The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is Drop Shipping?
- Google Product Listing Ads
- How to take advantage of Google PLAs
- Are Google PLAs good for low ticket items?
Episode Title: High Ticket Drop Shipping with Google Product Listing Ads – with Anton Kraly
Guest: Anton Kraly, Founder of Drop Ship Lifestyle
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Anton Kraly, a serial entrepreneur and founder of Drop Ship Lifestyle. Anton shares his journey from selling bakery cookies online to building a successful eCommerce coaching program. The discussion delves into the fundamentals of drop shipping, the effectiveness of Google Product Listing Ads (PLAs) for high-ticket items, and strategies to optimize product listings and increase conversions.
Key Takeaways:
- Introduction to Anton Kraly and Drop Ship Lifestyle (00:00:27):
- Anton’s background in eCommerce and the evolution of Drop Ship Lifestyle.
- Achievements: Voted “Best eCommerce Course” by Shopify in 2018.
- Understanding Drop Shipping (00:04:00):
- Explanation of drop shipping as a method of order fulfillment.
- Benefits of drop shipping: no need for inventory or warehouse space.
- Google Product Listing Ads (PLAs) Explained (00:10:45):
- Definition and visual description of PLAs.
- How PLAs differ from traditional text ads in Google search results.
- Setting Up Google Product Listing Ads (00:14:00):
- Steps to create a Google Merchant Center account and link it to Google Ads.
- Importance of uploading a product CSV file with optimized product information.
- Optimizing PLAs for High-Ticket Items (00:17:30):
- Strategies for ensuring product pages are optimized for relevant keywords.
- Importance of using negative keywords to target high-intent searches.
- Conversion Rates and Bid Management (00:21:15):
- The importance of optimizing bids and improving quality scores.
- How to appear in the top positions for PLAs by managing bids and keyword relevance.
- Defining High-Ticket Items (00:25:10):
- Criteria for high-ticket items: typically $200 and above.
- Benefits of focusing on high-ticket items in drop shipping.
- Success Stories and Course Outcomes (00:28:45):
- Overview of the success rate of Drop Ship Lifestyle students.
- Emphasis on the importance of realistic expectations and dedication to the process.
Guest Information:
- Anton Kraly
- Founder of Drop Ship Lifestyle
- Website: Drop Ship Lifestyle
