Marketing Experts Reveal Top Strategies To

[00:01:42]
Arlen:
Welcome to the e-Commerce Marketing Podcast everyone. My name is Arlen Robinson and I am your host. And today we have a very special guest, Greg Writer is the Founder and CEO of Launch Cart. Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register. He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country. Welcome to the Podcast, Greg.

[00:02:29]
Greg:
Oh, thanks Arlen. I appreciate it, man. I’m glad to be here. 

[00:02:34]
Arlen: Yeah, thank you for joining me. We appreciate having you on. You know, today I’m, I’m really excited to talk about our topic because, you know, before we’re recording, we, we were saying how, how, you know, it’s a strategy a lot of times I hadn’t, I hadn’t really covered directly on the podcast, and you know, we’re talking about the use of order bumps on the checkout phase of a shopping cart to increase the average order value.

[00:02:53]
Something, you know, a lot of e-commerce stores and up and coming stores aren’t doing a lot of, but it’s a, I think it’s really something that can be effective and can really help to increase that average Georgia value. So you’re gonna, gonna definitely enlighten us on, on how it all works. But you know, before we do get into all of that, why don’t you tell us a little bit more about your background and you know, specifically how you got into what you’re doing today.

[00:03:13]
Greg: 
No, I appreciate that. And, and, and really e-commerce is all about, you know, lifetime customer value and, you know, increasing the average order of value. But I have a really cool background. And it’s like I was, you know, have you ever read the book? Rich Dad Poor Dad? Yes. Yes. Def I have. So I, I always tell people that book was written about me.

[00:03:30]
So if you know Robert Ki Sasaki, tell him to start sending me my royalties. So I was born into a really wealthy family and Okay. My parents got divorced when I was two and I visited my rich dad. My mom got married, divorced, married, divorced, and married. So I had multiple stepdads. Wow. And then my dad taught me to invest when I was 19.

[00:03:45]
I got my stock broker’s license when I was 20, and I read the book, think And Grow Rich. Yep. And got into, you know, personal development with Tony Robbin. Jim Ron and Dennis Waitley and Zig Ziegler. And Brian Tracy. Okay. And then I went and bought the firm I worked for right about the time I turned 22 and became the youngest owner of an investment bank in the history of the country.

[00:04:04]
Oh wow. And I tell people that was my first big mistake in life, but I’ve always been an early adopter and got into the internet maxi. In 1997, I bought the very first, the very first mall on drop shipping mall on the internet. It was called FirstNet mall.com. Okay. And this is before search engines. Based on relevancy.

[00:04:23]
Yeah. They indexed alphabetically and because it was ones st. Yeah. It, it, it, it, it always came up first in the searches when your people were shopping. Yeah. And then when they changed all that, it went out of business. Right. So, gotcha. But I, you know, I, I, I remember in 1987 going, oh, eCommerce is gonna be big.

[00:04:37]
It’s gonna be big. Right. Right. You know, and it’s like, so been around for a long time. And then kind of fast forwarding to 2015, I started a company called Celebrity Lifestyle Brands with my business partner. My business partner is responsible for taking Damon John’s FUBU from a hundred million to 400 million.

[00:04:53]
And then he took Russell Simmons brand from 80 million to 800 million. Then he launched Jennifer Lopez’s brand and Nicki Minaj. And Adam Levine, his partnership with Tommy Hilfiger. Okay. And did 4 billion worth of business. And him and I started a company called Celebrity Lifestyle Brands to help influencers.

[00:05:08]
Celebrities really build a brand out of their fan base. Yeah. And in doing that, we started working on Shopify. Okay. And we were building Shopify stores and doing millions and millions of dollars. And as a digital marketing guy, again going back to 1997, I started digital marketing in 1997. Mm-hmm. And you know, we were one of the very first people to use audio and video and, you know, for long form sales pages and all that kind of stuff on the internet, Shopify just didn’t cut it.

[00:05:31]
It was just like, God, this platform just doesn’t have the tools. That real digital marketers need and want. Yeah. And so we decided to create Launch Cart, and that’s kinda how this whole thing started. 

[00:05:40]
Arlen:
Okay, gotcha. Gotcha. Well, thank you for sharing that. It, and you know, like we even said at the beginning and, and, and in your description there, yeah.

[00:05:46]
You’ve definitely kind of had your hands in a lot over these years and over these past decades. And so it’s, yeah. It, it is crazy to think how much things have changed. You talked about that initial drop shipping mall that you purchas. Than how things, when they Google indexed them, the preference was based on the, you know, the alphabet alphabetical domain names and how, you know, a lot easier would be to rank back then as opposed to how things are now.

[00:06:11]
So yeah, though, I guess you could say those were kind of with the good old days where yeah, you could really, uh, get in there and get a lot of exposure by doing things like that. But, you know, fortunately their, their algorithm has matured, you know, over the years. Really. Yeah. That’s for, should have really definitely changed quite a bit, but, you know, it’s just, Thing.

[00:06:28]
You just gotta shift and go with the, go with the flow and adjust to the changing times, which I think all, you know, all of us have, have done. But you know, today, as I mentioned, at the top of the epi of the episode, we’re gonna be talking about order bumps. And so what I wanna start with is really for those that aren’t familiar with the concept, you know, can you really explain what an order bump is?

[00:06:47]
And you know, how does it. Work, you know, in context with the e-commerce checkout?

[00:06:50]
Greg: 
Yeah, no, it’s a, it’s a great question. Again, like everything we’re doing in e-commerce, we’re, we’re trying to track and optimize, right? It’s like always about tracking and optimize, and if you can get somebody to add something to their order at the point of checkout, that’s gonna increase your average order value and hopefully your profit per order, that’s a good thing, right?

[00:07:07]
And you think about that going, well, what do you really mean by that? It’s like, well, it’s being done every day. Everywhere you go. Maybe McDonald’s invented, and I don’t know, would you like fries with that order? Right, right, right, right. That’s, that’s the concept. It, it’s like they’re gonna give you that hamburger at cost because they’re gonna sell you that soda pop and those fries that has 80% margins on it.

[00:07:25]
Yeah. Right. So, and you start to be aware of this, right. And wherever you go, and maybe even in some cases, you’re in the checkout aisle, right? Yeah. At, at the grocery market. Yeah. And what’s there, the order bumps, the, the gum, the candy, the magazines, you know, those are things that you’re trying to just put in front of, that’s not your core offer.

[00:07:42]
It. A hero product, but it’s just something that maybe is congruent with what they’re buying, that they might go, oh, impulse buy. Oh, I’ll add that to my car for $7, or all that come, I’ll, I’ll, I’ll get that with another 15 or 20 bucks. So that’s really what an order bump is, and we like to present it in a, in, in, you know, in a fashion that’s, you know, easy to see at on the actual checkout page.

[00:08:04]
Yeah. And when you do that, you can increase your average order value and that helps increase your profit margin and your ability to spend more money on. 

[00:08:10]
Arlen:
Yeah, yeah, for sure, for sure. Yeah. I mean, you’re so right. I mean, the McDonald’s is a perfect example. You want fries to go with that burger and you know, I think another testament to the fact of how effective this is, is we even, I even see this now in the, in other spaces that you wouldn’t normally think about order bump.

[00:08:28]
I’ll give you an example. I, I love shopping for discount fashion, so I’m always going to the Marshalls, the TJ Max. So TJ Max is one of my favorite spots. And so, you know, they even have, they have a huge. Order bump now. You know, when they, when you go to their checkout area, it’s kind of like a little wraparound.

[00:08:44]
I mean, they’ve got everything from chocolate candies to caramel popcorn to cell phone chargers. I mean, you name it, they, they’ve just kind of flooded their whole checkout area with these. Order bumps and they work because, I mean, I fell for ’em a few times. You know, I’ve been, been shopping and then, you know, you, you get done with your shopping, you’re a little bit hungry.

[00:09:06]
You, you see these tantalizing chocolates and you just, I gotta get ’em. And then, you know, I’m, I’m, I’m observing the whole process and I see other people doing the same thing cuz you’re kind of stuck in this one queue for, you know, maybe five, 10 minutes and you’re gonna start looking around and grab something and that’s adding to your order value.

[00:09:25]
And that’s really, you know, these retail giant. Seeing it being effective.

[00:09:30]
Greg:
So of course it could, can also be effect that, that’s such a good example, right? Yeah. And then Best Buy does it? Yeah. With Fries, electronics does it, it’s like you, you see that, that they, they wrap you through, and of course, every theme park does it too.

[00:09:41]
Right? You come off the ride and then you gotta go through, you gotta go through the thing before you get out. So it’s almost about just trying to increase the average order value and putting, putting stuff in front of people. Yeah. 

[00:09:51]
Arlen:
Yep. Ex Exactly. So, you know, with, with increasing. And for, uh, business and e-commerce businesses, thinking about doing it, what, what do you think are some of the types of products or services that make for, you know, really the most effective order bumps?

[00:10:04]
You know, are there any specific industries or niches that really can benefit from this strategy more than others? 

[00:10:09]
Greg:
Well, you know, it, it really kind of comes back to, you know, every niche, every industry, every store has a theme. It has its avatar, it has its product line and stuff like that. So it’s really about trying to be in congruent with what they’re buying and with the right.

[00:10:24]
Like, do we have a launch cart? You know, you might have one order bump for this particular product and a different order bump for this particular product. So depending on what they buy in your main store, the order bump on the checkout page could be different based on what they’re buying with the idea to be congruent.

[00:10:39]
But, but if we were just to try to simplify it, one of the things that I love to coach people, and what I love to tell people is, can you add a digital download as an order bump for whatever you’re selling? So let’s say one time I was working with a celebrity, Know, she had this brand called Skinny Girl, and we had white jeans.

[00:10:57]
Okay. White jeans. And so we created this ebook that was how to keep white jeans white. Right, right. And of course women wanna keep their white jeans white. Right. For sure. And it was like, add this to your cart for seven bucks. And it’s like they’re spending $130 on these really expensive jeans. What’s another seven bucks?

[00:11:13]
Yeah. But it was pure profit, because it was a digital download, didn’t cost us anything, and it was three or four pages on how to, you know, take care of your genes. Mm-hmm. So that would be one example of, you know, how you could do a digital download tied to something that’s already in there. Now again, let’s say you’re talking to families and your, your, your audience is maybe grandmas and moms.

[00:11:31]
Well, maybe it could be a little coloring book for the kids, a digital download, coloring book for the kids. Or maybe it could be a little cookbook if it has anything to do with the cooking world. There could be some digital download recipe. Yeah. Uh, I have the site that that maybe will show, that’s called Rescue Joe.

[00:11:44]
And it’s a, it, it’s a coffee brand that we sell, and the idea is it’s drink a cup, save a pup. And the idea is that it’s a coffee brand that we raise a little bit of money for dog rescues, right? Mm-hmm. Cause I love dogs and I’ve always had rescue dogs. So there’s an, I can have a, I can have an ebook on how to puppy train your rescue dog or how to, you know, how to potty train your rescue dog or, You know, just maybe just an ebook on how to train your dog in different areas, right?

[00:12:06]
Yeah. And you can split test, you know, different, different varies of that. But that’s a really good one because yeah, again, there’s no cost of goods. It’s digitally delivered and it’s a hundred, you know, 90, 97% of it is to your bottom line. I mean 97% cause you got 3% of your merchant fees go to MasterCard, visa or whoever you’re using PayPal for your checkout.

[00:12:23]
Yeah. It’s just pure profits. So really it’s about thinking that really through, can you do a digital, can you create something digital download ebook. And if you can, that’s a great one to go with other. Go with something that’s like if they bought a shirt, maybe want, want a coffee mug or a water bottle.

[00:12:37]
Right. Maybe it’s some sticker packs. I love stickers too because stickers are like, you know, 4 cents a sticker and you can sell ’em for $3 or you can sell a 10 pack for eight bucks. 

[00:12:46]
Arlen: Stuff like that. Yeah. Yeah. That’s, that’s awesome. I love that digital download product because like you said, I mean, it’s just really no cost of goods there that you don’t have to do anything with regards to your shipping.

[00:12:56]
No increase in that. And that’s, you know, the example you use is a, is a, is a great example of how to keep your white jeans clean. 

[00:13:03]
Greg:
And you know what, I’ll, another thing I’d share with everybody, because again, you and I have been around this industry for a long time, so we know what private label rights is.

[00:13:11]
Remember the old private label rights if you were typing private label, right. E-books you’ll find marketplaces Yeah. Of e-books that are already written that you can private label on every subject under the sun from knitting socks to, you know, painting garages, who knows what. Yeah. It’s just all out there.

[00:13:24]
And then you say, okay, wait a second. What about this new stuff? AI and chat, gtp? Mm-hmm. You can create your own ebook literally in hours as opposed to weeks. It’s like you can just type in what you want. It’ll help for you write that ebook and cr create some really good content so there’s no excuse.

[00:13:38]
Mm-hmm. Not to have something to try that and test it. And, and then, and another one I love is just gift wrapping, right? Mm-hmm. If you have the ability to offer gift wrapping at year three, PL gift wrapping is, and again, depending off it’s Valentine’s Day is. That’s where you want to have gift wrapping as your order bump.

[00:13:53]
Right. Because, you know, 90% of people buying is buying a gift for their Valentine. Mm-hmm. So it’s, it’s always really thinking it through and methodically setting that stuff up and then testing, testing what worked and what didn’t work. Yeah, yeah, yeah, 

[00:14:05]
Arlen: exactly. And yeah, you’re totally right. There’s really no excuse these days cuz there’s so many ways to get the content and Yeah.

[00:14:11]
The private label writes to an ebook. Yeah, I hadn’t heard of that, but yet I, I guess you’re totally right about that. That would be another great way. Requires something that’s already written, you don’t have to worry about writing it. You just acquire the rights and then are able to distribute it to your, to your customers.

[00:14:26]
For sure. You know, you also just mentioned testing, which leads me to my next question. You know, once you’ve done this, let’s say you’ve added the order bump out there on the site, you know, how does the business test that optimize these bumps, you know, to really ensure that the pride providing the most value for the customer and.

[00:14:42]
Also at the same time not causing any friction in the checkout process. Cause that’s really always a concern, especially when you’re thinking about the whole card abandonment process. You don’t want, you know, a lot of e-commerce vendors and, and merchants are, are always leery about doing anything in that checkout process because they don’t want, you know, people to jump shit before they, you know, finalize things.

[00:15:04]
So what, what, what do you think?

[00:15:06]
Greg:
 Yeah, no, we, we take  people through like what, what we try to train and teach our Launch cart customers, what I call revenue optimiz. Strategies and fixing the leaky buckets. Mm-hmm. And the leaky buckets in e-commerce could everything, could be everything from the navigation bar, the menu of the navigation bar, the page load speed, the size of the images, things of that nature.

[00:15:26]
But really it’s like you have to have the technology that tracks your analytics. So like with Launch Cart, We help track your ad to carts, your reach checkouts, your sessions converted, how many purchased the order bump, and how many purchase and upsell are down sell. So it’s right on your analytics dashboard, launch card.

[00:15:42]
And so what I teach people is look like, just real simply, depending on your traffic and your amount of sales, but let’s say you’re making 10 sales a week. Mm-hmm. You know, maybe you run a test for a month and then next month do another test. So you’re doing 12 different tests a month and you’re kind of comparing one product to another product and taking into consideration holidays in the market.

[00:16:00]
Or if you’re doing a hundred sales a day and you can do things, Hey, let’s do a test every week, right? Mm-hmm. Or even a test every two or three days. Yeah. So you can start to test that stuff. But really it goes back to, you know, you knowing your numbers and, and, and, and having the ability to track your analytics.

[00:16:15]
Yeah. And then just look in that stuff. And even if you manually did, it’s like, okay, I launched this on Monday. I made a hundred sales and you know, 10 people took the order bump. Well, that’s a 10% conversion rate. Okay. Let’s try another product next week. Okay. And next week, 13 people did the order bump.

[00:16:29]
That’s a 13%. Supporter bump. Okay. That was 3% better. Mm-hmm. So you just could even manually count that and do that. But people always have to get in the mindset of track and optimize. Track and optimize. Yeah. And too many people don’t do that. And, and a lot of e-commerce companies, they don’t even have somebody that’s a revenue, you know, optimization, you know, person, right?

[00:16:48]
Yeah. Maybe they’re a solo entrepreneur and there’s just too much work to do. So that’s why, you know, in Launch Cart, we built these tools in to, excuse me, to make it easy and, you know, help an entrepreneur, you know, figure it out without too much work.

[00:16:58]
Arlen:
Yeah. Yeah. That’s, that’s good stuff. I’ve had this conversation bef with others that have been on the guest before and about the tracking op in the optimization, because you’re right, a lot of times these e-commerce owners and people that are running these e-commerce sites, they’ll, they’ll do a change, they’ll add some particular strategy, and then if it doesn’t work, they kind of give up on it.

[00:17:19]
They give up on it quickly. They don’t even try to change it or optimize it. They said, oh, this is, this doesn’t work. Whatever is it they’re doing. You know, whether, whether it’s, you know, an email campaign, whether it’s. Sent to their website, it’s like, oh, this is not gonna work. Let’s just, let’s do what we were doing before.

[00:17:33]
And that’s kind of a lot of times the impulse. But yeah, you’re totally right and you have to try these things and see, you know, what the effect is. And then, and then just continually pivot, like you said, with the ordered bumps. There’s, you know, you can kind of have, uh, a list of different things that you want to try, that you can think, that you think will be.

[00:17:49]
And then trying for periods of time, seeing what’s the effect on the revenue over a certain amount of time, and then trying something else. You know, and it just, you, you have to be willing to make those changes and, and, 

[00:18:00]
Greg:
and, you know, continue and you results. There’s another strategy I teach Arlen mm-hmm.

[00:18:03]
Is let’s say you, you, you, you really don’t know and you like, I’m just guessing, and I, I, you know, I got this idea, this idea, this idea. Yeah. Well, you know what I do? I would go to my social media account. I would make a post going, Hey, I think I’m after offering this as a, as an added product to our orders.

[00:18:20]
You know, which one do you think goes better with this A or B? And spend $10. Yeah. And run ads to that and let people vote. Yeah. Right. If no one votes, you got a loser on both sides. Right? Very true. Or you don’t have a captive audience. Right. But if you have a people that follow you or, or follow, like again, I could do coffee, like going back to my, my, my brand Rescue Joe.

[00:18:40]
Mm-hmm. Why did I pick Rescue Joe? Because there’s coffee’s, the number one, you know, addictive drug in the world. Right? Yeah. I don’t mean, yeah. I’m guessing. I don’t know. Right. And then people who love their dogs, love their. Mm-hmm. So the combination of dog rescued and coffee, I have two very emotional. I love my coffee.

[00:18:56]
Mm-hmm. I love my dog. Now I put those together. So if I said, Hey, I’m thinking about coming out with some eBooks that I could offer for $7 on my website, and I have an ebook that said, how did puppy train my rescue dog? Or How to train an Older rescue dog, or whatever those those names are, which one’s more relevant?

[00:19:12]
And I run ads to my. They’re gonna tell me, yeah, the audience is always right. Mm-hmm. Right. So why not spend a little bit of money to figure out what’s gonna work and then implement it, and then let it ring the cash register for you? 

[00:19:24]
Arlen:
Yeah, yeah, yeah. For sure, for sure. Yeah. I mean, these days things are a lot different with the social media accounts that brands have.

[00:19:31]
I mean, that’s, that’s your, what do you call it? That’s, that’s your market base. I mean, and that’s really your, what am I looking for? The word I’m looking for is your market research can be done. That, you know, we talked about earlier how we’ve been around for so long and you know, when I started, you know, early two thousands, you know, there was no social media, there was no Facebook, none of that.

[00:19:49]
And so, you know, if you wanted to test some things out with a specific demographic of, of customers, yeah, you had to hire these really expensive market research firms. They had to go through a process of, you know, telemarketing to get people to attend these sessions. I mean, it was a whole thing. Nowadays all you have to do, like you said, is just do a quick.

[00:20:09]
Put a, a, a poll on your social media accounts and ask just a simple question and you know that that whole process can take you like five minutes. It doesn’t cost you anything and you can get some, you know, pretty quick results. So yeah, definitely. I, I really agree. You take advantage of your, your, your, uh, your social media following to kind of test things out and, and take a pulse, I guess, if you will, of your, of your customer.

[00:20:30]
Yeah. Well, Greg, as we get ready to wrap things up, I wanted to see if you would be able to share some examples or case studies of, of businesses that you know, have successfully or utilized order bumps to boost their average order value and, you know, their overall revenue. So it’s either a company, maybe you’re, you guys have worked with or just you’re familiar with in general.

[00:20:47]
Greg:
OYeah. One,  one of the companies that, that was on our platform selling jewelry, we, they, they, they were on Shopify and I said, let’s, let’s duplicate your site on launch cart, which we did, and let’s split test Shopify’s. Bump against launch cars order bump. Mm-hmm. And Shopify’s order bump and the technology that they were using was on the product page.

[00:21:08]
I see. And this was around Valentine’s Day and it was for gift wrapping. So they’re buying a piece of jewelry and it’s like add gift wrapping. Mm-hmm. So I’ve got an email from that I’m looking at, and it says that we had on launch card sites sending, sending traffic to both. Same amount of traffic, launch carts, order bump.

[00:21:26]
That was at the checkout page, right. Converted at 75%. Wow. And the, the owner of the Shopify store is like, wow. That, that’s in, that’s insane. Mm-hmm. Right. And they had 500 orders and they got 63 gift wraps. Okay. And, and that was at, their, theirs was at 12%. So theirs was 12% conversion. Ours was 75%. So I ran the numbers for ’em and I said, okay, if you took the amount of orders you’re getting a day at, at, at 12.

[00:21:51]
It was like an extra $227 of revenue. Now, they actually we’re paying for that gift wrapping and making that maybe two bucks on it, right? Mm-hmm. So not that much profit, but they were still increasing their average order value. And with ours it went from $227 a day. The same amount of orders with 75% conversion now is an extra $1,400 a day.

[00:22:10]
Wow. Okay. And that was a 14% daily lift and revenue. Mm-hmm. Which equal to. If, if you were to map that out for the whole month, it was an extra $42,000 a month, or if you mapped that out for the year, it was an extra $510,000 a a, a year in revenue. Okay, now again, what I coach, and going back to me being the entrepreneur’s best fan, as a former investment banker in coaching entrepreneurs.

[00:22:31]
Even though there’s not a lot of profit in that particular metric mm-hmm. That increased revenue helps the value of your company be more. So, if I was gonna sell my jewelry store and I was trying to go on the business brokers and I wanted to list my site for sale, yeah. I’m adding an extra $500,000 a year of sales.

[00:22:48]
Wow. To, well look at what they did. That’s gonna get me an extra, you know, maybe quarter of a million to half a million dollars in in, or maybe a million dollars, maybe two time sales. Yeah. Three time sales in my sales price of that business. Yeah. So this is meaningful in every facet of what we’re doing.

[00:23:05]
Mm-hmm. And how you do that. 

[00:23:06]
Arlen:
Yeah. Yeah. And initially you wouldn’t think so because you’re just looking at that small bump in the, in the sale price or in the order value. And it’s like, okay, yeah. You know, but when you, like you said, you compound that to, you know, all of these additional orders and avenues to these additional orders and, and then that’s really where it, you know, kind of, you can kind of see the magic there of, of, of how this really can assist you, not only with that revenue, maybe the end of the year, but like you said, the end goal for the brand when they’re looking to maybe, you know, to sell. If. to, to sell their brand. That’s, it can make a considerable difference in the value of the company. Yep, yep. 

[00:23:44]
Greg:
Yeah, sure. If you want, I can show a quick example of what looks like on Launch Cart. Yeah, that would be awesome. Sure. Let me, let me share my screen real quick. Okay, so, so this is, this is the side I kind of mentioned Rescue Joe.

[00:23:53]
Drink a cup, save a pup, right? Mm-hmm. And I’m just gonna go to the cart. I have it, I have something in the cart and you stand by and some coffee. I’ll go, go to checkout. Yeah. And you can see me in checkout. Now we believe this is the most important page on the site, right? Because mm-hmm. This is. Of truth where you’re gonna gimme your credit card.

[00:24:10]
So one of the other cool things that we have is we enable our users to have a drag. A drag and drop editor on the checkout page. Okay. So you can drag in a logo, you can drag in a countdown timer. I dragged in secure payments, secure ssl. I put this cool picture of a dog, you know, cute loving. Mm-hmm. 10% of each sale donated dog rescue.

[00:24:30] I put my little phone number here and guess how many phone calls I get? Never. I never get a phone call. Oh gosh. Guess what that does? Mm-hmm. It increases trust. Trust seal. Sure. And I got some more trust seals over here. And I promise you, if you go look at Shopify’s checkout page, none of this stuff exists, right?

[00:24:43]
You can’t do it unless you’re on Shopify Plus. But here’s what an order bump looks like right here. Like I got the red dotted line, 20% savings, add this to your order and save $3. Mm-hmm. A white rescue Joe coffee mug. Drink a cup, save a pup. And again, we’re split testing this right now. We’ll see what it works.

[00:24:58]
While we’ll add something here and in the back end of our technology, I can, I can, like I said, I can program this to be with certain products, not other products. Or I can do certain things that I want to do and. Testing different things out, and then if they click Yes, I want this, yeah, it just refreshes the page and adds it to the order up here and they go to  the checkout.

[00:25:13]
Arlen: 
Okay. Wow. Yeah, I mean that’s super, super simple and you can see how effective this could be because you know you can’t miss it there. You’ve got it around with the dotted line, the red dotted line there, and you know, you see what it is and it’s. Some really quick, quick and easy, somebody can make a quick decision.

[00:25:29]
Oh, okay. Wow. You know, there’s a mug there. An impulse buy. Yeah, exactly. I can add that. That’s, that’s not gonna break the bank. $8 there. And you know, at the end of the day, you know, doesn’t take you that much. And it’s not costing me in customer that much at all. So yeah. Great, great. I really like how that’s really kind of really just embedded there and you guys have given the, these store owners the power to just easily.

[00:25:50]
There. So that’s good stuff. Well, Greg, this has been awesome. You know, I’ve really learned a lot about order bumps. You know, this is always, like I said, I’ve, I’ve always been kind of observing this in the real world and, you know, my, my adventures in the, in the retail space and just my shopping alone, just going to different places and just how much you.

[00:26:07]
See this or how, how many different retail establishments are starting to do this or have been doing this and are more and more doing it that you wouldn’t really expect is really a testament to the fact that, you know, even the small e-commerce shop should be doing it and, and, and why it’s really so effective.

[00:26:24]
So yeah, I definitely encourage anybody watching or listening to, to try it out and just, you know, see what it can do for your business. Uh, for sure. Well, uh, Greg, well lastly, before we do let you go, I. To switch gears here, just so our audience can get to know you a little bit better. If you don’t mind sharing one closing fun fact about yourself that you think our audience would be interested to know.

[00:26:42]
Greg:
I don’t know if they’re interested to know, but I’m a bird nut and I’m a hang glider pilot, and I’m a former falconer, so I used to train Falcons. The hunt. Oh, wow. Pheasant and, and rabbits. Wow. And that was like a cool sport. Yeah. And that led me to get into hang gliding. And then I became a hang glider pilot.

[00:26:57]
And you know, now I run off mountains on my feet and I fly around at tens of thou, you know, thousands of feet above the ground and land on my feet like a bird. So, okay. 

[00:27:04]
Arlen:
Wow. Yeah. That, that’s awesome. Yeah. Very unique. And thanks for sharing that. The falcons are, now, those are the birds where I guess you wear like a, a, like a big padded glove and then.

[00:27:13]
They go off to get the prey and then they return with it. Okay. Yeah. Awesome stuff. Yeah. Yeah. I’m thinking of a video from back in the day by the, the late r b artist, uh, Aaliyah, one of her videos, she actually used a falcon that went off and uh, was gonna get some pre, so that, uh, that kind of jogged my memory of the video.

[00:27:31]
I can’t remember the song that she had with that. But yeah, she did use a falcon in the video and I remember seeing kind of a behind the scenes to that, it was actually a real, real falcon. So, yeah. Good stuff. And yeah. Thank you for sharing that. Really appreciate it. But before we do, you know, let you go, if our listeners wanna reach out to you and pick your brain anymore about, you know, average order values or really anything under the sun as far as digital marketing and e-commerce are concerned, what’s the best way for them to reach you?

[00:27:57]
Greg: 
You know what? At, [email protected], that’s where you can get our software and, and, and through there. And then once you become a customer, you’re gonna hear about us and hear about our livestream. We do a lot of training lives all during the week. I have all kinds of different trainers teaching and training and doing this stuff.

[00:28:11]
And then we have a really active. A community called the Launch card official group. Okay. And, and there we’re always dropping bombs and sharing stuff, but really, really, we, we know we do this for all of our launch card customers and because we have a freemium model. Yeah. You literally go to launch card.com, sign up for free, no credit card, no money up front as you can check it out, you know, it’s. kick the tires and see how it compares to other platforms and see how we have funnels and pages and order bumps and check out page editors and all kinds of cool stuff and features like that. Okay. And for anybody that wants to launch a brand merch store, we integrate with some of the print on demand providers.

[00:28:42]
Okay. So it’s just a perfect thing. And then of course, at my personal domain, greg writer.com. You know, I have a whole newsletter that I email out very, you know, maybe once a week or something like that called Writer’s Wisdom, where I try to. Things that I’ve learned over the years that help entrepreneurs succeed and help entrepreneurs avoid the landmines and help entrepreneurs, you know, ring the cash register.

[00:29:03]
Arlen:
Okay. That’s awesome. Well, yeah, thank you for sharing that. We’ll, we’ll definitely be sure to include little show links in the show notes so our, our listeners and viewers can access that. And I definitely encourage them to, To take a look at those resources you provide and then reach out to you as well, you know, if they think, you know, your products and services and your wisdom can, can be a benefit to them.

[00:29:21]
Well, great, Greg, well, it’s been a pleasure talking to you today. I’ve, I’ve definitely learned a ton as I, as I mentioned, and, uh, we really appreciate you coming on to the e-Commerce Marketing podcast. 

[00:29:30]
Greg:
I appreciate it, thank you very much, and everyone do what I do. Wake up every day with an attitude of gratitude and tell somebody you love them and I promise you have a better day.

Podcast Guest Info

Greg Writer
CEO of Launch Cart