The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads.
Key Episode Takeaways:
Creative elements have a significant impact on the performance of Facebook ads.
- Optimize for purchase rather than traffic or add-to-cart to increase sales.
- Exclude existing buyers from ad targeting to avoid wasting ad spend.
- Use post IDs to accumulate social proof and boost ad performance.
- A/B testing can be challenging on Facebook, but variations of winning ads can be tested to improve results.
If you feel Marin and his team at Inspire Agency can help your business, you may visit: https://inspiredigitalgroup.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads.
Key Moments and Time Stamps:
- 00:00 – Introduction: Arlen introduces Marin Istvanic, highlighting his expertise in Facebook ads and his agency’s success scaling brands.
- 01:28 – Marin’s Background: Marin shares his journey from studying computer science and playing semi-professional soccer in Croatia to discovering digital marketing and growing his career in Facebook advertising.
- 03:54 – Transition into Entrepreneurship: Marin talks about how he accidentally fell into entrepreneurship and the role his mentor played in his early days of freelancing and digital marketing.
- 09:04 – Key Elements of a Successful Facebook Ad: Marin explains the importance of creative in Facebook ad campaigns, noting that creative accounts for 56% of ad performance.
- 11:02 – Video vs. Image Ads: Discussion on when to use videos versus images in Facebook ads, with Marin emphasizing the storytelling power of videos for more complex products.
- 16:22 – Optimizing Facebook Ad Budgets: Marin explains how to approach ad budgets, recommending starting small and scaling based on achieving target return on ad spend (ROAS).
- 19:31 – Importance of A/B Testing: Marin discusses how Facebook’s current algorithm makes traditional A/B testing challenging, instead recommending testing variations of successful ads.
- 25:24 – Common Facebook Ad Mistakes: Marin highlights three common mistakes businesses make: optimizing for the wrong actions (like traffic), not excluding existing customers from ad targeting, and not using post IDs to accumulate social proof across campaigns.
- 29:01 – Fun Fact About Marin: Marin shares that soccer has been a lifelong passion for him, and though he didn’t pursue it professionally, he still plays regularly.
- 31:12 – Closing and Contact Info: Marin mentions that Twitter and YouTube are the best platforms to reach him for Facebook ad tips and insights.
Guest Info:
- Marin Istvanic
- Head of Performance at Inspire Agency
For daily tips and insights on Facebook ads, you can follow Marin on Twitter and YouTube. If you’re an e-commerce brand looking to scale your Facebook ads, reach out to Marin for guidance.
Connect with Marin:
- Twitter: Marin Istvanic on Twitter
- YouTube: Marin Istvanic on YouTube
