How to Use Cohort Analysis to Increase Your eCommerce Conversions – with Dan Schoenbaum

eCommerce Marketing Podcast

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Marketing Strategies Revealed in this episode:

How to use Cohort analysis to optimize your eCommerce
Conversion funnel optimization
How to understand your customers

How to Use Cohort Analysis to Increase Your eCommerce Conversions

Show Notes

Welcome back to the Ecommerce Marketing Podcast. Today’s guest is Dan Schoenbaum, the CEO of Coola Data, a business intelligence and behavioral analytics platform. He’s going to tell us more about the company and the importance of detailed behavioral analytics. Currently, 90% of businesses out there are still using first generation analytics products like Google Analytics, which is very useful, but only goes so far. Behavioral analytics provides the ability to go beyond just page loads and page clicks, to look at all of your data, help you understand what’s driving your shoppers to convert, to become loyal, to return, and become engaged with your business. In this episode, Dan shares how businesses can get started with this new development in business and why it’s the holy grail of sales and marketing.

What you will learn in this episode:

Dan’s backstory and how he ended up in behavioral analytics
What is behavioral analysis and how is it different than regular analytics
Why you need to understand what’s driving the behavior of your customers in order to serve them well and in turn increase sales
How the data scientists gather information and get the insights into customer behavior
The value of behavioral analytics and why it’s the holy grail of sales and marketing
How businesses can get started with behavioral analytics
What businesses can do with the tools they currently have
Dan’s advice for when you’re ready to go beyond Google analytics
The importance of building long-term relationships with your customers and having a system to manage and nurture your leads