Arlen Robinson

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.

Recent from Arlen Robinson

If you run an e-commerce business, it will not be surprising if you are always looking for the best marketing strategies. After all, your online store will not succeed if you cannot generate sales.

For one, marketing ensures that people know that your business exists. It also allows you to compel customers that your products are worth buying.

Getting to know Shopify if you are about to start your own business is a great idea. The reason is that Shopify is an online commerce platform that will enable you to begin, expand, and manage your business. It will also help you in customizing and creating your online store. With the help of Shopify as an awesome business tool, you will get an opportunity to sell in various places which includes web, social media, mobile, other online marketplaces as well as pop-up shops and brick-and-mortar locations. Shopify will also help you in managing your shipping, payments, products, and inventory.

If this is your first time hearing about this platform, you probably will wonder what it’s all about. Well, it is very similar to open source platforms like WordPress and Shopify. However, this platform comes with its uniqueness that intrigues both aspiring and established eCommerce businesspersons.

As an entrepreneur, marketing your product can seem pretty confusing. That’s because you’re indecisive and probably don’t know where to start. Honestly, it isn’t rosy. Especially when there are 101 ways to go about it. You don’t need to try the 101 methods; all you need is to discover what works for your business and stick to it.

eCommerce still holds a lot of weight as a stable form of marketing. Even with the advent of social media and other forms of online promotion, eCommerce is here to stay because people can build off that platform and segway it into other areas.

When it comes to creating that perfect name for your brand, you need a good service that can kick things forward in a matter of moments. The lead domain search helps you get there with just one word, you can draw your inspiration from the engine. Once you get the one word, you’ll find that the results come up as in available, registered, favorites, and more. This helps you decide on what names you need to help get your brand together. Narrow it down so that it’s easier for the end goal.

Showcase your video marketing potential and build your loyal audience with consumers through tools that would ignite your fan base and strategy to make sure you are on track. We have reinvented the way that your brands would engage your consumers through videos.

When it comes to doing well on certain platforms, it’s all about knowing what resonates best. For something on Facebook, it can be a clothing store, restaurant, or maybe some type of digital art being sold. This is something that has more of a corporate structure, so the niche is different. However, Etsy is more about being creative.