Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Will is a customer value optimisation consultant, helping businesses improve conversion rates and customer lifetime values through optimisation. He is the founder of Customers Who Click, and hosts the Customers Who Click podcast, a weekly chat with a guest giving new ideas and approaches to marketing strategies.
David Fletcher is the Senior Vice President at ClearSale, which offers the most complete ecommerce fraud protection, combining cutting-edge statistical technology with the world’s largest team of specialized fraud analysts for a balanced, comprehensive, real-world approach. Today he’ll be talking to us about how changing consumer behaviors have altered the ecommerce landscape in the US and sharing which trends retailers should look out for in 2021.
Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Liat Karpel Gurwicz is head of eCommerce Marketing at Wix.com. She leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 Billion in online transactions, with 140% YoY growth in sales transactions and 114% YoY growth in overall sales revenue.
Casey Stanton is a Fortune 500 marketing consultant and founder of CMOx, the Fractional Chief Marketing Officer company. He helps 7-and-8 figure companies scale with an experienced fractional chief marketing officer who use Casey’s Functional Marketing® Framework. He lives in Philadelphia with his wife and son, after having been a professor of marketing at Tulane University in New Orleans.