Episode Title: Leveraging YouTube Influencer Marketing with Brian Ayers

Host: Arlen Robinson

Guest: Brian Ayers, Founder of Ayers Naturals

Summary: In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Brian Ayers, a seasoned ecommerce entrepreneur and the founder of Ayers Naturals. Brian shares his journey into ecommerce and YouTube influencer marketing, highlighting how he leveraged his expertise in natural health to build a successful YouTube channel and become an influencer. He also discusses strategies for brands looking to engage with influencers or become influencers themselves.

Key Takeaways:

• Background and Journey [00:00]
  • Brian’s background in ecommerce and the inspiration behind Ayers Naturals, including the influence of his grandmother’s health journey [03:00].
  • Transition from blogs to YouTube after experiencing a significant drop in traffic due to a Google algorithm change [07:00].
• Getting Started on YouTube [10:00]
  • Importance of authentic content and building trust with the audience [12:00].
  • Leveraging technical SEO and tools like TubeBuddy and VidIQ for optimizing YouTube content [15:00].
• Becoming an Influencer [20:00]
  • How Brian became an influencer through consistent content creation and audience engagement [22:00].
  • Benefits of YouTube’s evergreen content for sustained traffic and sales [25:00].
• Finding and Collaborating with Influencers [30:00]
  • Strategies for identifying the right influencers for your brand, including keyword searches and reviewing engagement levels [32:00].
  • Using platforms like InfluenceLogic and Obviously to find and vet influencers [35:00].
• Measuring Success [40:00]
  • Importance of tracking metrics like average view duration and click-through rates [42:00].
  • Utilizing affiliate links and tracking URLs to measure the effectiveness of influencer partnerships [45:00].
• Best Practices and Pitfalls [50:00]
  • The importance of authenticity and providing valuable content rather than focusing solely on sales [52:00].
  • Avoiding scams and ensuring that influencers are genuinely engaged with their audience [55:00].
• Fun Fact and Contact Info [60:00]
  • Brian shares a fun fact about his past as a rapper [62:00].
  • Contact information for Brian and where to find Ayers Naturals products [65:00].

Guest Info:

• Name: Brian Ayers
• Position: Founder of Ayers Naturals
• Email: [email protected]
• Website: Ayers Naturals
• Product Site: African Fly

For more insights and to connect with Brian Ayers, visit Ayers Naturals and African Fly.