Arlen
[00:01:46]
Welcome to the e-commerce marketing podcast. Everyone. I am your host, Arlen Robinson. And today we have a guest Luke Lintz, co-founder of HighKey Enterprises has been in the digital marketing space for 6 years, and has made a massive impact in that short period of time. He has done collaborations with celebrities like Kevin Hart, Logan Paul, Jake Paul, Snoop Dogg, Lil Baby and so many others. Luke Lintz we’re going to the podcast loop. All right.

Luke
[00:02:16]
Thanks for having me.

Arlen
[00:02:19]
Yes. I’m excited to talk to you, you know, from reading your intro, it’s like, wow. In six years, to be able to treat a business and be able to connect with the celebrities at that level is definitely accomplishment. That’s not something that’s easy to do.

Luke
[00:02:35]
I appreciate it, man. Yeah, it’s really been like a snowball effect of over the years. They didn’t all come like overnight. And each of those influencers listed and celebs influenced enlisted were over the course of, of the six years in space that accordingly. But yeah, it’s some cool stuff to get into with all.

Arlen
[00:02:52]
Yeah, that’s awesome. And yeah, I’m glad you’ve mentioned that. They’re really, in my opinion, I’ve been in the business a long time. I was as mentioned before we, I don’t know if there’s really any overnight success stories. I mean, there are, of course maybe some one-off cases that are anomalies that happen, but most of the time, the large percentage is people putting in that work. And I know you guys have put in that work Definitely. Well, look, before we get into it, you know, today we’re going to be talking about influencer marketing and that’s, I know your bread and butter, and it’s one of the things that has really grown your business. But before we get into talking about that, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today?

Luke
[00:03:37]
Yeah, 100%. So I started the company high key and it’s kind of been an umbrella of companies. So we originally started back in Canada all the way back in 2016 and we started with an e-commerce company. So it’s going to be critical for this podcast because we actually come from an e-commerce background and we were selling consumer electronics. At the time specifically, we started off with our first product, completely wireless ear buds. So like we were before all the other wireless ear buds on the market, like we were before AirPods, Samsung, galaxy gear icon, every single wireless ear, bud on the market we worked before. And this is something I want to really get into with this being more of like an e-commerce focused podcast is that it’s really about like, as much as you want to go into like marketing and different marketing techniques, it’s really about having a killer product and like the best product ever.

Luke
[00:04:27]
And then the marketing comes second. And so that’s where we have is we had a really good product and a great product market fit because at the time there was no other wireless ear buds in the market. And so we were able to scale that business up with very little marketing knowledge and no business knowledge at all. I was in high school at the time and we scaled that and we scaled that up to seven figures in a year and a half in revenue. And the profit was in wasn’t that good at all, but it was cool to say that revenue number. And then after about three years in the business, we made some like pretty epic failures with that company in terms of like over purchasing on inventory, not testing the product first, before releasing a new product, some marketing failures, a bunch of things. And it led us to starting up an agency because we really like honed in on what we were best at with growing that business. And what we realized is we were best at like growing a brand and establishing a brand. And there were a lot of other people in our network, like companies and personal brands coming to us and wanting our marketing services at branding services. And so we started up an agency from that called high-key agency and that is like snowballed into all this stuff that we’re doing today.

Arlen
[00:05:39]
Gotcha, gotcha. That’s good stuff, man. So it sounds like you took all of those strategies and tactics that you used, you know, kind of back in the day to grow the wireless earbuds business and apply those things to the clients that you’re working with.

Luke
[00:05:54]
That’s literally exactly what we did at the start. And then after we started working with clients, things just snowballed where we were able to, we were able to really take off because we were making some decent margins and way better profits than we were in the e-commerce company. So we were able to hire really talented people and like, I’m pretty happy to say that people hired our company and our different departments now in our agency that are way smarter than me at specific things. And so I’m able to be relieved when a client gets on the phone and asks about specific marketing techniques on like tip talk or Instagram or any of these I’m like, listen, I’m not the expert anymore. My team’s the expert. Let me, let me get you on the phone with them. And they can give you the exact marketing breakdown.

Arlen
[00:06:37]
Gotcha, gotcha. That’s good stuff, man. It does always come down to that team. You know, you can only be an expert in so many things you can be, you know, knowledgeable about all things. So it’s good to know that you, you realize that you’re humble enough to believe that, you know, you have the good solid team that is able to really put, help, push everything forward. That that’s what it’s about

Luke
[00:06:57]
100%.

Arlen
[00:06:59]
Right. Well look, thank you for sharing that. I mean, that is a quite a story. I know it’s definitely going to inspire those that are listening as well. But as I mentioned today, we’re going to be talking about influencer marketing, which is really a hot topic. And I know, you know, most e-commerce businesses that are a little bit familiar with it, but just know I’ve heard about the power of it. Where do you really just begin with it? How does an e-commerce business gets started with influencer marketing?

Luke
[00:07:25]
Yeah, so I’m really passionate about influencer marketing because we started with influencer marketing. That was our number one marketing technique with our e-commerce company. And we actually deemed to do any direct advertising at the time. We didn’t do any Google ads. We didn’t do any Facebook ads. We didn’t do any type of direct advertising and the entire revenue stream of that seven figures that we generated in that first year and a half was 100% through mean pages. What we call it on Instagram and then through micro influencers. And so this is a technique that’s still utilized and still should be utilized by any e-commerce company. 100%. And my personal belief on it is like, I’ll give it a case study as an example for all the e-commerce companies out there, we’re currently working with this agency and they ship mind me mentioning their name they’re Canadian company called Coco vodka.

Luke
[00:08:17]
And they sell e-commerce like basically like these spritzers they’re made of coconut water and vodka. They have really good branding. And the most important thing of like, what I said earlier is they have an unbelievable product. The product is so good. And so basically what we’d be doing is we’d be doing a specific DM outreach campaign for them. And so we’ve been using our like verified Instagram accounts to outreach, to hundreds and thousands of people per week in their specific niche. So there are like the 18 plus niche and kind of like the college space because it’s like a, an alcoholic drink. And so we’re going after a few different things. We’re going after people in the club space, we’re going after people in the party space we’re going after like people who are just like in like lifestyle influencers and literally just DM-ing them with a very simple pitch.

Luke
[00:09:10]
And our goal is to get people to promote the product for absolutely for free and only in exchange for the product. And people like people really underestimate this. And the whole like influencer marketing space is even in this day and age where like influencer marketing has been a thing for like say like the past like seven years now, seven, eight years widely like widely known. There’s so many micro influencers out there that are around like 50,000 followers to 500,000 followers that can bring great exposure to people’s businesses. And they will do that in terms of like posting on their page, just exchange for a product if you have a really good product that’s in there.

Arlen
[00:09:52]
Gotcha. Gotcha. Yeah. I’m glad you mentioned that because I’ve done other talks and webinars and things about influencer marketing and a lot of times that’s what I stress to people in businesses that, that micro influencer niche between, you know, 5,000 to 50,000 or so followers on Instagram or any of the other social networks is really a sweet spot because there’s so many of them they’re obtainable for smaller businesses, because like you said, you can probably get away with giving them free product. If you do give them an incentive, it doesn’t have to be a huge incentive. Like you would have to do those, you know, mega influencers, those people that are at the millions of following level that are, you know, really those celebs, because those for a small business, nine times out of 10, that’s kind of unattainable to really get us a celebrity to promote your product

Luke
[01:10:41]
Big time. It can be unattainable in terms of the cost. And even if you were able to like say justify that cost at the initial, like getting a return on that cost with like a huge celeb, just for an e-commerce company promotion, if you’re a small business would be very hard.

Arlen
[01:10:58]
Yeah. Very, very true. Yeah. It’s the return on that ad spend is just, yeah. I mean, you would have to sell a lot, a lot of products, a lot of businesses that even if they weren’t able to sell that, then when you looking at a small business, if you’re talking about a physical product, you’re talking about, you got to have the inventory first to be able to fulfill all of that. And then of course there’s a cost up front for that. So it’s, you know, it’s kind of a catch 22. So in a way,

Luke
[01:11:26]
100%. Yeah. I agree.

Arlen
[01:11:28]
You know, with influencer marketing with so many of that are out there, you mentioned the, of course, focusing on the micro influencer category, which is 5,000, about 50,000 followers. So let’s just say on Instagram, that’s a lot of influencers in that category. You know, you can kind of go on Instagram right now and start doing searches and you’re gonna, you’re going to come across. I would bet, you know, hundreds of thousands, if not millions of people that are maybe in that particular category. So it could be a little bit overwhelming when you’re trying to approach people, even if you’re trying to, like you said, in your example of the vodka company, you focused on those influencers that are in the party space that are college students, that type of thing, you’re focusing on that, but that still leaves a lot. What are some other ways that a business can narrow down and help try to find that right. Influencer? Because I have heard horror stories as well, where businesses have gotten burned by influencers that don’t necessarily have the reach that they say

Luke
[01:12:29]
For sure, for sure. Well, first of all, the component of like getting burned, you can’t really get burned if you’re just giving up your product in the hopes of exchange. So you only really get burned is that you’re paying heavy for promotion. And that’s where like, in terms of valuing an influencer and like paying an influencer appropriately for like their viewership and their potential reach, that’s a huge conversation. There’s like tons of metrics based off of the industry and then like what their engagement rates and follower rates are. But in terms of like looking for influencers in specific industries, I’ll just give some examples. So for example, in a tech and in a tech e-commerce company, like if somebody’s running anything in like the gaming space or tech space, I would immediately go after Twitch and YouTube influencers, you’re going to have to go smaller.

Luke
[01:13:20]
And you’re going to have to pit people in like the tech, like review space or like anything like around that of like 5,000 to like maybe 25,000 subscribers ran like that, mark. But we’re, that’s huge is because YouTube videos rank at the top of Google and the thing about tech products and the thing that I learned with our e-commerce company is it has a higher buying threshold than say, like a clothing product where people usually do more researching tech products. And so like, you want to be all over Google because people are going to be doing their research before they purchase. If you have a very like impulse purchase product that is going to a younger demographic, I would immediately go out after tip talk influencers. And it really depends on the exact type of product that you have based off of the specific tick-tock influencer you go after, but people would be so surprised.

Luke
[01:14:10]
And I see it all the time. I spend a bit of time on Tik TOK, every here and there, but my team really like, I’ve a couple of members of my team that spent literally every single hour of the day on Tik TOK. And they see all the time people who have millions and millions of followers on TechTalk and you can literally click on their Instagram profile and they have like 20,000 to a hundred thousand Instagram followers, where if you reach out to them over Instagram, they’re most likely respond. Even if you, even if you send a DM from like a somewhat like followed account, most likely to respond, if you have a enticing offer for them. And then it really just depends that the industry, that the product is in based off of like the specific people that they’re targeting.

Arlen
[01:14:51]
Gotcha. Gotcha. Are there any rules of thumb when it comes to, let’s say vetting one of these influencers, because we see that there’s a large pool to choose from. And, you know, as a business owner, like I said, they’re not losing a whole lot other than that, maybe free product, but at the same time, time is money. They want to waste time with somebody that’s not really good at really get them any return at all. So they want to make sure they did still maximize that the amount of time the effort is to get them the products spend time on, you know, facilitating that relationship. What are some other things that you’ve done your agency has done, or you guys have done personally to try to vet influencers,

Luke
[01:15:31]
For sure. It’s really all about in terms of vetting influencer, based off of like how much reach it has. It really has nothing to do with the forward number and where they all has to do with engagement numbers. And so they engagement numbers. Like you’ll get a hang of it once you start seeing people. And like actually like working with individual people, but usually getting engagement rate is anywhere from like one to 5% of their total following. That’s like one to 5% of their total following in like likes comments and like viewership on like each of their videos. And this varies greatly, like this could be like a 5,000 fold. Influencer could have more engagement than a 50,000 follower influencer. And if 50,000 for influencer could have more engagement than a 500,000 followers influencer. And that’s why engagement is really like the only thing that matters.

Luke
[01:16:19]
Also a key thing in it’s where, like, the thing about wasting time is the thing about wasting time and potentially like sending out a product and like then not utilizing it or like utilizing and not promoting it. It’s kind of like the cost of doing business with influencer marketing. I would really suggest that any eCommerce company like listening to this podcast and wanting to get into influencer marketing or already doing influencer marketing, or we dedicate one person in their company to handle all influencer marketing. And what they’re doing is they’re handling all the outreach to people, all the research at people, they should be creating lists of like all the potential people and like the industries that they want to be targeting for like potential influencers in the future. They won’t be doing a specific amount of outreaches per week. And then they want to be like doing audits on like how many people of those are responding back.

Luke
[01:17:12]
And then how many people are interested in doing deals. And then the hard part, the most time consuming of like influencer outreach and like securing influencer campaigns with micro influencers is the full up. So like after you ship out the product, it’s the followup of them receiving the product and then nurturing them, seeing like how they like the product gain the response customer satisfaction. And then if they’re happy with it, that’d be like, oh, you’re happy with it. Let’s continue to work on it. And what we found with, like, we spent like easily over $500,000 just with our e-commerce company, specifically on influencer marketing. And what we found is that working with a small bunch of influencers on a consistent basis, there’s a way better community than working with a ton of influencers just once. And it’s because they’re like nurturing their community. And like, the people are just like, oh, this is some random promotion that this company just paid them a couple of thousand dollars for. And it’s the difference of that with their followers realizing that they actually like in our doors, in this product.

Arlen
[01:18:14]
Yeah. Those are some really key points for sure. First off, you mentioned that as a business owner, you got to get past that follower account. It’s really all about the engagement for sure. But I know a lot of times businesses, they, they see those followers, they see the hundreds of thousands of 200 thousands, but they don’t dig in there and look at the engagement. It’s pretty clear to see I’ve done different webinars about this. And I mean, you can easily kind of spot. I’ll kind of a fake, I guess you could say influence over somebody. That’s really the real deal. That’s an engaging. When you just look at the posts, if you see somebody may have, you know, hundreds of thousands of followers or maybe even millions, but then when you look at their posts, they’re getting, you know, very minimal likes. There’s hardly any comments there’s no back and forth.

Arlen
[01:18:57]
So it’s pretty clear that, you know, this is somebody that’s really, you know, not the real deal. It could be, you know, trying to do some type of stamp. You never know. So that’s really what you have to focus on. It kind of get beyond that follower number, because as you mentioned from even some of the smaller influencers that have the smaller follower accounts, they’re going to be getting actually higher engagement because it’s a smaller community and they’re able to foster a better tighter relationship because it’s going to be the same people that they’re communicating with on their posts and anything that they’re doing that they’re really kind of getting to know in a way that’s what you really want to want to look for, for sure. And you mentioned also, as far as the influencers are concerned, what I wanted to see is as far as the incentive, of course, we talked a lot about the free product and you being able to do this by just offering free product. 

Arlen
[01:19:51]
And the worst thing is if they don’t even use it or they don’t do any engagement or, you know, expose it to anyone and that’s just really the cost of doing business. So let’s say the, the businesses get beyond the micro-influencer level, they’ve grown a bit and they want to kind of take it up to that next level. We’re talking. They want to get to people that are, have the hundreds of thousands of followers. One of the common questions that I get from business owners is okay, how do I determine what incentive to offer them? That’s really going to entice them. Is there a general rule of thumb when you starting to get up in those, those higher level influencers?

Luke
[02:20:28]
Yeah. So this gets into like kind of negotiation strategies and like how you can kind of get behind. This is really reading up on any type of negotiation books, any type of negotiation classes to get like strategies on this. But like the strategies that we’ve always utilized with negotiation with influencers is never say your number first, always them to save their number. And if they say, give me your budget, just never tell them your budget and get them to tell you their price beforehand. Because in reality, when you’re dealing with influencers, any single price that they say, no matter what, for any type of deliverables, it can usually be cut in half. And like people just don’t realize that. And the people are a little scared to negotiate for whatever reason. And yet this is like just kind of like sales and negotiation. And so usually what we do is when they say a price and we finally get them to say a price for specific deliverables that we’re wanting, we usually cut it by, like, we take that and we take, we give them an offer back of like 30 to 40% and it really throws them off. 

Luke
[02:21:30]
You really have to be careful with this because sometimes you can potentially lose deals by going too low. Most of the time, like these influencers are wanting deals more than you’re wanting deals because in reality, like there’s millions of influencers out there. And so there’s more of them out there than there is like companies willing to pay. And so, yeah, so it’s a numbers game. What popped into my head from this is kind of like a foolproof plan to make sure that like, if you are above the next level of like micro-influencers, and you’re going to start paying for influencers, but like scared of like losing a lot of money, a foolproof plan is doing a Facebook ad strategy coming up with an entire Facebook ad strategy, direct marketing. This can also work for YouTube ads, strategy and reverse engineering. It. So thinking about like the perfect influencer or like a few influencers, that’d be perfect for Facebook ads campaign in your specific industry, like putting yourself in your customer’s shoes and your client’s shoes.

Luke
[02:22:32]
And if they were looking at a specific influencer endorsing your product, who would be the perfect ones and paying those people for work and the using their content for Facebook ads and YouTube ads, and it’s kind of a foolproof plan. If you’re being into like a bigger level of influencers, you might need to sign a contract with them saying that you can utilize their content. So you just took it suit from them or like the no bad water goes in, in between you. But that’s something that we’ve utilized a lot with companies that we’ve worked with to make sure that it’s like foolproof, where even if the influencer doesn’t draw the traffic, they said that they would using that same content in retargeting campaigns for Facebook and YouTube ads usually does very well.

Arlen
[02:23:18]
Yeah. That’s, that’s great. That’s a great strategy. I actually hadn’t thought about that or heard anyone utilize that. So the kind of the power in that is even if they, like you said, if they don’t even do anything, you taking their content, you taking their, their image, their likeness, and using it across your platforms, retargeting that that’s really going to give you a boost because people are still, even though we may not have the direct access to their specific network, utilizing your own, and through retargeting, you can kind of get close. You can get close to reaching what they would maybe be able to reach by just them putting it out on their own.

Luke
[02:23:55]
Yeah. Yeah. We stumbled on this tactic kind of accidentally, but it’s kind of common sense when you, when you think of it, how we stumbled on it was one of the main services that we offer is we offer giveaway sponsorship opportunities. And so this is what’s allowed us to work with so many celebrities because what we do is we set up a huge giveaway. We do a giveaway of like usually a Tesla or like something really massive, like $40,000 in value. And then we partner up with one specific celebrity to promote that giveaway. And the whole promotion of the giveaway is people can enter that giveaway by following a list of accounts. And we usually have a list of like 80 to 90 giveaway sponsors. And so each one of those accounts on the following list or giveaway sponsors helping us pay for the giveaway and then also paying us to deliver the service.

Luke
[02:24:46]
And so how we fell on this Facebook ads campaign is we were doing, we were doing a campaign with Kevin Hart actually, and we were giving away $20,000 in cash. And it wasn’t performing the way we liked it to perform. We were estimating a hundred thousand followers for all of our giveaway sponsors on the list. We were at some pretty high expectations for all of them. And after about a day, we were like, we need to switch this up. And so we took Kevin Hart’s video that he made, and we put it on Facebook ads campaign, every targeted, all of Kevin Hart’s following on Instagram, specifically on Instagram ads. And it literally drove over over 110,000 followers for all of our giveaway sponsors single-handedly. And so it was massive. And then we started utilizing that for e-commerce companies that we work with.

Arlen
[02:25:34]
Gotcha, gotcha. Yeah, that’s a great strategy. And I see that and see how that can work. And just about almost any case, there’s just, you know, getting that, that sponsor just, I think the goal with that is that you’re using their content, their likeness, their video, and then you’re kind of running with it, so to speak. So regardless of what they do or what their direct followers do you have that content and their image and likeness, which is where the power is their celebrity and you just get going with it. But like you said, you do have to get their Cod sign a contract and get their permission to be able to use that first. That’s a key thing.

Luke
[02:26:08]
Exactly. Exactly.

Arlen
[02:26:10]
Definitely. Well, that’s awesome. Well guys, we get ready to wrap things up. Luke. One of the things I wanted to kind of ask you is if you don’t mind sharing maybe some other businesses that you’re work with, or that you’re familiar with that have launched some other influencer marketing campaigns and what are some other specific things that they did around influencer marketing to be successful?

Luke
[02:26:31]
Yeah. So some other campaigns that we’ve worked with is we’ve worked with some really big companies, like big influencer companies. Like we worked with like people like bang energy, what they do specifically is they do like, you know, bang energy, have you heard of them

Arlen
[02:26:46]
Is like an energy drink,

Luke
[02:26:47]
I believe. Yeah. Yeah. So they kind of like, do they kind of do like a widespread barky tactic where like they’re, they’re going after any single influencer. And like they were paying some really good numbers. Their tactic was, they were going after influencers to Seoul, the rep their energy drink and not rep any other drinks. So like they were going very aggressively at signing contracts. They definitely had VC funding and stuff, and they were going after any single influencer that was willing to work with them with good engagement rates and be good following. And they were paying them a monthly retainer to promote them with a certain set of deliverables. And at the start they were paying some like crazy rates where like influencers just couldn’t say no to. And so they were really capitalizing on just being so widespread and just being like the company that everybody is seeing across everywhere and being like, yo, what is this all about?

Luke
[02:27:42]
And so that’s a really cool tactic. A lot of the companies that we’re working with currently are in like the entrepreneur real estate space business leaders. That’s kind of like the focus in not necessarily like e-commerce products. And so like when we do individual say influencer campaigns for these personal brands, it’s mainly in the form of getting on niche, Instagram pages. And so there’s tons of niche, Instagram pages. This is another tactic we used for our e-commerce company of wireless earbuds. And there’s so many niche pages. Like there’s like meme pages that are talking about like comedy. Like for example, like world is considered like a meaningful answer because like there’s no like actual face to the face to the page. And so working with some of these pages that have like hundreds of thousands of followers and really good engagement rates can be a great way because you can post your own video content on these pages.

Luke
[02:28:41]
And so this is another tactic that we use is that we would get influencers, either micro influencers to make content for us or pay like one or two really big influencers for like the Facebook ad strategy. And at the same time utilizing that content on mean influencer pages. So like you can pay like the influencer pages that are in your specific industry doing like very little research, finding them by going out after like hashtags and find the influencers that way and paying like a hundred thousand follower page, like a few hundred dollars to repost. I mean, feed post of a video that was filmed in that you paid for, for another influencer tactic that we use to gain more exposure for that.

Arlen
[02:29:24]
Okay, great. Great. That’s some good stuff. Thank you for sharing that. I appreciate that those are definitely some unique tactics I hadn’t quite heard before, and I know it’s going to go a long way with our listeners as well. We, then the last thing I wanted to kind of close out this with is one thing that you mentioned a few minutes back, that I think is really important is dedicating someone on your team where it’s their sole responsibility to manage finding these influencers, pitching them doing the follow-ups and this kind of nurturing the whole relationship, because it really is a full-time job. I know a lot of times business owners may want to try to lump this under just somebody. That’s not already doing some digital marketing for them, but it takes a lot. And especially if you’re really looking to really be successful with it, it’s a lot, you’re going to be pitching a lot of people.

Arlen
[03:30:13]
You’re going to be scouring Instagram, these other social networks, trying to find the right people, doing the followups, creating the relationships that you gotta to be doing that all day every day for the full-time job to be able to manage that correctly. So I think that’s a key thing there. I think a lot of businesses think, oh, okay. Yeah, we can kind of do this a little bit on the side, but to be able to really be successful, you got to dedicate at least one person on your team that that’s really their kind of their sole responsibility.

Luke
[03:30:40]
Yeah. It really won’t work out well for any company that’s spending like one day to do outreaches per week and then like maybe following up with them like every third day and then sending out the product and then like forgetting to follow up after like a week. Like that’s really how that would get you to the consensus of like, oh, influencer marketing doesn’t work. Right. Because you’re just not putting the time behind it.

Arlen
[03:31:02]
Exactly. And that happens. I know a lot of businesses, they’d be tried a little bit, a few hours per week here and there. That’s not going to cut it. They’re going to come to the conclusion. They’re going to think it’s not working, but it’s just because they didn’t spend the time into it. Well, look, you’ve definitely shared a wealth of knowledge for sure. I know I’ve learned a lot and I know our listeners and viewers will as well, but you know, lastly, I always like to switch gears here with my final question is just so our artists get to know you a little bit better. If you don’t mind sharing one kind of closing fun fact about yourself that you think are our listeners and our viewers would be interested to know

Luke
[03:31:36]
And fast. Oh, I feel like there’s a couple of things that I could say a fun fact is actually over the past two years, we’ve gone heavily into the crypto space. And so the majority of my time on a day-to-day basis is going towards doing research on different crypto projects, doing a lot marketing for crypto projects and then also investing our personal capital and hit a lot of crypto projects.

Arlen
[03:32:00]
Okay. That’s awesome. That’s awesome. So it, you’d been a little bit, you’ve been kind of successful in the investment standpoint of the crypto because it’s really, I’ve talked to a lot of people where they’ve really been doing well with

Luke
[03:32:11]
Yeah. Yeah. Over the past couple of years, it’s been, I’m glad I’ve gone into it.

Arlen
[03:32:15]
Okay. That’s good to know. Definitely. Good. Well thank you for sharing that, Luke really appreciate that. Lastly, thank you for coming on to the show. And lastly, before we let you go, if you don’t mind letting our listeners know what’s the best way for them to reach you, if they’d like to reach out to you and pick your brain anymore about influencer marketing.

Luke
[03:32:33]
Yeah. Yeah. Reaching out to me is as simple as looking up at Luke, Clint’s on really any social media platform I’m on practically everything. I mainly spend most of my time with the web 2.0 world on Instagram at Luke lids, O U K E last name L I N T Z.

Arlen
[03:32:50]
Gotcha. Great. Well thank you for sharing that. I definitely encourage our listeners to check you out and check out all that you guys are doing with your, your company. And we wish you well with everything. And thank you for joining us today on the e-commerce marketing podcast.

Luke
[03:33:03]
Thank you so much on

speaker 1
[03:33:07]

Thank you for listening to the e-commerce marketing podcast.

Podcast Guest Info

Luke Lintz
Co-Founder of HighKey Enterprises