The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to automate your Amazon business
- How to optimizing your product listings
- Influencer marketing tips
In this episode of the e-commerce marketing podcast, Robert interviews Jeff Cohen from Seller Labs. Jeff shares his insights on how to effectively market and sell products on Amazon, including optimizing product listings and leveraging influencer marketing. He also discusses how Seller Labs provides tools to help sellers improve their Amazon performance.
Key Takeaways:
- Optimizing Amazon Listings (5:20): Ensure you have a properly optimized listing with a clear title, detailed bullet points, and backend keywords to improve search visibility.
- Influencer Marketing (11:45): Use influencer marketing to put your products in front of a larger audience. Identify and engage with influencers on platforms like Instagram, Facebook, Pinterest, and YouTube to promote your products authentically.
- Using Competitor Keywords (19:05): Utilize tools like Scope to analyze competitor listings and discover which keywords are driving their sales. Incorporate these keywords into your listings and sponsored product ads to enhance your own product visibility and reduce advertising costs.
- Speed of Amazon Indexing (23:00): Updating your product listing keywords can result in noticeable changes in sales within 24 hours. Sponsored product ads typically show impact within two to three days due to Amazon’s reporting delays.
- Importance of Small Changes (31:50): Small changes, such as updating your Amazon product listing or website metadata, can lead to significant improvements in search visibility and sales. Regularly review and optimize your listings to ensure you’re taking advantage of all available opportunities.
Guest Information:
Jeff Cohen is an expert in Amazon selling and a key figure at Seller Labs, a provider of software solutions for Amazon sellers. You can learn more about his work and connect with him through the following website:
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