The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Search engine optimization and how its changed over the years
- Link building and content building basic strategies
- Is content still king?
- Link building in house vs. outsourcing
- The future of SEO
Episode Title: Mastering SEO and Content Marketing for E-commerce with Jeff Oxford
Guest: Jeff Oxford, Founder of 180 Marketing and LinkHunter.com
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Jeff Oxford, the founder of 180 Marketing, an eCommerce SEO company, and LinkHunter.com, a DIY link-building tool for eCommerce sites. Jeff shares his extensive experience in SEO, link building, and content marketing, offering practical advice and strategies for e-commerce businesses looking to improve their search engine rankings and drive traffic. With insights from working on over 200 SEO campaigns, Jeff discusses the evolving nature of SEO and the importance of usability, content quality, and strategic link-building.
Key Takeaways:
- Introduction and Background (00:00:31):
- Jeff’s journey from working in retail to becoming an SEO expert and founding 180 Marketing and LinkHunter.com.
- SEO Ranking Factors (00:06:30):
- Importance of links, content quality, and Google’s RankBrain, which focuses on user engagement metrics like time on site and bounce rate.
- Understanding Link Building and Content Marketing (00:15:00):
- Explanation of link building and content marketing.
- Strategies for e-commerce businesses: guest posting, product reviews, and collaborative posts.
- Effective Content Creation (00:22:30):
- Characteristics of great content: length, visual assets, media, headers, and unique angles.
- Emphasis on promoting content to maximize its impact.
- In-House vs. Outsourcing Link Building (00:30:15):
- Pros and cons of managing link building in-house versus hiring an agency.
- Recommendations for solo entrepreneurs and small teams to start with in-house efforts using resources like backlinko.com and LinkHunter.com.
- Future of SEO (00:38:00):
- Discussion on the likely stability in SEO ranking factors as Google gets closer to perfecting their algorithm.
- Continued emphasis on usability, content quality, and user engagement.
Podcast Guest Info:
- Jeff Oxford
- Founder of 180 Marketing and LinkHunter.com
Contact Information:
- Email: [email protected]
