The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to hire remote workers
- How to manage remote workers
- Questions to ask when interviewing
In this episode of the eCommerce Marketing Podcast, Robert interviews Nathan Hirsch, the founder of Free Up. Nathan shares his journey from starting a successful Amazon store to creating Free Up, a company that connects eCommerce businesses with pre-vetted remote workers. Nathan discusses the importance of focusing on strengths, diversifying revenue streams, and effective hiring practices.
Key Takeaways:
- Nathan’s Journey (0:57): Nathan started his eCommerce journey as a broke college student reselling textbooks. He eventually expanded to selling various products on Amazon, growing his business to over $5 million in sales. This experience led him to create Free Up, a service that helps eCommerce businesses hire pre-vetted remote workers.
- Free Up’s Services (5:20): Free Up provides eCommerce businesses with access to pre-vetted remote workers, from virtual assistants to experts in PPC and Google AdWords. They offer workers from the Philippines, the U.S., and other parts of the world, catering to a range of needs and budgets.
- Marketing Strategies for eCommerce Businesses (7:50):
- Internal Marketing: Running PPC campaigns on Amazon.
- External Marketing: Contacting influencers, getting featured on blogs and podcasts, managing social media, creating content, and building email lists.
- Focus on Strengths (13:40): Business owners should focus on their strengths and hire experts to handle other aspects of the business. For example, if you’re good at sales, focus on that and hire someone to manage your social media or run your PPC campaigns.
- When to Use Free Up (18:52): It’s time to use Free Up when your business has enough revenue to reinvest in hiring. The goal is to focus on growth activities while outsourcing routine tasks.
- Challenges in Growing Free Up (24:55): Nathan mentions that developing their software without a tech background was a significant challenge. They plan to improve their software to better support their clients and workers.
- Hiring Process (26:55): Free Up’s rigorous hiring process includes multiple rounds of interviews, communication tests, and new hire orientation. They focus on hiring workers with strong communication skills, a good work ethic, and relevant expertise.
- Advice for 2017 (34:08): Nathan emphasizes the importance of diversifying revenue streams to avoid reliance on a single platform. He advises eCommerce businesses to explore multiple marketplaces and build a strong social media presence.
Guest Information:
Nathan Hirsch is the founder of Free Up. You can connect with him and learn more about his services through the following:
- Website: Free Up
- Email: [email protected]
- Mention “Robert” for a 10% discount on your first worker.
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