The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Sean Tepper is the founder and CEO of Tykr, a platform that helps people manage their own investments with confidence. Today he’ll provide marketing tips, including Youtube, to help build more awareness and generate leads.
In this episode, you will learn
- How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature
- Insights on developing a content strategy for YouTube that not only attracts viewers but also converts them into loyal customers
- The most effective tactics for increasing viewer engagement on YouTube, and how these tactics help in lead generation
- How important is SEO in YouTube marketing, and what are your top tips for optimizing videos to ensure they rank higher and reach a wider audience
- The role of storytelling in YouTube videos? How can businesses use storytelling to connect with their audience and strengthen their brand
- What metrics do you consider essential for measuring the success of a YouTube marketing campaign, and how do you use these metrics to refine your strategies
- Emerging trends in YouTube marketing that ecommerce businesses should be aware of, and how should they prepare to adapt to these changes
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the E-Commerce Marketing Podcast, host Arlen Robinson welcomes back Sean Tepper, the founder and CEO of Tykr, a platform that helps people manage their investments with confidence. Sean shares valuable marketing tips, particularly focusing on YouTube, to help build awareness and generate leads for e-commerce businesses.
Key Takeaways
- Introduction and Sean’s Background ([00:02] – [05:35])
- Sean Tepper recaps his diverse business background, from starting an agency to developing the Tykr platform.
- His journey from creating an Excel sheet for stock investing to launching Tykr as a SaaS product in 2020.
- The Importance of YouTube Marketing ([05:36] – [07:39])
- YouTube as a powerful platform for reaching audiences with intent to learn and engage.
- The significance of actionable lessons and tips from Sean’s experiences.
- Creating Effective YouTube Content ([07:39] – [10:36])
- Title and thumbnail are the most critical elements.
- Tips for creating compelling titles: using “how to,” incorporating numbers, keeping it short, and using simple language.
- Pain avoidance in titles to attract attention (e.g., “Three Ways to Avoid Losing Money”).
- Designing Thumbnails ([10:36] – [15:30])
- The importance of having a human face in thumbnails.
- Tips for effective thumbnails: close-up or medium shots, colorful backgrounds, bold text, and using Canva for creation.
- Engaging Content for Conversions ([16:43] – [19:17])
- Keep videos around 10 minutes or less.
- Using lower thirds for introducing oneself without disrupting the flow.
- Including clear calls to action (CTAs) within the video and in the description.
- Optimizing YouTube Videos for Search ([19:48] – [25:04])
- The importance of creating evergreen content and using relevant keywords.
- Tips for finding effective titles: using YouTube’s search bar to identify popular topics.
- Commenting on popular videos to gain traction.
- Role of Storytelling ([26:42] – [27:47])
- The necessity of incorporating stories to make content engaging.
- Be authentic and lean into your personality for better audience connection.
- Emerging Trends in YouTube Marketing ([28:15] – [30:24])
- Emphasizing the growing importance of YouTube Shorts for quick engagement.
- Using the same short video across multiple platforms like YouTube Shorts, Facebook Reels, Instagram Reels, and TikTok.
Guest Info
Sean Tepper
Founder and CEO of Tykr
Website: Tykr
Podcast: Payback Time
