ECOMMERCE

MARKETING Podcast

Increasing Revenue Using Order Bumps – with Greg Writer

Title: Increasing Revenue Using Order Bumps – with Greg Writer

Guest: Greg Writer, Founder and CEO of Launch Cart

Host: Arlen Robinson

In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Greg Writer, the Founder and CEO of Launch Cart. Greg, known as “The Entrepreneur’s Best Friend,” shares his extensive experience in digital marketing and eCommerce. He discusses the concept of order bumps and how they can significantly increase average order value for eCommerce businesses.

Key Takeaways:

  • [00:02:34] Background and Experience:
    • Greg discusses his diverse background, including his start in corporate finance, early adoption of the internet for eCommerce, and the creation of Launch Cart due to the limitations of existing platforms like Shopify.
  • [00:03:13] Understanding Order Bumps:
    • Order bumps are additional products or services offered to customers during the checkout process. This strategy, similar to McDonald’s “Would you like fries with that?” increases average order value and profits.
  • [00:08:51] Effective Order Bump Products:
    • Digital downloads, such as eBooks or guides, are highly effective order bumps due to their low cost and high profit margin. Other options include complementary products like mugs, water bottles, or gift wrapping services.
  • [00:14:11] Testing and Optimizing Order Bumps:
    • Greg emphasizes the importance of tracking and optimizing order bumps. By analyzing conversion rates and conducting A/B tests, businesses can determine the most effective products and offers.
  • [00:18:03] Leveraging Social Media for Market Research:
    • Use social media polls and ads to gather customer preferences for potential order bumps. This strategy helps in selecting the most relevant and appealing offers.
  • [00:20:47] Case Study: Jewelry Store:
    • Greg shares a case study of a jewelry store that tested order bumps on Shopify and Launch Cart. The Launch Cart order bump for gift wrapping had a 75% conversion rate compared to Shopify’s 12%, resulting in a significant increase in daily revenue.
  • [00:23:53] Example of an Order Bump Implementation:
    • Greg demonstrates how order bumps are displayed on Launch Cart’s checkout page. He highlights the importance of a user-friendly interface and trust signals to encourage conversions.

Guest Info:

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