The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is SEO and why it’s so important
- How to initiate an SEO strategy
- Internal SEO vs. Outsourcing
- Staying abreast of Google changes and SEO resources
- The most important SEO factor to improve rankings
Episode Title: Mastering SEO for E-Commerce with Darcy Sullivan of Propel Marketing & Design
Guest: Darcy Sullivan, Founder of Propel Marketing & Design
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Darcy Sullivan, the founder of Propel Marketing & Design. Darcy shares her extensive knowledge on SEO (Search Engine Optimization) and how businesses can leverage it to improve their online visibility and drive more traffic to their websites. Propel Marketing & Design is a full-service marketing agency based in South Florida that helps companies of all sizes. Darcy is a recognized public speaker and educator, having trained over 17,000 small businesses and entrepreneurs through online and in-person training sessions.
Key Takeaways:
- Introduction and Darcy’s Background (00:00:35):
- Darcy’s transition from Corporate America to founding Propel Marketing & Design.
- The evolution of her company and the development of the Ready Set Rank program.
- Understanding SEO and Its Importance (00:02:00):
- Definition and significance of SEO in today’s digital landscape.
- Breakdown of on-page SEO, off-page SEO, and the overlap between them.
- Focus on User Experience (00:07:15):
- The importance of identifying and connecting with your target audience.
- Ensuring your website is rock-solid, loads quickly, is mobile-friendly, and secure.
- Content Marketing and Driving Traffic (00:13:30):
- Developing quality content to connect with users.
- Utilizing content marketing and off-page SEO strategies to drive traffic to your website.
- In-House SEO vs. Outsourcing (00:17:45):
- Benefits of managing SEO internally and knowing when to seek external help.
- Ensuring seamless integration of SEO with other marketing initiatives.
- Staying Updated with SEO Changes (00:22:30):
- Recommended resources for staying abreast of SEO changes (Moz, Yoast, Backlinko).
- Importance of monitoring Google Analytics and doing your own analysis.
- Diversifying Your SEO Strategy (00:27:45):
- Importance of an omni-channel approach and not putting all eggs in one basket.
- Ensuring overall strategy aligns with your marketing objectives.
- Most Important SEO Factor (00:31:00):
- Focusing on user experience and how it covers multiple aspects of SEO.
Guest Information:
- Name: Darcy Sullivan
- Position: Founder of Propel Marketing & Design
- Website: Propel Marketing & Design
- Email: [email protected]
