The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Facebook marketing tools that most people are unfamiliar with
- Facts and figures that support the efficacy of these marketing tools
- How businesses augment these tools to their current marketing strategy
- Businesses that have been successful with these Facebook marketing tools
Episode Title: Leveraging Facebook and Instagram Marketing for E-commerce Success with Jared Curry
Host: Arlen Robinson
Guest: Jared Curry, CEO and Founder of Scope 16 Marketing
In this episode of the E-commerce Marketing Podcast, Arlen Robinson interviews Jared Curry, the 18-year-old CEO and founder of Scope 16 Marketing. Jared shares his journey from reading “Rich Dad Poor Dad” at age 16 to running a successful digital marketing agency. He discusses the power of Facebook and Instagram marketing, the importance of mindset, and actionable strategies for e-commerce businesses to leverage these platforms for growth.
Key Takeaways:
- Introduction and Jared’s Background [00:00 – 04:30]
- Jared’s journey from reading “Rich Dad Poor Dad” to founding Scope 16 Marketing [00:30].
- The growth of Scope 16 and its success with the 8 Figure eCommerce Blackhawk System [02:30].
- Importance of Facebook and Instagram Marketing [04:30 – 08:00]
- Why every e-commerce business should be on Facebook and Instagram if permitted [05:00].
- The power of Facebook’s data for targeting and tracking ROI [06:00].
- Getting Started with Facebook and Instagram Ads [08:00 – 15:00]
- Jared’s personal experience and advice on hiring a coach or agency for Facebook ads [08:30].
- The importance of user-generated content and dynamic product ads [11:30].
- Utilizing lookalike audience expansion to increase ROI [13:30].
- Effective Strategies for Facebook Ads [15:00 – 23:00]
- Starting with post-purchase campaigns and retargeting ads [16:00].
- The power of dynamic product ads (DPA) and custom audiences [19:00].
- Success story of Dream Vessels using pixel data and retargeting [21:00].
- Mindset and Consistent Effort [23:00 – 26:00]
- The importance of mindset and focus for success in digital marketing [23:30].
- Warren Buffett and Bill Gates’ advice on the importance of focus [24:30].
Guest Info:
- Name: Jared Curry
- Position: CEO and Founder of Scope 16 Marketing
- Website: Scope 16 Marketing
- Instagram: OfficialJaredCurry
