The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
This episode was originally published in 2021.
Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In this episode, you will learn
- What is back linking and why is it so important in the eyes of Google?
- Link building strategies that any ecommerce business can get started with
- The changing need for building links
- Do’s and Don’ts when it comes to link building
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Episode Title: Mastering Link Building and SEO with Neil Patel
Host: Arlen Robinson
Guest: Neil Patel, CMO and Co-Founder of NP Digital
Summary: In this insightful episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Neil Patel, a renowned digital marketer and New York Times Bestselling author. Neil shares his journey into digital marketing and offers invaluable advice on link building and SEO, particularly for e-commerce businesses. The discussion covers the significance of quality content, the evolving importance of links in Google’s ranking algorithm, and practical strategies for new businesses to attract high-authority backlinks.
Key Takeaways:
- Introduction and Background [00:00]
- Neil Patel’s journey from starting a job board at 16 to becoming a top digital marketer [03:00].
- Importance of Link Building [05:00]
- Links as votes of credibility and authority [06:30].
- The difference in value between high-authority and low-authority links [07:30].
- Google’s evolving focus on user experience and relevance over sheer number of backlinks [10:00].
- Strategies for E-commerce Businesses [12:00]
- Creating in-depth, educational content to attract links and engage users [13:30].
- Example: Detailed product comparisons and analyses [14:30].
- The importance of marketing your content to gain visibility and backlinks [16:00].
- Building Links for New Businesses [18:00]
- Using tools to analyze competitors’ backlinks and creating better content [19:30].
- Outreach strategies for getting high-authority sites to link to your content [21:00].
- Future of Link Building and SEO [24:00]
- The shift towards user experience and content quality [25:00].
- Examples of enhancing user experience through detailed product information and reviews [26:00].
- Dos and Don’ts of Link Building [29:00]
- Focus on quality over quantity of links [30:00].
- Avoid building links too quickly and using shady practices [31:00].
- Invest in creating superior products, services, and content [32:00].
- Closing Fun Fact [34:00]
- Neil shares his OCD tendencies and how it affects his work and life [35:00].
Guest Info:
- Name: Neil Patel
- Position: CMO and Co-Founder of NP Digital
- Website: Neil Patel
For more insights and to connect with Neil Patel, visit NP Digital.
