In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Farzad Rashidi, Lead Innovator at Respona, an all-in-one digital PR and link-building software. Farzad also manages marketing efforts at Visme, where he has significantly contributed to the company’s growth. They discuss the importance of content marketing and SEO for e-commerce brands, focusing on strategies for acquiring customers via evergreen content.

Key Takeaways:

• Introduction to Farzad Rashidi (00:00:57)
  • Farzad’s background, his role at Respona, and his significant contributions to Visme’s growth, achieving over 12.5 million users and 2 million monthly organic traffic.
• Challenges and Solutions in Content Marketing and SEO (00:02:46)
  • Many e-commerce businesses struggle with content marketing and SEO, often focusing too much on content creation and not enough on promotion and link building.
• Importance of Keyword Research (00:06:49)
  • Effective keyword research is crucial. Utilize tools like Ahrefs or SEMrush to identify high-traffic, low-competition keywords with high commercial intent.
• Building Evergreen Content (00:16:05)
  • Evergreen content remains relevant over time and continuously attracts organic traffic. Focus on educational material and answer common questions related to your product or service.
• Promotion and Link Building Strategies (00:20:01)
  • Invest more resources in promoting content and building backlinks rather than just creating content. High-quality backlinks significantly boost SEO rankings.
• Effective Link Building Techniques (00:20:34)
  • Strategies include guest appearances on podcasts, affiliate marketing, and using outreach tools like Respona to find and connect with relevant publications.
• Examples of Successful Evergreen Content Strategies (00:26:47)
  • Highlighting companies like Shopify and Ahrefs, which have effectively used evergreen content and free tools to drive traffic and engagement.

Bullet Points of Key Takeaways with Timestamps:

• [00:00:57] Introduction to Farzad Rashidi and his roles at Respona and Visme.
• [00:02:46] Common challenges in content marketing and SEO for e-commerce businesses.
• [00:06:49] Importance of keyword research and how to conduct it effectively.
• [00:16:05] Building evergreen content that remains relevant and attracts organic traffic.
• [00:20:01] Emphasis on promotion and link building over just content creation.
• [00:20:34] Practical link building techniques, including podcast appearances and affiliate marketing.
• [00:26:47] Examples of successful evergreen content strategies from Shopify and Ahrefs.

Guest Information:

Farzad Rashidi

• Lead Innovator at Respona
• Website: Respona
• Contact: Connect with Farzad Rashidi on LinkedIn