The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel.
- Various ways to build a sales funnel
- Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend.
- How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something.
- Companies that have done a great job delivering online content in a funnel while successfully converting customers
Episode Title: Transforming College Accessibility with Grant Aldrich
Host: Arlen Robinson
Guest: Grant Aldrich, Founder of OnlineDegree.com
In this episode, Arlen Robinson chats with Grant Aldrich, founder of OnlineDegree.com, about his mission to make college education more accessible and affordable. Grant shares insights from his extensive experience in startups, particularly focusing on lead generation and eCommerce strategies. He discusses the importance of building a solid lead generation funnel and how to convert potential leads into loyal customers.
Key Takeaways:
- Introduction to Grant Aldrich (00:20)
- Grant’s background in startups and his mission to revolutionize college education with OnlineDegree.com.
- Lead Generation in eCommerce (05:30)
- The importance of understanding consumer behavior and generating leads before aiming for direct sales.
- Creating Valuable Content for Lead Generation (12:45)
- Offering something of real value to the consumer and ensuring the content meets their needs and desires.
- Building a Trustworthy Funnel (20:10)
- Strategies to build trust, affection, and authority within the funnel to guide potential customers towards making a purchase.
- Effective Use of Tools and Resources (27:50)
- Identifying and utilizing the right tools to create engaging content and manage the lead generation process.
- Determining the Right Time to Ask for a Sale (35:20)
- Knowing when to convert a lead into a sale by establishing trust and demonstrating authority.
- Examples of Successful Brands (42:15)
- Brands like Dollar Shave Club and Dr. Squatch for their use of humor and personal connection in marketing.
Grant Aldrich is the founder of OnlineDegree.com, an innovative platform aimed at making college education more accessible and affordable. With over 15 years of experience in startups and two successful exits, Grant brings valuable insights into lead generation and eCommerce strategies.
Contact Grant Aldrich:
- Website: OnlineDegree.com
- LinkedIn: Grant Aldrich
