The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej’s journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate’s experience with Rocketium, and explores the future of AI in creative production.
Key Episode Takeaways:
- AI is fundamentally changing how brands create ad content.
- The need for multiple versions of ad creatives is crucial.
- Traditional creative processes are often fragmented and inefficient.
- Automation is essential for scaling ad production.
- AI tools can significantly reduce the time needed for creative tasks.
- Real-time analytics are now possible with AI integration.
- Brands can adapt their content for various platforms quickly.
- The future of creative production will heavily involve AI.
- Companies are becoming more open to using AI technologies.
- The combination of AI and SaaS is the future of creative solutions.
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Satej Sirur is the CEO of Rocketium, a creative automation platform powering large-scale ad production for global brands. With nearly 20 years in software innovation—shaped by roles at Microsoft and AWS—Satej brings a deep passion for eliminating inefficiencies and elevating creative excellence through automation. Named one of RETHINK Retail’s Top AI Leaders, he is at the forefront of integrating artificial intelligence into retail and marketing workflows.
In this episode, Satej explores how AI is revolutionizing ad creative production at scale. He shares the story behind Rocketium’s evolution, sparked by the unique needs of enterprise eCommerce brands. From automating multi-platform creative adaptation to streamlining compliance checks and real-time analytics, Satej outlines the building blocks of a modern creative workflow. Listeners will walk away with a blueprint for using AI to produce faster, smarter, and more personalized content without overwhelming creative teams.
Key Topics Discussed
- Why “one great design” is no longer enough in a multi-channel ad environment
- How Rocketium turns a single Photoshop file into 75+ ad variations in minutes
- The power of breaking creatives into layers—and how that enables personalization, compliance checks, and insight generation
- Real-world ad workflow transformation with brands like Colgate-Palmolive
- The hidden bottlenecks in traditional creative production: disconnected tools, gatekeeping, and manual feedback loops
- Why speed, automation, and data accessibility are essential for enterprise brands
- How Rocketium integrates AI for smart resizing, rule-based content checks, and scalable A/B testing
- The future of creative automation: prompt-driven design, accessible tools, and AI-native SaaS
Time Stamps
[00:02] – Intro to Satej and his background at Microsoft and AWS
[03:06] – How Rocketium was born from enterprise eCommerce needs
[06:06] – Why a single great design is no longer enough
[07:55] – Layer-based content structure: enabling non-designers and automation
[10:10] – The broken workflow of traditional ad creative production
[12:27] – Why legacy tools can’t handle today’s content scale
[15:20] – Case study: How brands like Colgate adapt creatives for 75+ placements
[18:20] – Automating content resizing, file management, and approvals
[20:48] – Using AI to connect creative inputs to performance insights
[22:22] – Why Rocketium is more than AI—it’s a full creative command center
[25:43] – Emerging trends: AI-native SaaS, prompt interfaces, and tool democratization
[28:48] – Fun fact: Satej’s family once cared for 22 cats
[30:16] – Where to connect with Satej and learn more about Rocketium
Guest Contact Information
- Website: rocketium.com
- LinkedIn: Satej Sirur
- Offer: Satej is open to connecting on LinkedIn and welcomes conversations around AI, creative workflows, and automation in marketing.
