The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How does PPC advertising work on Amazon
- Strategies to increase PPC profit
- Managing multi-channel selling
- Time it takes to devote to Amazon selling
- Resources and tools for Amazon sellers
Episode Title: Mastering Amazon Sales with Mike Zagare of PPC Entourage
Guest: Mike Zagare, Founder of PPC Entourage
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Mike Zagare, founder of PPC Entourage, about how to optimize Amazon sales and increase profit margins. Mike shares his journey from being a physical therapist to becoming a successful entrepreneur in the eCommerce space. He provides valuable insights and practical tips on how to manage and grow an Amazon business, making it a must-listen for anyone looking to succeed in the competitive world of Amazon selling.
Key Takeaways:
- Mike’s Background and Journey (00:01:00):
- Transition from physical therapy to eCommerce entrepreneurship.
- Early experiences with selling on eBay and transitioning to private labeling and Amazon selling.
- Getting Started with Amazon (00:07:30):
- Importance of thorough keyword research and setting up optimized listings.
- Tips for those with existing products and new sellers looking to enter the market.
- Managing Sales on Amazon (00:12:00):
- The significance of optimizing product listings through images, titles, and bullet points.
- Leveraging tools and resources for product research and competitor analysis.
- Increasing Profit Margins (00:18:00):
- Understanding and managing Amazon’s FBA fees and their impact on profit margins.
- Strategies for managing PPC ad spend effectively to avoid excessive costs.
- Inventory Management (00:24:30):
- Weekly monitoring and forecasting to avoid stockouts and maintain sales velocity.
- Tools and techniques for effective inventory management, including using spreadsheets and software like Forcasterly and SoStocked.
- Customer Reviews (00:30:45):
- Importance of reviews and strategies to increase them, such as email follow-ups, insert cards, and social media engagement.
- Enhancing customer experience to encourage positive reviews.
Guest Information:
- Name: Mike Zagare
- Position: Founder of PPC Entourage
- Email: [email protected]
- Facebook Community: Entourage Seller Community
