The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Why SMS Marketing still the best strategy today
- The best approach to an SMS marketing strategy
- How do you measure the success of SMS marketing
- Examples of businesses that have successfully with personalized SMS marketing
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson chats with Dan McGaw, an award-winning entrepreneur and speaker, and the Founder and CEO of McGaw.io. Dan shares his extensive experience in marketing and analytics, discussing the evolution and impact of SMS marketing, the importance of personalization, and how businesses can effectively engage their customers through SMS. He provides insights into the strategic use of SMS and highlights the significance of delivering value to customers through this communication channel.
Key Takeaways:
- Introduction to Dan McGaw and McGaw.io (0:00 – 2:30)
- Overview of Dan’s background and his role as a leading expert in marketing technology.
- Introduction to McGaw.io and its services.
- Evolution of Marketing and Technology (2:31 – 7:30)
- Dan’s journey from learning to code at a young age to founding multiple successful companies.
- The shift from traditional marketing methods to advanced digital strategies.
- Personalization in SMS Marketing (7:31 – 12:00)
- Importance of treating SMS as a unique communication channel.
- Strategies for delivering value and building customer relationships through personalized SMS.
- Effective SMS Marketing Techniques (12:01 – 18:00)
- Best practices for initiating SMS campaigns and engaging customers.
- Using SMS for providing shipping updates and other value-added services.
- Two-Way Communication via SMS (18:01 – 25:00)
- Leveraging SMS for interactive conversations and customer feedback.
- Example of a text bot system to provide a free book to listeners.
- Measuring SMS Marketing Success (25:01 – 30:00)
- Tools and metrics for tracking the effectiveness of SMS campaigns.
- Using UTM parameters to monitor customer interactions and conversions.
- Future of SMS Marketing (30:01 – 35:00)
- Trends and innovations in SMS marketing technology.
- The role of artificial intelligence and chatbots in enhancing SMS communication.
- Examples of Successful SMS Marketing (35:01 – 40:00)
- Highlighting companies like Alaska Air that excel in SMS customer support.
- Importance of integrating SMS with other marketing channels.
- Final Thoughts and Fun Fact (40:01 – 45:00)
- Dan shares a personal fun fact about his tattoos and his grandfather’s contribution to the Hubble Space Telescope.
- Emphasis on continuous learning and adaptation in marketing strategies.
Guest Information:
Dan McGaw
Founder and CEO of McGaw.io
