The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Greg Writer is the Founder and CEO of Launch Cart. Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register. He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country.
In this episode, you will learn
What is an Order Bump and how does it work in the context of ecommerce checkout?
How can implementing Order Bumps effectively increase the Average Order Value (AOV) for an ecommerce business
What types of products or services make for the most effective Order Bumps? Are there any specific industries or niches that tend to benefit the most from this strategy?
How can businesses test and optimize their Order Bumps to ensure they’re providing the most value to their customers and not causing friction in the checkout process?
Examples and case studies of businesses that have successfully utilized Order Bumps to boost their AOV and overall revenue
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Increasing Revenue Using Order Bumps – with Greg Writer
Guest: Greg Writer, Founder and CEO of Launch Cart
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Greg Writer, the Founder and CEO of Launch Cart. Greg, known as “The Entrepreneur’s Best Friend,” shares his extensive experience in digital marketing and eCommerce. He discusses the concept of order bumps and how they can significantly increase average order value for eCommerce businesses.
Key Takeaways:
- [00:02:34] Background and Experience:
- Greg discusses his diverse background, including his start in corporate finance, early adoption of the internet for eCommerce, and the creation of Launch Cart due to the limitations of existing platforms like Shopify.
- [00:03:13] Understanding Order Bumps:
- Order bumps are additional products or services offered to customers during the checkout process. This strategy, similar to McDonald’s “Would you like fries with that?” increases average order value and profits.
- [00:08:51] Effective Order Bump Products:
- Digital downloads, such as eBooks or guides, are highly effective order bumps due to their low cost and high profit margin. Other options include complementary products like mugs, water bottles, or gift wrapping services.
- [00:14:11] Testing and Optimizing Order Bumps:
- Greg emphasizes the importance of tracking and optimizing order bumps. By analyzing conversion rates and conducting A/B tests, businesses can determine the most effective products and offers.
- [00:18:03] Leveraging Social Media for Market Research:
- Use social media polls and ads to gather customer preferences for potential order bumps. This strategy helps in selecting the most relevant and appealing offers.
- [00:20:47] Case Study: Jewelry Store:
- Greg shares a case study of a jewelry store that tested order bumps on Shopify and Launch Cart. The Launch Cart order bump for gift wrapping had a 75% conversion rate compared to Shopify’s 12%, resulting in a significant increase in daily revenue.
- [00:23:53] Example of an Order Bump Implementation:
- Greg demonstrates how order bumps are displayed on Launch Cart’s checkout page. He highlights the importance of a user-friendly interface and trust signals to encourage conversions.
Guest Info:
- Greg Writer
- CEO of Launch Cart
- Website: Launch Cart
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