Arlen Robinson [00:01]
Welcome to the E -commerce Marketing Podcast, everyone. My name is Arlen and I am your host. And today we’ve got a very special guest, John Li who is the co-founder of PickFu, a consumer research platform for getting instant feedback from target audiences. Thousands of global brands rely on PickFu to help them make better data-driven decisions about their products and marketing. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington. John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan). Welcome to the podcast, John. And thank you for joining us. I find it hard to believe that the minivan is your dream car.

John Li [00:34]
Three, two, one.

John Li [00:51]
Thanks, Arlen. Thanks for having me on.

John Li [00:57]
You know, it’s really funny that I’ve been dreaming about a minivan since before I had a family because I always just appreciated how practical that they were. You know, so yeah.

Arlen Robinson [01:03]
Really? Right, right. Gotcha. They are. They definitely are. Yeah. I’m always kind of kidding and joking with my business partner. He has two kids and you know, they have all these different activities. I’m like, you just need to get a minivan. And so I don’t know. Yeah, exactly. He’s fought it, but I don’t know. Maybe at one point he’ll bite the bullet. But yeah, they are practical, not only for shuttling kids, but you know, just hauling stuff, you know, you know, it makes it a lot.

John Li [01:19]
Yeah, shuttling around.

John Li [01:29]
Oh yeah.

Arlen Robinson [01:33]
a lot easier. I’m here in Florida and a lot of people have have pickup trucks and you know, it’s kind of the thing here in Florida. But yeah, to me, as far as hauling things, you know, it’s quite not as practical, especially here. I mean, of course, you can get the covers for the flat bed, but the space is still a little bit limited. You got to worry about tying things down with a minivan, depending on what you get. I can imagine you can take the back rows of seat out seats out and then just yeah, then just dump stuff back there. Yeah.

John Li [01:52]
Yeah.

John Li [01:56]
Oh yeah, we’ve moved so much stuff. Yeah. Yeah.

Arlen Robinson [02:03]
Yeah, yeah. So good stuff, man. Well, you know, today I’m really excited to talk to you because we’re going to be diving deep into, you know, what you know best, which is consumer feedback. We’re going to be talking about using real consumer feedback to actually drive sales and grow your e -commerce business. I think it’s definitely a hot topic and it’s actually one that I don’t think we’ve actually covered before on the podcast. So definitely excited to dig deep into that. But before we do get into all of that, why don’t you tell us.

a little bit more about your background and specifically how you got into what you’re doing today.

John Li [02:34]
For sure. Yeah. So as you mentioned before, my background is in computer science. And, you know, so my background has always been in computer science and software programming and building software. And, you know, out of school, went to Microsoft and was building software there and doing project management there. But one of the things was, is that I had a, you know, I had a co -founder, I think, similar to you in college where we met in college, hit it off, always wanted to build a business.

So after a couple of years at Microsoft, we jumped ship and started our business. We were building a bunch of different websites, had all these ideas that we wanted to try out. Our first website was a restaurant menu aggregator, something completely different from consumer feedback. But in the process of building that site, my partner and I were both engineering backgrounds, not natural designers. And we always just butted heads in terms of marketing decisions, right?

What is the headline that we need to do on this site? What is the layout that’s going to work best? All of the different things. And we would butt heads, have debates. We would ask our friends and family, but our friends and family were biased, you know, and eventually when you stop, as I’m sure you know, at some point they’re going to get a little tired of just providing feedback on your ideas and you know that they’re biased. And so we knew that we needed to go and get real feedback from consumers. We heard that, you know,

Arlen Robinson [03:57]
All right, exactly.

John Li [04:03]
take your designs to a coffee shop or go ask people on the street and so on. But being, being software engineers, we’re introverted and didn’t want to talk to strangers. So instead of rather talking to strangers on the street and showing them designs and whatever, we built a tool that helped us get feedback from unbiased random people on the internet. Um, that’s PickFu. Now that was a long time ago, but what happened is that we put it on the side, barely marketed it, just put a PayPal button on it.

Arlen Robinson [04:13]
Exactly.

John Li [04:33]
And it took on a life of its own. And so we were over here working on our main project. Pick -Fu was on the side, it just growing organically, growing through a bunch of different verticals. So for example, it started growing in the, in the self publishing community because Pick -Fu is essentially, what we built was essentially a digital focus group where you put up two or more options and you let people vote and give responses. And so you get this really fast feedback on it.

And it worked really well in the publishing space because authors were testing their book titles and book covers before publishing. You can’t take that stuff back, right? And you know, everyone has a book by its cover. And then we moved, and then it started growing in other industries like gaming for testing app icons and app store screenshots. And then eventually started growing in the e -commerce community, particularly among Amazon sellers for testing their main images, because it turns out that when you test images and product descriptions and product images on PickFu.

And you go with the winning option. A lot of times that correlates into better sales. And so we’ve been growing a lot in the Amazon community ever since.

Arlen Robinson [05:37]
Okay.

Yeah, that’s some good stuff. Yeah, thank you for sharing that. And I’ve had a few people on just recently where we were talking about Amazon and optimizing your Amazon listings. And that’s kind of one of the main things that we talked about is that that image, that product image is so key. And you got to make sure you have the right ones because, you know, as people, what’s that’s what’s going to pull people initially in there. So it’s good to know that you guys have a tool that can help people, you know, pick the pick the right one.

Well, you know, right now we’re in middle of April 2024 and, you know, it’s an interesting time, you know, and I think I want to kind of start right into it by addressing the elephant in the room or not so subtle elephant in the room, which is, which is AI, you know, with, with all of this surge with AI technology and AI driven personalization tools, because there’s a lot out of them, you know, specifically in e -commerce, how does Pick Foo’s approach

John Li [06:28]
Yeah.

Arlen Robinson [06:38]
you know, the gathering, customer feedback, compliment, or challenge these AI solutions. What would you say?

John Li [06:41]
Absolutely. So, um, I think the key thing that we value at PickFu is that we bring the people, right? We bring unbiased people and a panel. Uh, we are able to tap into a panel of over 15 million global consumers that you can micro target by country, gender, age, whether they’re an Amazon prime shopper, um, or, you know, shop on Shopify, whether they own dogs, whatever, right? So whatever you’re selling online.

you can probably find that targeting and be able, you’re able to get real feedback from your target audience with PickFu. We’re always going to focus on providing high quality human feedback. Just going to, we’re just trying to do the best that we can at that. Now we’ve incorporated AI to help process that information because what you can do with PickFu is that you can target anywhere between 15 to 500 people at a time to get feedback. Now, if this is really high quality feedback,

That’s a lot like 500 responses is a lot of stuff that you’re going to read through. It’s going to give you a lot of different insights on, let’s say your main image or your product design or product packaging, but that’s a lot of stuff to read through. So what we’ve done at PickFu is that we’ve incorporated AI to help summarize all those responses, like let’s say 500 or a hundred or whatever, into a nice executive summary for each of these polls that you’re running. Insights into what people like and dislike, and you can even write

prompts about your polls to really dig into the data. So that’s what we’ve done on our platform and our users have loved it. On the, on the external side in the, in terms of the marketplace, we, what we’ve seen is that AI tools have really helped lower the bar for creation of marketing assets, right? Generative AI for creating, creating copy, creating product listings.

Arlen Robinson [08:32]
Hmm.

John Li [08:34]
um, generative AI for creating lots of different product packaging designs. We see a lot of AI generated packaging designs, um, room layout, screenshots, all of that stuff. And I think that that’s fantastic. But I think that if you are selling to humans, like you can use AI to generate those creatives, but you still need to test with real humans to understand what are going to motivate humans to choose. Let’s say this AI generated package versus this AI generated package. Like you’re always going to need the touch if that’s who you’re selling to.

Arlen Robinson [09:06]
Yeah, yeah, I get that. Yeah, there’s really no way around that. You know, no matter what tools are and that’s that’s a conversation that I that I’ve had, you know, several times actually, the recent recording that I had last week, that’s kind of one of the things that we posed is, yeah.

with all of these advancements in AI, will they get to the point where they replace the human creativity? And yeah, it just doesn’t seem like it. I mean, they’re getting close to being really super creative, but I think ultimately, I don’t think anything can replace human creativity. What do you think?

John Li [09:39]
Yeah, I mean, I feel like it feels like the AI tools can be very creative, but I suspect that human creativity will then show itself in another way when equipped with AI tools that can do all the stuff that we’re seeing now. So I think, yeah, I think it’s just a really powerful tool. I’m looking forward to seeing what happens. Yeah.

Arlen Robinson [09:59]
Yeah.

Yeah. Yeah, definitely for sure. Now I want to kind of paint a picture now with probably a situation that I know many e -commerce businesses probably find themselves in right now. We’re about, you know, four years post pandemic. And of course, as we all know, a significant amount of businesses have felt the impact from the pandemic and are still, you know, kind of recovering from the pandemic.

How would you say, you know, could real time feedback from not only PickFu or just any consumer feedback solution, how could that reshape the marketing strategy of a firm that’s in that situation and help them regain their momentum?

John Li [10:45]
Yeah, so a bunch of different, I’ll talk about three of them. I think the first one is testing advertising efficacy. I know the landscape has changed with online advertising and Apple’s privacy restrictions and like all this other stuff. And so the game has definitely changed when it comes to online advertising. I think one thing that one thing that consumer feedback can for you, it’s never going to get you the raw data as well as just running a bunch of.

like throwing ad spend on Facebook and seeing like the clicks and optimization and stuff. But I think what feedback can get you is getting into the mind of your target customer and understanding what your ad, what message your ad is actually conveying. And so that’s something that you’re not going to be able to read within the clicks, right? Like you could have a clickbaity ad that gets a ton, drives a ton of clicks, but if it’s sending the wrong message for your…

business or the value prop that you’re trying to put out there, then that may not be the message that you want to throw money behind. So you can definitely test your existing ad inventory just to make sure and check that the values and the message that you’re wanting to send out there is getting out there. The second one is obviously like what we were talking about before, optimizing your imagery. Whether you’re selling on your own site on like Shopify or BigCommerce or some kind of platform like that, or on some kind of marketplace.

Arlen Robinson [11:50]
Yeah.

John Li [12:10]
definitely optimizing your product imagery for maximum appeal to that shopper is key, particularly if you are selling on a marketplace like Amazon, Walmart, Etsy, TikTok shops I know is like super is like getting, you know, a lot of buzz nowadays. In a marketplace, it’s not…

Most marketplace shoppers are not brand -driven. You don’t go to Amazon and search for a specific brand. You go to Amazon, you search for a teapot. It’s very keyword -based. Because it’s keyword -based and consumers are looking at you and 10 other competitors that also rank for that keyword term, then what you’re putting up there visually is going to be super important for you to win the click instead of your editor. So that’s just optimizing your image. And I think the third thing…

Arlen Robinson [12:33]
Mm -hmm.

Arlen Robinson [12:47]
Right.

John Li [13:02]
would be to do competitive testing. And any e -commerce owner, any e -commerce entrepreneur out there, you know that you have competition. I mean, like that can come in different shapes. It could be competitors on a marketplace. It could be someone else that’s DTC or something, selling something similar. You can get feedback by running your products, your marketing, your collateral on PickFu and actually putting it up against your competitor’s collateral.

So let’s say, let’s say you’re selling a teapot and you have three other competitors out there. You can take their images, put it up on PickFood next to your image, run a poll, ask people what they prefer and why. Read the comments and it doesn’t matter whether you, it kind of matters to your ego, but it doesn’t really matter whether you win or not. It’s really about the comments and reading why a consumer may prefer your competitor’s product or service over yours.

Because that’s the kind of insight that you’re not going to get without speaking to customers directly, which is really hard. And being able to understand those insights lets you iterate on what you’re offering and putting out there in the market to hopefully turn around something that might be going poorly.

Arlen Robinson [14:04]
Right, yeah.

Arlen Robinson [14:15]
Yeah, yeah, I agree. Yeah, that’s something that, yeah, it would be hard to determine that. And that’s, those are some key insights, determining, you know, why a consumer would pick another brand over yours. What is it about that other brand that made them, you know, go that way? And then, you know, based on that feedback, I’m sure that’s, that’s very powerful feedback. You can figure out, okay, all right, they went this way because product B has this feature and we don’t have it. So it’s like, okay, all right, we need to get this

John Li [14:21]
Mm -hmm.

John Li [14:37]
Exactly. Yeah.

Arlen Robinson [14:44]
feature. So it can definitely really help, help improve things a long way. And so any, any brand that’s, you know, still reeling from the post pandemic world and trying to recover those definitely some, some, some ways I think, like you said, you can really try to get some quick wins. I mean, it takes time, of course, to analyze the data and then decide which direction did you want to go based on the feedback, but it can at least help, you know,

John Li [15:10]
hopefully in the right direction and reduce reduce the failure right let me in the wrong position.

Arlen Robinson [15:12]
steered the ship so to speak in the right direction so uh

Arlen Robinson [15:19]
Yes, yeah. Yes, exactly. You know, these days, another kind of big thing out there with brands and consumers is privacy, data privacy. It’s a huge discussion amongst marketers and consumers. And so there’s always these, there’s these laws such as the DGDPR, the CCPA. What should a consumer, excuse me, what should an entrepreneur,

that’s an e -commerce entrepreneur look for when they’re trying to pick a solution like PickFu or another consumer feedback app solution with regards to how data is handled ethically and legally? Is there certain things that you guys have put in place that you would say that is kind of a must have or something that must be done?

John Li [16:06]
Yeah, for sure. So, so PickFu taps into our global panel of third party, third party consumer panels. So we’re built on panel on other panels that are out there. These are the kinds of panels that are used by really big brands, really big CPGs like Procter and Gable and Kraft and stuff. When they put together focus groups for, let’s say deciding on the next flavor of, you know, instant mac and cheese or kind of materials or whatever, right.

But instead of all the middlemen there and consultants, we just tap into those panels with software. One of the things that we do with our software is that we set the quality bar really high to make sure that all panelists are really focused on answering the survey and not just trying to get some kind of stipend or whatever, earn some kind of points in a game and so on. And so as part of that, we ensure that every single panelist agree is signs an NDA.

And so that they do not, um, they do not reveal anything like they’re all under NDA. They don’t reveal any sort of proprietary information like designs or whatever that they’re seeing and evaluating. And then on the flip side, in terms of, um, in terms of being ethical about, um, about our panelists, like we pay them a fair wage. It’s a stipend. We, we, we are very careful to make those calculations that they’re, um, they’re being compensated fairly. And then at the same time.

The way we do our demographics is that we actually ask them to self -report their demographics. So we’re not buying lists anywhere or whatever. We’re trying to be as above board on all sides as possible where the information that we report from our panelists that’s gathered through us and then anything that our users, like any potential user who’s putting up designs for evaluation and so on, they should be very confident that none other stuff, everything’s under -indicated.

that are data safe with us.

Arlen Robinson [18:09]
Gotcha, gotcha. That’s definitely good to know and it’s good. At least we have some groundwork or at least a kind of a blueprint for what to look for if you’re looking, if you’re kind of shopping around and if you’re looking at different solutions.

John Li [18:16]
Yeah, and one other thing actually that just came to mind, we have a policy in house that because we see so much because PickFu is like a testbed for a lot of interesting high value proprietor information, we have a policy that no one, no one in our business is working on anything that’s competitive with our key markets, right? Because that’s a that’s way too unfair to say like, well, you know, I see all of this information. And then I also have the side thing that’s

where I’m going to take advantage of that.

Arlen Robinson [18:50]
Oh, okay, okay. Yeah, that’s good to know. That’s really good to know. Yeah, that just would give somebody within the company kind of an unfair advantage because they’re seeing all these insights and then they could be competing against one of your customers, which would definitely be a bad thing. I see.

John Li [18:54]
Oh, absolutely.

John Li [19:00]
You would never want to use a platform where someone there could use that against you. Right. Like that’s. Yeah.

Arlen Robinson [19:12]
Yeah, makes sense. Definitely something good to know. Now these days, another big thing out there that is on the minds of consumers is sustainability as consumers and against brands as well. It’s a kind of a major thing. How would you say e -commerce businesses can leverage consumer insights to effectively communicate their…

John Li [19:18]
Yeah.

John Li [19:34]
Yeah, yeah.

Arlen Robinson [19:35]
sustainability efforts without falling into the trap of just greenwashing, which is just a brand just slapping a sustainability graphic on their site just to say that they are, but there’s no backing in that and there’s no truth in it. So how would you use consumer insights to communicate that?

John Li [19:39]
I know, I know.

John Li [19:47]
Yeah, I mean, I think honestly, I think it really depends on the category that you’re in, right? Like I think the consumer of the category where you’re operating in like different categories of consumers will care more about the sustainability efforts of the products that they buy versus others. So one thing that you can do with a platform like PickFu is you can actually ask your target audience how much they care about it, right? Like let’s say you’re selling, let’s say you’re selling like cleaning supplies or something. You could ask your target audience, let’s say of moms or whatever, you know, like,

Arlen Robinson [19:59]
Okay.

John Li [20:17]
homeowners of a certain age to stack rank or just in an open -ended way, what are the elements that are, what are the top three elements that are most important to you when you’re buying your cleaning products? And you can let them freeform answer that and take a look at that data, right? Because if you ask a hundred homeowners about their preferences for cleaning supplies, like what do you care about the most? You might find, I don’t know, right? But you might find that,

Arlen Robinson [20:39]
OK.

John Li [20:45]
sustainability and like eco -friendliness is not necessarily in like the top three. Right? So that you can use that kind of open -ended information and data gathering to help you understand how much you really even need to push those efforts in terms of like putting that messaging out there. After that, obviously then you can use, then you can test different types of messaging, different types of packaging and so on. Like how big do you want to make the label? What kind of words do you want to put on it? That kind of stuff with, with PickFu and get feedback on that too.

Arlen Robinson [20:48]
right.

Arlen Robinson [20:56]
All right, gotcha.

Arlen Robinson [21:21]
Yeah, yeah, I like that because, you know, as a brand, you don’t necessarily have to kind of jump on the bandwagon of this whole sustainability thing when your consumers may not even be concerned about that, because that’s the bottom line. You’re you really have to cater to the needs and the wants of your typical consumer. And, you know, if it’s something that, you know, they’re concerned about, of course, you know, in order to to keep to keep selling in order to to make them happy and in order to.

John Li [21:24]
No.

John Li [21:36]
Mm -hmm.

John Li [21:40]
Of course. Yeah.

Arlen Robinson [21:51]
you know, keep going. Yeah, you want to kind of see what you can do in those spaces. But yeah, if they’re not concerned about it, then yeah, it’s kind of like you’re burning money for no reason.

John Li [21:55]
Exactly. You just want to be attuned to the needs of your customer. That’s really what it is, right? And so using a tool like PickFu can hopefully get you a little closer than you would be otherwise.

Arlen Robinson [22:12]
Yeah, definitely. Now there’s a trend with a lot of e -commerce platforms. I’m thinking of like Amazon and then there’s some other custom platforms for e -commerce brands where augmented reality is a component of it. And to give you an example, I think on Amazon, let’s say,

There’s certain products that you can buy, like let’s say you’re buying furniture. They have augmented reality components tied to the Amazon app where you can visualize how that couch would look in your living room. So you need to take your camera up and then you can kind of visualize how it would work there. And so all of this stuff is, you know, it’s really cool and it’s really advancing pretty, pretty quickly. As far as optimizing this technology, how would you say?

John Li [23:00]
Yeah, it’s really funny that you bring that up because we actually have a, we have a major public retailer in the furniture space who uses PickFu for exactly that purpose, where they are selling furniture online on their platform. It’s a very large platform and they’re selling a couch. And what we’ve worked with them, I mean, it’s self -service. What we’ve seen them do is that they will,

Arlen Robinson [23:01]
consumer feedback can help these platforms where they optimize that experience.

Arlen Robinson [23:21]
Okay. Oh, wow. Okay.

Arlen Robinson [23:28]
Okay.

John Li [23:30]
Take the couch and come up with five different virtual reality rooms. Right? Like does this couch look better in a, you know, a contemporary room, a modern room, you know, so five different backgrounds, same product, put that up, put those versions up on PickFood, see which virtual backdrop and virtual room sells the product the best. Like.

Arlen Robinson [23:42]
Oh wow.

Arlen Robinson [23:48]
Mm -hmm.

Arlen Robinson [23:52]
Mm -hmm.

John Li [23:56]
Right. And so then we’ve seen them run these tests over and over again. And then we, then it’s great because we see them go and we actually see it live on their site. Like, Oh, I remember that couch that one, that poll. And now it’s live on their, on their website, because what they’re trying to do is really put the best. It’s like with the same with the generative AI thing, right? When, when tools make it easier to come up with all these variations, you’re still going to want to test those variations with the real consumer. And that’s exactly what they’re, what we see them doing.

Arlen Robinson [24:02]
I see.

Arlen Robinson [24:12]
Okay, wow.

Arlen Robinson [24:22]
Mm.

John Li [24:24]
whether it’s virtual reality or generative AI, like it all applies.

Arlen Robinson [24:36]
Okay, really cool stuff. So using your solution and doing the polling, so it basically allows them to figure out what the default picture of the couch should be. And I see, and then so they, after the poll, they know, okay, this couch performed better if it was on a modern background with a modern backdrop. Okay, I get it. Yeah, awesome. Really cool.

John Li [24:50]
Exactly. Yeah. And then they run with that, right? Because at least it’s, instead of just trusting your gut or somebody’s gut over there, at least it’s validated with like data, it’s data backed.

Arlen Robinson [25:04]
Yeah. Yeah.

Arlen Robinson [25:09]
Yeah, yeah, for sure. For sure. Yeah, good stuff. Thank you for sharing that. You know, as we get ready to wrap things up, you know, with the rise of social commerce, some platforms like TikTok Shop, you mentioned earlier, and a lot of these other platforms, you know, Facebook, you can purchase and all of these platforms now are tying in an e -commerce component where you can, the consumer and the user can easily purchase on platform and not have to go off platform to do it. You know,

John Li [25:12]
Yeah, right.

Arlen Robinson [25:37]
What role do you see consumer feedback playing in shaping this whole future of shopping on these platforms?

John Li [25:37]
Yeah, that’s a really good question. I mean, we’ve been thinking about that a lot. I think one of the challenges or one of the benefits of being on a social platform and having it tied in is that anyone who’s selling in theory has a built -in network and an audience, right? So they can obviously tap into the audience to help them understand what will sell or what should sell. I think that the opportunity might be in terms of product selection.

for the person who’s actually selling, that it might be harder to, because we’ve seen this with other platforms, even if you have your own audience, even if you’re selling and you have a 10 ,000 person mailing list for all your customers, you don’t necessarily want to bog them down with surveys and polls and stuff all the time, and the response rates are generally pretty low on those kinds of things. So there is still always an opportunity to survey,

an outside audience that might match your target demographics to get that feedback. And so for social selling, I think as individuals become, as more and more individuals become entrepreneurs on these platforms, the opportunity for them to use outside consumer, outside consumer platform sentiment to help decide on their products and whatever they’re trying to sell. I think it’s pretty powerful. I think it’s a pretty good opportunity.

John Li [27:06]
Totally.

Arlen Robinson [27:10]
Yeah, yeah, I see it. And it’s, it’s only getting larger. I think all of these social platforms, yeah, at least they’re gonna have some form of it where, you know, the social selling can happen on their on their platforms. And it makes sense. And I totally get it for sure. Well, John, this has been an awesome conversation. I definitely appreciate having you on. I’ve definitely learned a ton. And as we’ve seen,

John Li [27:17]
Yeah.

John Li [27:28]
Oh yeah.

Arlen Robinson [27:34]
There’s things are changing, things are changing quickly. There’s a lot of things coming into play. And, but the bottom line is as a business, I think, you know, you always have to keep consumer feedback kind of in the forefront there. And when you’re making decisions, especially about marketing, because that’s, I think, going to determine, you know, your, your trajectory on, on doing a lot of things. And so you don’t end up, you know, burning cash as I was mentioned earlier, earlier.

John Li [27:41]
Mm -hmm.

John Li [27:53]
Absolutely.

Arlen Robinson [28:03]
So, you know, I always like to switch gears on my final question just so our audience can get to know you a little bit better if you don’t mind sharing one closing fun fact about yourself that you think we’d be interested to know.

John Li [28:04]
Well, I think we I would have shared the one that we touched upon earlier, which is that, that I’ve been wanting a minivan since before actually having a family. I think that that’s, that’s one and then maybe another I’ve always I don’t play any musical instrument, but I’ve always wanted to learn my fun goal.

Arlen Robinson [28:23]
Right.

John Li [28:26]
I know. Yeah.

Arlen Robinson [28:26]
Sure.

Arlen Robinson [28:30]
Okay, okay. Okay, awesome. Awesome. Well, it’s never too late. You know, definitely never too late to jump out there. Well, good stuff. We thank you for sharing that really appreciate it. Appreciate having you on. And finally, before we do let you go, if our listeners and viewers would like to reach out to you and pick your brain anymore about, you know, consumer feedback for their e commerce business, what’s the best way for them to reach you?

John Li [28:45]
Yeah, absolutely. So I’m on most of the social platforms, but I’m usually most active on LinkedIn. So you can find me on LinkedIn. Just search for me. And if there’s too many search for me in BigFoo.

Arlen Robinson [29:05]
Okay, awesome, awesome. Well, we definitely have the link to your website in the show notes and we’ll also put your LinkedIn handle as well in the show notes so people can easily reach out to you. Well, it’s definitely been a pleasure, John. We really appreciate having you on the E -commerce Marketing Podcast. Thank you.

John Li [29:12]
Thanks, Arlen. Great being here.

Podcast Guest Info

John Li
Co-Founder of PickFu