Arlen
[00:00:57]
Welcome to the e-Commerce Marketing podcast everyone. My name is Arlen Robinson and I am your host. And today we have a very special guest, Matt Edmondson, who is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) – a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. Welcome to the podcast, Matt.

Matt
[00:01:54]
Ah, it’s great to be here. I was just listening to that introduction with Avid interest, Ken. Oh, who’s this fellow?

Arlen
[00:02:00]
Well, yeah, you’ve got quite a background. Definitely seems like you’ve been involved in the e-commerce space for quite a bit and then have quite, you know, have assisted a lot of businesses to have a pretty big impact. So that’s definitely commendable for sure. And today I’m really excited to talk to you. As before we recording, I said, even though this is a podcast, was a e-commerce podcast, a lot of times we don’t talk about podcasting. I think maybe only one other time in the history of this podcast that we talk about podcasting, but today is the day that we’re gonna kind dig a little bit more deeper into podcasting for e-commerce businesses and how do they take advantage of this whole medium of podcasting to help grow their business. But you know, before we do get into all of that, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today.

Matt
[00:02:47]
Well, I do, firstly, thank you for having me on the show. It’s great to be here. I’m looking forward to the conversation. And yeah, as you quite rightly said, I’ve been around e-commerce for a little while, as we say, about 20 years now. If you, I don’t know about you all, but me in my head, when you work in digital, every year is like a dog year, right? It actually, technology changes so quickly and so fast. If one year is seven years, that means I’ve been around 40 years. Well,

Arlen
[00:03:18]
I got you beat by a little bit on that.

Matt
[00:03:20]
No, well done, well done. I just say I’m a bit of an eCommerce dinosaur. I’ve been around a while. So I got into it purely by accident in the late nineties. I started a web development agency as a bit of a side hustle to my job, which was bizarrely selling saunas and steam rooms and health bars and designing those. And I just decided to stop coding and did it as a bit of a web. So I was getting married, you know, needed to make some extra income, blah, blah, blah. And I set up my first web store in 2002 selling some products, which a friend of mine had. You just had these products. And I’m like, Dude, can I sell those online? I don’t know if I’m gonna sell anything and I don’t wanna buy any stock off you, but if I sell it I’ll buy it and ship it out. And he was like, No, that’s totally fine. And so we did that and he ended up buying the business only six months later cause it just took off and, and I was in love with e-commerce from that point on. You know, the first day you wake up and somebody somewhere in the world is purchased from you whilst you are asleep. Yeah, that beautiful feeling. Let me tell you a beautiful feeling and I, I got hope right then,

Arlen
[00:04:23]
Right? Yeah, I definitely know the feeling. You know, on our end, we are e-commerce, but a SAS company, e-commerce, sas, so you know, kind of a flavor eCommerce, a software as a service. But yeah, when we kind of made the transition and we had a kind of a similar background, we started off as a full service web development agency and transitioned to creating our own suite of solutions. And yeah, it was pretty amazing when we kicked off our first SAS solution and we got orders over overnight and we woke up and we saw magically these orders appearing and yeah, it was a great feeling. We’ve been hooked as you have as well ever since. Yeah, thank you for sharing that background and appreciate you having you on as well. But you know, where we want to kind of dive into, as I mentioned, is we’re gonna be talking about podcasting, all about podcasting for e-commerce businesses.

Arlen
[00:05:09]
And I told you before we started recording this podcast, we’ve been going since, you know, about 2014 and back then, this was really before podcasts were really a thing. Yeah. Now they’re exploded. You know, I think the stats show based on Apple Podcasts directory, they’ve got over 2 million podcasts registered there, which is, you know, quite a bit. But it’s also kind of a good time because when you look at those numbers, it’s not like the amount of websites that are out there, it’s not overly saturated. So even though podcasts are really big, there’s a lot of podcasts, it, it’s a good time. And so as far as like an e-commerce business, I think the, the main question that a lot of the business owners and e-commerce marketers are, are probably wondering if they haven’t launched a podcast and if thinking about it is, what do I do? What topic do I do that’s going to be interesting and at the same time kind of help the business?

Matt
[00:06:03]
Yeah, absolutely. Well there, there’s a lot of ways you can approach that question, right? But for me, whenever I think about it with eCommerce, and I’m thinking about podcasting, and we can get into reasons why I think Podcasting’s a good idea, but fundamentally I’m looking to do a podcast around the key reasons people are buying from me. Okay? So I’m not looking to do a podcast about my product necessarily. You could do a podcast a bit like a QVC channel, I suppose, if you really wanted to, but Right, that’s not the kind of thing that I’m talking about. It’s more, can I pick a topic that, what’s a reason that customers are buying from me? Can I pick a topic in that area? So a great example would be Nike, right? They’ve got a podcast called Trained and they interview athletes and performance coaches and all that sort of stuff.

Matt
[00:06:52]
Well that makes sense for Nike because they understand why people are buying from them, right? So they’re gonna do a podcast around that. Patagonia, they have a podcast called, I think it’s called We the Power, or We Are The Power or something like that, which is around sustainability, which is the core, you know, focus of their brand. I mean especially now, it was this week, wasn’t it? The owner of Patagonia is just basically given his whole company over to fighting climate change. And so, so I love that poster on, on their website saying the Earth is now our main shareholder, which I think is phenomenal. So they understand that people are coming to Patagonia to buy that, to buy their products. They’re interested in sustainability. So guess what will they gonna do? They’re gonna do a podcast around that and they’re gonna have a voice around that. So I think when you’re in eCommerce, you do something where you wanna have a voice and that’s either where your brand values are or you do it around the key reason why customers are buying from you. And if those two things overlap, well that’s even better. So that’s for me how I would figure out the topic of what to talk about.

Arlen
[00:07:55]
Yeah, that makes a lot of sense. And when you mention Patagonia and them kind of fully embracing climate change as their kind of mission for their business, I’ve talked to so many business owners that have been on the podcast and just in general, and the kind of key thing that I’ve seen over the years is that businesses, these days, it’s a little bit different. A lot of times businesses these days are now attaching themselves to a mission, or not necessarily maybe attaching themselves to a mission, but making their mission a lot more prominent to the end customer. Because these days people are savvy and they’re really interested in making sure their money spent, their dollars are going towards companies that have a conscience. You know, whether it’s thinking about our planet, whether it’s thinking about social issues, that type of thing. And so those types of things that maybe before a business wouldn’t necessarily speak to, even though they had those values, they may not necessarily put that out there these days.

Arlen
[00:08:56]
The more, the better, it’s better that you do put all of that out there because people are watching and everything is really available online. So no matter what it is that you’re supporting, people will be able to find out if you’re able to use a podcast, like you said, to align your values, your company values with a message that people, you know, resonate with, it’s just a great way for people to, to just really get to know you if you’re gonna do it as a business owner, know you know your brand, and really kind of get their arms around who you really are. So yeah, I think it’s, it’s just a great way to connect for sure. Now I think one of the things that a brand may struggle with if we’re thinking about creating a podcast is, of course at the end of the day they wanna sell more products, they wanna sell more services. But at the same time, I think it’s a fine line between informing and then selling. What do you think are some ways that you can structure a podcast and not be overly salesy where you’re kind of pushing your products or service down people’s throats, but still informing there is kind of, is there a specific strategy?

Matt
[01:10:00]
Yeah, I think the main, you become your main sponsor, right? So if you’ve listened to a podcast and you said, Welcome to the marketing podcast, and today’s show sponsor is this particular product or this particular brand, well you become your own sponsor. So the way I would do it is, I’d say, right, I’m gonna do like say with Patagonia, I’m gonna do a podcast around sustainability. So I’d be like, welcome to the We are the Power podcast. Today’s episode is brought to you by Patagonia. We are the home of sustainable fashion. If you want to help change the planet and look good at the same time, I dunno what their mock in spiel is, or as you can probably tell, but in effect it would be that, and that’s all you need. And podcasting is not necessarily direct selling, it is just building your brand, right?

Matt
[01:10:44]
Building. You can also, and I’ve seen this work super well, is do like a, an FAQ type thing. So if you’re gonna do like an interview podcast, which I strongly recommend you do, but if you do like a, a sort of a, an interview podcast and at the end of it or during it, you can go, right, well we’ve got, we’re just gonna do this q and a session. We’ve had this question come in from one of our customers and we’re gonna answer that question. And so then you answer that question and that’s another good way to sort of build brand and bring that sort of sales without being direct selling. It’s just start answering your customer questions. Yeah. And recording it as a podcast is quite extraordinary,

Arlen
[01:11:22]
Really. Yeah. And, and another thing that can be done as far as answering those customers’ questions, those FAQs, turning ’em into a podcast is a lot of times these days, anything you put out there can be repurposed. So that podcast can then be turned around into a blog post and then turn me turned around and and cut up into social media posts, videos, you name it. I mean, you can kind of slice and dice it, you know, a hundred

Matt
[01:11:47]
Million. Well that’s the beauty of it, isn’t it? So, you know, you, you create a podcast, you’re creating so much content, it’s, you know, and there’s a lot of overwhelm, isn’t there? Especially if you’re starting an e-commerce business. Like, how do I do social media? How do I do blocks? How do, and there’s all these things I’m supposed to do, it becomes overwhelmed. So I’m like, well do a podcast interview, someone that’s gonna meet a certain set of criteria, but let’s interview them. Well, that creates the content. So, and like you say, you can slice that and you can get 10 sort of 15, 32nd snippets from every podcast. Post those every day in Instagram reels, TikTok and YouTube shorts. Well, you’ve got some really incredible outreach there. And all you’ve done is just taking these sort of 15 second snippets. And that might be a question, you know, so one of the questions you get asked might be sustainability a real thing, or is it fake?

Matt
[01:12:36]
Well, and I can create a 32nd snippet around that, put that out there and it’ll, it’ll get a whole lot of traction. Yeah. And all it says at the end of the reel is, listen to the podcast and whatever your podcast is called, sponsored by whatever your company name is called. And you’re building that brand. And, but you’re make, like you say you, the repurposing of it is so, so powerful and such a beautiful thing because it, it just makes your life so much easier, especially if you are a solopreneur or if you are a sort of a smaller company with, with sort of fewer resources. So no, you can definitely get on that and that makes a lot of sense to me. You totally,

Arlen
[01:13:10]
Yeah. Yeah, definitely. Definitely. I know with you as course being in the industry, you know, for as long as you have been and having your own podcast and being on podcasts, you’ve probably kind of seen the gamut of, of things and technologies that are used to kind of put all of this together. And I think we’re kind of at a point now where it’s kind like you’re kid in the candy store where you’re trying to decide what to use when you’re putting this whole, your production together. Cuz there’s a lot out there. What, are there some things that you would recommend for an e-commerce business that, you know, wants to get out there? They don’t know where this is gonna go. They may not wanna spend a whole lot of money on production, but they still want something quality. What are some technologies, equipment that will require a minimal amount of upfront expenses to get this, you know, off the, you know, off the road?

Matt
[01:13:57]
Yeah, sure. I, and I totally understand that. I think for me, the biggest thing that everybody has, you can use for podcasting is your smartphone. The cameras on those are brilliant and you do wanna record video by the way, but the cameras are brilliant. The microphones are more than adequate for a podcast. Yeah. And if you’re doing the interview style, well like you, you can use Zoom, right? You don’t need any expensive software to do that with. You can do that from any computer. So you can do these podcasts with the technology that you have. There are services out there, software services like Squad and Riverside, which you can use. I use a piece of software called E cam on the Mac you can use Stream, Stream duck Yard, I think it’s called Simpson, that Stream Ducks, I can’t remember, there’s a duck involved anyway in the logo.

Matt
[01:14:41]
But there’s all these pieces of software that you can use to create them. So you don’t really need a whole, you don’t need expensive equipment. But when you get into it and you, you find that actually you’re starting to get traction, then you might want to invest in something. You know, I’ve got a nice camera with a nice lens, I’ve got a nice microphone, I’ve got a sound desk, I’ve got, you can’t see it obviously, but I’ve got a monitor in front of my camera. So when I’m looking at you, I’m looking down the camera lens. So it’s, it’s a lot more personal interaction so you can really go to town on it. Yeah. But you definitely don’t need to start there. So my, my advice is start with your smartphone and don’t let the technology talk you out of doing the podcast. Just start. That’s the main thing. That’s the fundamental thing you’ve gotta do. And the most important thing in any video is actually the audio. That’s the other thing that I’d say.

Arlen
[01:15:31]
Yeah.

Matt
[01:15:31]
So make sure your audio is good.

Arlen
[01:15:32]
Very important. Very important over the video for sure. Even though video of course huge these days. I totally agree with that. Yeah, you gotta have a good mic. And these days there’s, there’s a lot of mics that you can get that are pretty affordable as well that get you some,

Matt
[01:15:45]
I’m just, your earphones, your, your AirPods or whatever it is you wear that mics on, those are great, you know, and as long as you’re in a quiet room, no problem. No problem.

Arlen
[01:15:54]
So for sure, another thing I want to add to that is also, like you said, you just need to get out there, get it going. And then I think the key thing also, once you do get started, I mean whether or not you get traction initially or not, regardless, whatever you put out there, like we said earlier, you can use that and you can repurpose it even if you know you’re not getting too many downloads, you’re not getting much traction, you can, you know, try it and use it different places. But I think the key thing then is your consistency of the production of it. So if you’re gonna do a weekly podcast, make sure you, you put that out every week or whatever day you decide whatever timeframe, so that people that do pick it up and start subscribing to it can look forward to it. They may expect it at a certain time and you just wanna always be consistent with it For sure. And make sure you get that out there at the, the same time what weekly or absolutely monthly or however you want to do it.

Matt
[01:16:44]
Yeah. The power is then showing up. Right. And, and it’s worth saying, and you’ve got some experience with this as well, haven’t you? Right. That when you start a podcast, you’re not getting 10,000 downloads from day one. Right, Right, right. There are stories where that happens, but let’s be real, it’s not going to, And actually if you’re a small eCommerce brand, if you’re getting 50 or a hundred downloads whenever you release an episode, that’s great. Yeah. That’s really, really great. So we are not after massive numbers to move the dial if you like. It’s just, this is something you, like you say, consistency is the key. Consistency is the winner and it’s a medium term strategy. It’s not gonna change your life tomorrow, but actually it could have a big impact on your business over the next six months. Yeah. And have, have that sort of time framing your head. It’s the six, 12 month thing, I’m gonna do it every week and this is gonna be the format of my podcast. I’m gonna put this kind of content out and away we go.

Arlen
[01:17:36]
Right, Right. For sure. Great advice there. No matter we get ready to, To wrap things up, if you don’t mind sharing some examples of different e-commerce brands that you’re familiar with or you’ve either dealt with directly or you just in in general you’re familiar with that have successful podcasts and what are some of the keys to success that you’ve seen with these podcasts that are out there?

Matt
[01:17:58]
Sure. So the first thing you have to do is you have to define what success means for you. Right? Right. So with an eCommerce brand, you could de, the easy thing to say is, well most success, well success for me is more sales, right? Yeah. So if I get more sales as a result of the podcast, then it’s been successful. But like you say, there are other elements of success. I can think about brand awareness, I can think about something which helps me create content. So I might not get many sales from my podcast, but the reals that I get out of it and the YouTube shorts, well that might send a whole bunch of people to my website, right? So you have to be really clear on what success is. So I have a podcast like you about e-commerce and for me success there is about can I bring value to the listener, right?

Matt
[01:18:43]
How do I measure that? Well, I measure that by the interaction I have from the listeners. And so to bring that value, I have to bring great guests. And that’s something else you might wanna think about. And actually, when it comes to your podcast, whether it’s an ordinary podcast, whether it’s an eCommerce podcast, the thing that I think people have missed over the years focused too much on how many people are listening and not enough on who the guest is on my show. Right? Right. And actually, if you focus on getting good quality guests, everything else kind of takes care of itself because those guests will share out the podcast to their tribe. Usually they’re happy to do it. They’ll bring some level expertise, you’ll learn stuff which you’ll, and it will open up a network which you never had before. And I think again, just be really clear on the parameters of success because podcasts can be successful in so many ways.

Matt
[01:19:35]
Yeah. Now that said, you can obviously still measure how many sales are coming through your podcast just by using coupon codes in your podcast. Right. And you see how many people put those in. But I think brands that, I think Patagonia doing a podcast makes a lot of sense to me. That’s a good brand. And same with Nike. You know, Nike is the obvious example of fitness brands, I think can do quite well with podcasts. So you’ve got, on a smaller level, you’ve got someone like Julie Fu, she’s known in the CrossFit world. So she’s a sort of a adopt CrossFitter. And she has this podcast and off the back of her podcast, she built quite a successful personal training business in that sort of whole fitness sphere, which was like an online thing. So I was a member of it for a little while and you paid Julie whatever it was, 30, 40 bucks and she would send you workouts to do and you could email and you could, you what I mean, it was a really, it was a great little business model.

Matt
[02:20:28]
So you could have something like that. Huberman have you come across Huberman Labs. So he’s constantly, Huberman is constantly in like the top 10, top 20 of podcast. This guy’s like a neuroscientist from Stanford. He’s a, he’s a super clever bloke and he’s always talking about mind hacks and things like that. Well he’s joined forces with, what’s the name of the company? AG One Green Athletics or something like that. Athletic Greens, I think they used to be called. But it’s a supplement brand. And so they sort of joined forces and they’ve created like specific supplements that he’s recommending to do what he, So his whole thing is brain science. So there may have created like a sleep supplement that he can then sell off the back of that podcast. Yeah. And so there’s all kinds of ways you can do this. We had one for one of a, a beauty company, which I’ve now sold.

Matt
[02:21:17]
We had a podcast and it was great. We would just interview people. It was a really great podcast cuz we’d interview people who were in the industry, different suppliers and maybe suppliers that we didn’t have on our website, but we wanted to get on our website. So we just get the CEO on the podcast and say, Hey, how’s it going? And they’re like, Oh yeah, of course you can say, Do you know what I mean? It was great to build relationships like that. Yeah. But we just had three people from the company, me and a lady called Rachel and a lady called Jan who would some of the most beautiful people on the planet. And we would, our whole podcast was, we’d stand in a room, we had three microphones and we just looked at whatever was in the news that day, specifically like the beauty news. You know, like we’d buy, the girls loved it cause it was an excuse to buy all the latest magazines. And they’d read through it and they’d go, Well what’d you think about this article? And what’d you think about this latest finding? And we’d have a conversation about it. And it was really straight when people loved it, you know, as an informative educational type show. And that grew our brand. So yeah, I hope that’s enough examples. I could keep going all night, but they, Oh

Arlen
[02:22:16]
No, yeah, that’s, that’s been awesome. Yeah, I mean, you just kind of reinforce the fact that there’s so many ways that you can benefit from it and it, it doesn’t necessarily have to be just direct sales. So it’s like, even if you’re not getting direct sales, you’re not getting the thousands of downloads, you’re not getting the 10,000 download mark, anything like that, that doesn’t mean it’s not a success. You know, one other, I guess added benefit to the podcast that I’ve seen for us doing this podcast for all of these years has been, it becomes a good piece for introductions to people that you’re trying to partner with or, you know, develop a relationship with. If you use the podcast as a vehicle of saying reaching out to you, we think you’d be a great guest on our show. You’re not really asking them for anything.

Arlen
[02:23:00]
But of course eventually you wanna foster or grow relationship because they have something that you want, You wanna be able to collaborate with them. But you know, you don’t start off with that. You immediately start off with, we just love to have you on the show. We get such and such downloads, we get this amount of exposure. So you’re coming into the, you know, the introduction there with just what you’re offering them. And then podcasts these days are a great way to do it because so many people want to get out there, wanna be more visible.

Matt
[02:23:28]
They do. They do. And you can easily go and find people on Amazon who are whatever your niche is, you know, whatever your, So if it was the beauty industry, we would just go on Amazon, who’s, who’s writing a book about beauty at the moment? What books are being released in the next few months? Right. Well let’s just go contact those authors. Hey, do you wanna come on the show? Well of course they want to come on the show because they need to promote that product. Right. They, the publishers are like, Yes, go on to every single podcast you can, What’s wrong with you? Exactly. And so I remember the, I dunno if your experience was like mine, the first two seasons of any podcast that we, we did when we were starting a few years ago was, it was hard work. You know, you’d have to go out and invite people to the show and hustle a little bit.

Matt
[02:24:05]
Yeah. But after maybe season two, I didn’t have to do anything after that because all the podcast agencies knew we were out there, they’d somehow connected with us. They were sending guests to us, left, right, and center. And we were like, this is awesome. I don’t have to go and find these people. This is great. And so again, this is where consistency is key, isn’t it? After a few months the agencies find you, they send people who they think are gonna be a good fit for you and your audience. Right. And you obviously get final say yes or no. And you can decide whether or not you want to, you want to interview them on your show. And I think it’s really easy after a while, but it’s, Yeah, it’s like you say, it’s that forming of relationships. So you can be super strategic. Like we were, we were like, we want to sell this guy’s product on our website.

Matt
[02:24:49]
That brand is not really having anything to do with me. Yeah. Okay. So I’m not getting anywhere through the normal channels. So actually what I’m gonna do is I’m gonna write to the ceo, I’m gonna go, Hey, we would love for you to be a guest on our show. We think you’ve got a great story. We think you could have some great value and we’d love to chat to you about, you know, how x, y, and Z brand is doing. Yeah. And they’re like, this is cool because every CEO usually has an ego the size of a planet. Right? And so inviting them onto a podcast, you are stroking their ego and your appealing to ego. And that’s okay. That’s fine. And so, come on the show, we have a great conversation. We start those relationships, like you say, and you just, you never know where it’s gonna lead to.

Arlen
[02:25:29]
Yeah, yeah. You never do. And you’re totally right about that these days. Yeah. Every CEO wants to get out there, wants to be on the podcast. Everyone has an ego that they want a stroke. The last thing I wanna kind of double up on and what you mention is the, the fact that once you do get out there, you get a little bit of traction. There are a ton of these podcast agencies who represent CEOs, they represent marketers, people that just wanna get out there and get placed on podcasts. And so once you traction, they’re gonna find you because Yeah, we were very fortunate early on when we started the podcast that right when we started, there was some initial agencies that picked us up. And then once that happened, we consistently have got a steady funnel of guests. I mean, it’s more, more guests we can even schedule.

Matt
[02:26:16]
Exactly. And that’s how, that’s how it turns out, right? So you, Yeah. So you can then start to be a bit more strategic about your guests now. Exactly. Here’s, here’s the bottom line, right? So if you’re listening to this and think, Right, I’m the start of podcast and you are nervous, you’re kind of thinking, I dunno necessarily what I’m gonna talk about. We need to find our voice. Here’s my top tip, right? Do your podcast but realize that the first 10 episodes you do are gonna be rubbish. Right? Right. They, they’re gonna be ones where you go, What was I thinking? You know what I mean? You’re not, it’s, you’re not gonna create your best work. But you know what’s gonna happen is over the first 10 to 20 episodes, you’re gonna find your voice, you’re gonna find your rhythm, and you’re gonna find a format of a show that works really, really well for you.

Matt
[02:27:00]
And just accept that as fact and just keep going. Just keep asking the questions and keep smiling and be proactive. Go. If you Google podcast agencies, thousands of all will come up. Just send emails tomorrow. Say, Hey listen, we’ve got this show we’re talking about.dot, if you’ve got any guests, we’d love to hear from them. Right? Yeah. And they’ll come, trust me, they’ll all come. But be strategic. Think about who your guests are gonna be. Maybe not too much for the first 10, 20 episodes while you’re finding your voice, but once you’ve got your rhythm, everyone wants to be on your podcast. Right? So you can be much more strategic, you can be much more picky. And you can go, you can actually go for big names, you can go for famous people. Quite a lot of them will say yes. So, you know, they’ve all gotta do promotion. Right.

Arlen
[02:27:41]
This is very true. Well that’s awesome Matt. Thank you for sharing that really kind of empowered us with a lot of practical information for businesses that have been thinking about it. And the key takeaway is there’s really no excuse not to try it, even if it doesn’t seem to be an accce success initially. There’s a lot of ways you can utilize it to benefit your business. So yeah, I don’t think there’s really any business that couldn’t benefit for, you know, from a podcast. For sure. Well, you know, I always like to kind of switch gears with my final question before we let you go. If you don’t mind sharing one closing fun fact about yourself that you think our listeners would be interested to know.

Matt
[02:28:19]
Oh wow. Okay. Probably the, the thing that interests a lot of people is there’s a, there’s a legend in my family, my grandmother told me, and it relates to my great, great great grandfather who was a member of, given that we’ve just had the queen’s funeral broadcast on tv. Bless her. There is a legend, which says, somewhere in my past I had a grandfather who was part of the establishment, shall we say He was an, I think he was an earl. And you understand, I’ve not verified this cause I quite like the fact it’s a legend and I don’t ever want to change it. Gotcha. And so there’s, my grandmother was convinced that there was an earl in our family and it’s very romantic. And he, he fell in love with a common girl and had to announce his claim to his inheritance because such were the ALS that we had back then. Right. And so he married a common girl. So there’s this thing in my family that actually were, you know, we’re super romantic. I, I’m not sure my wife would agree. She says to me they used, he used it all up. It didn’t go any further down, but it’s quite nice to know that somewhere in my past there was land and gentry and we gave it all up for love and, and romance.

Arlen
[02:29:37]
Wow. That’s awesome. Yeah. Thank you for sharing that. Yeah. That’s quite a story there. Yeah. So yeah, I mean, you just never know who you’re linked to in your past. Yeah, that’s,

Matt
[02:29:47]
No, I have thought about should I go investigate and find out if it’s true and see if I’ve got any claims on anything, but then I kind of think No, no, no, no, no. Let’s just leave it as a romantic notion and then keep it at that.

Arlen
[02:29:58]
I hear you. I hear. Leave it as a legend. Well, well awesome Matt, thank you for sharing that. I appreciate that. Lastly, before we do let you go, if you don’t mind letting our audience know how they can reach out to you, if they’d like to pick your brain anymore about, you know, all things, eCommerce, podcasting, you name it. If they wanna reach you and then pick your brain, what’s the best way for them to do that?

Matt
[03:30:19]
Sure, Absolutely. Just head over to the website, matt edmondson.com. Okay. You’ll find all my social media links there. You’ll find link to all the companies and all the stuff that we do. But that’s the best way to get hold of me is through that site, find a social block on Instagram. Just come confirm me on Instagram and and direct message me and just say, Hey, be great or ask you questions. And I’ll try my best to answer them.

Arlen
[03:30:39]
Yeah, that’s awesome. I’ll definitely have that link to your site and the show notes. And we appreciate you having you on Matt, on the e-commerce marketing podcast.

Matt
[03:30:49]
Oh, it’s been great. Thanks for having me. Really appreciate it.

Arlen
[03:30:51]
Thank you.

Speaker 1
[03:30:52]
Thank you for listening to the e-Commerce Marketing podcast. 

Podcast Guest Info

Matt Edmundson
CEO of Aurion