In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson chats with Josh Coffy, the founder of Flight Media. Josh specializes in helping ecommerce brands grow their email lists and revenue through giveaway campaigns. He shares his journey from a musician and entrepreneur to a digital marketing expert and offers valuable insights into creating effective giveaway campaigns for ecommerce businesses.

Key Takeaways:

• Introduction to Josh Coffy and Flight Media (00:00:10)
  • Overview of Josh’s background, Flight Media, and his ventures in real estate and comedy.
• Importance of Email Marketing (00:05:00)
  • Email List Revenue Impact (00:06:30): Successful email campaigns can drive significant revenue; one client made $208,000 in 30 days from an email list.
  • ROI of Email Marketing (00:07:30): Email marketing offers a high return on investment, with a $1 investment yielding $45 in return.
• Effectiveness of Giveaway Campaigns (00:09:00)
  • Building the Email List (00:10:30): Giveaway campaigns are effective in rapidly growing email lists and generating sales.
  • Case Study (00:12:00): Beta test with 120 ecommerce companies resulted in over 50,000 new email subscribers in one week.
• Relevancy of Giveaways (00:14:00)
  • Choosing the Right Giveaway (00:14:30): Ensure the giveaway is relevant to the target audience; avoid generic items like iPads or cash.
• How to Structure Giveaway Campaigns (00:17:00)
  • Easy Entry (00:18:00): Keep the entry process simple and gather email addresses as the initial step.
  • Promoting the Giveaway (00:20:00): Use paid ads and social media to drive traffic to a dedicated landing page for the giveaway.
  • Gamification (00:23:00): Use tools like Gleam or Upviral to gamify the giveaway, encouraging participants to complete actions for more entries.
• Back-End Sales Strategy (00:27:00)
  • Follow-Up Campaigns (00:27:30): Have a solid email marketing strategy in place to convert new subscribers into customers.
• Successful Giveaway Campaign Examples (00:30:00)
  • Toro Off Road (00:31:00): Grew email list from 1,700 to 15,000 and generated $21,000 in immediate sales.
  • Just Brew Coffee (00:33:00): Grew from 40 to 2,000 email subscribers in two weeks organically.
• Drawing Multiple Winners (00:35:00)
  • Different Giveaway Structures (00:35:30): While typically one winner is drawn, some campaigns may have multiple winners or offer store credit.

Guest Information:

Josh Coffy

• Founder of Flight Media
• Website: Flight Media
• Link to Strategy Overview: Flight Media Giveaway Strategy