Marketing Experts Reveal Top Strategies To

Arlen
[00:01:39]
Welcome to the e-commerce marketing podcast. Everyone I am your host Arlen Robinson. And today we have a very special guest Dr. Travis Zigler who is an ecommerce entrepreneur who specializes in Amazon Pay-Per-Click and helping business owners scale their business. 

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur.  Previously, Dr. Travis and Dr. Jenna owned two optometry practices, which they sold in 2017 to focus on their online entrepreneurial efforts.  He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally.  Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.  

Due to the success of Eye Love, having reached over $4 million per year as of 2020, others have asked if Dr. Travis would help them grow their business online and more specifically with Amazon, which led to the creation of the Profitable Pineapple Ads Agency (Why Pineapple? … Why Not?!).  Specializing in Amazon Pay-Per-Click, Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout. Dr. Travis also blogs about Amazon PPC, selling on Amazon and also has a free Amazon PPC Masterclass. Welcome to the podcast, Travis

Travis
[00:02:01]
Arlen. Thanks for having me on pleasure to be here,

Arlen
[00:02:03]
Not a problem. And thank you for joining us today. We’re going to be talking about a hot topic, which is Amazon pay-per-click for e-commerce businesses that sell direct to consumer, but also sell through the Amazon channel. I know this is something that they want to hear about because the more and more I come across e-commerce businesses, the more and more I see businesses kind of diversifying their reach by not only selling direct to consumer on their own websites, but selling through Amazon and a whole host of other channels. But as we are all know, Amazon is definitely the elephant in the room. They’re making a lot of headway in the e-commerce space, as we all know, and it kind of dominating. So I don’t think you can avoid them these days.

Travis
[00:02:43]
Yeah. There are 50% of the online sales right now, so you can’t ignore them. And if you are, you should not be, I’ll probably go into that a lot in this episode.

Arlen
[00:02:54]
Yeah, that is crazy. That’s an incredible stat 50%. Okay. Well we know we’re working with now, but you know, before we get into that, the topic of today, why don’t you tell us a little bit about your background and you know, specifically how, how you got into what you’re doing today?

Travis
[00:03:08]
Yeah. So the funny thing is I’m actually a doctor, I’m an eye doctor and I graduated in 2010 and my wife graduated in 2011 from the Ohio state college of optometry. And we practiced for about four years with my uncle. And during that four years, I just felt an itch to do something more. And so we did the three things you’re not supposed to do. We quit our jobs. We moved across the country from Ohio to South Carolina and we started two businesses. So we started two brick and mortar locations, two practices. My wife worked one, I worked the other, we switched days occasionally, but I went from seeing five patients an hour at my uncles to a brand new practice, which is like one patient an hour and idle hands. And in an entrepreneur creates things and I was bored. And so we created an online business called and it started out as a sunglass company.

Travis
[00:03:54]
We’ve since morphed into a dry eye company and we still run, I love it is now six years old, but the dry eye side of things is only about four years old. And we’ve kind of built that on the backbone of Amazon selling on Amazon. And as a result of really building up our Amazon presence, we’ve built an audience and we built our website presence as well. And so we’ve scaled that business to we’re trailing about 4.5 million right now and scaling it even faster this year. We’re up about 40% this year in 2021 already. And as a result of the success we’ve had with, I love people have asked us to help them scale on Amazon. And so like any good entrepreneur, we need to have a side hustle and like any good millennial, we could have a side hustle. So the agency was born as a result of that.

Travis
[00:04:37]
And so we started an Amazon ads agency. We’re a small boutique agency. We don’t take on a lot of clients. We try to take on usually about one per month, maybe two per month. And that’s all we want to because we are a little more higher in price, but we’re, I want to treat every brain that comes into our agency, just like we treat I love. And so I love is my main brand and anything we’re doing in there. We try to bring over to the agency if it’s working. And so we’re trying to pretty much build all these other businesses as a result of what we’re doing inside our brand itself. So that’s how we started the agency

Arlen
[00:05:09]
Stuff. And thank you for sharing that definitely interesting story there. How you went from being a doctor of optometry to e-commerce entrepreneur often, you don’t see that that shift, but definitely applaud you for kind of jumping into it. Cause I know it’s, I’m dealing with eyes and the whole being a doctor in that field and then jumping into the world of e-commerce, it’s definitely a switch for you. So I know there’s, I’m sure a bit of a learning curve for you as you jumped into it.

Travis
[00:05:38]
I love every second of it though. I truly wake up every day and enjoy what I’m doing, love jumping on podcasts like this and just serving our audience. And so that’s what I love to do.

Arlen
[00:05:47]
Awesome. And yeah, I love that enthusiasm. Well, we’re gonna go ahead and dive right in a lot of people that may be listening, familiar, familiar with Amazon and familiar that there’s a lot of options with regards to advertising through the Amazon platform. So why don’t you tell us a little bit about really what is the Amazon pay-per-click? How does it work? How would one get started with it?

Travis
[00:06:09]
So the funny thing is Amazon advertising is still relatively new compared to like the Googles and the Facebooks. And you know, I always hear people in the direct response world complain about Facebook changes in Google changes. Well, they have access to a ton of data on those platforms where Amazon is still a very simple, simple platform. And so basically what Amazon pay-per-click is at the highest level, it’s a search query on a buying platform. And so people go to Amazon to purchase. And so whatever they’re typing in, they’re looking to purchase something regarding whatever they type in. And so the goal of Amazon pay-per-click is to show up at the top of that result for your profitable keywords, that you are ranking for similar to Google. But the difference between Google and Amazon is people go to Google, to research and they don’t just go to buy in.

Travis
[00:06:56]
So you kind of have to sit through that area and Google, whereas an Amazon it’s direct, they’re going to buy something and they’re looking to buy and they can click one button and it shifts them like that within sometimes an hour, sometimes a day, sometimes two days. And so Amazon platform is just hugely powerful and you can use pay-per-click to get you to the top of the search rankings of Amazon. And then you use your buying on with Amazon PPC to then increase your organic rank. And the funny thing about it now is that Amazon PPC is slowly becoming this extreme. Pay-to-play just like Google is. And what we see is like one sponsored product at the top. And then you have all the organic rankings. We’re now seeing up to six in some categories. And so the first organic one is the seventh on the page. And so Amazon pay-per-click, it’s still in its infancy, but that’s like the high level overview of the search term. Part of it we’ll jump into the different ad types available probably in a little bit, but that’s just kind of a broad overview is it’s they’re coming to buy. And so that’s the beautiful thing of Amazon.

Arlen
[00:08:00]
Yeah, definitely. Yeah. The thing with it, like you said, because they’re coming to buy, it’s not like Google, the other search engines where it’s more people trying to get information, you know, they may have a buying intent, but they’re asking questions, they’re trying to get educated and trying to get informed before they make that purchase. But with that,

Travis
[00:08:17]
You even take it in, into Facebook. The world Facebook is interruptive marketing. You’re trying to get people to stop doing what they’re doing to go buy your product. So it’s a whole different ball game there.

Arlen
[00:08:26]
Yeah, definitely. Definitely. Yeah. With the Amazon, like you said, it’s people that are there to buy, you know, you’re not on Amazon, if you, I mean, of course there’s a fair amount of research involve. Of course, when you’re looking on Amazon where you’re trying to make a display buying decision, but you know, you’re really just looking at different products. You’re trying to find out what is going to be the best product for you. So that’s, I think pretty much the extent of the research and that’s an incredible, which you mentioned as far as some of the categories with Amazon and I’ve seen this myself because although I try to fight, I’m a huge Amazon, I guess you could say my brother had, he coined the term of, because of Jeff Bezos, he calls me up. It’s always the end because I was always, yeah, I think he called it a little bit coin that, but I hate to say it, but yeah, I I’ve been an Amazon prime member from way back from when they first launched prime. And I think every day it’s almost like Christmas here at my house because there’s packages showing up every single day because I tried to do my best to optimize my time. And if I don’t have to go out in a store to a store, do any of that, I’m just going to go on Amazon,

Travis
[00:09:34]
The fun hack. If you’re a buyer on Amazon, you can actually pick Amazon delivery day, which is a Tuesday for us. And they actually package it all into one big box. So you don’t have to keep getting boxes after boxes boxes.

Arlen
[00:09:45]
Gotcha. Yeah. I saw that. I saw that. Yeah. I don’t think I’ve ever selected that as an option cause I’m always like, usually that option is the next day to when I actually want to get it. So I’m always in such a hurry and I’m like, ah, let me just go and get it immediately or the next day. So yeah, I’ll have to try that, but that makes sense. I can definitely cut down on waste as well. I have an album of these packages and stuff from not only the, you know, for the environment, but just the fact that you got to break them down and then put it in your recycle bin and all of that. So it definitely helps. So you kind of mentioned when we’re talking about the pay-per-click and what it really is that there’s of course different ad types available when you’re looking to get a sponsored ad or sponsored listing on Amazon. So what, what actually are those ad types that are available?

Travis
[01:10:28]
Yeah, so the main one in the oldest one is sponsored products and sponsored products is pretty much what I alluded to before somebody is typing in something to search. And that’s what they’re trying to find in that product. The reason sponsored products is so effective is you don’t have to do anything. You just have to find the keywords that you want to go try to rank for the keywords that you want to target, and you just have to pay for them. It’s as simple as that. And then, you know, adjusting the bids to adjust your placement bid higher, you get up higher bid, lower, you get down lower. There’s a core strategy behind that. That is the framework of all Amazon PPC. And whenever I have somebody new coming into the space, I actually tell them only focus on sponsored products until you have it down and have it profitable because if you can get sponsored products down, then when you go out to these other types of ad types that are in Amazon, when you expand beyond that, you’re going up the funnel, whereas in sponsored products is one of the lowest parts of the funnel in Amazon.

Travis
[01:11:23]
The next step after you get that down is sponsored brand ads. Sponsored brand ads is more of a branding play. You’re going to show up at the very top of search with a big old banner ad and there’s other placements as well throughout Amazon with banners. And you’ve probably been on a product page and seen banners across it. Those are all sponsored brand ads and those are highly effective because they’re big and they take up a lot of real estate, but they’re more expensive and they get a lot more clicks. And so I don’t my beginning, people that are just beginning with Amazon PPC to go to those until they’ve mastered that sponsored products first. So we have sponsored products pretty low in the funnel sponsored brands. We’re moving up in the funnel. Then we have sponsored display, which is kind of the top of the bottom of the funnel, but it’s also at the bottom.

Travis
[01:12:09]
And I’ll kind of go through that a little bit. Sponsored display is just like Google display advertising, where you’re showing up everywhere, not only on Amazon, but also all of Amazon’s affiliate partners. And so you have Yahoo is a great example. If you go to yahoo.com, it goes to yahoo.com anymore, but it’s a great example of display network, advertising, display network advertising all over the right side of the page in the middle of the page. And these are just ads for your product all over the internet. That’s sponsored display advertising, very top of funnel, but you can create that advertisement to be bottom of the funnel as well, because you can retarget people that have purchased your product already. And so we always do that. We’re in consumables. And so we always retarget the people that have bought before, so they can come back and buy again without having to search for it.

Travis
[01:12:54]
And so sponsored display is great for top of the funnel when you’re starting to prospect, but it’s also great for bottom of the funnel. And so that bottom of the funnel though, I recommend people getting in right away. So always retargeting people that have purchased from you before and making sure that that’s running. So the two first ads, I always have people run are the search ads, which are sponsored products. And then the re-targeting for purchases, which is sponsored display. And when you’re doing the search term ads, you want to focus on your brand name first because people are searching your brand name, especially for your direct to consumer brand. And you’re trying to get people to buy on your website. You’re wasting money by not showing up on Amazon because the first thing I do, I see something I want on Facebook. I go to Amazon to see if it’s there first.

Travis
[01:13:39]
And if you’re out there and there’s something similar, I might buy your competitor as a result. And so, but if you are there and then you, you have your sponsored products dial in for your brand name and you’re at the top, people are going to buy it because they can click twice. And I’ll go into an example real quick about this. We have a lot of blogs. We have probably close to 500 different blog posts that we’ve done over the last five years and all of our blogs, even though they’re on our Shopify page, we send them over to Amazon to buy. So there’s a click here, button to purchase or check price and purchase button. And it goes over to Amazon to buy. And people always ask me, why do I do that? If you have them on your Shopify site, why don’t you try to keep them there?

Travis
[01:14:17]
Because my product on Amazon has a 45% conversion rate. I product on my Shopify store has a 3.7% conversion rate. And so I want to get them to buy on Amazon. And so that’s the importance of Amazon though. So if I’m browsing Facebook, I see your ad. I go over to Amazon to buy and you are there two clicks and I’ve purchased it. Whereas if I try to buy on your Shopify store, Shopify is starting to make it easier to Shopify pay and everything and apple pay Google pay, but it’s still not two clicks. So like five clicks and people love simplicity. So those are the three basic Amazon ad types. Now there are even more beyond that. The Amazon is just starting to open up called Amazon DSP demand side platform and Amazon attribution. I’m not going to go into those as much because those are more advanced. And I don’t recommend those to my clients until we have these first three sponsored products, sponsored brands and sponsored display kind of dialed in first. Does that all make sense?

Arlen
[01:15:13]
Yeah, it definitely does. And I didn’t really even realize myself that there was so many different ad options. I’m familiar with the Amazon sponsored products. I see that all the time when I’m searching for things and I’m looking to buy things, but yeah, I didn’t really realize about the brand and you know, it makes sense that they have that. And that’s good for the retargeting and getting people to come back to your brand’s products. One thing that I, that definitely stuck out to me, I want to kind of chime back circle back on is what you said about seeing a product on Facebook or another platform. Obviously you could buy that product directly from that particular consumer, but like you said, most of the time people are like you, they see that product. They’re going to go straight to Amazon because they know it’s super easy for one.

Arlen
[01:16:00]
Amazon has their credit card for two, most people, these days have a prime account. So they know that the shipping is that gonna be too much of an issue. They can get it quickly. And then I think for three, one thing that I’m always looking at is just the ease of returns. They know it’s super easy to get stuff returned. Even if the product is used by Amazon makes it really easy. They’ll even do the ups pickup for you. Don’t even have to leave your house. They’ll come pick up the product and you can get it sent back to you. And that’s, those are the things that I’m keeping in mind myself. And I know people hire as well. So if they see that product yeah, it’s even though they could just go click on that, purchase it directly from your site, they’re going to check Amazon and then also to check the pricing as well. Cause sometimes it can be a little bit more competitive on.

Travis
[01:16:45]
Yeah. And then one additional thing is my credit cards that are on file on Amazon. They’re connected to my rewards so I can use my reward points on Amazon and not even have to pay a cent for it. And so as we have a credit card that pays for all our advertising and we spend about $90,000 a month on advertising. And so we get lots of rewards. And so we get to use that on Amazon. So it’s a good way to also connect that. And you can’t do that on Shopify. Well, now you can, but you used to not be able to on Shopify and other people’s websites.

Arlen
[01:17:15]
Gotcha. That makes sense as well. You know, I’m familiar with that rewards tidy to credit cards, the same thing with my credit card. Now I can see my rewards that are tied to the credit card that I have on Amazon. So I’m constantly seeing that. I can say when I want to use it, it just makes it super easy. So that is also a kind of a win-win for Amazon. Now, you know, when we’re thinking about pay-per-click listings, no matter what platform the bottom line is, and you mentioned it earlier, the bottom line is you want to, you know, you want to be listed as high as possible to get maximum visibility and maximum or match maximum potential sale. Where, so what are some strategies for actually increasing your ad visible?

Travis
[01:17:56]
Yeah. The easiest one increased your bed. That’s one of the easiest things that you can do is increase that bed. And Amazon has a lot of options that you can do and they have, what’s called uptown bidding and down only bidding and bid adjustment percentages. And what you can do inside your actual Amazon campaign is you can adjust the bid to go up when they think a sale is more likely to occur and you can go up 900%. So it’s not a small adjustment. So if you’re bidding a dollar and you put your bid adjustments 900%, it will go up to $9. If they think that that customer is going to make a sale, if they put you at the top spot. And so they have some smart bidding technologies in there, it’s not perfect. It’s not great yet, but it works. And so top of search placement, so top of search of the search rankings, you can adjust for that.

Travis
[01:18:43]
And that is incredibly effective. I use there’s different bidding strategies I use down only. So I tell Amazon that they can’t adjust it. I give them parameters to go around and down only seems to be the best up and down tends to be very dramatic and it spends a lot of money. And so Amazon will also drop your bid if it doesn’t think that user’s going to convert into a sale. So they’ve actually started categorizing their shoppers into buyers, clickers, and just browsers, just like Facebook does the same thing. Facebook has scrollers engagers and buyers. And so when you’re picking the specific objective in Facebook ads, it’s going to target the different people. So if you want engagement, they’re going to focus on those engagers or in getting yours. If that’s even a word, if you want buyers, they’re going to focus on those buyers by showing the ad to them.

Travis
[01:19:34]
And if you just want brand awareness, they are focused on that scroller. And so the same thing with Amazon in a different type of context, they have the buyers, the non-buyers and the browsers. So I don’t know if that’s official, I’ve never heard anything about that, but that’s kind of the dynamic of how they’re showing their bids, but, you know, increasing prices, number one, but there’s an effective ad called a product targeting ad. And this is inside sponsored products. The main one that we tell people to focus on, and you can actually bid to show up on your competitors page. And I think this is one of the most effective ads that you can do. So what we do inside of our client’s accounts inside our accounts is let’s say for one of our, we sell eyelid wipes, the wipes that you use on your island.

Travis
[02:20:17]
And what we do is for eyelid wipes, we’re ranked I think number three, and number seven for our two eyelid wipes. We’re in a, it’s a heavily competitive category or fighting pharmaceutical companies. But what we do is we know we can’t outbid them cause they’re pharmaceutical companies, but we can outplay them. And how we do that is all the top 10 results on the first page, we’re on every single one of their pages and we’re on it multiple times. And the reason that’s so important is because when somebody is searching eyelid wipes and they click on that first, second or third listing, which isn’t us and it’s because these companies again have been around for 20 years. So they’ve got some brand presence, they see our product on their page over and over and over. So when they go back to the search results, they see our product again.

Travis
[02:21:01]
And so it’s that, you know, that old adage of customer sees you seven times and then they’ll buy. And so we’re showing up everywhere that this customer that’s looking for eyelid wipes is, and eventually they just kind of subconsciously pick our brand because they’ve seen us over and over and over again, even though we’re one of the highest price in that top 10, I think the top two price products are ours. And so even though we are the top two price, they see us over and over again. So they start to trust us. And so that’s where you can increase that visibility’s with that product targeting ad and targeting specific products that are your competitors that get all the traffic. And so then you’ll start to show up even higher in the rankings.

Arlen
[02:21:40]
Gotcha. Yeah. That’s very interesting. Of course, a lot, all of it is predicated on the bid amount. And then I would imagine it’s just like Google any of the popular categories that are popular, right. Or maybe at a certain time, maybe they’ll say the seasonal product, seasonal category, maybe as popular for, let’s say during the winter holidays, when people are buying, let’s say Christmas successories and that type of thing, I’d imagine it’s just like Google at those times, the pay-per-click amount is just going to just kind of go up and up. Whereas other times it will go lower. Is that just all driven by the bid amounts of all of the, you know, the different businesses that are kind of contributing in it

Travis
[02:22:19]
A hundred percent. So yeah, our competition is mostly pharmaceutical companies, so they like to drive the bill up really high. I’m talking 30 to $40 quick and hard to compete. So we just got out maneuver. That’s what we do inside the agency to

Arlen
[02:22:32]
Okay. Gotcha. Gotcha. Yeah. That’s yeah. I don’t see how you can compete with 40 and $50 a click. Yeah. You, you got to have deep pockets to be able to sustain that.

Travis
[02:22:41]
Yeah. Our lifetime value is there. We could do it. It’s just, yeah. You have the cash to be able to do it.

Arlen
[02:22:46]
Yeah, exactly. That’s the bottom line. Well, you know, as we get ready to wrap things up, I’m always looking to see what successful businesses that we can learn from and what kind of, what have they done and in your experience, what are some businesses that you’ve worked with or ones that we can just check out that have, that are utilizing Amazon PPC and who are they? What have they done? And those are some specific things that we can learn from.

Travis
[02:23:10]
So I’d highly recommend just searching my brand name, please don’t click on any of my sponsored products because then that cost me less. You’re going to buy, but hydrate is the name of my brain. So it’s H E Y like an eyeball hydrate. So instead of the why it’s an eye it’s like upon a hard, so hydrate search that brand name, and you’ll see how we kind of take over all that space. And like I said before, I would wipe and you can see my brand of MediVis, but some brands that are doing it really well in space, Starbucks, Starbucks is amazing in this space. So they’d dominate coffee and Levi’s jeans. So if you go into the jeans, they’re all over. So those are kind of my two favorite case studies. When you go in and look at those, they’re just fun to watch.

Travis
[02:23:52]
And the cool thing, that kind of cool thing about it, that fully cool thing about it is brands are starting to think Amazon seriously. And so it is driving up cost of course, but when they take it seriously, they can increase their profits and their market share so much faster just as a result of being on Amazon. So Levi’s and Starbucks are two examples that, you know, we kind of follow and just kind of see what they’re doing, see what they have access to because sometimes bigger brands like that get access to features before we do. And then what we can do is find that feature, ask our account manager inside Amazon, like, Hey, why aren’t we getting this yet? And then we can usually unlock it because with, I love, we spend enough on the Amazon platform that we usually get access to features first because they know we’ll try it. And so I would just like search some of the major brands that, you know, and just see how they’re doing, but there’s some amazing brains out there. Another one, I can’t think of the name right now on it. Oh. And then it is another good one that just does a really good job with amazing ads or,

Arlen
[02:24:53]
Okay, great. Yeah. Those are some great brands that have got, I know most people are familiar with, so definitely check out your brand, hydrate with an eye. And then of course Levi’s a debit is another huge one. I’d have seen myself.

Travis
[02:25:05]
I’ll say one more. Zau Z H O U started by a couple of friends of ours, huge company now, but they started on Amazon and they just dominated Amazon and they still do. But now as a result of them focusing on selling so much on Amazon, they’re now everywhere they’re in Walmart, target vitamin oral vitamin shops. So they pretty much overtaken or they’ve pretty much gone everywhere as a result of focusing on Amazon.

Arlen
[02:25:32]
Okay. Gotcha. Yeah. Well, that’s good to know that Amazon can be a launching point because I think a lot of times I don’t, you don’t see that that often, a lot of times you’ll see some of these successful brands, you know, they may be successful direct to consumer or in their retail brick and mortar establishment. And then Amazon becomes kind of a, an ancillary channel for them. So, but a lot of times you don’t see the other way around where they go, Amazon, they get real big and then that allows them to propel into other channels.

Travis
[02:26:01]
And something that I think is going to happen in this space since Amazon bought whole foods, is they’re going to take the best sellers in Amazon. And then they’re going to start stocking the shelves of whole foods with,

Arlen
[02:26:10]
Ah, okay, got it. Got it. Yeah, it makes sense because, you know, it’s, they have the huge data platform for all of their sales. So it makes sense how they can just say, okay, these are some hot selling items. We can go ahead and just put a stock them in a, in a whole food. So it makes a lot of sense. Well, this has been awesome, Travis. I’ve definitely learned a lot. We’d all know Amazon is here to stay. They’re not going anywhere anytime soon, as far as I know. So yeah, it’s definitely something as far as the pay-per-click ads are concerned is definitely something that I think any business that thinking Amazon, or is already going Amazon is definitely a selling on Amazon needs to definitely look into. So I have learned a lot. I know our listeners have as well, but what I like to always do is just to close thing up, switch gears and close things out with a closing question. It was more of a fun fact question. If you don’t mind sharing with us, what’s the one fun fact that you think our audience would be interested to know about you?

Travis
[02:27:07]
Yeah. So my main mission in life, my wife and I’s main mission in life is to help there’s 1 billion people with a B that are blind due to lack of glasses, 1 billion people blind. So a pair of reading glasses that you and I can pick up off the shelf at a drug store for a dollar. People just don’t have access to that. And they’re actually they’re blind and they can’t read anymore as a result of just getting older. And so we’re kind of on this mission to help heal the 1 billion that are blind, just due to lack of classes. And it’s a huge, huge mission of mine, but we have some ideas on how we can help solve it. That’s just a matter of doing it. So we actually donate a portion of the top line revenues from both our agency and from, I love our business to our charity that then funds these mission work.

Travis
[02:27:51]
And we’re doing about two to three missions a year. And eventually, probably in 10 to 20 years, we’re going to try to start a school down in the Caribbean. That’s going to teach people how to do it in their own island or in their own village, wherever they are in the Caribbean. And so we’ll teach people to go out and heal this problem with the lack of reading glasses. And then if they can’t heal it, they’ll send it back into our main hub. So that’s our main mission of mine. And then we do this stuff for fun because it’s a blast. We love helping entrepreneurs and we love building a brand and helping dry ice numbers. And then we take that money, pull it to our charity and then we go on these mission trips.

Arlen
[02:28:26]
Gotcha. Gotcha. Well, that’s awesome. And thank you for sharing that. And it’s definitely an admirable cause there, I didn’t realize the stat was so high. There was a, you know, a billion people that can’t, you don’t have access to glasses. They can’t read without it myself, as you say, I have glasses on, I’m a fairly new eyeglass wear. I think I’ve been wearing glasses now for about going on two years now. And yeah, I’ve definitely see if I didn’t have these glasses on. It’d be very difficult for me to read anything. I would be squinting and probably have headaches every day. So yeah, I definitely see the value in having, you know, proper reading glasses.

Travis
[02:29:02]
That’s a normal part of in your forties going through your forties and then through your fifties. But if you don’t have access to those reading glasses, you’re done, you can’t read. Yeah.

Arlen
[02:29:11]
Like affects a lot of people. Yeah. If you can’t read well, great Travis. Well, thank you for sharing that. I appreciate that. They, like I said, it’s an on-bill mission now, but you know, lastly, before we let you go, if any of our listeners want to reach out to you and pick your brain anymore about Amazon PPC or, or any other, maybe Amazon marketing tactic, what is the best way for them to reach you?

Travis
[02:29:31]
Yeah, so the easiest way is on Facebook. So we have a group on Facebook called Amazon PPC pros, and that’s just kind of a free mastermind community of like-minded sellers that are just trying to help each other out with Amazon PPC tactics. We come out with a live video there once a week, and we also do a video on YouTube. Our channel is also called Amazon PPC pros by profitable pineapple and our ad agencies called profitable pineapple and profitable pineapple. It’s a tongue twister. So I have to like consciously say it, but profitable pineapple.com is our website. We have a free Amazon PPC masterclass there for people that are just getting started. And then of course we actually manage people’s ads for them too. So if you’re interested in that you can just head to profitable pineapple.com and then just fill out a form there and we’ll be in touch.

Arlen
[03:30:15]
Sounds great. Thank you for sharing that. And that definitely is a tongue twister, profitable pineapple. I don’t know if I could say that five times without getting twisted, but yeah. Great name, definitely a catchy name. I definitely encourage, we want to check that out, go to profitable pineapple.com to get more info on that, but, well, it was awesome having you Travis. I appreciate it. And thank you for sharing that link and a thank you of course, for joining us today on the e-commerce marketing podcast.

Travis
[03:30:40]
Thanks for having me on

Podcast Guest Info

Travis Zigler
CEO of Profitable Pineapple Ads Agency