Arlen: Welcome to the e-Commerce Marketing Podcast everyone. My name is Arlen Robinson and I am your host. And today we have a very special guest, Eric Melchor, who is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease. Welcome to the podcast Eric.

Eric: Arlen. Pleasure being here.

Arlen: Yes. Thank you for joining me. I’m super excited to, to talk to you. You know, today, you know, we’re really gonna be diving deep into, you know, what are some unique ways that our e-commerce business can. Craft an experience and a surprising kind of, I guess you could say, front door for all of their customers on the website, because as we’ve mentioned before, we started recording these days, you, you gotta stand out.

Arlen: There’s just, uh, a lot of competition really, no matter what industry you’re in. So you gotta do something unique and you gotta keep those customers on your site. Yeah. So we’re gonna be talking about some unique things that can be done, but before we do get into all of that, why don’t you tell us a little bit more about your background and how you did get into what you’re 

Eric: doing.

Eric: Yeah, my background used to be in digital marketing, primarily overseeing different teams, teams that were involved in EMO marketing, automation, web development, seo. and, and then also copywriting and some other different things like online display and affiliate marketing and partnerships. And so I did that for a number of years, loved what I was doing.

Eric: Used to oversee teams for Fortune 500 companies based outta Houston. And, but I’ve always had this dream of like, Hey, can I test my skills and what I do working for startups? Because my background was predominantly an energy and electricity is a commodity. . So whereas a startup and you know, software or even even retail like e-commerce, that’s a little bit different.

Eric: And so I made the transition about two and a half years ago, and I realize it’s a lot harder. Marketing is a lot tougher when you’re in a startup, in a SaaS. I mean, you’re doing so many different things. Mm-hmm. , you’re handling so many different responsibilities and it’s very fast paced and so, It’s a, it’s a different, a lot of different challenges, but I’m enjoying it, having a lot of fun, and so now I, I primarily focus on a personalization experience because that’s typically what I excel in both offline and online.

Arlen: Gotcha. Gotcha. Thank you for sharing that. I appreciate that. And I, I, I can definitely, you know, relate to the pains of running a star SAS and a startup, you know, with Fsai affiliate software, which is a company that I founded. I was telling you before we started recording, we, we kicked things off back in the year 2000, but we started off as a full service web development agents.

Arlen: And probably about six or seven years into our business, we pivoted and created our own suite of web solutions at this point, because of the growth that we saw with our one solution, which is OSI affiliate software, that’s the one that really took off. We closeted our other solutions and have just been going full speed ahead with the OSI affiliate software.

Arlen: And it’s, you know, today it’s still going with it. And so, yeah, I, I do understand what you’re saying with a SaaS company, you know, we were looking to get something where we. More sustainability with more recurring revenue. But there’s a lot that goes into running a SaaS business for sure. And so we definitely, you know, learned lessons and we’re, we’re steadily learning lessons today.

You know, it’s a lot of things that you have to keep up with, with SaaS businesses, 

Eric: and so, yeah, and I, I may be wrong, but I, I think when it comes to startups, like the first 15 or 20 people are very key. I mean, would, wouldn’t you say that, would you say, . 

Arlen: Yeah, definitely. Those initial people are are very key.

Arlen: Yeah, we were definitely on our end, we were very fortunate early on when we picked things off, when we’re doing our development agency, we got. Some very good developers early on, and that’s really what helped us with the transition to, to SaaS, to kind of recoding and creating a SaaS solution. Because we had that talent already.

Arlen: They were kind of proven because they’ve done a lot of custom work for CU, for customers of ours. And so yeah, they were very key and some other people, people that joined us early on were very key to our. 

Eric: That’s good. Good to hear. Good to hear . Thanks. Thanks a lot. 

Arlen: So, well, you know, as I said at the beginning, we’re gonna be talking about, you know, ways in which you need to be unique.

Arlen: And so what I’m wanna start it off with is just why is it really important to create a surprising and unique web experience for your site visitors? 

Eric: Yeah, because for most online, online retailers, the Shopee experience is so far from the real in-person experience. So I’m sure you’ve been inside an Apple store and have you been to an Apple store recently, Arlen?

Eric: Uh 

uh, it’s been a little while. Probably about a year ago. So the last 

time I went, yeah. Okay. Well, same for me. About a year ago I was back in Houston visiting family, and I needed to get an iPad, so I walked in the store. The guy asked me like, what are you, what are you looking for? Looking for an iPad.

Eric: Takes me to the, uh, the counter where they are. And he’s asked me, well, what are you gonna do with it? You know, what do you, what do you really want it for? And I said, to make video calls. Mm-hmm. . And so he asked his coworker, can you go to the end of the store? His coworker walks to the end of the store and then he comes back to me and he goes, look, let me show you how to, how to set up a video call.

Eric: Mm-hmm. , he shows me how to do it. Set up is very, and before I knew it, we were actually making a video call to his coworker over there at the end of the store. And, and I’m now, I’m video chatting with his coworker live and I just couldn’t believe how easy it was to set up. I ended up walking out with an iPad.

Eric: Okay. Right. Unfortunately, the online experience for most retail stores does not, does not look that, that way. You go to a website, and within like five or 10 seconds you’re bombarded with popups. There’s just one way communication. Give us your information, give us your phone number, give us your email. Yep.

Eric: And then when you try closing out of that, you know that box, you, you get this message like, oh no, I’d rather pay full price. Yeah. Versus getting the discount coupon. And then you got like another chat pop up, you know, asking can we help you with their little chat widget? and then you’re try navigating some more and maybe you’ll see like an artificial deadline, like, hey, you get this discount, you know, if you pay in the next 10 minutes or something like that.

Eric: Mm-hmm. . And it’s really nothing about helping the, the visitor, the consumer. Yeah. Right. And, and fortunately, . That’s how most online retailers operate now. There’s a few that are starting to use the technology and the data that’s available, available to them. Mm-hmm. , previously it was only available for big companies like maybe Netflix and Etsy and, and, and Amazon.

Eric: But now with the tools that are available out there, like Opti Monk, any marketer that doesn’t. , um, Cody experience can implement personalization mm-hmm. for their visitors on their website. And so I got a few examples that, that I wanna share with you. But I just wanna question for you, Arlan. Mm-hmm. , you know, what was the last bad experience you had on a website?

Eric: Does that ring a bell recently? Mm-hmm. . 

Arlen: Yeah, it definitely does. It, it rings a bell a lot. I mean, a lot of times, as you know, We deal with a lot of e-commerce businesses at osi, affiliate software. They’re kind of like the, the majority of our customer base would probably say like 90% are e-commerce businesses.

Arlen: And so I’m looking at e-commerce sites all the time. And so it’s a kind of a recurring thing that I see with a lot of sites is that, especially sites that maybe selling a, a unique product or a unique service that is not something that you see day to day or day in and day out. And what I see a lot of.

Arlen: Going to a homepage. and trying to figure out what this brand is about, what is it that they’re selling, and just being after just a few seconds, just being kind of lost and then searching their homepage, scrolling up and down, figuring, trying to figure out, okay, what is this? How can it benefit me? I, I have this experience time and time again where I go going to these sites.

Arlen: and I can’t figure it out after a few seconds, even after a few minutes, I’m still, you know, I, I’ll say I again on sites maybe a minute or two, and I’m still trying to figure out what is this for? Who’s is the target market? So yeah, that’s, that’s a common experience 

Eric: that I’ve had. Yeah, and depending on the study you read, they say that our attention span, it’s getting shorter and shorter, you know, seven seconds maybe.

Eric: So. You’ve gotta convey who you are, if they’re the ideal, you know, fit and what problem that you solve pretty quickly. And so we’re, we’re gonna get into some examples that, that, that businesses can do so that way the visitor can know right away if it’s a fit for them. But to give you one example, let’s talk about global e-commerce.

Eric: And so the global e-commerce market ed to be about five and a half trillion dollars this year. And it’s gonna continue to trend. . So retailers out there, they’re probably getting a lot of visitors internationally. The problem is though, is that a lot of international visitors bounce at the checkout page because all of the shipping information is just not too clear for them, you know?

Eric: And so there’s one retailer, Woodhouse Clothing, a us, a US based retailer. What they do is something that’s very. when you visit their website from abroad. So right now I’m in Romania, but if I go to their website, after a few seconds, I get a little message on the slide and it just says, Hey, we ship to Romania.

Eric: You can shop in your own currency. All prices include taxes and all orders are free if the order is above 500 le, which is their local currency. Now that’s a li a nice little message because it reassures me that they deliver to my location. , it gives me a sense of comfort and security knowing that, that they’re able to ship the products that I desire and I’m not gonna waste a lot of time here.

Eric: Right. So that, that’s a good example for global visitors that are coming to your site for, from abroad, I mean, , what do you think about that, that little tactic? 

Arlen: I like that. Really, I really like that because especially for global visitors, you have to be cognizant of, you know, all of these things, the currency shipping, but you know, I’ve seen a lot of e-commerce sites, so they, they don’t do that.

Arlen: And so you could be on an e-commerce site, there’s no mention of not being able to. , you know, internationally, you don’t get any of that. You get to the cart, you check out, and then all of a sudden you find out after adding an item to the cart, getting excited about getting the product, find out they don’t ship to your area, or, you know, there’s some issue that you, you know, that has to be resolved or whatever, before they get, get the product to you.

Arlen: So, yeah, I, I really like that. That’s, That type of personalization really. You know, cuz like you said, people’s extension spans these days is very short. But if you initially reassure them and you, you know, you, you combat that initial objection because, you know, they’re like, okay, yeah, this is a US site.

Arlen: They immediately are coming to your site. They’re thinking, okay, I’m in the us I’m trying to buy this. , can they ship to me? That’s probably what they may be initially thinking, but you, you come against that immediately saying, yep, we, you’re in Romania, we shipped to you. That alleviates that initial pain point that, you know, I think a lot of businesses have.

So yeah, I think that’s a great idea. 

Eric: Yep, yep. All right. And, uh, one more example before we get into what websites can do for, for visitors who are unfamiliar with them. So let’s talk about mobile. So mobile is another, obviously another platform, another channel. where more and more visitors are coming from mobile.

Eric: In fact, it may be likely if you’re a retailer, that you’re probably getting more visitors from mobile than desktop. So one example is Blend Jet. They are one of the most successful and fastest growing Shopify stores founded in 2017, and by 2018 they already had almost a million dollars in revenue. They were featured on the Ellen Show, but the problem that they faced was that the majority of their traffic was coming from mobile.

Eric: and mobile visitors just don’t stick around as long as desktop visitors. Yeah. And the bounce rate was about 68% for mobile versus desktop at around 32%. Mm-hmm. . And so they approached us asking, Hey, what can we do about this? Because we’re losing a lot of, you know, potential customers that are coming in for mobile.

Eric: So we advised them that, okay, let’s try this. How about any visitor that comes from mobile and goes to a product page and is there for at least 30 seconds? , we present a little message to them that says, Hey, here’s a coupon code. Feel free to use it whenever you want. Just let us know how we send it to you.

Eric: And it can either, either be through a Facebook, uh, messenger. And so we have this core one click integration with Facebook. And so a person can just click that button and it automatically gets sent to their Facebook Messenger. Or they could choose email and you know, we would send it via. . Well, within one year they collected over a million subscribers.

Eric: 13 and a half percent of people who saw that message coming from mobile on the product page ended up either giving their email address or subscribing through Facebook. I, so of course that had a huge impact, uh, on their bottom line because they were able to further continue nurturing those sites through email marketing and then, you know, close ’em later, later on down the road when they were purchased ready.

Eric: So that’s another example. . It’s not necessarily personalization, but if you, like, if you start looking at the data mm-hmm. and figuring out, okay, where, where are the holes that I need to fill? You know, where’s, where’s some o opportunities that I can take advantage of here? And that’s one of the things that we saw was.

Eric: You know, the mobile visitors that had a high bounce rate and were not converting. 

Arlen: Yeah, that’s, that’s a great example and thank you for pointing that out. Actually, I’m familiar with Blend Jet, actually. I think I have one of their actually. So yeah, I’ve used it a couple times. It is pretty cool. Definitely works for sure.

Arlen: Yeah. Yeah. One thing I was thinking of that I think a lot of e-commerce businesses could be a pain point of theirs because you know, these days, Most businesses are, you know, they’re using these platforms. They’re on the Shopifys of the worlds, the Wicks, BigCommerce, you name it. These e-commerce platforms have really kind of taken over things with, with regards to the e-commerce platform because they’ve simplified it and allow really any business to quickly and easily jump on there.

Arlen: Sign up, select a template, add their products, and then just get going, you know, really within a matter of minutes. So there’s so many businesses that are going that way. Even larger businesses be just because of all of the, you know, the backend work that’s really already been done. They don’t have to, you know, recode a custom e-commerce site, you know, reinvent the wheel so they’re going that route.

Arlen: But I think a lot of times businesses are wondering, all right. How easy is it for me to create these unique experiences, this personalization with these platforms? Because, you know, you’re, in a way, you’re, you’re kind of constricted to what they allow, the apps that they have maybe in their app store and.

Arlen: you know, how do you make all of this work? Because, you know, a lot of times Yep. Businesses are, you know, they’re looking at their competitors. They’re, they’re trying to just, you know, clone their competitors, maybe make some things a little bit different. But that’s, that’s I think what a lot of people do.

Arlen: So, you know. Yeah. Are there some, any, any other things that can be easily done within the confines of these 

Eric: platforms? . Absolutely. And so another example, and before I share this with you, we’ve got direct integrations with so many different platforms like MailChimp, active Campaign, Shopify, WooCommerce, BigCommerce, more than a hundred direct integrations with a lot of different platforms.

Eric: Then also Clavio and some of the other big names out there. So it can be done very easily. The platform is really designed for marketers, so it’s mostly drag and drop. If you look at all of our reviews on G2 or Shopify, We’ve got more than 500, five star ratings on Shopify, but the majority of the reviews are around our templates, our template library.

Eric: And so we make it very easily that if you wanna test a campaign for different segments of your, your visitors, whether it’s new visitors or maybe returning visitors, we have campaigns that we suggest, and then also various templates that we suggest. You know, maybe this is a good opportunity to try one of our survey.

Eric: Or maybe a feedback form or maybe a gamification template, like spin the wheel or like a little quiz or something. And so very quickly you can to, you can design those templates according to your brand standards and then just drag and drop those templates into the optimum platform once you embed our code on your website and then pretty easily it can get up and running pretty, pretty, pretty quick.

Eric: Okay. If I can do it and I don’t even know H T M L, then I’m sure any marker out there can do it, so. Okay. . Yeah. So we, we designed this so that it’s very simple and easy. . It’s foolproof almost. Got it. 

Arlen: Yeah. That’s, that’s good to know cuz Yeah, like I said, I think that’s a, a lot of issues businesses have with kind of doing unique things with their website is, all right, what’s the level of effort?

Arlen: Am I gonna need to, you know, get my development team to spend hours kind of reconfiguring things or cuz it’s something that I can just kind of come in there, make these changes, and then I, you know, kind of give a, a, a unique experience just with a few minutes of kind of clicking and dragging and dropping.

Eric: Yeah. So let me share a few examples what a website can do. Mm-hmm. , I’m gonna say, Hey, here’s low hanging fruit. Like here’s something that’s very easily, and then here’s something that’s maybe like medium, like a little bit harder, and then maybe advance. Right? Okay. So the first one is, let’s, let’s take for example, a, uh, shopping season.

Eric: Hey, it’s Christmas right now, right? Yep. And so there’s probably a lot of new visitors that are coming to your website. Uh, very easily you could just present a nice message to a new visitor and ask. , Hey, are you shopping for yourself or for someone else? Mm-hmm. , because a lot of people are shopping for other people I for gifts.

Eric: Right. Right. And if they select from shopping for someone else, you can just say, great, here’s the most popular giftable items that we have this season. Mm-hmm. . And you can display like three products. Your most popular products that people are buying for guests. Mm-hmm. . Right. What you’ve done, what you’ve just done is, is basically, Like presenting them with a virtual assistant that’s gonna hold their hand and say, let me take you to the part of the website that makes the most sense for you.

Eric: That is the most valuable, you know, for you, for what you’re looking for. And that is something that can be very easily done. Any brand can do it. I think it’s a great thing to do for different shopping seasons, whether it’s Valentine’s Day or, or Christmas or something else. But that’s not, that’s not advanced at all.

Eric: That’s, that’s something that, that anybody can I. Yeah. 

Arlen: Yeah, I like that, that that’s really like if you’re liking that e-commerce experience to a real store experience, that’s almost like a sale. A good salesperson coming up to you, asking those same questions, saying, okay, you know, what are you looking for?

Arlen: So you’re looking for some dress pants? They say, okay, yo, what’s the occasion? How often are you gonna be wearing them? Exactly. What other colors are you gonna want to go with it? So yeah, all of that, you have to kind of put your mindset. Somebody physically coming to your store, a salesperson approaching them, what would be those questions that, you know, that person would ask?

Arlen: Because yeah, that’s, you really have to think of it in those like 

Eric: a, like, yep. Okay, so here’s, here’s another example. This one a little bit more advanced, but still easily, uh, easily. You can do Blend. Jet actually does this quite well. What they do is they run different Facebook ads and Google ads. Yep. And some of those ads obviously talk up the ease of portability for their.

Eric: Some ads talk about the power of how powerful it is, and some ads talk about how easily chargeable it is because I, I, you can charge it with a UBS extension, right? And what they do is they actually take the u t m parameters of those ads, put them into OptiMonk, and create a campaign so that when a person clicks on an ad specifically for, you know, the ease of portability.

Eric: The page they go to an OptiMonk. That headline message is gonna be around portability, right? That value proposition is gonna be tied to the value proposition that you have in your ad, right? If somebody else clicked on an ad that was really talking about how easily chargeable this S blender is, . Well then when once they get to the landing page, the main headline is gonna be talking about that same value proposition.

Eric: Yeah. And they’re, you don’t have to create multiple landing pages to do that. It’s just really taking the u t M parameters that you have set up for your campaigns, putting them into optimum, specifying the landing page, and then you’ll see what the headline, how it’s gonna change based on whatever ad that’s click.

Eric: Right. So that’s something else that we recommend. It’s, it’s a good shoppy experience because a person is not clicking on an ad and then going to a landing page and seeing some other type of messaging or something else that they just really weren’t interested in in the first place. 

Arlen: Yeah, yeah. Yeah. I like that.

Arlen: Yeah. It’s good to know that with tools such as yours with Optima, you, you can do that without creating all of these different pages. Cuz I, yeah. I can recall days, years ago when technology, like what you guys have, Wasn’t out there. Yeah. You had to create, you know, a landing page office for every specific search term and then, you know, for a developer, yeah, it’s kind of a nightmare.

Arlen: And, you know, managing that and managing the updates, anytime you change things, it’s, it’s quite a task. But yeah, it’s good to know that you can just by passing UTM parameters, people that are coming from the various ads that you have, from the different search terms, they gotta see their unique 

Eric: head. So, yeah.

Eric: Yeah. Saves a lot of time. Just like you said. I remember back in the day I would’ve to create multiple landing pages to do that. So, last example, uh, there’s a brand called wink.com. Mm-hmm. and any wine lovers out there. Do you like wine Arlen? 

Arlen: Actually, I don’t drink, I’m not much of a drinker. Only occasion, very occasionally, but I’m not really a wine fan.

Eric: Okay. Well, they, they became one of the fastest growing wineries in the world. They are, they are an e-commerce subscription wine brand, over 500,000 customers, more than 200 million in revenue. And their approach was based entirely on the customer online experience. Okay. And so historically, you know, the online wine model was pretty simple.

Eric: A winery picks a new bottle every month, and they send it to their supplier. What they did is that they have this quiz on their website. If you go to week w i n c.com, you’ll see it. It’s a really cool quiz. And the first question is, do you prefer red or white? White. Mm-hmm. , you can’t even select, like mostly white.

Eric: You know, if I, I like red too, but I like white a little bit more, so I put like mostly white or whatever, right? And then it says, what kind of flavors do you enjoy? So you can select raspberry, citrus, blackberry, strawberry, and then it has a question. Some lunatic mixed Skittles and m and ms and the same bowl , which do you pick out?

Eric: Right? Uh, and then they ask another question like, okay, what, which foods do you like? Chinese chocolate cake, sushi burgers, Mexican. Mm-hmm. . And then after that it’s like, okay, ready to see your custom wine box. You know, if so just enter your date of birth and your email address. Yeah. . Well, they’ve taken this approach and this experience, and that conversion rate for their email address is like around 70 to 80%.

Eric: Oh, wow. And that’s how they’ve been able to grow so fast because they’re getting feedback directly from the consumer. Mm-hmm. . And they’re able to customize the different offerings. They’re able. to do email marketing based on the data that people are giving them from their answers. And that’s how they’ve been able to grow so fast.

Eric: Wow. And so that approach is a, is a, a really fun approach using a sort of a game of equation. Gamification or quiz like wining.com. And so we have a lot of different gamification templates that are available in our template library that are easy to implement. And if you just think a little bit like, Hey, how can I gamify this?

Eric: You could probably come up with a pretty, you know, good approach in, in terms of making the, the online user experience more enjoyable, more fun, and. In return, you’re gonna get the data that you need to better market to them and give your visitors the, the educational material and content that they really desire and is relevant.

Eric: And so you’re just gonna get higher, higher conversion rates and you know, more sales from this. So that’s another example. Gotcha. 

Arlen: Gotcha. Great, great example. I mean, that’s, that’s a hell of a conversion rate. You said the 70 to 80% on that. Yeah, I mean, I can see why, just from where you described it, um, you know, cause I’ve seen these quizzes where you’re asking questions that are of course, you know, on track with.

Arlen: You know, getting people to the right product that you’re selling, you know, they’re all relevant to your brand. But I like the fact that they threw in those kind of oddball questions off the wall questions with the Skittles and the M&Ms because that lightens it up a little bit. It kind of makes it a little bit more interesting.

Arlen: Some people are like, you know, they kind of think about it like, okay, wow, that, you know, adding a little bit of humor there I think can kind of. To keep that customer engaged, you know, rather than just keeping ’em through just a straight quiz around your brand, where it’s just, you know, knowledge, questions about, you know, what they like.

Arlen: So yeah. Very, yeah. Very good stuff. Yeah, I like that example. Thank you for sharing that. . Yeah. So lastly, before I let you go, I, I always think it’s, it’s, it’s really good to learn from, you know, kind of things. Not to do you, at the beginning of the episode, you asked me what were some poor digital experiences.

Arlen: I had, I told you about coming to sites and not being able to figure out what’s going on there. So I just wanted to ask you, what are some examples of some poor digital experiences that you’ve come across just so we can see of, you know, what not to. 

Eric: Yeah, I mean the popup is, is obviously the first one where you’re trying to get an email address or some kind of information and just offering a generic, like discount.

Eric: Right? I think what you’re doing there is creating a, a customer who’s never gonna want to pay full a price, cuz they know that no matter what I do, I could probably just come back to the site again and get some sort of coupon code. But not only that, it’s just you don’t know anything about them. So while you’re trying to get poll information from them when you don’t.

Eric: Anything about them at all. So I recommend not not doing any sort of popup where you’re just trying to get their email address. If you feel like you still need to do that, then use an exit and tent popup. Yeah, so it’s basically the same kind of popup, but it’ll pop up when somebody’s trying to leave the website or leave the page.

Eric: But definitely get rid of that. Pop up that’s coming up like in the first 10 seconds, even the first 30 seconds. And if you don’t know anybody, anything about that person, it’s just, I, I, you quickly close out and it leads a bad taste in my mouth and I rarely go back to that website once I see that. . 

Arlen: Yeah, that’s, that’s so true.

Arlen: And I totally agree. Those, it really sets a bad picture there because like you said, you don’t know anything about the person, what they want, what are their interests, why they even come to your site, which you’re just immediately presenting them with that discount. Yeah. And so, uh, yeah. Unfortunately there’s so many businesses that do that.

Arlen: They just throw that out there thinking that, you know, that’s gonna drive sales, but that’s, that’s definitely not the way to do it. Yep. Well, well, Eric, it’s been awesome talking to you. I’ve definitely learned a lot. You’ve, you’ve, you’ve definitely provided a wealth of information. I appreciate you sharing all of those detailed examples of, you know, how you can create a unique visual experience for your customers, because that’s really what it’s all about.

Arlen: You gotta be unique in order to engage your customers and get them to come to your site and then come back, you know, again and again, and, and purchase from you. Additional time. So it’s been awesome. Yeah. Yeah. Last, lastly, before we do let you go, as we know, I always like to ask my guests, uh, to share one closing fun fact about themselves that they, that, uh, if you don’t mind sharing one closing fun fact that you think our listeners and viewers would be interested to know.

Eric: Yeah, so I, I host a podcast too. It’s called Innovators Can Laugh, and I interview European startup founders. Okay. And I think it’s the only podcast out there where there’s, where there’s an American interviewing European entrepreneurs, right? And it’s like a coffee, like, you know, fun, casual conversation.

Eric: We, we learn about their struggles, how they’re getting traction, and we just have some. along the way too. Okay. Gotcha. Gotcha. 

Arlen: Yeah, that’s very unique. Like you said, an American interviewing European founder startup. Yeah, I’d good to know. Yeah, I’m definitely gonna check out that myself with the premise of that.

Arlen: Sounds excellent. So I definitely encourage our listeners to, to check you out on there as well. And so lastly, before we do let you go, if you don’t mind, uh, letting our listeners know the best way for them to get in touch with you if they wanna learn more about, you know, these unique digital experiences and just pick your brain.

Eric: Yeah, so me personally, LinkedIn, just look up Eric, e r i c Noco. That’s the best way to get in touch with me. If you wanna learn more about personalization, check us out Tryis for free. Just go to opti monk.com. All right, 

Arlen: awesome. Thank you for sharing that, Eric. I definitely encourage me for to to look you up on LinkedIn and check out optimonk.com as well.

Arlen: Thank you today, Eric, for joining us on the e-Commerce Marketing Podcast. Thank you.

[00:30:10] Eric: Thank you. 

Podcast Guest Info

Eric Melchor
Personalization Ambassador at OptiMonk