The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion.
Key Episode Takeaways:
- Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising.
- Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks.
- Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences.
- The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion.
- Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data.
- Alex Back has a background in acting and singing on cruise ships.
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. Alex shares his journey from co-founding Apartment 2B to starting Couch.com, a platform designed to help customers find their perfect couch. The discussion covers the significance of domain acquisition, the impact of affiliate marketing, and the challenges and opportunities presented by evolving digital marketing trends, including the role of AI and the importance of human creativity in affiliate marketing strategies.
Key Takeaways
- Introduction and Domain Acquisition Story ([00:01] – [03:27])
- Transition Back to the Furniture Industry ([03:44] – [04:39])
- The shift from running a direct-to-consumer brand to creating a marketing and affiliate platform for the furniture industry
- Impact of Social Commerce and Cookie Elimination ([06:08] – [07:54])
- The rise of TikTok Shop and its influence on affiliate marketing
- The ongoing challenges due to the elimination of third-party cookies
- SEO vs. Influencer Partnerships ([11:37] – [13:47])
- The limited impact of influencer marketing on furniture sales
- The long-term value and importance of SEO and content marketing
- The Role of AI in Affiliate Marketing ([18:01] – [20:42])
- The balance between leveraging AI for content creation and the necessity of human creativity
- Google’s response to AI-generated content and the need for creative, human-driven marketing strategies
- Adapting to Privacy-Focused Advertising ([23:41] – [26:03])
- The shift towards lower-funnel strategies in affiliate marketing
- The impact of privacy regulations on tracking and conversion strategies
- Underutilized Affiliate Marketing Tactics ([27:13] – [30:14])
- The resurgence of email marketing and the importance of first-party data
- The effectiveness of co-branded partnerships and giveaways for data collection and brand exposure
Podcast Guest Info
Alex Back
Founder and CEO of Couch.com
LinkedIn: Alex Back
