Episode Title: Enhancing Conversion Rate Optimization through Page Speed with Araks Nalbandyan

Host: Arlen Robinson

Guest: Araks Nalbandyan, Marketing Director at 10Web

In this episode of the E-commerce Marketing Podcast, Arlen Robinson chats with Araks Nalbandyan, the Marketing Director at 10Web, an automated WordPress platform. Araks shares her insights on the critical role of website page speed in conversion rate optimization for e-commerce businesses. She discusses the importance of maintaining fast load times, the impact of page speed on user experience and search rankings, and practical steps businesses can take to improve their website speed.

Key Takeaways:

• Introduction and Araks’ Background [00:00 – 03:00]
  • Araks’ journey from financial sector marketing to digital marketing at 10Web [01:00].
  • The importance of understanding customer needs from her experience with agencies [02:30].
• Importance of Website Page Speed [03:00 – 07:00]
  • The critical impact of fast page load times on user experience and conversion rates [04:00].
  • Statistics on how a one-second delay can drastically affect e-commerce revenue [05:30].
  • Amazon’s case where a one-second delay could cost $1.6 billion annually [06:00].
• Steps to Improve Page Load Speed [07:00 – 10:00]
  • Utilizing tools like Google PageSpeed Insights and GTmetrix to diagnose and improve speed [07:30].
  • Recommendations such as optimizing images, enabling lazy load, and compressing files [08:30].
• When to Consider a Website Redesign [10:00 – 13:00]
  • Signs that your site’s code needs a deeper review if speed improvements are not effective [10:30].
  • The potential need for a full website redesign to meet modern standards [11:30].
• Conversion Rate Improvements with Speed Optimization [13:00 – 16:00]
  • Real-world examples of how speed improvements significantly boost conversion rates [13:30].
  • Case study of Walmart improving load time and seeing a $100,000 monthly increase [14:30].
• Tools and Resources for Speed Optimization [16:00 – 18:00]
  • Recommended plugins for WordPress and 10Web’s automated solutions [16:30].
  • The importance of trying out 10Web’s free trial for automated speed optimization [17:30].
• Challenges with Turnkey Platforms [18:00 – 21:00]
  • Limitations in improving speed on platforms like Shopify, Wix, and Squarespace [18:30].
  • Suggestion to move to platforms like 10Web for better optimization control [19:30].

Guest Info:

• Name: Araks Nalbandyan
• Position: Marketing Director at 10Web
• Website: 10Web
• LinkedIn: Araks Nalbandyan