When you are struggling to ensure the success of your ecommerce store, you will need to pay special attention to PPC advertising. However, running a successful PPC marketing campaign is not an easy thing to do. For example, you will have to bid on keywords and continue to make adjustments on them. Likewise, you will have to monitor everything at all times as well. To overcome this hassle, you may think about using an ecommerce PPC management software. From this article, we will be sharing details about 10 of the best ecommerce PPC management software available for you to use as of now. 

1. Adzooma

If you are searching for the best ecommerce PPC management software, we can strongly recommend Adzooma to you. It is not just a traditional PPC tool. As of now, it has been able to help thousands of people with managing PPC ad spends worth over $1 billion. On top of that, this PPC management software has been able to achieve more than 200 million conversions as well. 

You can start using Adzooma based on the business score. It can equip you with better business insights. You will be able to provide much-needed assistance to your business and ensure its growth with the help of it. The campaign builder you can find in this app is quite easy. After you create your PPC management campaigns, you can easily continue to monitor their performance through detailed reports. 

Pros 

  • Easy to use 
  • Offers extra features than traditional PPC management 
  • Provides detailed reports. 

Cons 

  • All features are not available with the free plan 

Key Features

  • Provides optimization for Facebook ads, Microsoft ads, and Google ads.
  • You can get detailed reports on PPC performance
  • It offers Google Analytics integration 

Pricing 

There is a free plan, but you will need to get the premium plan to access the most useful features ush as advanced SEO insights and bit adjustments.

2. AgencyAnalytics

If you are searching for the best PPC management software that focuses on analytics, AgencyAnalytics would be a good option to try. It provides marketing companies with automatic client reporting. It may be used to build an adaptable dashboard that allows you to easily access all of your customers’ data in one location.

It is simple to use and allows you to customize the reports thanks to its drag-and-drop report builder. By using your logo or color scheme, for instance, you may further demonstrate your professionalism to your customers. It’s a terrific tool for obtaining all the data through a consistent, simple interface if you also depend on email and search engine optimization.

Pros 

  • Offers rich analytics
  • Drag and drop campaign builder
  • Helps you with taking SEO campaigns to the next level

Cons 

  • Sign up procedure can be complex 

Key Features

  • Offers a range of SEO tools
  • White labeled branding
  • Over 60 integrations are available 

Pricing

Pricing would start at $10 per campaign per month. 

3. EDEE 

You may attempt EDEE if you especially need assistance with budgeting. A tool for managing your digital marketing budget that connects with Google, Facebook, and Microsoft may assist you in avoiding spending either too little or too much. For instance, it can design unique budget cycles, monitor rollover amounts, as well as automatically halt advertising. However, given that the monthly minimum ad expenditure is above $20,000, small firms presumably haven’t planned for it.

Pros 

  • It can help you to control your budgeting with ease
  • Offers automated campaign pausing 
  • Easy to understand reports

Cons 

  • Ideal for large scale businesses 

Key Features

  • You can have overspending control over this tool
  • It offers budget based pacing reporting
  • You can have either custom or monthly budget cycles

Pricing 

The pricing of EDEE starts at just $79 per month. However, you should have a minimum ad expending worth over $25,000. 

4. ProfitMetrics

You may look into ProfitMetrics if ad cost is an issue. It’s a tool for optimizing profits that is intended for marketing directors, digital marketing firms, and company owners. Its website claims that their customers have raised their profit from advertising costs up to as 80% in certain cases and saved quite as much as 60% on the Google and Facebook ad expenditure. In a nutshell, they provide a plug-and-play technology for gaining access to current earnings information on Facebook and Google. With this knowledge, you’ll be able to identify the advertisements that aren’t producing a profit and discontinue them in favor of the ones that are.

Pros 

  • You can save a considerable percentage of your ad expenditure 
  • Integrates with Google and Facebook
  • Provides all detailed reports you want

Cons 

  • Subscription is quite expensive

Pricing 

It will charge depending on the total monthly expenses. If you are getting around 1,000 orders per month, you will have to spend around $137 on this.

5. Madgicx

Madgicx is a complete advertising platform with AI support that is trusted by well-known companies like Rip Curl and assists you in optimizing your advertisements on Instagram, Facebook, and Google. In essence, all you need to do is disclose your KPIs and goals, and its analytics will continuously improve your accounts. It’s a strong challenger for entrepreneurs, small enterprises, and startups since the minimum ad expenditure is merely $1,000.

It was also included in Capterra’s PPC software list for 2021. By examining 130 goods and contrasting the best- and most-rated options, this selection was developed. In fact, it was among the top-scoring goods in terms of popularity and customer reviews.

Pros 

  • Easy to optimize ad expenses on Instagram, Facebook, and Google
  • Helps you to adhere to your KPIs 
  • Ideal for small businesses

Cons 

  • Not the right tool for large scale enterprises

Key Features

  • Offers A/B analytics tools
  • Offers bid optimization
  • You can get budget optimization
  • Delivers audience segmentation
  • You can get predictive analytics 

Pricing 

If you are spending around $1,000 on your ads per month, you will have to spend around $49 per month on this tool. 

6. BlueWinston

You could also visit BlueWinston if you need assistance with Google Ads particularly. It is an app that generates text product advertising for Google, Smart Shopping campaigns, and product ads that appear on Gmail, Google Display, Google Search, and YouTube. They are one of the highest rated PPC management software options on Capterra, and PPC companies and individual users use them for product promotion all around the world. Although they now only handle Google campaigns, the website states that they have plans to extend its functionality to include Yandex and Bing as well.

On their website, they state that consumers may anticipate seeing an increase in ROI of up to 500% and a rise in click-through rate up to 20%. Additionally, it may assist in roughly a third of the cost of conversion being cut.

Pros 

  • Can help you with getting the most out of Google ad cost optimization
  • It is planning to expand to Bing and Yandex in future
  • Can be highly useful for product advertising

Cons 

  • It only offers support for Google campaigns 

Key Features

  • Allows automated ad creation for groups of products
  • Dynamic remarketing capabilities
  • 24×7 support
  • Automated textual ads builder
  • Automated keywords generation 

Pricing 

Pricing for BlueWinston best ecommerce PPC management software is based upon the number of products. For example, if you are having around 1,000 products, you will have to spend around $59 per month. 

7. Spyfu

When it comes time to make a wager on the ideal keywords for your website, competitor data is priceless. The most lucrative terms that your rivals are using are provided by Spyfu. Spyfu offers the contemporary web marketer a lot of benefits. When you enter a domain name into the search box, Spyfu displays a list of all Google results for that particular website. 

Additionally, to each organic rank, each AdWords keyword, and each unique ad kind. Over the last 13 years, all of this data is accessible. Spyfu’s reports and trustworthy contact information for forming connections are what give it its potency. Having the most commonplace data and inbound connections is no longer acceptable. Google wants a site to have substance in every element. Spyfu provides advertisers with a variety of tools to monitor certain rivals’ AdWords.

Pros 

  • It helps you to get a clear view of your competitors keywords
  • Easy to use interface
  • Provides effective results whenever you want

Cons 

  • Not a dedicated PPC management software

Key Features

  • You can get to know about the keywords to bid effectively
  • Provides a user-friendly dashboard
  • Optimized for Google PPC 

Pricing 

This is a subscription based software. Annual plan will cost at $33 per month. 

8. Adalysis

This is a comprehensive PPC ad recommendation and ad management engine that makes using Google and Bing more straightforward. Adalysis makes it simple to manage advertisements and get crucial data for PPC campaigns. For marketers that want to delve further into the unprocessed data from their advertising and campaigns, the service is fantastic.

For site owners who understand how and where to set up the testing and evaluate the results, A/B testing is priceless. Analysis eliminates time-consuming guessing from the testing procedure. Automate the whole process for a single campaign or hundreds of them. It’s crucial information to know which advertising and initiatives are losing money. Costs for conversions, click-through rates and other metrics are provided by analysis A/B testing.

Pros 

  • Helps you to manage money you spend on ads
  • Can help you to get rid of guesswork
  • You can automate entire campaigns 

Cons 

  • Not specifically designed for PPC campaign management 

Key Features

  • It can simply PPC ad management with Bing and Google 
  • You can manage your PPC ad budgets 
  • You can deep dive and learn more about the raw numbers of ads and marketing campaigns 

Pricing 

You can try a 14-day free trial to learn more about features that come with it. Then you will have to spend $19 per month to use this tool.

9. Optmyzr

An enterprise-grade PPC reporting and improvement solution is Optmyzr. In order to increase the profitability of PPC auditing and management, Optmyzr was created in 2013 by ex-Google employees. Optmyzr is a Google Partner, has won several deserving accolades, and also integrates with Microsoft and Amazon.

With just one click, marketers can optimize campaigns using the site’s machine learning algorithms. Improve your budgets with bid accounts based on the outcomes. Many of the tiresome processes that formerly took hours are now automated by Optmyzr. Utilize raw data to obtain insightful knowledge and create better advertising with the best placements.

Pros 

  • Ideal for cost management
  • It is a partner of Google 
  • Has been there since 2013

Cons 

  • You can mainly use it if you are using Google PPC ads

Key Features

  • Offers PPC management automation for you
  • You can get hold of detailed reports
  • The tool works with Amazon and Microsoft as well 

Pricing 

If you are going to spend around $10,000 per month, it will cost $208. That’s the lowest package available with this tool.

10. QuanticMind

A fully integrated artificially intelligent PPC tool was simply a matter of time until it materialized. A wide spectrum of clients get quote-only services from QuanticMind, although the majority are business clients.

Each day, enormous volumes of data are generated in every company, but notably in the advertising and PPC sectors. AI is all about making the most of data by identifying hidden trends and various consumer purchasing behaviors. To uncover these nuggets in the client’s data, QuanticMind combines with other internet applications.

Pros 

  • You can track specific keywords with ease
  • Offers product feeds for ecommerce stores
  • Bid optimization is quite impressive

Cons 

  • It is quite expensive

Key Features

  • You will be able to use AI for bid optimization
  • You can take better control over bidding efforts
  • It can help you reduce PPC costs with AI 

Pricing 

You will have to consult them and get a custom pricing consultation.

Final Words

Now you are aware about the best ecommerce PPC management software available to consider out there. Pick the right tool out of these, and you will be able to take the success of your ecommerce store to the next level of success.