Arlen
[00:00:57]
Welcome to the e-commerce marketing podcast, everyone. My name is Arlen Robinson. I am your host, and today we have a very special guest Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona. Welcome to the podcast far as

Farzad
[00:01:35]
I’ve. Thanks having me on the shore. Excited to catch up since 2019.

Arlen
[00:01:39]
Definitely. Definitely. Yeah, we were just talking before the recording that yeah, we had, we were trying to do some work together back few years ago now, and that’s never really could sync up. And so, yeah, I’m really excited that you you’re able to get on cuz the other company you’re with of course visit me. I was telling you, I, I go way back with your founder Payman and yeah. From our web design days and so on. That’s right. Yeah. It’s always good to be able to reconnect and see people that you kind of started off with that are still doing great things. And so I’m really excited that you guys are doing well.

Farzad
[00:02:10]
Same here. I appreciate that.

Arlen
[00:02:11]
Yeah, no problem. Today we’re gonna be talking about content marketing and SEO and you know, specifically how e-commerce brands can acquire customers via evergreen content. Content really is always king. I think, you know, that’s something that has, was coined a while back, but I think it’s still is to the same today. Content is very important and a lot of times e-commerce businesses struggle with, you know, content marketing and even SEO. And so you, you’re gonna enlighten us a little bit on that, but before we do get into all of that, why don’t you tell us a little bit more about your background and you know, specifically how you got into what you’re doing today?

Farzad
[00:02:46]
Sure thing. Absolutely. So as far as when background goes, I joined as the first marketing hire at visi, which I’m sure you’ve part of as Arlen since, since you know, the founder of SME Payman and for folks who dunno what BIM is, is an only one brand content creation platform for businesses. So if you’d like to create like presentations, infographics professionally, but don’t know how to design, that’s the way to go. They, that BIME sort of helps to kind of put together these pieces of content very quickly and, and efficiently. Now, when I joined the company, we had a bunch of engineers and developers and designers that were like, Hey, we built this really kick ass product, but we need to find a way to sell it because obviously we, we are boots rep companies didn’t have all of our, you know, the hundreds of millions of dollars in ad budget that a lot of our competitors had. So I was tasked, we figured around a channel that would basically help us scale our company and build a customer acquisition strategy without having to spend a ton of cash, which basically was, was a big undertaking. I GU

Arlen
[00:03:49]
Tell you, right?

Farzad
[00:03:50]
So we basically, Jessica gave you the sense of scale. Now BIME has over 14 million active users and we spend very little and paid ads of coral leverage almost, almost all of our users come directly through our organic channels. And that includes our affiliate program, but predominantly through organic search. So M is getting about two and a half, 3 million in monthly organic traffic every month. And that’s worth about one and half million dollars a month worth of paid ads that we’re getting for free quote unquote. So, but didn’t get there overnight though. I must say that’s kind of easier said than done when you’re talking about it on a podcast, but

Arlen
[00:04:25]
Yeah, definitely enough. Definitely people hear the millions of organic and traffic and yeah, definitely. You guys have definitely put in the work. Yeah. That’s just not something you obtain lightly. So yeah. Congrats mention

Farzad
[00:04:38]
In that that’s right. But the real secret key though, and what really was a pivotal moment for BI was the fact that a lot of content creators and a lot of people in studio game, what they do is that they spend a lot of time on, on page metrics like creating quality content, building landing pages. And especially for e-commerce store says somewhat complicated, have different silos categories and they just sort of leave it there. They just expect people to just come and naturally find them. And it just never happens just not how the real world works. So what we did have visiting was to sort of flip our allocation of resources for marketing. And that’s something that less than 1% of companies do. And that is we spent 20% of our marketing resources on content creation. The other 80% goes into promotion and link building and average.

Farzad
[00:05:24]
So the process of doing average was quite sort of done manually. And since we were spending quite a lot of our resources on it, there was a lot of room for inefficiency. So what we did basically was to build the process that was already working for us manually and stuck in, in an internal tool that was sort of our secret sauce and it just worked extremely well. And we were like, guys, we got some in here. So we decided to release that as a standalone tool. And that’s sort of how respondent came to you as a standalone product.

Arlen
[00:05:50]
That’s awesome. And thank you for sharing that. Yeah. It’s, it’s really good to see stories like that, that are, you know, of products or services that are kind of organically born of something that is based on a need there and that’s right. You know, it’s good to, to see that you guys, you know, have created that. So yeah, that’s, that’s awesome. And so thank you for, for sharing a story in the background. So as I mentioned at the top of the episode, of course, we can talk about SEO and content marketing. It it’s really kind of a broad subject as far as that’s right. Content marketing SEO. There’s a lot under that whole umbrella of content marketing and SEO. And so what I like to do is really just force on this podcast and focus on, you know, some specific key things that E eCommerce business can really do, like immediately after listening to this and kind of get their strategy in order. And so what I, I wanna kind of start off with is what are some must haves in your opinion, when it comes to content marketing and SEO strategies kind of from a higher level view that really any e-commerce brand should be doing from what you see.

Farzad
[00:06:49]
Absolutely. So I’m gonna talk a little bit about stuff that I see that people do wrong most. Okay. I feel like a lot of folks, especially in the marketing space, they know the basic size they understand it’s important. They know that the basic principles of, yes, you need to create content. You need to have the right site structure, make sure silos fast and, and, and just responsive. All that get stuff that are common sense and it’s under your control. However, there’s a few things that I see people do wrong. Number one is keyboard research. So unfortunately a lot of people just sort of pull keywords out of, out of their hat and they’re just writing out of their, from their heart. And, and then just put these content pieces out in the web that no one’s really searching for. And they expect traffic to sort of magically appear on our website, or they expect people to just land on a website magically and then go navigate to their blog and start reading their blog post.

Farzad
[00:07:39]
And in real life, that’s not how things work. The blog is sort of the gateway away. It is sort of a gate where people enter your website. So you need to first identify the keywords that people are actually actively searching for and prioritize. Since all companies has limit have limited resources, you can’t just cater to all keywords. There’s a billion of them. So what you wanna do is to first understand and put together our process for finding the right keywords and the way we do it is quite scientific. So we have a process on what are called opportunity keywords. And these are keywords that have the highest amount of traffic possible, lowest amount of competition and the highest amount of commercial intent for your business. So a keyword they pick in each category is to hit all three bases. So the way we go about this is we use a SEO tool like a TRS or SCM rush, which are most popular co tools.

Farzad
[00:08:29]
If you are a small eCommerce store, just start out. There’s also alternatives like Uber suggests that are cheaper, but you kind of sort of get what you pay for with these tools. So you can’t go too cheap with that, but we use a TRS ourselves and I recommend ’em, it’s a solid tool, but basically what they help you with is to understand, okay, for this parent keyword. So let’s say for example, we just got a company that’s a commerce store that sells CBD gummies rights, a very small niche. So CBD is a big term and that’s what we call a parent keyword. So there’s a lot of variations of that. So like, for example, Hey, what are the best CBD gummies or how do I consume CBD, CBD, harmful, all that stuff. So once you run it, that parent keyword through these tools, they give you a gazillion different number of keyword related to that topic that people are searching over Google.

Farzad
[00:09:15]
But the problem with that is that is a matter of prioritization. So we use three metrics that we basically help to sort of sort through. And then there’s a formula that we sort of put together. And that is number of clicks that each keyword get multiply it by one over a metric called keyword difficulty, which is a number from zero to a hundred that these SEO tools give you, which basically tells you how competitive these keywords are to rank for cuz there are some keywords that have very high volume, but they’re also extremely difficult to rank for. So we wanna balance that. And we also have an another rule of thumb that we don’t go after keywords that have a higher keyword difficulty of our domain rating, which is also a metric from zero to a hundred. So what that means is that play within your league.

Farzad
[00:09:56]
Okay? SEO is not, not a game of shooting for, to start you step baby steps and kind of go from there. So once you have a list of attainable keywords and then you multiply number of clicks, multiply by one over keyword, difficulty multiply by one plus cost per click, that keyword, which is an indication of commercial intent. Why cause advertisers like to make money. Yeah. Yeah. So if, if an advertiser is willing to bet on that keyword, then that means that keyword is potentially bringing in business. So what you wanna do to prioritize keywords, to have a higher CPC than the ones that don’t. So when you plug that into that formula, what that does is that it gives you a number, objective number they can store based of. And it’s relative, it’s that number on its own doesn’t mean anything. What that helps you do is to basically have a metric so you can prioritize keywords.

Farzad
[01:10:45]
So you’re not just limited to one keyword, you’re hitting all three bases because you’re multiplying them together. Now once you have a list of keywords, then you wanna see, okay, what is the commercial intent for each one of these keywords? Right? So for example, let’s say for that, e-commerce start was talking about keyword is C is consuming, CBD, harmful, and gets like 10,000 clicks. And it’s relatively attainable for us rank for, and also it has quite a lot of CPCs. They were like, this is great. The user intent for that is you just, it’s a fancy way of just saying just Google it, see what? And if it’s a blog pose, most people are looking to get their answers. But if they’re looking for best C gummies to eat, they’re more likely they’re not looking to read about the history of CBD. They’re looking to actually purchase something.

Farzad
[01:11:30]
So that’s when we wanna hit ’em with a landing page. So according to each one of these user intent for each one, these keywords, you can go ahead and start producing content pieces or web pages that are either blog articles, landing pages, or template pages, whatever that you have, depending on the industry that you’re in. And then once you put this out there and this, by the way is applicable to anybody who’s listening. So the same goes for OSI. We do the same thing as a software company and pretty much basics of these are, are the same across all these. And that’s normally step one in your SEO games is to build that side structure by identifying the right keyword and building content, according to the user intent. And once you put this out there, guess what’s gonna happen. Nothing, But at least what we have at that point is a foundation that we can start building on top of. Yeah.

Arlen
[01:12:15]
Yeah. Good to know. And thank you for that, that very detailed breakdown. And I think you’re, you’re totally right. What you stated at the beginning. There’s a lot of businesses that are getting started are going the, build it in what they will come or they think they can just build it and then people are gonna fly with. And obviously you and I know a lot of people listening know that that’s just not the case, these search engines, they’re not gonna just magically find you, but yet yeah, they do spider sites. They do go through and add sites to your, to the index. But in order to get that correct positioning for the keywords that you mention, you gotta do that work. You gotta do that. Keyword research figure out where you need to kind of come in at. And again, very key. I glad you mentioned that you, you don’t wanna shoot for the stars because yeah, there’s of course a lot of it could be some very strong parent keywords that are your in your niche that, you know, you think that you may fall under, but you know, they’re just super competitive and no matter what you do starting off, you’re never gonna compete with them.

Arlen
[01:13:12]
And you know, until you start building up that traction and the

Farzad
[01:13:15]
Exactly

Arlen
[01:13:16]
And, you know, get that authority, that domains

Farzad
[01:13:18]
Video. Yeah. And, and I can prove it to you Arlen, you know, if you do me a favor, just go ahead and open a little Inca page on your browser and just Googled the term, for example, like presentation software, which is one of our top keywords for visiting. Okay. All right. So you see how right underneath the search warrant tells you how many webpages. Yep. How many webpages are at the top?

Arlen
[01:13:40]
Let’s see here. It looks like it shows. How

Farzad
[01:13:42]
Do you see?

Arlen
[01:13:43]
Yeah. It’s gonna be quite a lot. I’m just pulling it up right now. Wow. Yeah. I see seven zeros. Yeah. Seven zeros.

Farzad
[01:13:52]
Seven’s A’s a lot. I’m surprised that’s actually seven.

Arlen
[01:13:54]
Yeah. I see. Seven

Farzad
[01:13:55]
Zero. It’s like tens of millions.

Arlen
[01:13:57]
Yeah. Where

Farzad
[01:13:58]
I thought it was into billions.

Arlen
[01:13:59]
Yeah. Actually I think it is. I think actually you’re right. It is in the, billions’re at actually about three and a half billion actually.

Farzad
[01:14:05]
Alright.

Arlen
[01:14:06]
Yeah. Three, three and

Farzad
[01:14:07]
A half billion. What do you see on the organic search results? So obviously there’s some ads at the top where everybody

Arlen
[01:14:13]
More. Yeah. There’s the ads at the top. And then, you know, as we see, of course, yeah. You guys are listed, you guys are listed right below the ads. You got some number

Farzad
[01:14:21]
One, organic search results. All right. So what you guys see now? I mean, obviously fluctuates. It’s not, it’s not always number one, but out of three and a half billion search results. What my understanding is is that even if you’re in the top 1% in terms of quality of content, how way you wanna measure it, you’re still gonna be in that millions of search results. Yeah. So if you’re Google and you’re trying to index webpages and you’re trying to rank them, the only metric that you can rely on is popularity. And that’s hard to get is something that’s not under your control. So the way to measure that was is by back link. So what are other relevant authoritative websites in your space are mentioning you or talking about you and those links pointed to your website is vote of popularity and, and things get very interesting then aren’t they, because now it’s no longer, it’s only reliant in the accounting.

Farzad
[01:15:08]
You put on your website, cause everybody can create good content per se. But now it becomes a matter of, okay, can you get other people to talk about it now? And if they do that’s what is going to help you push up, up, up and become in the top 0 0, 0 1%. Yeah. So, and that’s really the, the whole promise here is that, that we had to flip in terms of allocation or resources to now spend four times the amount of time we spent on creating a piece of content on actual promotion and make sure that we get some, I basically get some back links to that page.

Arlen
[01:15:39]
Gotcha. Gotcha. Yeah. Very interesting. You mentioned that because I think this whole, the popularity of the content I think is really also directly tied to having it be evergreen. And that’s kind of a big buzzword these days. A lot of people are throwing that around evergreen content. Once you kind of break it down, what, what exactly is is this evergreen content and how, how do you promote it and how does this kind of fit into everything?

Farzad
[01:16:05]
Absolutely. So, you know, Arlen, we get about 20 to 25,000 new signups to SUSE’s platform every single day, 20 to 25,000. Now, if we were to pay Google, to place ourselves in the ads, that would cost us one and a half million dollars for life. Wow. Every month it, wow. As soon as we shut it down, it’s gone. It’s not obtain we own no. Especially to folks in the eCommerce store, in the eCommerce industry that cost for clicks and add cost per acquisition and a all across the board, not even just Google add Facebook, Instagram is skyrocketing, almost become ridiculous. And if you sell a product that’s 10 bucks and you gotta cost of good sells of four, that six plus goes into customer acquisition and you end up with $0 and that’s how you shut down and go outta business. So what you wanna do is to show up in places where people who are looking for a product like yours would naturally organically come and find you versus you having to push yourself to other people, try to build the brand quote, unquote, that’s gonna be in a very expensive play to try to get to my eyeballs on, on your product.

Farzad
[01:17:15]
So the goal here is to identify a certain keywords and create education material, and go build back links to these specific pages. So that now the whole process of building back links is very, it’s much easier said than done. Exactly it is. Yeah. And then that’s something that everybody sort of knows who, who remotely familiar with SEO, but a lot of people associate that with, oh, I can go buy a thousand back links on five for a dollar and, and, and get these junk sites. And Google’s become very extremely smart and identify who what’s actually irrelevant and what’s not, and what’s actually organic and what’s not. And so the whole process of you reaching out and finding these publications is basically where we sort of come in and, and that’s sort of what respondent helps helps with.

Arlen
[01:18:01]
Okay, great, great. Yeah, there’s a lot really in there as far as this content is concerned. And one of the key things I wanted to kind of highlight that you did mention is which is gonna make this content. Evergreen is associating it with key informational content pieces that are always be relevant to your product or services. Because if you’re putting out content that really speaks to the maybe use cases of your product or services, maybe even testimonials those things are, you know, that’s never gonna change. You know, those typical use cases will always usually be applicable, you know, unless you have some, you know, major change in your offering and it’s no longer irrelevant. That usually is not the case. So that content will, and that’s kind of where the whole evergreen will come. It’ll always be associated with it. And so the fact that once you have that in place, then it’s just a matter of, like you said, associating it with other places where people are gonna be looking for the answers to their questions and looking for a product of service like yours.

Arlen
[01:19:02]
And that’s kind of how it always will be. It’s, you know, like a cycle that’s right. Will always have a funnel of people coming through that are looking for that type of thing. Exactly. And that they find your content and then they’re able to circle back into it. And so very important. And it’s interesting that you mention how much in order to get this stuff. If you were to have to pay Google to get this direct traffic, you know, like you said, in your case, your guys’ case should be paying, you know, million and a half per month and that’s just not, that’s not feasible. And so that’s why organic SEO is one is the more long term sustainable type of, you know, traffic that you can, that you can get, you know, as long as of course you’re playing within the rules of Google, like you said, you can’t go out and fire and pay dollar for a thousand links because believe it or not, Google is going to, they’re gonna catch up with that. And you know, you can

Farzad
[01:19:56]
Let’s, let’s give some examples. I feel like the audience are probably at this point thinking, okay, fires. We know we need these. We need to promote our content. We need to build back links. Yeah. How in the world are we gonna actually go about doing that? Because we all know, yes. Every green content’s good. We need to write content and you put this out and it’s cricket and let’s see how we can change that. All right. So there’s a few strategies that I’d like to kind of touch on. I’m not sure how much time we’re gonna have, but I’m gonna leave you with a couple, at least some actionable tips that people can get started. One very simple link link strategy is what I’m doing right now. I’m getting a back link from OSI affiliate and you don’t even know it.

Arlen
[02:20:34]
Right?

Farzad
[02:20:35]
See, so going and finding, let me tell you how exactly I, I ended up here on this show Arlen, even though we’re buddies and we’ve, we’ve already been touched before in the past, which is what a small world, but what our team did. So Dylan, one of our marketing team members, one of his responsibilities, the Bookman podcast. So guess what he does fires a respondent and goes from fines. People in our space who go on other people’s podcasts and respondent would generate the list of these podcasts that they’ve been a guested on with their interviews. So what that tells us automatically three things. One is podcast accept. Yes, cuz not all podcasts do two they’re relevant to your space, cuz they’ve interviewed someone in your space and also makes your life easier when it comes to pitching. Because you can use that episode as a hook and personalize your pitch, tailor it to exactly how you found them.

Farzad
[02:21:19]
And then obviously it would find you and the content information of the host and you can send them in an email and personalize it. Based on that specific episode. Now you don’t need to use respondent for that. You can do a lot of that stuff yourself manually. It’s just gonna take a little more time. But consistently going on podcast is, is a great way to get some free exposure to your product or service that you’re offering and also build great relationships with people in your space. Like I get to meet you Arlen and we get to catch up today just because of Dylan and thanks to him reconnecting. And this is a, a step one in, in our relationship. So hopefully there are other areas we can partner with and there’s tons of other things that we could go. So there we go. That’s one strategy right there.

Farzad
[02:22:01]
It’s going on podcast podcast. Definitely not a strategy affiliate marketing. So let’s say you go sign up for OSI affiliates. And if you haven’t yet, where are you waiting for? Go sign up for it. It’s like 40 bucks a month. It’s it’s the steel affiliates software right now cost an arm on the leg. But let’s say you got OSI. That’s great. Now how in the world you get people to actually promote your product, getting set up when the affiliates that’s the easy part. You guys made a very easy platform to do that. But the toughest part is actually getting other people to start promoting you. But not only that, but when you include an affiliate link that has just a reference tag to it, it’s still a back link to your website. So when a publication is listing, Hey, what are the best CBD gummies?

Farzad
[02:22:42]
And they’re actually referencing your product with an affiliated link that is still a back link point into your website. So not a strategy that follows for affiliated recruitment is called the list call strategy. So you can Google this yourself. You don’t need to use, as I said, tools like respondent. Again, these are just there for you to be able to scale things and save you time. If you’re just start out actual advice against paying for tools as much as possible, try to do everything manually at until the point. It gets hard to hard to go up. So what you wanna do is to go ahead and look up. What are some of the listicals in your space? What are some of the blog posts and the publications that are already listing product like yours and invite them to come and join your affiliate program. So by doing that, you’re hitting two words, one stone, one, you’re getting your product in places where people who are looking for a software or a product or a commerce product like yours, finding you.

Farzad
[02:23:30]
And also you’re getting that back link to your website and yes, you, you give commissions to somebody. Who’s actually mentioned that and obviously that’s part of the game. So there’s gotta be a mutual, beneficial collaboration. Now it can go on and on until tomorrow in terms of throwing strategies, but there there’s a few simple things. I highly recommend folks. We have a little free outreach strategy hub on the respondent website. So it’s on gated. It’s free. Everybody can take a look at it. It’s not. So we give you ready used recipes and templates of different kinds of strategies you can use to promote your product and also build back things and just go to respond.com R E S P O N a. And the bottom of the pages of average strategy hub. You can go ahead and go through a bunch of different strategies. I think we’ve got 18 of them and follow through it and start today. Cuz obviously it’s gonna take a level of experimentation to figure out what works best in your space and just a matter of time for it to ignore the strategies that don’t work in Dell lens on the stuff that works.

Arlen
[02:24:26]
Great. Great. Well, yeah, thank you for sharing those tips. Definitely for sure. You know, number one, of course, being on the podcast is a great way to do it. Great way to get exposure and the, the key thing now, I’m glad you mentioned it is there are so many podcasts that are probably relevant to, you know, the space that you’re in these days. I mean, we’ve, this podcast has been on for, you know, we’ve been going for almost since 2014. So since that time it’s really exploded. So there’s so many types of podcast and, and niches that you can get on. And again, just doing that research and seeing how, if you can be a guest, if they accept the gas. Great, great, easy way to get a link is just get on there and you can get a link. Usually podcast will post their show notes.

Arlen
[02:25:07]
They’ll have a link to your site in their show notes, also in the podcast description. And so all of that is great way to get that link and then of course, affiliate program. So a great way to do it as far as here at OSI affiliate software, we know that and in order to get the affiliates signed on is the more, more affiliates that you get that are out there promoting, you know, that’s just a direct link back. So that’s, that’s awesome. Another awesome way to do it. So thank you for mentioning that, you know, as we get ready to, to kind of wrap things up, I always like to see if my guest can highlight some examples of some different businesses that conduc that have done some of these things. And so I wanted to know if you could point out some of either businesses that, you know, things that you’ve guys done internally or businesses that you’ve worked with that have done some successful, the evergreen marketing campaigns and what are some specific strategies that they’ve used to employ these strategies?

Farzad
[02:25:57]
Absolutely. So one of my favorite marketing teams, not necessarily commerce, but in their, the commerce space, the Shopify they’re getting an insane amount of traffic and they’ve got one of the very good examples I shared recently with our team is the business name generator tool that they created. So since they help businesses basically with creating a eCommerce store, okay, and guess what they need to do first, if you wanna start a commerce store, you wanna pick a name for your business. You, you gotta create a logo. You wanna, you wanna get a domain. So they, they sort of built this. I would say business name generator for all verticals. And then, and it’s a free tool that’s generating. I would say some hundreds of thousands of visitors to our website every month and they’re converting our traffic. So creating these tools that are free for SEO purposes goes a long way.

Farzad
[02:26:47]
And that’s something that I actually were in the process of doing. So we just put together, for example, an email finder and an emailer, a landing page on responder, which is an actual interactive tool for free that you can use. That’s one, not a company. I really respect in the content game is egg trust and sales. So they sort of eat their own doc food and write really quality pieces of content. And they’re also very good resource. You’re interested in an SEO. So those two companies I’d say Shopify and ATS are, are two companies that are very much respect.

Arlen
[02:27:13]
Great. Great. Thank you for mentioning. Those are some great examples. I know ATS, they have a lot of free tools. They have also some educational pieces that they put out on their blog. I even think they have like a, a course, some type of little course or university that they had put out that’s a while ago. That is a great way to, you know, you’re educating people and then again, you’re you, you’re building your funnel and you’re, you’re getting people exposed to your brand. And so it’s awesome. Examples and a Shopify, another great one there with the name generators, just so something just as simple as that is that you can pull people to and then, you know, get them information, get them to trust you and you know, then, you know, hopefully they can kind of get in there and utilize your products or services. We had great as far as I, I appreciate you highlighting those examples. I definitely appreciate you coming on the podcast. I definitely have learned a lot and I know our, our guests have our listeners have as well rather, but before we do let you go, I always like our guests to, to share one closing fun fact about themselves that you think our audience would be interested to know.

Farzad
[02:28:14]
Sure. I would say a lot of people are surprised here. I actually play an instrument cuz I’m not a very artistic artistic person, but I played a Spanish guitar just like so far away from my own ethnicity. I’m middle Eastern Iranian originally. Okay. I play flamenco is like, oh wow. Spanish, classic guitar. I’m not very good at all by any standard. But I, I try, so okay.

Arlen
[02:28:38]
That’s that’s that’s good stuff, man. Yeah. That’s not something I don’t think. I would’ve thought of Spanish guitar. That’s kind of definitely a niche category there. That’s right. Yeah. I know there’s a lot of different types of styles of guitar, but yeah. Interesting man. Yeah. I know. I’ve always been interested in guitars. I like rock music. I like guitarists and some of the greats. And so that’s something I’ve always thought about. I’m like, should I learn how to play guitar? I don’t know. Maybe you may have, you may have kind of inspired me more to kind of jump in there and learn how to play the guitarist.

Farzad
[02:29:05]
Yeah,

Arlen
[02:29:05]
Yeah.

Farzad
[02:29:06]
Cathartic for me. But yeah.

Arlen
[02:29:08]
Good stuff, man. Well, thank you for sharing that as well. Appreciate that. But lastly, before we do let you go, if any of our listeners wanna reach out to you or any of our viewers wanna reach out to you, pick your brain anymore about content marketing or evergreen content. Sure. What’s the best way for them to reach you

Farzad
[02:29:23]
Course? So we, we responded, we put together quite a lot of free educational material and that’s just on our blog. I highly recommend people to take a look again, a lot of the strategies, our content team, we do our best to try to offer alternative ways on how you be able to replicate a lot of these strategies yourself manually without having to purchase any tools like our ourselves included. And also my name is far Rashidi and there aren’t a whole lot of them out in this world. So I’m pretty easy to spot on LinkedIn, if you wanna stop by and say hi, I’d love to connect with folks.

Arlen
[02:29:53]
Gotcha. Gotcha. That sounds good. I definitely encourage people to check you guys out or SPAA with spaa.com. We’ll have the link in the show notes and also vis me as well, vis me.com as well. And you know, they can also want to, they wanna pick your brain directly. Yeah, definitely. They can just look you up on LinkedIn or any social platform for sure.

Farzad
[03:30:10]
Sounds like a plan.

Arlen
[03:30:11]
All right. Far as I, well, thanks for coming on. We definitely appreciate having you and yeah, definitely. It was great having you on the e-commerce marketing podcast.

Farzad
[03:30:19]
Thanks brought me on to show. This was fun.

Arlen
[03:30:21]
All right. Likewise.

speaker 1
[03:30:23]
Thank you for listening to the eCommerce marketing podcast. 

Podcast Guest Info

Farzad Rashidi
Lead innovator at Respona