How are you currently automating your business? With the digital revolution, it is a must for companies to employ automation in their business. Not only can this cut costs. It can also help your business get more done in less time. It is the secret that separates a successful business from a mediocre one. It is how well they can incorporate automation into their daily business processes. 

However, you’ll find that automation will require the use of some tools. If you are new to the world of automation, you’ll find that you have to try several tools before you find the right tools that you want to use. Aside from that, there is an issue with the price. Some tools cost more than others. And it is pretty hard to determine if a tool is worth the money unless you try it yourself. Fortunately, we cut down the work for you. In this article, you’ll learn some of the best automation tools you can use for your business. 

What is Marketing Automation?

Before you jump to the tools, you must understand the concept of marketing automation. Marketing automation happens when you utilize tools to automate parts of your marketing campaign. For example, you can have a tool that can create headlines and ad copy for you, and then you can use it to launch ads for your site continuously. Another marketing automation tool is an auto-submitter. These tools are pretty popular in the old days when search engine rankings highly depend on the number of backlinks you have. An auto-submitter makes your life easier by tagging multiple websites with your website link without your input. 

The key to choosing the right automation tools is to consider the nature of your business. If you are running a small business, you may want to consider a combination of manual and automated marketing methods. You may not be able to afford a complete automation system. So you may have to filter through the software in the market to find the best ones. 

So what should you use? This article selects some of the best marketing automation tools that you can use for your business. 


If there’s a marketing method that managed to withstand the test of time, it is email marketing. As more marketing methods take center stage, email marketing continues to be a method that is sought after by most online business owners. Even if there are other communication channels available, email continues to work because it is personal. So if you can send messages via email, it will make it easier for you to sell your products and services. Fortunately, there’s a tool called MailChimp that can help you in this area. The best part is it starts with a free plan. It means that you can try out the tool without paying anything.


Another way to effectively promote your online business is through social media. Besides having a solid content marketing plan, you also need to have a tool to help you in this area. For this method, several tools are available in the market. 

One tool that most marketers highly recommend is Buffer. It has a drag-and-drop scheduler, so you know how your posts will look like even before they are posted. There is also a browser extension so you can easily share what you find. On top of all these, the tool also comes with some analytics and other capabilities to help you post content on your social profiles anywhere you go. 


Hootsuite is a tool that can help you get more social exposure. It works in the same way as Buffer, giving you a way to automate your social media posts and have a browser extension, mobile capabilities, and insights. It is all about knowing which tool you are more comfortable using. The great thing about Hootsuite is it has a free plan, so you can try it out to see if you like the interface. 

Meet Edgar 

Another social media tool that is worth exploring is Meet Edgar. It is also a tool that allows you to post automatically on social media. But what makes it more special is you can categorize your content. It makes it easier to post in themes instead of always thinking of new content to post. 

As you can see, automation is all about finding the right tools that will help you promote your business. The tools included in this article offer only a few marketing methods. You may need other types of devices for different marketing methods. As a rule, it helps to look for free versions of the software before buying the full version. By trying it out, you can familiarize yourself with the interface of the software. It can then help you decide if the software is suitable for your business processes. Only when you find it suitable should you pay for the monthly subscription.