The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London.
He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe.
In this episode, you will learn
The concept of backlinks and their importance in eCommerce SEO
How to evaluate the quality of a potential backlink source and the specific metrics or indicators that you should look for
The most effective strategies for building powerful backlinks for eCommerce websites
The concept of link building outreach and how to approach it in a way that maximizes the chances of getting high-quality backlinks
Case studies where powerful backlinks played a significant role in improving an eCommerce store’s visibility and sales
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Title: Building Powerful Backlinks to Supercharge Your Store’s Visibility with Joshua George
Guest: Joshua George, Owner and Founder of ClickSlice
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Joshua George, the owner and founder of ClickSlice, an award-winning SEO agency based in London. Joshua shares his expertise in SEO, specifically focusing on building powerful backlinks to enhance an e-commerce store’s visibility and increase sales.
Key Takeaways:
- [00:05:37] Importance of Backlinks:
- Backlinks are crucial for increasing the authority and trustworthiness of your website. Google uses backlinks as a significant ranking factor to determine the popularity and reliability of your site.
- [00:09:20] Evaluating Backlink Quality:
- Relevancy: Links from websites related to your niche.
- Organic Traffic: Ensure the referring site has significant traffic.
- Domain Rating (DR): Prefer sites with a DR of 20 and above.
- Traffic Trends: Avoid sites with declining traffic.
- Keywords: Check the keywords the site ranks for.
- Outbound Links (OBL): Ensure the site isn’t linking to too many other sites.
- Wayback Machine: Check the site’s history to ensure consistency in content.
- [00:15:41] Link Building Outreach:
- Use guest posting as an effective link-building strategy. Personalize your outreach, showing genuine interest in the site’s content and relating it to your family or personal experience.
- [00:24:53] Recovering from Bad Backlinks:
- Use a disavow file to tell Google to ignore certain backlinks that may be harming your SEO. Start with a cautious approach, disavowing a few links at a time and monitoring the impact.
- [00:26:48] Success Case Study:
- Joshua shares a success story of working with Cutthroat Club, an e-commerce brand selling men’s shaving products. By building high-quality backlinks, they achieved significant improvements in visibility and sales, with a 73% increase in orders and a 414% increase in revenue.
Guest Info:
- Joshua George
- Owner and Founder of ClickSlice
- Website: ClickSlice
