The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is Pinterest and what can you do
- Why Pinterest has all-time high traffic numbers
- How specifically can an ecommerce business increase site traffic and boost sales using Pinterest?
- The tools / resources that need to be in place to create a successful Pinterest strategy
- The top ecommerce brands that are killing it today on Pinterest and what we can learn from them
Episode Title: How to Use Pinterest to Increase Your Site Traffic and Boost Sales with Melissa Megginson
Host: Arlen Robinson
Guest: Melissa Megginson, Community Manager at Tailwind
In this episode of the eCommerce Marketing Podcast, Arlen Robinson chats with Melissa Megginson about leveraging Pinterest to drive traffic and boost sales for eCommerce businesses. Melissa, the Community Manager at Tailwind, shares her expertise on how Pinterest functions as a visual search engine and provides actionable insights on optimizing content for Pinterest to achieve better results.
Key Takeaways:
- Introduction and Melissa’s Background (00:20)
- Melissa’s journey to Tailwind, from accidentally applying thinking it was Pinterest to becoming Community Manager.
- Understanding Pinterest (04:10)
- Pinterest is a visual search engine rather than a social media platform, focusing on driving users to other websites.
- Current Surge in Pinterest Traffic (08:05)
- The COVID-19 pandemic has increased Pinterest traffic as people look for home activities and projects.
- Utilizing Pinterest for eCommerce (12:50)
- Importance of keyword research on Pinterest to increase visibility.
- Tools for keyword research: Pinterest search bar and Pinterest Ads platform.
- Keyword Research Tips (14:20)
- Using Pinterest’s search bar suggestions and the Ads platform for finding relevant keywords.
- Setting Up for Success on Pinterest (19:30)
- Benefits of having a business account and setting up rich pins.
- Using Tailwind for scheduling and managing Pinterest content.
- Relevance for Non-Product Businesses (22:45)
- Service-based businesses and online courses can also benefit from Pinterest by using visually appealing content with text overlays.
- Tools and Resources (26:10)
- Using rich pins and scheduling tools like Tailwind to optimize Pinterest strategy.
- Top eCommerce Brands on Pinterest (31:00)
- Learning from successful brands like Etsy and Shopify by observing their Pinterest strategies and content.
- Oprah as a Dream Dinner Guest (34:00)
- Melissa would love to have dinner with Oprah Winfrey to gain inspiration from her vast experiences and knowledge.
Melissa Megginson is the Community Manager at Tailwind, where she helps brands achieve success in their marketing efforts through visual marketing tools.
Contact Melissa Megginson:
- Email: [email protected]
- Social Media: Melissa Megginson, Tailwind App
