Arlen Robinson is the co-founder and VP of Business Development at OSI Affiliate Software.
He is also the host of The eCommerce Marketing Podcast where he discusses marketing strategies with experts from all over the world. In this episode Arlen will be sharing the audio from a presentation he did on how to do a content audit for your ecommerce site.
Welcome back everyone to the e-commerce marketing podcast. I am your host Arlen Robinson. And today we have a special episode for you. I will be sharing the audio of a presentation that I did on how to do a Content audit for your Ecommerce site these days we all know that content is King in the eyes of Google.
However, you need to make sure you focus on the right content, which is why doing a Content audit should be part of your ongoing SEO tasks in this episode. I will drill down into the importance of doing an SEO content audit and how you do it. Enjoy the episode guys when thinking about ways to manage your website content, it might seem to be an overwhelming task.
For years, you may have consistently posted new content and blog posts without any real reason or organized structure or even direction. If this is you don't worry, you're not the only one there are many people that are in the same boat. The good thing is that there is hope and that is by doing a website content audit by doing a website audit you will be looking for Content that needs to be either deleted improved or Consolidated.
That's it. It's that simple there really is no secret formula and this is not rocket science. I'm Marlon Robinson from OSI affiliate software. And this video. I will be going through how you should effectively do a Content audit for your website. I'll also show you how to implement this method step by step.
You will learn how to increase your website traffic to your online store by doing a website content audit, so let's get started. At this point the first question you probably have is what is a Content audit. Well a Content audit is the process of auditing all the content of your website to improve your users experience and to grow your organic search traffic.
So who should do a Content audit well a business any business that has a website that's been online for a little while and is accumulated pages of content such as blog posts and other information. You do not need to do a Content audit. However, if you have a brand new website the specifics of doing a Content audit are you will be looking for Content that either needs to be improved deleted or Consolidated.
So the overall goal for this content audit is to have a purpose for every piece of content on your site and also to avoid being penalized by Google Panda algorithm. The main purpose of the Google Panda algorithm is to weed out low quality and duplicate content. You're probably wondering. Okay.
Well, how often do I need to do a Content audit when we recommend doing it once a year for an average-sized website. If you have a large website that has a ton of content, you can probably get away with doing it about one and a half years to every two years. So in order to do a Content audit, you're going to need to come up with a spreadsheet that has a listing of every single page of your website.
That's going to look a little bit like this now in order to compile all of this information into a spreadsheet in to get all of the lists of pages of your website. You can use tools such as screaming frog SEO, which is a great tool that we'll be able to compile a list a spreadsheet file of all of the pages of your website.
Once you get the pages compiled what you're going to be doing in the spreadsheet is adding an action column just as you see here and you're going to manually go through each page of your website to determine what action you will be performing on each page of your site. So if you mark a page as leave you're going to do nothing now, these are going to be pages of your website.
That are probably your product pages your service Pages or other main pages of your site, which have to be there. You would Mark a page as delete if it's really providing no value if there's no Revenue value if it's barely getting any traffic, there's no social shares. It's not a product or service page and it's or it's just simply outdated you would mark it as.
You would Mark a page as improve. If there's some social signals to it. Maybe you're getting some shares. It's getting some traffic and it has relevant content that just maybe a little bit outdated. So you can improve these type of pages. And then finally you can Mark a page as consolidate if it just needs to be beefed up a little bit.
Maybe it's a little lean and you need to add additional content. Now. Remember the main point of this exercise is to expose. Poor quality content now that you know how to do a Content audit got a little bit of homework for you. So you're going to be using a tool like screaming frog SEO or any other comparable SEO tool to extract all of the pages of your site and then go through and decide what action you will be performing on each page.
Now remember before you even think about adding more content to your site. You really need to go and examine the content that you already have by going through doing a Content audit because you may have some hidden gems that simply need minor Improvement. Well, if you don't already have an affiliate program for your business and you would like to launch one today, you can check out on one side affiliate.com and you can sign up for 15 day free trial now, I'd like to turn things over to you.
How often do you think you'll be performing a Content audit on your website? Will you be doing it once a year or we be very aggressive and do it maybe every six months? Why don't you let me know by leaving a comment right now, and if you've enjoyed this video and would like to see other Ecommerce SEO strategies, please be sure to like share and subscribe to this channel.
Thank you for listening to the e-commerce marketing podcast. Do you need to get more feedback and reviews from your customers and improve your customer retention? We have made it easy to do all of this with our customer feedback software. Just visit OSI feedback.com and sign up for a free trial today.
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Co-founder of OSI Affiliate Software