Marketing Experts Reveal Top Strategies To

Arlen
[00:00:57]
Welcome to the e-commerce marketing podcast. Everyone. I am your host Arlen Robinson. And today we have a very special guest Quimby Melton who is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films. Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California’s East Bay with his family. Welcome to the podcast Quimby.

Quimby
[00:01:41]
Thank you for having me Arlen. I appreciate the opportunity to chat with your audience.

Arlen
[00:01:44]
Yes, no problem. I’m really excited to talk to you and for me in your intro, yeah. You really have a diverse background. It seems like you kind of had your hands in, in quite a lot of different things, industries, and yeah. Also mentioned that you, you were in the short films as well. So I see you stay busy.

Quimby
[00:02:00]
I’ve been super fortunate. I think since I left school to really do some very interesting projects and I feel like looking back, that’s probably the thing I’m most grateful for is just having the opportunity to do so many diverse and interesting things. And what’s interesting, you know, even though a lot of those projects really didn’t go anywhere, you learn so much along the way. Right? And so having engaged with a lot of different types of businesses and a lot of different types of people, you learn so much that you can then apply in a, a more targeted way when you do find a business that starts to catch on.

Arlen
[00:02:25]
Yeah, exactly. That’s good stuff, man. And, you know, come before we get into the topic of today today, we’re gonna be talking about really what a business can do as everyone is gonna need to hack to pivot when all of these browsers and all of these tracking mechanisms that are in browsers, kind of go away. There’s more and more restrictions on cookies, cross main tracking, you name it, it’s coming down the pike across Google Chrome, safari, you name it. And so e-commerce companies that are advertising are gonna have to find different ways to try to target the right customers and find the right analytics, because it’s gonna be a little bit tricky when these technologies browser technologies shift. So we’re gonna be kind of diving deep and you’re gonna be telling us about some different ways that a business can effectively manage things, target the right customers once this shift happens. But, you know, before we get into all that, why don’t you tell us a little bit more about how you actually got into what you’re doing today as the CEO and, and the co-founder of conviction?

Quimby
[00:03:25]
You bet, you know, my background’s very similar to yours as I, as we were having a conversation before we started recording where, you know, I ran an agency for several years and it, it was a wonderful experience and worked with a lot of great people in the end. You know, we found that one of our customers emailed us and said, why are my forms? My Marketo forms not appearing in brave. And so at that point, we started investigating these issues that we’re gonna talk about today. And we discovered that the reason that, oh, market, these Marketo forms, weren’t appearing in this brow privacy focused browser called brave, is that when the form tried to load Adobe also brought in a lot of ad scripts and analytics scripts, and brave said, no, I’m not gonna load the form. So it was from our agency work much like you, where you began to zoom in on a very specific problem and create a software application that helps fix that problem. And that’s the origin story of confection is learning about these disruptions that are gonna happen in privacy first browsing environments.

Arlen
[00:04:12]
Gotcha. Gotcha. So, yeah, it sounds like you really, you guys saw a need that obviously was there and decided to really jump on it and, you know, see if you could make a difference because you knew that, you know, you guys were not the only ones to have that particular need, you know,

Quimby
[00:04:26]
That’s exactly right. Much like your experience. We begin to zoom, you know, zoom in pivot on your specific affiliate marketing software application, same, same kind of story. I think the thing that surprised us, you know, when we did that pivot is, you know, how disruptive these changes are in terms of event tracking. So obviously a form not appearing is, is a hard stop from op a marketing operation standpoint, but also simple events like page views and button clicks and all kinds of session information that gets missing as a result of that, that really opened our eyes. And also, you know, AR in the way that you position the issue is that it’s a forward facing issue. And it is, as we look out to 2023, when Chrome begins to, to depreciate third party cookies, I think the thing that surprised us is this is actually a backward looking problem that safari and Firefox began to operate in a privacy first way in the sense that they did not support third party cookies by default in 2017. So this has already been going on for five years and we look out, you know, Chrome creates sort of a scale challenge, but we had iOS make their changes that, that had similar disruptive impacts. But I think the main thing I try to share with people is this has been going on for a surprisingly long time. And even as professional marketers, that’s not something we realized before we started working on confection, just how disruptive this had been and, and for how long it had been disruptive.

Arlen
[00:05:37]
Yeah. Yeah. That’s, it’s very true safari. Like you said, and firefighter, they, they kind of already had this whole thing kind of in the, in their view

Quimby
[00:05:45]
That’s right.

Arlen
[00:05:45]
That were, were mindful of this. And it was just cuz kind of like Google Chrome is just, I dunno if you can say playing catch, it’s just their, I guess their particular business model wasn’t focused that much on those particular aspects of the security.

Quimby
[00:05:59]
I think that’s exactly. And you know, Chrome is, is a unique player in that Firefox and apple was safari. They have different kind of, I guess, user mandates like their relationship with their users are very different. Their business models are very different. So for Chrome it’s tricky because you know, they do have this kind of data distribution ad based model, right. That that’s their bread and butter. And also just the scale challenge. I mean, you know, the people who manage Chrome have to know that any change in Chrome gets essentially PO you know, spread out or propagated out to 75% of love users. Right. And that’s not inconsequential so Chrome, like, you know, you’re implying, it really represents a very unique use case, both in terms of the business dynamics of Chrome, but also in terms of the impact. I mean, what, when Chrome sneezes, the world catches a cold kind of thing, you know, it’s just a massive scale impact.

Arlen
[00:06:41]
Right? Exactly. That’s really what it is for sure. Now, speaking of these browsers and this whole technology shift and, and the possible disruptions, when, when Google actually, when Chrome actually does make this shift, how really on a, on a CU high level technical aspect, how is it gonna affect, you know, an e-commerce company that has ads out there and maybe is doing some retargeting already and, or is also using some technologies to show relevant ads to certain customers when this shift happens, you know, how is all that gonna change? What, what type of disruption you think we’re gonna see?

Quimby
[00:07:14]
Right. And my assumption is, you know, a lot of, a lot of your customers and the people you talk with every day are already sort of feeling this pain. Certainly the eCommerce companies come, come to work with us, with infection, bring a very, the abstract set of problems that seem to apply to many different customers within the eCommerce space. So let’s talk about some of those really briefly. So I think historically eCommerce companies have played a sort of arbitrage games where they could essentially buy ads inexpensively in the ad market, you know, on social media, then the retail market obviously much more valuable. So if you spend a dollar to advertise to bring someone to your site, and then you capture a $10 retail transaction, you know, you capture the difference between those two different markets. A lot of the folks who come to us say, you know, that system’s breaking down and it’s breaking down for several reasons.

Quimby
[00:07:54]
You know, the analytics are bad in terms of they have multiple dashboards telling them multiple things. So you may have Facebook telling you one thing w commerce or Shopify telling you something else. And then your Google analytics platform telling you a third thing. So there’s confusion. There’s confusion about what adds to throttle up and down to kind of maximize your, your spread and that arbitrage game that, that e-commerce companies play. And that creates real disruptions for people not be able to make good decisions. Of course, Facebook depreciate its pixel outta necessity. Sorry. That creates additional challenges where getting information back into Facebook becomes more challenging and these disruptions are, are impacting everyone. And so those are some more specific examples. The more general ones people are aware of is perhaps your ads don’t show, right? I think your customers are probably very familiar with that. And then the data that maybe comes back to them from those ad engagements is spotty or poor or confusing, like I

Arlen
[00:08:44]
Said, and that’s a big deal, you know, of course ads not to be, not displaying, especially if you’re paying for it. That’s a, that’s a problem.

Quimby
[00:08:51]
And then huge problem.

Arlen
[00:08:52]
Yeah. And then, so as we all know with marketing, you know, you can’t really, really make decisions unless you have that accurate data database that’s right. Systems are huge these days. And we have all this data because of all of these different sources now. But if you can’t capture that, that’s a, that’s a, a really big problem now

Quimby
[00:09:09]
And includes a lot of volatility in your expenses. So traditionally I work with a lot of B2B companies, right? And through infection and eCommerce, we’ve done more B2C work than I’ve ever done in my career before. So I’ve learned a lot, but you know, there are two channels here, you know, essentially if you’re a retail company, you wanna control your ad spending or more specifically, you wanna spend more on ads that are working for you and less on ads that aren’t, or channels ads or channels and B2B work. Similarly it’s just had about lead costs. Right? So if you, if you have the same Intel in terms of good Intel about what’s working and what isn’t in terms from a channel position or an ad position, you can put a lot of downward pressure on your lead cost, which is also important.

Arlen
[00:09:43]
Yeah. Yeah. Very, very important for sure. Now, with all of this being said, and us anticipating these changes when this stuff actually hits, what are some ways that e-commerce company can get around these changes and these issues and, and really just kind of build their own just first party data sets way to, to, to actually capture the right data regardless of these browser platforms, regardless of what they do with the cookies, what are, what are some unique ways that they can capture that?

Quimby
[01:10:11]
Yeah. And I think that’s really the question, right? So when I talk to a lot of our customers or just go out and have nice conversations like this, I essentially say we’re really, a lot of the economy is moving from ownership to rental, right? In the sense of like a streaming platform, for example, and people don’t traditionally buy DVDs too much anymore, we just subscribe to a service and, and we watch them. So we’re essentially paying rent to Netflix to watch content in so many parts of the economy and moving in that direction. But marketing is moving in the other direction, right? We’re essentially moving from a rental economy where we traditionally would rent data. We would rent platforms, access to information rather than information outright. And we’re really moving towards an ownership economy where more and more important to own your own rails as it were to ingest the data that you need to do your best work, to house it in a meaningful way, and then distribute it.

Quimby
[01:10:55]
However you want to both efficiently in terms of it actually gets where it’s going and also knowing what you wanna do with it once it gets there. So really I think marketers e-commerce companies or marketing departments really have a, a task ahead of them to really take ownership over their, their data rails as it were. And I think as far as, you know, what else to do about it, like kind of on a, a tactical level, our product obviously is engineered to help people do that more efficiently. But I think it’s also a good opportunity tactically, to rethink what you’re doing. And I think that there are lots of different marketing techniques that small mom and pop eCommerce companies can use that aren’t necessarily as impacted by these changes that we’re talking about today.

Arlen
[01:11:34]
Gotcha. Gotcha. Now, as far as some of these changes, you know, one of the, the big things in my whole world is affiliate marketing. Yes. Getting affiliates and getting influencers to promote your business. It’s, it’s probably bigger than it has, has, has ever been. And so kind of with that in mind, you know, the traditional model of affiliate marketing for marketing is you get these affiliates, a unique link. Typically most of the systems that are tracking this and calculating the commissions, the products sold and all of that are browser base, you know, or to a brow cookie base, rather where you knows dropping a cookie on a customer’s computer, figuring out if that person actually is placed to order, you know, there’s some other tech technologies in place that, you know, do a little bit more tracking where it’s more, you know, creating a, a relationship between that actual customer and the person clicked on that was a little bit more advanced. So with, with that in mind, with this whole affiliate and influencer and referral marketing in mind, what are some other effective ways to actually track? If, you know, let’s say you get a certain X amount of sales from affiliate a and what are some things that you can do? What are some kind of creative ways a business can, can track that

Quimby
[01:12:46]
You bet? I think so. I wanted to plug this free site that we have just in case it’s helpful that anyone, and this is just a, a free site. We built a long time ago for a product that doesn’t even exist anymore, but it’s called marketing planner dot. Oh, and I think it might help some of your eCommerce companies who are looking for effective ways to market their products, even in a privacy first world. And it would certainly include affiliate marketing. It would include email marketing and things like that. And I think the important thing for especially mom and pop retailers to keep in mind is if you’re, if your price point is low, like if you’re selling t-shirts or maybe I don’t like soap or something like that, where you’ve got a kind of a customer, I’m sorry, a consumer level price point, right.

Quimby
[01:13:24]
It’s difficult really to offset the expense of a bunch of digital ads spending. Right? And so a lot of times what I’ll say is there’s really no retail market for digital ads. It’s a, you need a big customer value in the hundreds, or maybe even thousands of dollars to offset your spending. This is all just to say, this is a good chance for a lot of people in, in your world, in the eCommerce world to rethink about the ways that they are doing things. So marketing planner dot Iowa is a free tool. You can go in and find all these kinds of different approaches that might be useful to you in a world where digital advertising is not cost effective or doesn’t work as well as it used to. And affiliate marketing, I think could very well become one of the, the big power players for a B to C eCommerce company, because relatively inexpensively, you know, a lot of times for a few hundred dollars, you can connect with an influencer as a big audience.

Quimby
[01:14:07]
So for a few hundred dollars, you, you reach a lot of people who are prompted to take an action by someone that they they admire or follow or interested in. So I think affiliate marketing in particular is a very good strategy for B2C eCommerce companies going forward. Now, as far as the data ingestion goes, you know, I think, I think the jury’s still out, right? I mean, the, there are conversion APIs that you can use to essentially pull information in and push information out. The problem is back to this idea of ingestion, where if you’re not positioned to ingest your own data in a robust way, then, well, you’re only gonna be able to send so much into the conversion API. So the short answer, I think to your question is I, I think we have a lot of work to do as marketers. And I think there’s still solutions that are emerging at the moment, but I think if you’re a B2C eCommerce company, maybe operating, trying to operate outside the context of these disruptions and say, just kind of work around them for the time being, and find solutions like influencer marketing, email marketing, content marketing, like what we’re doing here today, you know, these kinds of strategies can be really, really effective and kind of help you circumvent these challenges in the short term.

Arlen
[01:15:10]
Yeah, for, for sure. And from speaking kind of on the other side of things, as me being a, you know, an owner of a, an affiliate referral marketing software platform, you know, we’re anticipating these changes and we’re kind of working to do some things on our end. One of the good things that I see that’s happened pretty, pretty rapidly is a lot of these e-commerce platforms are starting to play a little bit more nice. I guess, if you will, with third party solutions and apps, and they’re starting to create more APIs, giving more access to their backend and providing a lot more tools to make, you know, to allow these third party products to, to be able to fit in a little bit better. Cuz I think they, they kind of already know that a lot of their customer success is not necessarily based on all of the features that they can provide.

Arlen
[01:15:54]
It’s just that E e-commerce platform where people can just get on there and sell their products. But it’s, people’s success kind of relies on a lot of these third party apps where people can right market create an affiliate program where they can create social media ads, you name it, you know, all of these types of apps that tie into these e-commerce platforms are, are essential. And that’s, I think that’s kind of why we’re starting to see with these platforms. Most of these platforms, these days are have an app store where you can add on all these additional third party apps to your shopping car platform. So that’s definitely a good thing that these companies are, are mindful and they’re, they’re kind of helping us along the way. Yeah. Another thing that I do see also is that aside from the, the traditional click tracking, we’re gonna start to see more and more use of the use of promo codes, which are already used in the affiliate space and, and just in general, by eCommerce retailers where they give out discount promo codes. But we’re gonna see a lot more of that where these affiliates and influencers, rather than promoting a unique link, they’re just gonna be giving out codes because if that’s used directly on a, on a shopping car platform, there’s kind of no way to get confused who that was given by because it’s gonna be at a specific code that was given by the, you know, by the eCommerce retailer there to that affiliate.

Quimby
[01:17:09]
So I think that, I think that makes a ton of sense to kinda work backwards. So the that’s a great point. Things like QR codes or affiliate codes, like you said, very, very useful. I think it depends on how they’re delivered. So for example, if you’re using a pure, a promotional code that’s delivered via URL parameter, for example, and then that page view event, doesn’t fire, then the URL parameter doesn’t matter, right. But if you’re entering it manually in a form, obviously fewer people are going to do that, but still very robust approach to making sure that that code gets in there. So that’s, you know, kind of back to the future, right? It’s a great way, you know, these kinds of, of manual code entries. The other thing, you know, back to this idea of, you know, how to get this done in the emergent reality, this idea about what I call data capitalization, right?

Quimby
[01:17:52]
Instead of like dependent on third party apps and paying rent, right. Which is what you’re talking about. And I think you’re exactly right, that people are very dependent on these third party apps, right? And that kind of rental dependency is something I think is marketers. We have to work to change and work to become more and more data capitalized, which is really about operating independently in a first party way. And again, back to the idea of owning your own rails. And what happens in that reality is you begin supplementing these systems, these, these systems you depend on with your own information. So it’s less of a dependent relationship, less about the disruptions and breakages that are gonna occur and more about what we can do as our, on our own, as marketers to send data where we need to send it.

Arlen
[01:18:31]
Yeah, for sure. For sure. So I think what look, what you said is, is a hundred percent correct. I think what’s gonna happen is e-commerce companies are going to start to put more of an emphasis on making sure the data that they’re getting directly from their customers and their prospects, whether it’s through their email list, their social media channels and kind of everywhere, all of the different touch points. They’re gonna start to make sure that that data is they’re getting a little bit more data and they’re gonna be kind of maneuvering it a little bit more, massaging it, and then making decisions based on just that their own data. Cause you know, it, it is there, you know, a lot of these companies have all of these different touch points, like I said. And so from them looking at their own data, then they can, you know, make their own decisions rather than, you know, relying on the companies of the third party apps for the, making the decisions on what to display a specific user based on what a browser sees or, or what their cookie is determined.

Quimby
[01:19:27]
Right. And just, it hits us helpful to your audience. I try to make the following point too is, you know, a lot of times these disruptions are discussed in terms of first party and third party data. Right? Yeah. And that’s very true if we define first party data as information that you yourself ingest, the challenge becomes is you can have first party data, that’s still disrupted by these changes. So let me give you an example. So let’s say you run a, a Shopify storefront, someone comes in and makes an order, or maybe someone comes in and submits a lead form or whatever your particular strategy is. If someone Shopify’s event scripts fail, fail to fire because they’re being blocks in a privacy first reality, he will get John DOE contact information, right? What you may not have is the contextual information around his journey. Where did he come from?

Quimby
[02:20:06]
What did he do when he on, when he was on the site? And you know, that may be more or less a hard stop for different kinds of businesses, but it’s an illustration of exactly how strictly speaking first party data, meaning you own it and you generated it still can be problematic and limited in a privacy first reality. So I think in some ways the dis distinction between third and first party data, it maybe not overstated, but it kind of, it distracts people from the core issue, which is essentially, can you ingest data in a meaningful, reliable way in a privacy first reality. And that’s really beyond first party, third party data. It’s really a question of how do I get it into my system in the first

Arlen
[02:20:40]
Place. Yeah, exactly. That’s, that’s really the bottom line for

Quimby
[02:20:43]
Sure. It is. Yeah.

Arlen
[02:20:44]
Well, Quimby, as we rated a to wrap things up, wanted to see if you can kind of point out or highlight some examples of different e-commerce businesses that you’re either familiar with, that you’ve worked with or just, you know, any ones that you wanna highlight that have created data sharing partnerships and kind of figured a way around all of this as these changes have, have come about. Well,

Quimby
[02:21:02]
I guess it sounds kind of shameless, but I, in prepping for this podcast, I did think a lot about affiliate up marketing and how people in the affiliate marketing space, whether you’re running a program, right. Or you have a software product really stand to benefit in big, big ways from this. And I like affiliate partnerships from a B2C e-commerce perspective, especially well, because they’re cost effective, they’re high impact, right? And with a little, a few adjustments, you can really track just about everything on our side, the, the, the customer use cases that we see that work the best, the people who work with confection, they really do are doing a handful of things. They’re, they’re synthesizing information across multiple dashboards using our product in the sense that they, they have better visibility until a lot of competing information sets and that they are able to solve that confusion and throttle adds up that work that all adds down that don’t work. So that synthesizing information across sites is, is very important. And that’s probably the main success that, that we see is just moving information around maybe a marketing site or an e-commerce site ingesting better data and making better decisions as a, as a result.

Arlen
[02:22:00]
Okay. Gotcha. Gotcha. Yeah. It’s kind of unique because I think we’re really kind of seeing is that, you know, like you said, our whole economy has been kind of shifting towards this, like you said, rental economy, but with this data, it’s been a little bit different. So now it’s

Quimby
[02:22:15]
Yep. Moving the other way.

Arlen
[02:22:17]
Yeah. It’s moving the other way. These brands now are saying, okay, it may not necessarily be the best thing to rent out, you know, all of this key information to these third party systems, because, you know, at the end of the day, I think they are starting to see that that data is gold. And if you don’t have a reliable way of, of tracking it and managing or your end, then you’re, you don’t really have a whole lot. So that’s

Quimby
[02:22:38]
Right. That’s what’s and I should probably say too, you know, we talked a lot about the business interest here, you know, when we talk about privacy first, I really see three, three interest groups, right. One is policy makers, that would be your GDPR interest. Right. Right. Number two is everyday web users. These are people who are concerned about how their information is being used and then their businesses who are currently kind of being squeezed in the middle of those two interest groups. Right. So yeah. Finally feeling a little bit of the pressure I did wanna highlight, you know, that I’m sure both of us feel like giving people more control over their information is a good thing ethically. It’s also a good thing practically. And I think there’s a very strong use, very strong business case to be made for giving people more control over their information. Because the biggest question of all is, you know, why would you wanna try to market to someone who doesn’t want your product or is not interested in you or has a negative opinion of your, of your business or something like that? Yeah, for sure. So just to highlight that, anything, I think that pushes us forward to think about, you know, how we respect consumer information and how we give people more control over their information. And as a result we can do better work as marketers. I think that’s only a good thing.

Arlen
[02:23:37]
Yeah, for sure. Sure. Well, it’s gonna be some exciting times ahead when be, and yes, Indeed’s definitely, you know, highlighted some things that I think business owners and eCommerce business owners specifically kind of need to be mindful of, but yeah. Things are gonna be interesting, but yeah, I think it’s, these changes really, I think, are for the better actually. So even

Quimby
[02:23:56]
Though I agree

Arlen
[02:23:57]
Businesses may kind of cringe with a lot of these changes and are worried about what’s the head, I think at the end of the day, it’s gonna be a benefit to us overall.

Quimby
[02:24:06]
Well, change in disruption are always scary. Right. But I think when we take a step back and we think about the system that we’ve used for 30 years to move information around the web, it’s absurd, it’s based on easily broken, you know, binary endpoints, it’s not respectful of people’s information. You know, it was kind of built out a necessity, right. You kinda using browser, browser cookies as, you know, some in a way they were not really intended to be used. Right. And just outta necessity. So I agree with you that I think we’re gonna build something better going forward and we’re gonna look back and think that’s how we used to move data around on the web. I can’t believe that.

Arlen
[02:24:37]
Yeah. Very interesting. Well, I’ve definitely learned a lot today. Quimby, thank you for coming on and joining

Quimby
[02:24:41]
Us. Thank you, Arlen. Thank you for having,

Arlen
[02:24:43]
Yeah. And I always like to shift gears here. My last closing question, if you don’t mind sharing one closing fun fact that you think our audience would be interested to know about

Quimby
[02:24:52]
Yourself. Sure. Yeah. I was trying to think about that. I think, you know, you get a little bit older and you start looking back in your life and things that you’re glad you did when you were young, cuz as you get older and you have kids and at a job, you know, your opportunities to do adventurous things begin to, to decrease. So I was thinking, you know, back in 2008, I hiked the west Holland way in Scotland with two friends. And that was essentially in a lot of ways it’s Scotland’s Appalachian trail in some ways and it was great. And so I thought, you know, just encouraging young folks who were listening by young, I mean, you know, under 35 with no kids, you know, do adventurous things like that, things that are meaningful to you, I mean, may not be an outdoors person, but always try to pack in the things that are meaningful for you for your life takes a hard right term. Right. And this isn’t to say that it’s not wonderful. It’s just a different kind of wonderful. And when I look back, I think about how important those experiences were. So anyone who’s listening, who’s, who’s younger, you know, get in the, the adventure when you’re young and you’ll, as you get older, you’ll look back on it and smile and I feel, feel wonderful things.

Arlen
[02:25:46]
Yeah, for sure. For sure. And then also, you know, as you’re, when you’re younger, you definitely have a lot more energy and

Quimby
[02:25:52]
Oh yeah.

Arlen
[02:25:53]
Right. That’s true. Lot, a lot more pep in your step to take those longs and, and do all those AOUS things.

Quimby
[02:25:58]
I know it probably went up in the hospital. If we try to do that today,

Arlen
[02:26:02]
Same boat as you get all, you still gotta, still, still gotta get out there. Still gotta try to do switch things up cuz you know, that’s what is it all for? Unless, you know, you have some type of, of meaningful adventure in your life.

Quimby
[02:26:14]
That’s right. And just looking back, it, it builds a good base for you kinda a platform to launch. And then when you’ve got some of those interesting experiences under your belt, you really can build a quote unquote adult life, right. With your, all your responsibilities and you don’t feel like you’re missing out or anything because you did great things when you were, when you were younger.

Arlen
[02:26:30]
Yeah, for sure. For sure. Well, thank you for sharing that Quimby really appreciate that. And then, you know, lastly, before we let you go, if any of our listeners wanna reach out to, you can pick your brain anymore, what is the best way for them to get in contact with you?

Quimby
[02:26:40]
I’m on LinkedIn. So you just search for me on LinkedIn and I don’t have any, it’s easy to, to find me there. I don’t have any like privacy controls or anything. So feel free to link, connect with me on LinkedIn.

Arlen
[02:26:48]
All right. That sounds awesome. Quimby. Well, well thank you for joining us today on the e-commerce marketing podcast.

Quimby
[02:26:54]
Thank you for having me. I really appreciate the opportunity Arlen.

Arlen
[02:26:56]
All right.

Speaker 1
[02:26:57]
Thank you for listening to the e-commerce marketing podcast.

Podcast Guest Info

Quimby Melton
Co-founder and CEO of Confection