The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to select the best VA’s to assist with marketing activities such as email marketing
- How to incorporate VA’s into your email marketing process flow
- What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks
- How to determine the correct compensation for VA’s so that you attract the right person for your tasks
Episode Title: Utilizing Virtual Assistants for Marketing Tasks with Daniel Ramsey
Host: Arlen Robinson
Guest: Daniel Ramsey, Founder & CEO of MyOutDesk
In this episode of the eCommerce Marketing Podcast, Arlen Robinson chats with Daniel Ramsey, the founder & CEO of MyOutDesk, a leading Virtual Assistant company. Daniel shares insights on how eCommerce businesses can effectively use virtual assistants (VAs) for marketing tasks, leveraging the benefits of a blended model that combines in-house and virtual staff. He discusses the importance of strategic delegation and the impact of VAs on business growth and efficiency.
Key Takeaways:
- Daniel’s Background and the Birth of MyOutDesk [00:00 – 06:00]
- Founded MyOutDesk in 2008 during the global financial crisis to help businesses leverage remote work [01:00].
- Inspiration came from an experience on his honeymoon, realizing the need for better work-life balance and business systems [03:30].
- The Blended Model for Business Efficiency [06:00 – 12:00]
- Combining in-house and virtual staff to optimize business processes and cut costs [06:30].
- Example: Helping a $70 million eCommerce company transition to a blended model, reducing costs while maintaining growth [08:00].
- Selecting the Best VAs for Marketing Tasks [12:00 – 18:00]
- Importance of defining clear roles and responsibilities [13:00].
- Strategic delegation: In-house team creates content; VAs handle repetitive tasks like repurposing content for social media [15:00].
- Utilizing VAs for Repetitive Marketing Tasks [18:00 – 23:00]
- Examples: Email marketing, social media management, customer service, and content distribution [18:30].
- The role of VAs in maintaining consistency and efficiency in marketing efforts [20:00].
- Experience and Skills Required for Effective VAs [23:00 – 28:00]
- Hiring VAs with specific experience in marketing to ensure they can hit the ground running [23:30].
- Importance of matching the right VA with the right business needs [25:00].
- Compensation for Virtual Assistants [28:00 – 33:00]
- Typical compensation ranges between $1,747 and $2,147 per month for full-time VAs [29:00].
- Offering competitive compensation to attract and retain quality talent [31:00].
Guest Info:
- Name: Daniel Ramsey
- Position: Founder & CEO of MyOutDesk
- Website: MyOutDesk
- Book Giveaway: Text “SVP” to 31996 to get a free copy of “Scale with Virtual Professionals.”
