Welcome back to the Ecommerce Marketing Podcast. Today’s guest is Dan Schoenbaum, the CEO of Coola Data, a business intelligence and behavioral analytics platform. He’s going to tell us more about the company and the importance of detailed behavioral analytics. Currently, 90% of businesses out there are still using first generation analytics products like Google Analytics, which is very useful, but only goes so far. Behavioral analytics provides the ability to go beyond just page loads and page clicks, to look at all of your data, help you understand what’s driving your shoppers to convert, to become loyal, to return, and become engaged with your business. In this episode, Dan shares how businesses can get started with this new development in business and why it’s the holy grail of sales and marketing.
You can find out more about what Coola Data offers at www.cooladata.com or reach out to Dan at firstname.lastname@example.org
CIO magazine article
Inc. Magazine article
A Marketers Guide to Behavioral Analytics, an ebook by Coola Data
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