabilities such as automation, campaign management, segmentation, template designs, and A/B testing. We looked at how these features contribute to creating effective email marketing campaigns.
  3. User Experience (20%): We examined the usability of each app, including the simplicity of the interface, the ease of setting up campaigns, and the learning curve for new users. A good user experience is essential for enabling marketers to focus more on strategy and less on navigating the tool.
  4. Customer Support and Resources (15%): Effective support is critical, especially in a high-stakes environment like email marketing. We evaluated the availability and quality of customer support, including live chat, email support, tutorials, and a knowledge base.
  5. Pricing Transparency and Flexibility (15%): We analyzed how each app presents its pricing, the flexibility of its plans (including free trials or free versions), and the overall cost-effectiveness considering the features offered. This helps ensure that users can choose a service that fits their budget and scale needs.
By employing this methodology, we ensure that our selection of the best Shopify Email Marketing Apps is well-rounded, catering to the diverse needs of e-commerce marketers, from startups to large enterprises. Each app was scored against these criteria to compile a list that truly represents the best tools available to enhance email marketing strategies on Shopify.

What to Look For in a Shopify Email Marketing App

When searching for the right Shopify Email Marketing App, there are several key factors you should consider to ensure you select a tool that will effectively support and enhance your marketing efforts. Here are some essential aspects to keep in mind: Integration and Compatibility: The best email marketing apps should integrate seamlessly with your Shopify store. This integration allows for the automatic syncing of customer data and transaction details, which is crucial for personalizing emails and targeting specific segments. Ensure the app can easily connect with other tools you use, such as CRM systems or analytics platforms. Features and Capabilities: Look for apps that offer a comprehensive set of features tailored to your specific needs. Essential functions might include automated campaign workflows, customizable email templates, A/B testing, advanced segmentation, and detailed analytics to track open rates, click-through rates, and conversion metrics. These features will help you create effective and engaging email campaigns that can convert leads into customers. User Experience: The app should be user-friendly, with an intuitive interface that makes it easy for you to create, execute, and manage your email campaigns. A steep learning curve can hinder your marketing efforts, so choose an app that you and your team can easily adopt and use efficiently. Customer Support and Resources: Good customer support is vital, especially if you encounter issues or have questions about advanced features. Look for apps that provide robust support through multiple channels such as email, live chat, and phone. Additionally, educational resources like tutorials, guides, and forums can be invaluable for helping you get the most out of your email marketing app. By keeping these factors in mind, you can choose a Shopify Email Marketing App that not only meets your business’s specific needs but also enhances your overall marketing strategy, driving growth and improving customer engagement.


In conclusion, selecting the right email marketing app for your Shopify store is not just about choosing a tool; it’s about finding a partner that can help you unlock the potential of your email marketing campaigns. The apps we’ve highlighted in this article have been chosen for their robust features, seamless Shopify integration, ease of use, and excellent customer support. Each one offers unique capabilities that can transform how you engage with your customers, enhance your promotional strategies, and ultimately drive sales. We understand that every Shopify store has its specific needs, which is why our selection includes a diverse array of apps. Whether you’re looking for advanced automation features, detailed analytics, or just a straightforward, no-frills approach to email marketing, our list is designed to cater to a wide range of preferences and requirements. These apps stand out not only for their functionality but also for their ability to integrate smoothly with Shopify, ensuring that you can maintain a cohesive and streamlined operation. Ultimately, the best email marketing app for your Shopify store should align with your business goals, budget, and marketing strategy. It should empower you to create personalized, effective communications that resonate with your audience. By choosing from our list of top Shopify email marketing apps, you’re well on your way to enhancing your customer engagement and boosting your store’s performance. Remember, the right email marketing tool can provide a significant return on investment, not just by increasing sales but also by building lasting relationships with your customers.