Marketing Experts Reveal Top Strategies To

Arlen
[00:00:57]
Welcome to the e-commerce marketing podcast, everyone. My name is Arlen Robinson, and I am your host. And today we have a very special guest Jude, Charles, who for over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Welcome to the podcast Jude. 

Jude
[00:01:41]
Arlen. Thank you for having me, man. It’s definitely a pleasure to be here with you to chop it up on storytelling and to be able to really dig deep on that.

Arlen
[00:01:48]
Yes, thank you for joining us today as well. I’m I’m super excited to talk to you because the more and more I dig deep into digital marketing, the more and more I hear about how important storytelling is. So you’re definitely right on time, right on the money as far as what you’re doing, because I know you’ve heard this phrase before and probably people listening have heard it as well. They say stories sell that’s what sells not facts and figures about your business, but it’s stories that actually sell. And so it’s very important that, you know, as a business, you learn how to craft a proper story. And so today we’re gonna be talking about specifically not only crafting the story for your business, but also leveraging the stories and testimonials of your customer base to help sell your business. Cuz when people see other successful businesses that are highlighted, that are telling their testimonial about how they’ve been successful with your product and service, that that speaks volumes to your business. And that’s what these days, that’s what a lot of people look for. It’s, you know, considered that social proof that we all wanna see before we pull the trigger with the business. But you know, before we do get into all of that, why don’t you tell us a little bit more about your background and you specifically, how you got into what you’re doing today? 

Jude
[00:03:01]
Yeah. I was 17 years old in a TV production classroom when Mrs. Donna Lee, my TV production teacher said to me on May 4th, 2006, Jude, you’re really, really talented at video production. I think you should start at business. I’m the youngest of 10 children. Wow. My father worked as a construction worker. My mom worked at a chair factory, so there were no entrepreneurs in my family, but on the following day, May 5th, 2006. And Mrs. Donnelley walked into the classroom with a yellow envelope that she handed to me. And when I looked inside of this yellow envelope, it was my very first set of business cards. And that is what I still have every morning. I walk into my office it’s wow. I look at the business card. Okay. That’s how I got started. 17 years old in high school. Ms. Donley gave me the courage to believe in myself and I naively thought all I needed was business cards and a video camera. Right, right. More than that. But that’s how I got started. That’s how I got started. And for my love of storytelling just continued to do that 15 years later.

Arlen
[00:03:58]
Okay, great. Great. That’s awesome. Thank you for sharing that. And that’s really, you know, admirable of that, that teacher there that was encouraging you, you know, at a young age to just really go forward and, and do it and get those business cards for you. And, you know, with the, with the video camera, you were on your way, you know, like you said, of course it does take a little bit more than business cards and a camera to, to create a business. But you know, at, at a bare minimum, that’s a, you know, the initial tools that you need, you need a business card to get out there and sell yourself and you need that video camera to, to shoot those videos for those customers. So you’re definitely on a good start right there. So as I mentioned at the beginning, what we’re really gonna be talking about is, is kind of crafting that story.

Arlen
[00:04:37]
And I guess really kind of where I want to start at is something that I think a lot of e-commerce businesses struggle with because I know it because I, I look at e-commerce websites all day, you know, here at OSI affiliate software, we’re primarily dealing with e-commerce businesses. And so our customers are selling some type of product, some type of service. And one of the things that I kind, I consistently see where these businesses fall short is that story of how they really got going and, and who their founder is. And then something that really is kind of compelling that has, that puts that humanity with the business. So I, I, I see a lot of businesses really struggle with putting that out there. You know, they may have an about us page that has just a few sentences about the company, but they don’t really have anything else beyond that. And so with businesses that maybe at that level that are looking to set, you know, figure out a way to kind of put their whole story together, where do you feel they should start? Where, where should they kind of get going with, you know, putting that all together?

Jude
[00:05:35]
Yeah. I think some businesses have a hard time telling their story because they don’t wanna talk about themselves. Now. I believe you should tell the origin story of how you got started in business. Even if you may think it’s not that interesting. You should tell it the story about Mrs. Donnelley giving me business cards. I didn’t tell for a very long time, because I just thought, oh, that’s, I mean, she just got me business cards. That wasn’t a big deal until I started sharing it with one on one with people and they would lean in and ask me, oh, why, why did she do that? Like, that’s different. I realize how intriguing it was to people. But let’s just say you still are not convinced. You should tell your story. Let’s start with your client’s story. Story is all about a very specific moment in time.

Jude
[00:06:14]
When you think about the word story and storytelling, you’re just retelling me about a very specific moment in time. So with your client, I think there are three questions you should always ask when you’re getting a testimonial. One should be, what were you dealing with or what was the problem you were dealing with that made you even come to look at the product that we sell? The second question, what was the experience like? But here’s the thing that’s most important? What is life like after? So what do I mean by that? I’ll give you an example of a fitness coach who received a text message from her client. Now she trains women that are over 40 years old. She trains them online in the picture was of an empty plane. And in the text message, it said, this is the very first time I haven’t had to ask for a seatbelt extension.

Jude
[00:07:00]
Wow. That’s what life looks like after she might have came in the beginning because she knew she wanted to lose weight. And then she did lose 40 pounds, 50 pounds, whatever it is. Yeah. But what life looks like after is she’s no longer feels embarrassed or anxious or whatever the emotion is to ask for a seatbelt. Like she doesn’t have to do that anymore. To me, when you start with that story, you are able to take people on a journey of understanding what is going to be like to buy your product or service, right. Because it’s not just, you’re gonna get more clients or you’re going to be able to save time. No life will look different. After I remember doing a testimonial for a client that had a software and it was a, so a B2B software and the guy that I was interviewing that used the software, he said, now that we’re using this software, I can finally have dinner with my wife again, life after has changed. You know what I mean? So that’s what that, when I think of testimonials, it’s not just the testimonial, it’s not just the social proof of saying how great it was to use your product transformation. Yeah. The, before the, after in life, after. Yeah. That makes a biggest difference.

Arlen
[00:08:07]
Yeah, for sure. And I, I love how you painted that, that whole picture. And you used that example of the woman that no longer needed the seatbelt extension after, you know, she utilized that particular product because that’s a great story there just because when you, you think about it, we’ve all, all of us that have traveled, you know, in airplanes frequently, or just even a few times, we we’ve seen that, you know, we may have seen larger individual that you just know. Okay. And you have, you’ve seen them request that, or you’ve seen, and they’re not able to put the armrest down and, you know, you can just kind of picture yourself as them and you know, how uncomfortable that must be. And, you know, having to ask the stewardist for that extender and, and all of that. So we all can see that, you know, as you were describing that, I could just see that picture of that person. 

Arlen
[00:08:51]
You know, they’re probably uncomfortable. They’re probably sweating, even though they’ve done this several times, that’s something you don’t really want to get used to, to having to do. And so that’s a perfect example of a story that says, wow, okay. If somebody were to see that, they say, okay, I can see that’s a clear result from the use of that particular product. And so I think you you’re right, you really nailed it that you wanna highlight, have those customers that would tell the testimonials that really highlight the after. What is it gonna be like after, because that’s really what pulls people in. You know, of course there’s a process to get to that after, and that’s gonna take some time, but ideally you don’t wanna gloss over that at all. But what you want to do is get people fixed on that image of, of where they’re gonna be after the use of it, how their life is gonna be better. So that really makes a lot of sense.

Jude
[00:09:39]
And I love the way you position that Arlen, because I think you get people interested in the social proof, right? But then you show them what the pro now, now that they’re interested, you show them what the process is going to be. Like. I call that the unique mechanism. So in my business, I happen to have a unique mechanism called the road mapping, right? And in road mapping, that’s where we map out the entire project before we ever press record on a video camera. But if we go back to this fitness coach idea, the end result is not having the X four seatbelt extension or whatever uncomfortable moment that you’ve had to go through in your life. But the process of getting there may be, I don’t know, a three month program that you’ve created that also has food that gets delivered to your house or an app that tells you what kind of food to pick out during these three months.

Jude
[01:10:23]
There’s this process there now that they know they’re going to get a result, you take them further along on the journey of, of explaining the process. Now they begin to trust you more, right? You’ve shown them how you’ve helped other people with your product or your service. Then you show them the actual process that got them there. Then the third thing you do is bring them behind the scenes of an actual journey of what it looks like for someone else to go through that. To me, it’s important that it’s not just in a customer testimonial, but it’s the entire journey. Right?

Arlen
[01:10:51]
Right.

Jude
[01:10:52]
What is this going to feel like? What am I gonna be thinking? What roadblocks do I need to look out for? But you’ve built trust all along the way. And that’s why I think video storytelling is so important. You’ve taken me into these moments in time. The moment you didn’t have to ask for the seatbelt extension anymore, maybe the moment she signed up and what she had to go through in those steps, but also the behind the scenes of it was hard, but she did it. That’s taken through that journey.

Arlen
[01:11:15]
Yeah. You have to show that it’s, that’s very important. Now, one of the questions that I have, which I know a lot of the businesses that are listening are probably thinking the same thing. And the biggest question is really just, we have these customers that are all at various levels of our using our product or services. We have definitely some very satisfied customers. Some may not be, but others, you know, you’d have those standout people that are really very, you know, very, that have a great success story. Just like you mentioned, that woman that no longer uses a seatbelt extension. Now the, the, I think the biggest challenge that a lot of businesses are, are, are wondering is, you know, how do you really approach these clients to get them, to take their time, to whether it’s recording a video testimonial, whether it’s providing you detailed kind of breakdown of their experience with your product or service, how do you get them to submit that? Because in this day and age, everyone is super busy. Not a lot of people are willing to do anything extra, especially if they’re not getting paid for it. So that’s, I think a challenge that I many businesses have

Jude
[01:12:19]
I’ll, I’ll answer this three ways. So the first way I’ll answer it is how I do it in my business today, I run a video production company where I create documentaries for entrepreneurs. And before they ever sign the contract, I actually included in the contract that you are required for lack of better terms to give me a testimonial throughout this process. But I say it to them verbally, too, that, Hey, I know I’m going to do a good job with you. Okay. And I know I’m gonna do such a great job that at different milestones throughout this process, I’m gonna ask you to record or to get on camera and talk about your experience. And it’s not just the good part of the experience. I also wanna know what are your apprehensions, cuz that also gives me an idea of what I may need to coach you through while we’re going through this.

Jude
[01:12:59]
Right? So I, one is I ask them in advance part one B is I also make it different milestones. So after we finish our road mapping session, I ask them for a testimonial. After we finish filming, I ask them for a testimonial. And then finally at the end, when they see the, the video, I ask them for a testimonial. Number two though, let’s just say you have clients and customers who have used your product and you didn’t get a chance to ask them in advance. Number two would be to send them a gift. Okay. Let’s just say, they’re using your software and you send them a bottle of champagne. It doesn’t have to be that expensive, but that’s the first thing that came to mind for me. Sure. You send them a bottle of champagne in the mail. You know what day they’re gonna get it.

Jude
[01:13:38]
You probably send it with a car to handwritten note the next day that they get it. It’s like, Hey, we know you’re having great success. We’d love to get you on camera. What you’ve done is reciprocity. You’ve sent them a gift to thank them for using your product or service. And then when you go to ask, of course, they feel like they wanna give it cuz you’ve now gifted them something. The third thing that I would do, let’s just say, you’re not gonna send a gift. You’re not gonna make it a part of the pro. You’re not going to you. Haven’t had a chance to ask them in the beginning of the process. The third thing is I would not only ask them, but I would send them questions or I would try to make it as easy as possible to do because sometimes people aren’t willing to get on camera, cuz they’re just worried about how they’ll look or how they’ll sound.

Jude
[01:14:15]
Right, right. Send them the questions in advance so they know what they’re getting ready to get into. But also give them an option to say, Hey, if you don’t wanna do this on video, I understand. But everybody has a voice recorder on their phone nowadays. And to me, the voice recorder, just like we’re doing right now, we’re doing a podcast. Audio is almost just as powerful as video and it’s easier to produce. It’s easier to make, right? It’s a easier hurdle. So number three is give them the option to know what the questions are in advance, but also give them the option to record just an audio. Maybe you don’t wanna do video, but audio is, you could use that on your website. You could use that on the product page. I would use audio just as much as I would use video. I actually produced an audio book.

Jude
[01:14:56]
Okay. In the audio book, dramatic demonstration. That’s what I teach. It’s video storytelling. I didn’t just read the book. I included podcasts of, I included segments of podcasts that I’ve been featured on. I’ve been featured on almost at that point. It was 50 different podcasts, but now it’s 80 and I included those segments, but I also re included testimonials from my client about the experience. Again, that’s just audio. That’s just an audio book. That’s just an audio experience. If you created a podcast or a Spotify playlist with just what your clients think about working with you, just that audio piece again, it would make it easier to listen to when someone’s trying to think, why should I do business with you? Yeah. Why should I buy your product? They could just pop it in their ear as they’re, I don’t know, doing laundry or, or in the kitchen cooking food. They can pop it in their ear and just really try to decide, is this the right thing for me? Yeah. You make it really easy for them to do that. 

Arlen
[01:15:49]
Yeah, definitely. That’s that’s really important because like I was saying at the beginning, everybody is so busy these days. No one really wants to do anything extra that they don’t have to, you know, if they’re not getting paid for it. And that’s why also you mentioned the incentive there, gifting them first. If you haven’t already established that you done something that you’re gonna require. If you’re gonna come after the fact and just approach your customer blindly and ask them for that. Yeah. The gift definitely can soften the blow for sure. Because I think they’ll, they’ll definitely gonna be a little bit more motivated because they know, you know, most people are know, most people have a conscience and are gonna be like, all right. You know, they gave me a gift. The least I can do is give them a testimonial. So I think that can definitely go a long way for

Jude
[01:16:29]
Sure. And if you wanna sweeten it, I would do all three, right? Yeah. I would ask them in advance. Maybe they won’t remember. So I’ll send them a gift and then I’ll make it easy and say, Hey, you know what? You don’t have to gimme a video. Just at least give me an audio, spend five minutes telling me what you thought about, you know, or answering these questions. Just like you sent me questions in advance for this podcast. Right. Funny enough. I didn’t get a chance to see it before the podcast, but it makes it easier. Yeah. To go through the process. There is no. Oh, gotcha. Like, oh, now that you’ve used the product, now I need a testimonial. But I, I think people nowadays understand, especially with the days of Amazon, they understand the benefit of reviews, the benefit of testimonials. And so if you make it easier all along the journey, it makes it easier for them to want to do it too.

Arlen
[01:17:12]
Yeah. Yeah. Definitely. You’re, you’re really just kind of setting their expectations cuz you’re telling them multiple points that, you know, this is something that I would like, then you’re coming back with a gift. And so yeah, they’re, they’re gonna be, they’re not gonna be shocked when you come and approach him, you know, at any of those points. So very important now, you know, once you’ve captured these testimonials, like you said, you’re gonna make you wanna make the process easy. You want to give them the questions, give them the option to do audio versus video or, or, you know, both or however you want to do it. And once you get that, they provide you with either the, the raw video or the, you know, the answer to the questions in the video. Also the audio people, when they get on camera and get on, on, you know, on a mic, a lot of times people tend to kind of go maybe a little bit more detail, give you a little bit more long winded in the response. Maybe they include other things outside of what you ask them. Once you get all this back, you know, you gotta kind of cut it down. What are some ways and what are some of the main things that you wanna look to highlight in these videos? The responses, the questions that you know are gonna be those standout items that you wanna put there on your website, your social media, or however you wanna share it.

Jude 
[01:18:20]
The first thing I look for is the frequently asked questions. So if I know I’m getting a question over and over and over from other people and this client has answered that question, that’s the first thing I’m gonna take out first. I’m gonna edit that part out to have it in a folder that I have FAQ. The second thing that I look for though, is the story. The very specific moment in time, like let’s say I asked a client, what were your apprehensions of creating your own documentary? And they say something like, you know, they were afraid because they didn’t know how they would look on camera. But then they walked into the day, they walked into the road mapping session with me. And the way that I walked through the roadmap session, that was the day that they realized, okay, this is gonna be easier than I thought that story right there that day, that moment in time, I’m gonna also take that out and I’m gonna, or at least make a note that, oh, that’s a really good story that I could transition into something else.

Jude
[01:19:11]
So I’m looking first for the frequently asked question two is the story. But number three, if there is certain things in there that they ramble on about that I may not need, those will be the first things that come out. Those will be the first things that I’m just like, okay, let’s delete this. Right. But let’s keep the apprehensions, but let’s also keep the story. Let’s keep the story about what is happening when they used it. Let’s say let’s just take away from service based and you talking about a product, let’s take something as simple as I have a water bottle here. What happened the day that they realize, oh, this water bottles actually really good or that this like one thing I’m going through right now with water bottles is I had one water bottle that wasn’t clear. It was covered up. I didn’t know how much water I had drank, drank throughout the day.

Jude
[01:19:49]
And so I was like, let me test out and actually test a different water bottle that had the numbers on it. And it was clear and I could see the water. Well, I realized by doing that, I actually drank more water, but I bring you into that moment in time where I’m kind of confused as what’s gonna get me to drink more water. And I realize, no, what for me, a person like me, I need to visually see that I haven’t drank enough water. So something like that, that story, it’s a story. It’s a simple story, but it’s a story. There’s a conflict in there. There’s a moment in time that happened. I’m trying to figure out a solution. Something as simple as a clear bottle helped me figure a clear bottle with numbers on it helped me figure out the solution. Those are the things that I look for when I’m looking through a testimony that I’m paying attention.

Jude
[02:20:25]
It’s the story. But also a frequently asked question that I could then make it easier on myself to send out. Now here’s the, here’s the critical piece. The frequently asked questions. I would put that on a page by itself of different clients answering different questions. Wow. Okay. Send that in an email sequence. So let’s say you meet the person for the first time or they come to your page and they’re not sure if they wanna use it, but they sign up for, you know, whatever it is to continue to hear from you. Part of that indoctrination email sequence would be frequently asked questions. I see, in my opinion, the other thing too is I love a client did this. Once. Whenever someone purchased an item, we did a documentary together in the receipt of the documentary. I’m sorry. In the receipt of the product that they purchased, it was lipstick in the receipt of that. When they, it gets sent to your email, there would be a link to watch the documentary. So I would do the same thing with frequently asked questions. Let’s say you already bought the product. You already convinced, but maybe you don’t know how to use the product. Maybe certain you realize a lot of people ask the same questions about how to use the product. I would put that in the email receipt or in a sequence that’s post-purchase now it’s a sequence that goes out with how to actually use this product.

Arlen
[02:21:27]
Okay. Well, yeah, I hadn’t thought about that. That’s, you know, that’s really helping to, or could definitely help with your customer retention because yeah. You know, it’s a little bit more with these testimonials where it’s the audio of the video, definitely more compelling than you just sending out list of FAQs or a list of use cases. That type of thing. When they see somebody saying, okay, this worked well for me, it helped me do this. Or I got this clear water bottle because now I can see how much water I’ve drank. That’s a good, great example. So I, I love that, cuz that definitely will really that’s the aspect that many, many businesses aren’t thinking about as far as their testimonials are concerned, not just trying to pull in new customers, but helping to empower your existing customers and, and, and getting them to stay and be loyal customers for a long time. So that’s awesome. Now we talked about, of course, you know what to highlight the type of content you want to, you know, pull out and you know, the reasons why this is very important that you should do as a business. Now, when it comes down to the technical aspects of making all of this happen, making this magic happen, what are some tools and resources that any business can use to gather these testimonials and put all of this together,

Jude
[02:22:35]
Depends on if you are in person with them or if this is a product that sells online to many different people, but one software that I’m familiar with, I haven’t actually used it, but I’m familiar with, I’ll actually mention two. There’s a, a company called video ask where you make it really easy for the person to just record a camera. That’s a, they go on the, the website, they click record and it gets uploaded to, to the cloud. Another one that I’ve heard really great things about, but I haven’t used was, is called testimonial.io, I think. Or it might be testimonial dot. I’ll actually look it up right now as we’re talking. But this one is the same concept where you are going to the you’re able to make it easier for your customers to give you testimonials. It’s very simple and easy. Nothing that they have to download, but it’s actually a testimonial Dotto.

Jude
[02:23:21]
That’s if it’s online and you, you’re not able to be with the person to do the testimonial. The other thing I would recommend, we all have video cameras in our pocket and I would recommend doing the, the testimony with your video camera in your cell phone or asking the customer to do it on their cell phone and send it to you. Okay. Again, that’s just all you’re thinking about is how do I make it easy? Yeah. I can tell you all the big products to buy the cameras. The Audi just make it easy for yourself. I, I understand as an entrepreneur, there’s a lot of hats that you’re wearing, but if you’re looking to get your product, you know, traction, and you wanna make sure that people understand how to use your product. And that is actually, it’s something of value start recording today. Don’t let these things, a technical part of it holding you up. I would use the cell phone or use the software that’s available online to be able to just make it easy on everyone.

Arlen
[02:24:09]
That’s good stuff. Good stuff. Because yeah, especially in this day and age, as you mentioned, we all have a video camera in our pockets. So it’s really kind of no excuse for somebody to be able to do that or to ask somebody to do that. Cuz it’s a super convenient, they can record it, send it right to you. It’s not like the days when you and I kind of got started in business the early two thousands where yeah, it wasn’t that easy. There was no, I don’t even know. I’m trying to think, but the cell phones that were there, did they have a video camera component? Even if they did, I don’t even know how you would get that file off of it or even how long it could be. It’s

Jude
[02:24:39]
I don’t think YouTube was created until 2007. I think. Yeah,

Arlen
[02:24:42]
You’re right. Was good. You’re right. So yeah, unless you had like a, a video camera or one of those big cameras and you were there face to face, this wasn’t an easy task, but nowadays it’s pretty easy to do and you don’t have to put a whole lot into it just to start getting the main thing is getting that the content that’s the key thing there. Even if it’s just from cell phone videos, for sure. Now Judi, we get ready to wrap things up. I wanted to see if you could highlight some examples of some eCommerce businesses that you’ve either done business with, or you’re just familiar with in general that have just done a great job, profiling their client stories, their own stories, you know, via these testimonials.

Jude
[02:25:18]
The first one that comes to mind is purple purple. The mattress website, they have quite a few written good written, but also video testimonials. They also bring you behind the scenes of how they do things as far as making the bed and, and different things like that. But another one that I think comes to mind, ironically, is apple. Apple does a lot of business with business to business and they have these video testimonials of how businesses use their products in the field. So how does someone use an iPad if they’re on a construction site or if you run a hotel, we have a big hotel here called the built more hotel in Palm beach and they show how like they’re using it and they’ve integrated into their system. Right? And so apple is another one. I think if you’re looking at just products, apple purple apple watch has a great commercial.

Jude
[02:26:04]
This is number three is apple again, but there’s the apple watch commercial that is simply recordings of 9 1, 1 calls people calling 9 1, 1 from their apple watch. Oh wow. And saving their life. That gives you a different visual of not only what the apple product can do for you, but it’s not. It’s really not video at all. You’re just listening you when you see the commercial is just an image. I think of a plane over a farm, but really the key is you’re listening to these 9 1, 1 calls. You’re not seeing the people talking, you’re just hearing the 9 1, 1 calls. There’s three different people and they intertwine the 9 1, 1 calls. I think those are great examples, especially. I like that last one, cuz we talked about just using audio by itself. If you, all you had to do was just use audio by itself. Look at that commercial cuz it’s a very powerful commercial, but again, it shows you what the product can do. It’s not just, oh, let me wear it to track how many steps I take. Right. Right. This could probably save my life.

Arlen
[02:26:53]
Yeah. Good, good stuff. Yeah. I, I wasn’t familiar with that particular example. I hadn’t heard of the seen those commercials. I actually have a, an apple watch myself. Yeah. I can definitely see that. That puts it kind of in a whole nother category where normally when people think of the apple watch and thinking about like you said, tracking steps, utilize some of the other fitness apps doing, getting their, their heart rate and all of that. You don’t really think about it as a communication lifesaving tool that can really help you out in the gym. So yeah. I love that. Those are some awesome, awesome examples. Well Jude, well thank you for sharing that. Definitely thank you for coming on to the podcast. I’ve I’ve learned a ton as we’ve all seen. This is really something that is really important these days to, to think about highlighting your customers, highlighting your own personal stories as a business, as a brand because that’s what people are looking for these days. They’re looking for that connection. They’re looking for, how can the product make my life different? And you know, what is that after? What is that after? And to be able to highlight some customers that are going to knowledgeably and articulate that in video or audio is I think very, very powerful. Well, before we let you go, I always like to switch gears here. Just so our audience get to know you a little bit better. So if you don’t mind sharing one closing fun fact about yourself that you think we’d be interested to know

Jude
[02:28:07]
For my 30th birthday, November 19th, 2018, I was surprised with tickets to go skydiving. Okay. I enjoy adrenaline field activities. So I’ve gone skydiving. I had done zip lining. I, I love cycling even like going into the mountains to cycle. So different adrenaline field activities like that is is, is a fun fact about me. Yeah. Just enjoy, enjoy adventure. And so yeah. Good

Arlen
[02:28:33]
Stuff. Good stuff. Yeah. Skydiving. Yeah. That’s something that I don’t know if I would do. Yeah. I, I like adrenaline type activities as well. I’ve done the zip lining. I’ve done whitewater rafting. I’ve done a lot. That’ll downhill skiing is some of the, the highest mountains in the country or out west, but some reason jumping out of a plane hurtling to the earth at free fall speed is just, I don’t know. It’s I can’t wrap my head around

Jude
[02:28:58]
It yet. You gotta try it rather than I, I can tell you from an experience, I landed on two feet, so

Arlen
[02:29:04]
Good to know. Good to know.

Jude
[02:29:06]
You should give it at least one try. I definitely wanna do more of it. Actually. I wanna go in different states cuz there’s different states that you can skydive from, but you gotta at least try it once in your life.

Arlen
[02:29:15]
Yeah. Maybe I will. Maybe I will. I I’ll have to think about that. I’ll maybe I’ll, I’ll do a little bit of online research to get some videos and be, do I, you want me to take that leap?

Jude
[02:29:25]
Yeah.

Arlen
[02:29:26]
So we’ll see. We’ll see. Well thank you for sharing that. We appreciate that Jude. I mean again, like I said, we appreciate you having you on lastly, before we let you go. What is really some of the best ways for any of our listeners or viewers to get ahold of you, if they wanna pick your brain anymore about storytelling and how they can utilize this form of marketing for their

Jude
[02:29:44]
Business. So I write a newsletter called the dramatic leverage newsletter and it is all about the business side of storytelling. So it’s not just knowing how to craft your story, but how do you make money from the stories that you’re crafting? You can find that at Jude charles.co/newsletter. And again, it’s not just a newsletter. I actually anybody that replies to the newsletter, I reply back to ’em and I have a conversation. So any questions you may have, that’s the best place to communicate with me to, to ask more about how you can leverage the power of storytelling.

Arlen
[03:30:13]
Okay. That’s awesome. Yeah. Thank you for sharing that. I definitely encourage people to check you out. Subscribe for that newsletter again, that was at Jude charles.co/newsletter. So I will have that in the show notes as well, but yeah, thank you for sharing that. And again, it’s awesome talking to you, Jude. I’ve learned a lot. I know our listeners and viewers have as well, and we’d love to having you today on the e-commerce marketing podcast.

Jude
[03:30:36]
Thank you for having me Arlen.

speaker 1
[03:30:37]
Thank you for listening to the e-commerce marketing podcast. 

Podcast Guest Info

Jude Charles
Founder of JudeCharles.co