The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Cesar Martin, CEO of Chatwith.io, a company that helps small businesses utilize WhatsApp to enhance their operations. Cesar discusses how WhatsApp serves as an effective tool for service-based businesses to reach a broader audience and improve customer engagement.
Key Takeaways:
- Introduction to Cesar Martin and Chatwith.io (00:01:46)
- Overview of Cesar’s background and how Chatwith.io helps small businesses use WhatsApp for customer interactions.
- Why WhatsApp? (00:03:21)
- WhatsApp’s popularity outside the US is due to the high cost of SMS in other countries. It’s a free, easy-to-use messaging platform with over 2 billion users worldwide.
- WhatsApp as the Ultimate Marketplace for Services (00:06:15)
- Ideal for service-based businesses where interaction is necessary before closing a deal. It provides a more personalized and secure communication channel compared to traditional email.
- Advantages of WhatsApp over Other Chat Tools (00:11:22)
- Ensures real user information, higher security, and allows for attachment sharing, unlike many web-based chat tools.
- Inbound Marketing with WhatsApp (00:14:29)
- Using WhatsApp buttons on websites and ad campaigns to facilitate quick, real-time communication with potential customers.
- Outbound Marketing with WhatsApp (00:17:02)
- Leveraging WhatsApp groups and messaging campaigns to reach and engage with customers. Emphasizes the importance of quality over quantity to avoid being marked as spam.
- Real-Life Use Cases (00:23:21)
- Examples of businesses in education, auto, and real estate successfully using WhatsApp to enhance customer interactions and drive business growth.
Bullet Points of Key Takeaways with Timestamps:
- [00:01:46] Introduction to Cesar Martin and Chatwith.io.
- [00:03:21] Why WhatsApp is popular globally.
- [00:06:15] WhatsApp as a marketplace for service-based businesses.
- [00:11:22] Advantages of WhatsApp over other chat tools.
- [00:14:29] Using WhatsApp for inbound marketing.
- [00:17:02] WhatsApp for outbound marketing.
- [00:23:21] Real-life examples of businesses using WhatsApp.
Guest Information:
Cesar Martin
- CEO at Chatwith.io
- Website: Chatwith.io
- Connect with Cesar on WhatsApp: Chatwith.io WhatsApp
