The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick’s entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick’s book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success.
Key Episode Takeaways:
- Nick Kraus shares his entrepreneurial journey and motivations
- Email marketing is a crucial revenue generator for e-commerce
- A content calendar is essential for consistent marketing efforts
- Many brands fail due to inconsistency in their marketing strategies
- The anatomy of an e-commerce website significantly impacts conversion rates
- AI will increase competition in digital marketing
- Best practices in e-commerce should not be overlooked
- Social media marketing requires a budget to be effective
- Nick’s book, The Shark Bite Method, outlines effective digital marketing strategies
- Tools like GA4, Klaviyo, and Canva are essential for e-commerce marketing
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Nick Kraus is the founder and CEO of Kraus Marketing, an award-winning agency recognized for its creative strategies and consistent appearance on the Inc. 5000 list. With a background in corporate marketing and a passion for entrepreneurship, Nick founded the agency after experiencing the instability of large corporations firsthand. Driven by the desire to create a purpose-driven business rooted in values and stability, Nick has built Kraus Marketing into a full-service powerhouse specializing in SEO, paid media, email marketing, and content strategy. He’s also the author of The Shark Bite Method, a framework for executing efficient, scalable marketing plans.
In this episode, Nick dives into how brands can scale their eCommerce presence by building smarter digital marketing systems. He outlines the key pillars of his Shark Bite Method, including website optimization, email marketing, and strategic content planning. Nick also breaks down why many eCommerce stores fail to convert, even with great products, and shares tools, trends, and tactics that make marketing efforts stick. If you want a practical, ROI-driven approach to digital marketing—from a guy who’s been through the trenches—this conversation is packed with real-world insights.
Key Topics Discussed
- Why Nick left corporate America to start Kraus Marketing—and the values that drive his business today
- The Shark Bite Method: a 5-part framework for sustainable digital marketing
- Why email marketing is still the #1 revenue driver for many eCommerce brands
- The importance of content calendars and how to build one efficiently
- Best practices for optimizing product pages and eCommerce site architecture
- How to avoid “set it and forget it” marketing mistakes
- Tips for maintaining consistency and sticking to a strategy
- How AI tools like ChatGPT and Midjourney are reshaping marketing workflows
- The difference between free social media marketing and true paid strategy
- “Competitive conquesting” and how to use it to target competitor audiences
Time Stamps
[00:02] – Meet Nick Kraus and the story behind Kraus Marketing
[01:53] – Layoffs in 2008 and how they inspired Nick’s entrepreneurial leap
[05:41] – First websites, eCommerce beginnings, and lessons from early clients
[08:12] – Where new eCommerce stores should focus for best ROI
[10:11] – Email marketing strategies for customer retention
[15:00] – Creating a content calendar: why it matters and how to do it
[20:27] – Biggest marketing mistakes eCommerce brands make
[23:37] – The future: AI, content saturation, and keeping a competitive edge
[27:15] – Tools and platforms Nick’s team uses for effective execution
[29:22] – Why paid social is non-negotiable for new brands
[31:26] – Fun fact: Nick is an avid horseback rider
[33:04] – Where to find Nick’s agency and book
Guest Contact Information
- Website: krausmarketing.com
- Book: The Shark Bite Method on Amazon
- Offer: Nick welcomes conversations with eCommerce brands and regularly shares tactical marketing insights via his agency’s site and book.
