Arlen
[00:00:57]
Welcome to the e-commerce marketing podcast, everyone. My name is Arlen Robinson. I am the host, and today we have a very special guest Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. Welcome to the podcast, Dustin.

Dustin
[00:01:21]
Hey, thanks for having me man, to be here.

Arlen
[00:01:23]
Yeah, I’m excited to talk to you because as you know, in our audience and listeners know affiliate program is kinda my, my wheelhouse involved in the affiliate program space, at least from the software side for over 15 years now. And so, yeah, definitely. I’m excited to hear about, you know, different tips that you can bring to this. And this is to be a great value add to all of our customers that are using our software. So super excited to kind of dig deep into, you know, affiliate program management and some tips on how you can grow your business with the affiliate program and partnership management as well, which is really our main topic for today. So super excited to talk to you about that, but before we do get into, why don’t you tell us a little bit about your background and, you know, specifically how you did get into what you’re doing today?

Dustin
[00:02:10]
Sure thing. Always happy to come on podcasts and video chat with anybody that wants to nerd out on affiliate. You know, I’ve been doing this a dozen years now and really enjoy the industry and passionate about, about it. And so I’ve watched a lot of friends while I was managing affiliate programs. I’ve watched a lot of friends go into the publisher side and become millionaire affiliates. And, and nowadays I’m trying to do the same kind of thing using their game plan with Dustin hows.com and, and trying to be an affiliate myself. But while I do that, I’m still very passionate about helping this industry continue to go forward. And a lot of my concepts on Dustin house.com and my online course, which is performance marketing manager.com is, is all about teaching the right ways to set up affiliate programs. And that’s what I like to preach. I’m trying to help everybody get a little bit better at what they do with this industry. And so this industry can continue to grow.

Arlen
[00:03:13]
Right, right. That’s awesome. That’s really good to hear. I’m glad you mentioned that with what you do as far as is helping businesses get affiliate programs set off, you know, off the ground the right way, because you know, I, I’ve seen a lot of affiliate programs throughout my years. There’s a lot that aren’t set up quite the way they should be so gonna enlighten us. And that kind of brings me to my first question, which is really, you know, before you even think about implementing it, let’s say you’re an e-commerce business before you can think about implementing an affiliate program. What are some key things that you actually, that, you know, definitely that you would say should be a must have that you need to have in place

Dustin
[00:03:50]
Must have. I mean, conversion is absolutely key on your website before you get started with an affiliate program, you’ve gotta have an affiliate program that actually converts not an affiliate program, just your site, converts sales altogether. If that is not working, there are other digital channels you need to focus on before you get into the affiliate channel. And the reason behind that is if you try to convince affiliates that your brand is going to convert better, then some of your competitors, they are not going to believe you. They’re gonna see your website and they’re gonna go through your digital marketing trip campaigns and retargeting campaigns. And there, we’re going to recognize very quickly that you are not ready for them to promote if it is converting well, if they can see it, if they, they can see that vision, that you have a really good product and a really good sales cycle and funnel, that’s going to convert for them, for the traffic they’re sending you, then they’re much more likely to join your program and be promoting you. So conversion is always key before you get started in there.

Arlen
[00:04:59]
Gotcha. Gotcha. Yeah, it makes sense. So if a business is fresh out of the gate, new eCommerce brand just launched, it really doesn’t make sense to launch an affiliate program just yet because you really don’t have any kind of proof of concept. You don’t have any sales coming through to justify why somebody would wanna promote your

Dustin
[00:05:17]
Business. Yeah, yeah. And I’m sure you’ve seen this in the same kind of vein. I would say it’s, it’s much harder for an e-commerce and physical product yeah. To get started in this vein because they have so much more overhead with shipping and all those other things that entails, like sending a product to a person, a physical product. But with SaaS companies, I’ve seen affiliate programs thrive much earlier in the position you might have as little as 10,000 a month in sales and be okay to start an affiliate program with the SAS product. But on the physical side, I usually do my baseline at like 50,000 a month before you even considered in that sense, I don’t know. Do you feel the same way in that kind of vein?

Arlen
[00:06:01]
That’s a good point. So what you’re saying is if you’re sending, if you’re selling a physical product, you know, to direct to consumer consumerable product where somebody orders, you have to ship it out, what you’re saying is it would be, you need to be selling and, and grossing at least 50,000 a month on your sales in order to really see an effective program Philly program. Is that right?

Dustin
[00:06:25]
I mean, you could start it at any time, of course, for sure. Sure. If, if you wanna start investing in the affiliate channel and get it off the ground running, not a problem to go before that, but I, I see the best affiliate programs thrive when they hit that benchmark, at least.

Arlen
[00:06:39]
I see. Yeah. I see what you’re saying. It makes sense. And yeah, just from my experience and seeing the different brands that have been using our software, I’ve seen that, but it varies though. It’s so it’s, it’s not, I don’t know if it’s a hard and fast rule to say you can’t do it if you’re, you know, maybe making 5k a month and K month and you’re selling products. So it’s a tough call. So I don’t know if it’s a quick and easy rule to, to say that. Cause I have seen some anomalies and I’ve seen some, some businesses that, you know, just get going, maybe making 10, 20 a month on sales overall. And they had some really successful high powered affiliates. A lot of it also, as we already know, does go down to the, your relationships and your relationship building that you’re doing to try to attract these affiliates, these influencers or whoever. So if you happen to be in the right kind of networks and things like that, it’s possible to snag someone

Dustin
[00:07:34]
Completely agree. And I mean, that is not a, that is over to generalization absolutely on my part. But like if you have some influencers that are taking off and doing it naturally and incentivizing them with commissions might be a really good fit for your brand if you’re really early. So yeah. Never take it outta consideration. But when you’re going into a, that is super heavy with competitors that have a lot of money, those guys are gonna be hard to compete with in, in a long run. So that’s why I like a little bit more collateral and bank bro coming in to an affiliate program. Right. But you can always bootstrap and get it started to get going.

Arlen
[00:08:18]
Sure. Yeah. I definitely agree. I, I definitely hear that as well. Now we, you talked a little bit about, of course, you know, getting these affiliates, these influencers, there’s a lot out there these days. What do you think are some of the top ways to recruit and retain these affiliates, you know, for a particular industry?

Dustin
[00:08:37]
Yeah. My favorite way to go out and find affiliate it’s is take your, your favorite list. Building tool like HFS sum, rush, one of those and build out a list of keywords that you wanna go rank for. So your brand has keywords that you wanna be on that are, are high value, high volume, and you don’t have that real estate yet, but let’s go find the people that own that real estate on Google in the first two SES, they are going to be very valuable as partners. If you can get on their pages already ranking on Google, that’s super powerful for building your brand and getting you more sales. So you build the list out with the keywords that you wanna rank for you go and find that right, contact information, using a myriad of different tools out there that are available. You shoot out an email sequence or direct mess, get their attention somehow.

Dustin
[00:09:37]
Yeah. And then it get into that negotiation phase, which is really the toughest part of it all. Like you’ve gotta find a win-win scenario for your brand to pay out on a CPA basis on a commission basis only, or most of the time for those big players, you’ve gotta throw in some stuff extra to buy the placements and get your foot in the door. Yeah. And so once you agree those terms, then the, the other super important part is keep poking them until they get the content up and get their work done in a timely fashion, essentially. And, and if that campaign works with that affiliate go and do it again, their audience is do some more with them.

Arlen
[01:10:17]
Yeah, exactly. Exactly. I love that. Yeah. And then, you know, these days, the beauty of it is these tools that are available the, at trips, the rushes where you can easily do queries on keywords to find, you know, certain bloggers people that have content. That’s obviously, you know, from looking at the stats there and those tools, obviously getting traffic obviously has an audience. And then that would definitely make your job a lot easier. So you’ll be able to see, you know, who you, who you wanna start with and that’s kind of half the battle. Of course, once you have that list, then it’s of course you, somebody else on your team’s job to, to pitch them, do the due diligence, following up on them, you know, trying to communicate with them via email, phone, social media channel, how you can do it to reach them and doing that consistent follow up. I wanted to ask you also, what would you say is a, a strategy for cause a lot of businesses are wondering, okay, let’s say I, I find one of these affiliates and you know, kind of getting going, they may be in, they’re interested in becoming an affiliate of my brand. What do I offer them? As far as the commission, is there a rule of thumb? Cause a lot of business may be kinda shooting in the dark with this.

Dustin
[01:11:30]
Yeah. Yeah. I, I mean, I can’t tell you how many businesses I’ve seen just randomly pick a number because yeah, they, they think that’s a pro, but the best thing you can do is do what I call a, a competitive analysis. So go to a list of your competitors, make it five of ’em and most likely three of them at least will have an affiliate program and go join their affiliate program and see what they offer the affiliates, see what they are doing really good on their landing pages. Find out what they’re offering their affiliates on the front, on like the base commission, join the program, see, see what kind of emails you’re getting from them. So take all the best parts of their affiliate program and do it better. And when you go out and do that, you can see what it’s going to take to be competitive because their base commission, if it’s at 10%, they’re probably got a V I P commission of 15% and you’ve gotta be out there showcasing that you have a 12% commission rate over their 10% to get some more P people in the door. Right. Right. So the competitive intelligence is really key component to, before you make any decisions, go see what your competitors are doing and see if it’s like the affiliate channel has to be a viable thing for all of your competitors. If find out who’s doing it right. And do it better than them.

Arlen
[01:12:51]
Yeah. True, true. Cause the bottom line is you wanna be competitive because you know, there’s no, they don’t have to work with you. It’s the bottom line. Yeah. You know, if you don’t come high enough, they’re gonna go on the next brand. There’s plenty of other brands that have affiliate programs that they can join and you know, kind of move on. And they’re, they’re kind of gone, gone with the wins to speak. But yeah, one of the things that I had somebody else in the podcast where talking about influencers specifically, and you know, I’d say these days you can kind of use the term interchangeably. I don’t know what you feel about it. Would you say inter influencers really are just kind of the affiliates of today? Or is there a distinction actually? What

Dustin
[01:13:28]
Do you think? I definitely categorize everybody within so that I, I see your old school coupon sites are over here in this in bucket loyalty programs are, are in another yeah. Content affiliates that have traditional blogs, you have bloggers. And then you have big conglomerate publishers that are, are really sometimes tough to work with over a small blog. And then you have your influencers and everything’s bucketed into a certain genre. Like I even separate YouTubers from Instagramers and talkers because that message is going to be different for every one of those targets. And when I create a, what I call a partner persona, I figure out what is going to make the biggest diff in my program. If I get these people in my program and many times YouTubers are up on that list, it’s super easy for influencers to add you into a video in just like 32nd to, to 62nd segments to test out their audience and to put your link in the description. So those things are easy ins if you can negotiate your way into them and they believe in the concept of affiliate, but you know, not everybody does that. Yeah. But I definitely bucket them in different views.

Arlen
[01:14:48]
Yeah. I see that. That makes a lot of sense. Yeah. Even though ultimately, they’re, they’re kind of all doing the same thing as far as driving traffic, promoting brands for an incentive, but you do wanna kind of put ’em in different buckets. I totally agree. When you thinking of more of the influencers, you’re thinking of people that are primarily more active on the social networks, they may not have a content site where they’re doing logging or anything, but you know, they could be. But I think when thinking of influencers, you’re thinking more on the social media yeah. Aspect of where they’re gonna be promoting. So I think that’s. 

Dustin
[01:15:20]
That’s thing and there are, there are some hybrids out there, like my buddy Shane barker.com, he’s got a good mix of a really good Instagram following and he has a podcast and he’s still this influence, but he’s also got outstanding content on his website that is driving a lot of affiliate revenue. Yeah. Same with my buddy, Adam, he’s doing the same kind of, he has an online course where he influences people, teaches them how to be the next generation of affiliates that are, are making money for a living in this affiliation. And he also has a ton of content on his website. So there are hybrids they’re kind of rare, but usually they block it into like this full blown influencer that has some kind of visual component of social media. Yeah. Versus the old, the old school bloggers that have content and are feeding you the best information for those that wanna read.

Arlen
[01:16:15]
Yeah. True. True. Yeah. The reason I kind of brought up influences when we were talking about the actual, you know, negotiation, how are you, what do you determine what to offer them? Of course the competitive research is key. So you’ll kind of know really what’s gonna be the ballpark of what these people are gonna expect. So definitely need to do that. Do the competitive analysis, do your research. But one of the things I think also is what you want to do. I, the good rule of thumb is when it comes to the negotiation part of it. And this is where I gentleman was on my podcast. So a few weeks ago was indicating one rule of thumb. Another rule of thumb that you can think about when you’re thinking of influencers is never give them a price up. So even if you’ve done your research and you’re thinking, okay, 25% commission is that, is that sweet spot where I think I can get this guy that he’s people that are in this snitch are typically getting, don’t give that up, give, allow them to give their number first, you know, just a typical negotiation strategy.

Arlen
[01:17:10]
Never let them give out a number yet until you give them to give a number and then whatever they give you, come back at least 20% lower than that. There is a fine line. I know with that tactic because you don’t wanna scare ’em away. You don’t wanna think that you’re playing around. So it’s a fine line to that. But I think that’s definitely always a good rule of thumb. Try to get their number first, come lower and then kind of start the negotiation from there. What do you think about that?

Dustin
[01:17:39]
I see the value of doing that, but honestly I disagree in a lot of aspects of that. And the reason being is you have a very short window to get their attention and get them in the door. And if you, one of the things, the big things that I like to throw out is a big paycheck. Yeah. And the possibilities of them coming in. So I give them the VIP, I, I say in my emails, VI I P commission, we wanna give you the VIP, I don’t, tell’em what that is. But I tell ’em, that’s a V I P rate. And a lot of the times I will get answers that we’ll see, what’s this V I P rate you’re talking about. And I’m like, well, it it’s above the 10% that everybody else is giving. This is what I have to budget with. And would you be able to do it in there? So I agree in some aspects, like I don’t give too much up, but if it’s a program that has say bigger payout than any of the competitors, you better believe I put it in there because I want them to see that dollar sign, pop up and know what they’re making with our competitors and see the, the possibility of making much more money with us and switching ’em out. Absolutely. I’m gonna put that in the email.

Arlen
[01:18:49]
Yeah. I see. I see what you’re saying. I agree with you in a sense, because it is you do, you have to be careful, like you say, you have a, there’s a small window of opportunity that you have, especially if you get them to acknowledge you. Cause you know, typically, you know, when you’re trying to reach out to people, these influencers, these affiliates, it’s gonna take several attempts. They may not respond in that first attempt to, you know, know, to pitch them could take several two, three, and four, maybe more than that. And so when you do get them to respond. Yeah. And so you, you do have to be careful. You do have to be careful cause they’re gonna wanna immediately know what are you gonna offer me if you’re taking a little bit too long to divulge that then you know, they can be gone.

Arlen
[01:19:29]
They can be gone, you know, and just onto the next business that they’re gonna promote. So yeah. I, I agree with that. I agree with that. So you have to be careful with that strategy, for sure. For sure. Yeah. You talked a little bit about, we’re kind of switching gears as far as the different categories of affiliates. When you’re talking about the partner recruitment for improving your content and using all of these bloggers and things to improve your content for them to create pieces of content around your niche around your brand. Why is that really so important from an SEO standpoint?

Dustin
[02:20:04]
Well, I mean with my strategy, I’m already going after the big players that are ranking well on the top of Google for the SEO keywords that, that our brand wants to go after, right? And then in the negotiation process, you’re sometimes you’re gonna be, it might be a pay to pay situation where they might not believe in affiliate or their model isn’t affiliate. Their model is SEO. And they’re trying to build up the site and sell it eventually. Then maybe that’s their entire model or, or they’re getting ads on their site and they want all SEO value. They want affiliate links, whatever it may be. You’re gonna run into these players and you’ve gotta figure out how do I get that link on this list here? And if you can negotiate into, into affiliate outstanding, but getting on the top of these listicles that you’re trying to get on Google or other search engines for that matter, they’re gonna start to see your brand as an authority figure.

Dustin
[02:21:00]
And your ranking is naturally just going to go up. Now, there are a bunch of conflicting beliefs in this realm about whether affiliate links actually give you SEO value or not. I’m not gonna dive into that, but I’ve seen enough times where domain authorities of my clients go up naturally just based on the work that we have done and the links that we’re getting from them. Right. And it’s worked in the past for me. I’m super interested on your, your thoughts on this process as well. Do you believe affiliate links are, are giving value SEO wise?

Arlen
[02:21:34]
I think so. I think what you have to look at is with these SEO links, even if let’s say Google is saying, you know, we don’t like these affiliate links, our algorithm is not gonna put any weight on these to the referring to domain. I think one thing I think it is for sure though, regardless when you have these affiliates that are promoting a brand and you have multiple affiliates, cause you have all these brands and you’re getting multiple affiliates doing the same thing, they’re all using affiliate links, different places, putting your brand out there, regardless of what Google is doing in their backend, you know, little algorithm, rhythm there. This is really helping. It’s helping your brand awareness. And Google has already stated, you know, from different blogs and things like that. These days, the brand awareness puts, you know, there’s a lot of weight on brand awareness, meaning that when you have more and more people that are seeing a particular brand, the becoming more cognizant of a particular brand, that’s gonna then eventually lead to direct searches for that brand.

Arlen
[02:22:33]
So you’ve got these affiliates promoting, let’s say Sony headphones for such as start that Sony headphones. And then all of a sudden people are going to be more aware Sony headphones. So they may start typing direct searches for a specific type of headphones, Sony headphones, directly into Google. All of that, those direct searches really are gonna lead to at least I believe really gonna lead to, you know, more kind of SEO juice to that company because you’re getting all of these direct searches. So it is kind of an indirect result of it. So I think that’s why in a way it doesn’t matter are that much, even if Google is discounting, those links that are coming through from affiliates. So,

Dustin
[02:23:17]
OK.

Arlen
[02:23:17]
What do you think?

Dustin
[02:23:18]
You know what I try to ask all the partners that I negotiate with to add one direct link in their blog post of what if, whether it be a review or in the, Listal just highlight the brand name and do one direct link, not on one of the major call to actions. You don’t want the major call to action at the top or on the bottom of the paragraph that or article that you’re doing, but just somewhere in the middle, just hyperlink direct link directly to, and that’s going to be helpful in my mind. I, I mean every little bit counts to help the company. And that’s one of those I don’t have to do that. And affiliate manager is not helping me, but I’m, I’m trying to help the brands that I’m working with. And that’s one of those little nuggets that I like I like to do with everybody.

Arlen
[02:24:03]
Gotcha, gotcha. Yeah. That makes sense. I could see that definitely being something to work and that putting that brand in there, you know, it’s like, regardless, you’re gonna, you know, it’s, it is definitely doing something regardless of how Google is treating these links. So yeah. I don’t know if the verdict is out or not, or if we’ll know, we’ll,

Dustin
[02:24:21]
We’ll never know. We’ll never,

Arlen
[02:24:23]
We will we’ll, you know, their stuff is always too changing. And so it’s, it’s really hard to say, but the bottom line is affiliate programs make sense because you’re getting multiple people that have a different network of followers and people that, you know, they are reaching out to that are gonna be sending traffic to your brand. And so, you know, it’s regardless, it’s gonna be a benefit to you,

Dustin
[02:24:47]
Rega, regardless affiliate is working. We all know that and that we, that we can all agree on.

Arlen
[02:24:52]
Yeah, exactly. For sure. Well, Dustin, as we get ready to, to wrap things up, I know you’ve been in the game, as you mentioned over 12 years or so dealt a lot of businesses or any particular BI examples of businesses that you’re familiar with either you worked with, you’re just familiar with in general that have launched, you know, successful affiliate programs. And are there some specific things that they did that really stuck out that, you know, would be some key takeaways?

Dustin
[02:25:18]
Ooh, I’ve worked with dozens of brands over the years. I’ve, I’ve worked at agencies, done my own consulting, worked directly for brands like the WP engine, big commerce. I like the B2B space. And I, I really keep up on that. I really think that’s the future of this industry is, or at least my part in this industry is in the B2B space and doing software program building. And one thing I saw very recently is loom loom create did their affiliate program. I’ve been preaching the concept of loom for years as an affiliate manager. I love making looms, making a three minute video and sending it to partners to give them a quick tutorial about how to use something or how to do something or suggestions on their site that I think will help them make more money. Or I give a tutorial to somebody I’m working with.

Dustin
[02:26:12]
If they have a question and, and need some help, I answer it via loom with a screen, share, love the product. It has never had an affiliate program. They just opened it up a month ago and they’re doing all the things, right? Like, okay, they’re using loom to showcase like how to use the dashboard. They’re showcasing how to get your first affiliate link. And they’re putting this into the welcome sequence of when a partner joins, they’re going to get automated messages and there’s loom videos associated with this. And I, I really love what they’re doing over there. Another one rank math SEO. They’re one of the, the top WordPress SEO plugins at this point right now. And they have a great affiliate program. And what I love about them is they do a contest every single month of they give out $200 for the best piece of written content.

Dustin
[02:27:09]
And the best video that is, is posted about their product. If it’s a review, they have certain things that they need to say about the product and what it means, but the best one will win a $200 prize. And I just love that concept that assures that your affiliates are out there building new content and especially the new ones that are new to the affiliate game, they’re getting their feet wet and they have a chance at $200 instead of making content that has no content. You better believe they’re gonna going after this content that might net them $200 that they can land it. So I love the concept that they’re doing there and I wish and preach more companies would do this, kind of put a bonus structure in place and contests like this. I think contests really thrive on building new content.

Arlen
[02:28:01]
Yeah, definitely. For sure. Yeah. Thank you for highlighting those examples. I definitely suggest for people to check them out, loomed affiliate program, rank math. Yeah. They’re definitely some good ones. And I always suggest that, you know, a lot of times you don’t necessarily have to reinvent the wheel. You can take a look at some of the major players, people that are successful with it and, you know, see how you can implement some of their strategies for your business. So that’s, that’s awesome. I definitely recommend and checking out loom and rank maths affiliate program and you know, you go ahead and sign up and be an affiliate for them. And then you’ll really be able to see really, you know, what are they doing? What tools are they offering their affiliates? How is it structured? And yeah. You know, kind of do a little bit of spy research, so to speak and there you

Dustin
[02:28:42]
Go

Arlen
[02:28:43]
Do for your program for sure. Well, yeah, that’s awesome, Dustin. Well, thank you for sharing that and we definitely thank you for joining us today. We really appreciate you coming on. I learned a lot. I could talk about affiliate programs, affiliate marketing all day, you know, that’s for sure. But lastly, before we, we close out, I always like to switch gears here and just so our audience can get to know you a little bit better. If you don’t mind sharing one closing fun fact about yourself that you think we’d be interested to know.

Dustin
[02:29:08]
Well in the background here, if, if you haven’t noticed I’m a big baseball fan. Yep. San Francisco giants fan, I am a big history, baseball nerd and affiliate versus baseball, like knowledge and nerdery is like hand in hand for me, but everybody’s gotta have their passion outside of what their work is. And I’m lucky to have, you know, two that I really enjoy talking about and nerding out on.

Arlen
[02:29:35]
That’s good. That’s some good stuff. Yeah. I was wondering about that. Yeah. There’s quite a bit of a baseball paraphernalia there in the back, the baseball. So that’s good, man. Good stuff. Yeah. Baseball is, is definitely something you can kind of dive all into, cuz there’s so many aspects of, of the game of baseball from the stats, the players, you name it. It’s you know, to get

Dustin
[02:29:55]
Into you a fan over there in Orlando.

Arlen
[02:29:58]
Not really, but I used to live in the Baltimore DC area. Yeah. And I got actually a couple free tickets a few times to go to see the Orioles play in Camden yards. That’s a great stadium. I dunno if you’ve ever beautiful. Been there very beautiful stadium. I have awesome seats too. I gotta ride on the third base line, going to a baseball game is, you know, people are, are always kind of compare to other sports like, oh, it’s so much slower. I can’t, you know? Yeah, of course it’s not, it’s not for everyone, but no, it’s a, I think regardless if you’re, if you’re someone that’s just interested in taking into sites like any sporting activity and want to just kind of enjoy a good time, baseball is it’s a great game. Yeah, for sure.

Dustin
[03:30:39]
Good environment. Absolutely.

Arlen
[03:30:41]
Yeah, definitely. Well, thank you for sharing that Des I really appreciate that. And you know, lastly, before we do let you go, if you don’t mind letting our listeners and our viewers know how they can reach you, if they wanna pick your brain anymore about affiliate programs, affiliate marketing, or you know, anything under those topics.

Dustin
[03:30:57]
Absolutely. I’m really easy to find and get ahold of it is Dustin now.com get to contact me in the top, right? And you can get ahold of me, [email protected] I’m willing to take time with anybody that needs help with affiliate. If I’m not the right person for the job, I will point you in the right direction. I take 15 minutes with just about anybody. A lot of the times I talk people out of starting their or affiliate program if they’re not ready. So like, it’s just what I like to do. They’ll come back to me years later and, and have something to do within the affiliate realm, but I’m not afraid to tell people bad news. And if you need help, which you might, if you’re not very versed in this industry, I’m here to do that and points you in the right direction.

Arlen
[03:31:44]
Okay. That’s awesome. Thank you for sharing that. Definitely encourage people to reach out, to check out your site, Dustin house.com. They can get in touch with you and, you know, take it from there. Well, thanks again, Dustin, for joining us today. I appreciate you coming out and for this episode of an eCommerce marketing podcast.

Dustin
[03:32:01]
Awesome. Thanks for having me Arlen.

Arlen
[03:32:03]
Thank you.

speaker 1
[03:32:06]
Thank you for listening to the e-commerce marketing podcast. 

Podcast Guest Info

Dustin Howes
Founder of Dustinhowes.com