The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is content marketing and inbound marketing
- How to launch an effective content marketing and inbound marketing campaign
- Strategies for success from CoSchedule
- How to leverage strategies across multiple countries
- Outsourcing vs. in house campaigns
Episode Title: Mastering Content Marketing and Inbound Marketing with Nathan Ellering
Guest: Nathan Ellering, Head of Marketing at CoSchedule
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Nathan Ellering, the Head of Marketing at CoSchedule. Nathan shares his insights on content marketing and inbound marketing, drawing from his experience in transforming CoSchedule from a blogging editorial calendar to a comprehensive marketing project management platform. Nathan discusses the importance of creating valuable content that attracts and engages audiences, and how businesses can effectively implement inbound marketing strategies to drive growth.
Key Takeaways:
- Introduction and Background (00:00:31):
- Nathan’s journey from aspiring teacher to marketing expert at CoSchedule, emphasizing the importance of aligning passion with career.
- Understanding Content Marketing (00:05:30):
- Definition and importance of content marketing: creating valuable content that audiences seek out on their own.
- Comparison to traditional advertising and its disruptive nature.
- Effective Inbound Marketing (00:12:00):
- Explanation of inbound marketing: educating potential customers to build trust and authority.
- Example of Home Depot’s successful inbound marketing strategy with educational content on installing bathtubs.
- CoSchedule’s Content Marketing Strategies (00:20:45):
- Importance of consistent content publishing and targeting relevant keywords related to products.
- Strategy of creating comprehensive comparison posts to capture product search intent.
- Global Content Marketing (00:29:15):
- Focusing on providing high-value content that stands out from competitors.
- Importance of maintaining content quality and adhering to a high standard of performance.
- Translation and Global Reach (00:35:00):
- CoSchedule’s approach to global content: publishing exclusively in English and relying on tools like Google Translate for non-English speaking audiences.
- In-House vs. Outsourcing Content Marketing (00:39:45):
- Recommendation to hire an internal content writer who understands the product and company goals.
- Importance of having a clear content strategy and direction, even if outsourcing the writing.
Podcast Guest Info:
- Nathan Ellering
- Head of Marketing at CoSchedule
Contact Information:
- Website: CoSchedule
- LinkedIn: Nathan Ellering
