Online shopping has become a highly effective trend from the moment we started to embrace the world wide web’s advantages.
Even established brands and companies had taken the e-commerce route. That’s because it’s convenient for the buyers, and the best part is that the brand could reach wider audiences once launched on the internet.
The real fun comes in when even small vendors and aspiring business people set out their brands and products into the online world. The one place people often go to is Shopify.
Shopify has become one of the best platforms when it comes to online selling. With its plethora of services and features, there’s truly nowhere to go but up.
In case you’re wondering how else you can build your name in the e-commerce game, here are ten tactics that you can consider:
Upselling has become the go-to strategy of Shopify clients, and to be honest, it’s one of the most effective marketing strategies out there.
The thing you need to realize is that before you upsell, you need to categorize your products. That way, you can identify which ones can qualify for that specific purpose.
Not everything on your list is allowed, so be sure to make each product choice for upselling a relevant one.
One of the many ways you can catapult your business into a larger community is through social media.
Instagram, for one, is a highly effective platform for a business. So once you integrate your Instagram account into your Shopify account, expect that you’ll get more sales coming in on both platforms.
Besides, by doing so, you can add your flair when you use Instagram.
As mentioned, social media is a huge help when it comes to putting your brand out there. They are effective platforms that could help boost your sales.
Imagine when you combine Facebook’s power and the fantastic features that Shopify has to offer, you bet it’s going to be one successful marriage.
When you launch a Facebook store and link it to your Shopify account, you’ll get the best of both worlds. It’s all about making the most out of the resources available on the internet and using these tools wisely.
Email marketing may be old school, but it is one of the most effective marketing tools in the e-commerce world.
Being on the receiving end, it’s highly likely that people will shop more from a brand that sends attention-grabbing email campaigns. This is especially true if you customized your email according to the receiver’s interests.
The more your emails speak to the customers, the higher your chances are of getting improved sales conversion rate.
Whether in-store or online, abandoned carts are often unavoidable. Certain factors lead to cart abandonment. While we can’t itemize each of the reasons why customers do so, we can share tips on how to avoid such occurrences.
On top of the list, you should simplify your checkout process. Customers get turned off with all the unnecessary tabs that go with the purchase. It’s pretty straightforward—they want to buy the product, so give them what they want.
Another factor that you should consider is to communicate with them after they’ve abandoned their carts.
Of course, you should allow them to breathe before you rush after them. You can choose to send them a personalized email, reminding them of the items in their cart and what you can do to continue the purchase.
When you curate a customer journey that isn’t complicated and hard to follow, you win in the customer experience category.
You can start by building a web design that will turn visitors into customers. This factor will encourage them to purchase even when they wanted to do it in the first place is to check what your site has to offer.
It matters that the process is as quick and stress-free as possible. The experience they get on your e-coommerce website should be worth it, or else, they’ll do it somewhere else.
Don’t forget to capture more email subscribers. You can get more customers by sending out campaigns and product launches to your mailing list.
With Shopify, you can easily set up your mailing list in under five minutes. That’s one less chore to think about. Besides, there are plenty of themes in Shopify that include mailing features.
Don’t underestimate the power of email. It can give you bountiful sales if you do it right.
It is personalization that can work wonders when it comes to your profit. Even Google backs up the claim with a study that says 90% of marketers agree that personalization is vital to improving your yield.
It’s pretty upfront— customers love the pampering and the recognition. If you address them by the first name when you send out emails, they’d feel that the gesture was intended.
When you build your web design, keep in mind that you have to make the customers feel that you speak to them personally. You can set up a messaging feature within your site to allow your visitors to chat with a customer service representative.
Content marketing has always been one of the best tactics that an online business can trust. As they always say, content is king. Once you execute them properly, be ready to reap the results with open arms.
At VoyMedia Marketing agency NYC, we believe that you can take your brand presence to the next level using the right voice and content.
If you want your site visitors to be converted into customers and start adding to their carts, optimize your product pages.
Create a clear call-to-action. Be thoughtful about its placement and the color you use to make it pop.
You should also have high-quality photos to capture your visitors’ attention. You can’t expect people to be attracted to a poorly photographed picture of your products. That doesn’t make sense. Be intentional even when presenting the items on your site.
What else can go wrong when you finally put into practice these ten tactics that could improve your Shopify sales? Commit to making sure these strategies are working for you, and follow through with actions.
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