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Show Notes

How Kimera Koffee uses adwords

Welcome back to the Ecommerce Marketing Podcast. Today’s guests are Theo and Frankie from Kimera Koffee, which was started as a vision by a few friends living in the Dominican Republic looking for a way to make a difference in people’s lives. They decided to combine their country’s artisan, high-altitude coffee with powerful vitamins proven to boost cognitive function. Now, after two years, Kimera has grown into a lifestyle company producing all types of healthy food and supplements, from coffee to raw cacao powder to their up and coming coconut oil and nut butter. On the podcast today they share their passion for their product as well as how they use marketing to boost their sales.

What you will learn in this episode:

• The story of how and why Theo and Frankie started Kimera Koffee
• The value of education and testing in getting good ingredients and the right combination of coffee and nutropics
• Why Theo and Frankie started with Squarespace but eventually moved to Shopify
• The top Shopify apps they recommend to run your ecommerce business
• How Theo and Frankie offer constant value to their customers in the weekly email marketing newsletter
• The power of treating ‘subscribe and save’ customers like VIPs
• Why Theo and Frankie outsource the implementation but take care of their content creation themselves
• What they look for when choosing brand ambassadors to collaborate with
• The importance of high quality social media images and content
• How collaborating with other similar companies can be a great opportunity
• Why you have to be true to your brand story and reflect that in your marketing

Where to find more from Kimera Koffee:

You can find Kimera Koffee at KimeraKoffee.com

Resources mentioned:

Brain Quick Vitamins by Tim FerrisMailchimp appBold appSquarespace to Shopify Importer app

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