Welcome to the Ecommerce Marketing Podcast. Today’s guest is Andrew Foxwell, co-founder of Foxwell Digital, a social media advisory firm. Andrew shares his extensive experience in Facebook and Instagram advertising, discussing strategies for building successful campaigns and common mistakes to avoid. With over $100 million spent on Facebook ads, Andrew provides invaluable insights into leveraging these platforms effectively.

Key Takeaways:

• Introduction to Andrew Foxwell (0:55): Andrew’s background and experience in social media advertising, having spent over $100 million on Facebook ads.
• Fundamentals of Facebook and Instagram Ads (4:10): The importance of creative content and having good product shots or compelling offers.
• Facebook Pixel Installation (7:20): Ensuring the Facebook pixel is properly installed for effective audience targeting and attribution.
• Creative Strategies (10:15): Examples of impactful creative content and the shift away from traditional lifestyle photos.
• Essential Ingredients for Success (13:30):
  • Creative content
  • Proper installation of the Facebook pixel
  • Utilizing customer lists and lookalike audiences
  • Optimizing website conversion rates
• Common Mistakes to Avoid (18:45):
  • Letting Facebook choose ad placements automatically
  • Using the wrong ad units or objectives
  • Failing to set up proper tracking and attribution
• Resources and Tools (25:10): Recommendations for advanced learning and useful tools, including Jon Loomer Digital and AdEspresso.
• Final Thoughts (30:20): Emphasis on using Facebook’s engagement and pageview custom audiences for better campaign performance.

Guest Information:

• Andrew Foxwell from Foxwell Digital
• Website: Foxwell Digital
• Email: [email protected]
• Twitter: @AndrewFoxwell

Resources Mentioned:

• Jon Loomer Digital: Jon Loomer
• AdEspresso: AdEspresso

Opt-In Mentioned:

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